Tech Innovation S4

Technology and Innovation Management: S4
Technological Process
Raj C Thiagarajan, PhD To SIBM SIII MBA Students
ATOA Scientific Technologies

Engineering Simulation For Innovation
Process of Technological Change

Technology Push Market Pull Technology Trend Forecasting
Dynamics of Technological Innovation

Dynamics of Market Diffusion
ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
Technology Push
Technology driven product development Technologies are developed first and then clients The technology competency of firm leveraged for market exploitation. Solution in search of a problem Risk: Not finding the market, Large Capital
Synthetic Dye:1856
1853: Willam Perkin Technology state: Atomic Theory, Elements Hypothesis of Quinine for malaria treatment Discovered : Aniline from coal tar + potassium dichromate = Synthetic purple dye At that time mostly natural dye was used. The textile industry was slow to adpat. The penetration of synthetic dye marked the beginning of the synthetic dye industry, which was the first modern chemical industry.
Technology push Examples

Synthetic dye Penicillin Nylon Teflon Post-it Magnetic Tapes Walkman Botox IPad
Technology Push
Market Pull
Market Research Driven product development Market potential is sought first before technology development. Client requirements are captured first and then product Problem in need of a Solution Risk: loosing out on a downturn, Competition
Market Pull: Refrigeration

Preservation of food was one of the first problem Traditional: drying, salting, acid pickling Lower the temperature to slow the bacteria growth 1748 Vapor compression refrigerator, diethyl ether Need: Safe non toxic nonflammable Refrigerant 1930 Thomas Midgley Jr invented Freon Dominated the Refrigeration industry Now non CFC, Superinsulation
Market Pull
Freon Vulcanized rubber Celluloid Aspirin Incandescent lamp Chlorination of water Kevlar Automobile Ecommerce Itunes
Market Pull
10
Push vs Pull
Pull: Market pull What is needed? Practicality Looking for Technology Push Technology push What is possible Curiosity Looking for market
11
Push Pull Quadrant

Find Market Synthetic Dye, 1856 Penicillin, 1928 Teflon, 1978 Post-It, 1978
High
Technology Push
Vulcanized Rubber 1839 Freon, 1928 Sulfa Drug, 1930 Taxol, 1964 Kevlar, 1970
Low
Low
Market Pull
High
12
Find Technology
Successful management
Successful value creation Managing invention for the market successes Market driven Technology development Technology is to design the most efficient solution to fulfill a market need
13
Step by Step Process

Input from Market Research Customer Requirement's
Input from Tech Assessment
Market Need
Need and Competency correlation
Prioritization of market need and Technology capability
Product Development and commercialization

Cus
Tech Competency
14
Technology Evolution
Penetration of Technological devices into American Consumers Pattern Rate
15
Business vs Technology cycle Technological change Random and spontaneous process Systematic and planned process Dynamics of Technological change S-curve Technology Progression Levels of Technology development Technology change agents Evolutionary characteristics Uncertainty and insularity
16
Stable performance Characteristics S-curve of evolution 4 stages Product Evolution
Exploration or discovery or invention or concept Development stage Commercialization Monitor and control
Stage 1 Stage 2 Maturity Decline Slow Growth
Characteristics
Rapid Growth
Emergence
Time
Stage 3 Stage 4
17
Technology Progression
Tech2
Learning or adaptation process Limited by Technology or market.

Characteristics
Technical Limit Tech1
Obsolete Insularity Progression
Time
Stage 1 Stage 2 Stage 3 Stage 4
18
Fields of Innovation
Technological innovation Product Process Non Technological innovation Organizational Market Strategic
Process Innovation Product Innovation
Strategic Innovation
Organizati onal Innovation
Market Innovation
19
Type of innovation outputs

Incremental Minor change Aligned Modular Significant change Evolutionary Novel change Revolutionary Breakthrough change New to the Orgn.
Orgn. Knowledge Requirement
Revolutionary Evolutionary Modular
Incremental
Technological Change
20
Dynamics of diffusion
S-curve of Diffusion
No of Customer
Saturated Adoption Cumulative Adoption
4 stages Mechanism of diffusion Technology substitution Tipping point
Slow Adoption Accelerated Adoption
Declining Market
Few Early Adaption
Frequency of Adoption
Time
Stage 1 Stage 2 Stage 3 Stage 4
21
Adoption model
1 Awareness
How Knowledge
2 Attitude
Favorable Unfavorable
3 Decision
Adopt Reject
4 Implementation
Put to use Purchase
5.Confirm
Reinforcement Rejection
S-curve of Diffusion
5 stages Technology and market diffusion
Market penetration
Technology development
Push Pull + S Curve

Market driven Industrial Research Driven
Barrier Technology Market
Overcome the Technology and market roadblocks for breakthroughs
Barrier Technology Market
Basic Research driven

Barrier
Technology Market
23

Tech Innovation S4

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Tech Innovation S4

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Technology and Innovation Management: S4

ATOA Scientific Technologies

Process of Technological Change

Dynamics of Technological Innovation

Technology push Examples

Market Pull: Refrigeration

Push Pull Quadrant

Step by Step Process

Input from Tech Assessment

Need and Competency correlation

Prioritization of market need and Technology capability

Product Development and commercialization

Learning or adaptation process Limited by Technology or market.

Technical Limit Tech1

Obsolete Insularity Progression

Organizati onal Innovation

Type of innovation outputs

Revolutionary Evolutionary Modular

4 stages Mechanism of diffusion Technology substitution Tipping point

Slow Adoption Accelerated Adoption

Few Early Adaption

Push Pull + S Curve

Overcome the Technology and market roadblocks for breakthroughs

Barrier Technology Market

Basic Research driven

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