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There are 2 main broad categories of motivation; intrinsic motivation and extrinsic motivation. Intrinsic motivation is motivation that comes from within. It comes from the personal enjoyment and educational achievement that we derive from doing that particular thing. For example for people who love music, their motivation to practice the instrument, attend classes etc is intrinsic motivation. Extrinsic motivation is motivation that comes from things or factors that are outside the individual. For example being motivated to work hard at the office because you are looking for a promotion is a type of extrinsic motivation. Social recognition, money, fame, competition or material achievements are all examples of extrinsic motivation.

1. Self-Enhancement Motivation If you believe the task at hand will increase your character, advent or monetary condition and these self-improvements are vastly desirable to you, you will encounter significant motivation to perform even unpleasant parts of the process necessary to reach the goal. How desirable the end improvements are to you will determine the level of motivation you will encounter. 2. Achievement Motivation It is the drive to pursue and attain goals. An party with achievement motivation desires to realize objectives and development up on the ladder of success. Here, accomplishment is vital for its own shake and not for the rewards that accompany it. It is similar to Kaizen approach of Japanese Management. 3. Internal Motivation On the other hand, there are other less-noticeable types of motivation. It would be a mix to say that such behaviour does not come lacking its own rewards. To be more precise, the end goal is not a noticeable or outdoor thing, but more internal and psychological. The achievement of these goals by itself also correctly seen as a reward is in all-function not noticeable to other personnel. 4. Affiliation Motivation It is a drive to relate to people on a social basis. Personnel with affiliation motivation perform work better when they are complimented for their propitious attitudes and co-surgical procedure. 5. Competence Motivation It is the drive to be excellent at something, allowing the party to perform high quality work. Competence motivated people seek job mastery, take pride in developing and using their problem-solving skills and strive to be creative when confronted with obstacles. They learn from their encounter. 6. Power Motivation It is the drive to influence people and exchange situations. Power motivated people wish to make an depression on their organization and are willing to take risks to do so. 7. Attitude Motivation Attitude motivation is how people reckon and feel. It is their self confidence, their belief in themselves, their attitude to life. It is how they feel about the possibility and how they react to the past.

Y motivation ?
in today's down economy, it's more important than ever to have a motivated workforce. That's because a motivated employee is a productive employee. And a productive employee is a more profitable employee. See how that works? When people aren't motivated, they become less productive, less creative, less of an asset to your company. Now more than ever, we need motivated employees.

1. Motivation helps you start The first step to success is simply to start. Unfortunately, it's often not easy to start. The task may seem too big to handle. The difficulties may seem too many. Or perhaps you're just plain lazy. Whatever it is, you need something to help you start and that is where your motivation comes into play. When you are motivated, you will naturally want to start. Starting doesn't feel difficult because you want it. This way starting will feel effortless and you will be ahead of many people who find it difficult to even start.

2. Motivation helps you move on in difficult times Once you start, your journey begins. But the journey to success is not an easy one. There are difficulties and pitfalls here and there. In fact, there is a good chance that you will fail along the way. Many people will be discouraged when they face failure along the way. They may even give up. Here, again, motivation can help you. Your motivation can help you move on in such difficult times. Your motivation can give you the energy to keep moving.

3. Motivation helps you finish Have you ever been in a situation where you need to do only a few things more but you're reluctant to do them? There are many reasons why that happens. Perhaps it's fear of the unknown. You don't know what waits you next after you complete your current task and that's why you're reluctant to finish. Or perhaps it's fear of success. You may be given more and more difficult responsibility if you succeed that makes you reluctant to finish. Your motivation can help you take those final steps. If you're motivated, you won't let fear of the unknown or fear of success stop you. You will just move ahead and get the things done.

Motivation is a very important for an organization because of the following benefits it provides:-

1. Puts human resources into action

Every concern requires physical, financial and human resources to accomplish the goals. It is through motivation that the human resources can be utilized by making full use of it. This can be done by building willingness in employees to work. This will help the enterprise in securing best possible utilization of resources.

2. Improves level of efficiency of employees

The level of a subordinate or a employee does not only depend upon his qualifications and abilities. For getting best of his work performance, the gap between ability and willingness has to be filled which helps in improving the level of performance of subordinates. This will result intoa. b. c. Increase in productivity, Reducing cost of operations, and Improving overall efficiency.

3. Leads to achievement of organizational goals

The goals of an enterprise can be achieved only when the following factors take place :a. b. c. d. There is best possible utilization of resources, There is a co-operative work environment, The employees are goal-directed and they act in a purposive manner, Goals can be achieved if co-ordination and co-operation takes place simultaneously which can be effectively done through motivation.

4. Builds friendly relationship

Motivation is an important factor which brings employees satisfaction. This can be done by keeping into mind and framing an incentive plan for the benefit of the employees. This could initiate the following things:

a. b. c.

Monetary and non-monetary incentives, Promotion opportunities for employees, Disincentives for inefficient employees.

In order to build a cordial, friendly atmosphere in a concern, the above steps should be taken by a manager. This would help in: d. e. f. g. h. Effective co-operation which brings stability, Industrial dispute and unrest in employees will reduce, The employees will be adaptable to the changes and there will be no resistance to the change, This will help in providing a smooth and sound concern in which individual interests will coincide with the organizational interests, This will result in profit maximization through increased productivity.

5. Leads to stability of work force

Stability of workforce is very important from the point of view of reputation and goodwill of a concern. The employees can remain loyal to the enterprise only when they have a feeling of participation in the management. The skills and efficiency of employees will always be of advantage to employees as well as employees. This will lead to a good public image in the market which will attract competent and qualified people into a concern. As it is said, Old is gold which suffices with the role of motivation here, the older the people, more the experience and their adjustment into a concern which can be of benefit to the enterprise. From the above discussion, we can say that motivation is an internal feeling which can be understood only by manager since he is in close contact with the employees. Needs, wants and desires are inter-related and they are the driving force to act. These needs can be understood by the manager and he can frame motivation plans accordingly. We can say that motivation therefore is a continuous process since motivation process is based on needs which are unlimited. The process has to be continued throughout. We can summarize by saying that motivation is important both to an individual and a business. Motivation is important to an individual as:

2. 3. 4.

Motivation will help him achieve his personal goals. If an individual is motivated, he will have job satisfaction. Motivation will help in self-development of individual. An individual would always gain by working with a dynamic team.

Similarly, motivation is important to a business as:

2. 3. 4.

The more motivated the employees are, the more empowered the team is. The more is the team work and individual employee contribution, more profitable and successful is the business. During period of amendments, there will be more adaptability and creativity. Motivation will lead to an optimistic and challenging attitude at work place.