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CITIBANK

PRESENTED BY: ABHISHEK JAYASWAL SECTION B A1802011305


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index
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CONTENTS

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INTRODUCTION
Citibank, a major international bank, is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York. As of March 2010, Citigroup is the third largest bank holding company in the United States by total assets, after Bank of America and JP Morgan Chase. More than half of its 1,400 offices are in the United States, mostly in New York City, Chicago, Los Angeles, the San Francisco Bay Area, Washington, D.C. Miami Boston, Philadelphia, Houston & Dallas. In addition to the standard banking transactions, Citibank offers insurance, credit cards and investment products. Their online services division is among the most successful in the field, claiming about 15 million users. Head Quartered in New York, USA.
Services Provided: 1. 2. 3. 4. 5. 6. 7. Credit Cards Small Business Credit Cards Banking & Cash Management Services Credit Card Merchant Services Financing Community Development Trade & Foreign Exchange Citi Microfinance

Brands Owned by Citigroup: 1. 2. 3. Citi Citibank CitiFinancial

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4. 5. 6. 7. 8. 9.

One Main Financial CitiMortgage Citi Capital Advisors Citi Cards Citi Private Bank Citi Institutional Clients Group

10. Citi Investment Research 11. Citi Microfinance 12. Banamex 13. Women & Co.

INTERNATIONAL BUSINESS EXPANSION STRATEGY

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Citibank's Global Network


Citibank is unrivaled in its global presence. They have access to the largest trade services network in the world, spanning 71 countries and more than 3,000 correspondent banks, with four regional processing centers supporting around-the-clock operations. Want to know where we operate in your part of the world? Simply click on any region on this map for a list of the countries in which Citibank has Trade offices.

Our approach to Citizenship is part of the unifying idea on which we have structured our bank in the wake of the financial crisis. We call this Responsible Finance. The purpose is to make sure our actions are in the interests of our clients, create economic value and are systemically responsible. -Vikram Pandit, CEO Citigroup Inc
Citibank Global presence in the world 1. 2. 3. 4. Asia Pacific Europe, Middle East & Africa Latin America North America

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Asia Pacific
Citi is the leading global financial services company with some 200 million customer accounts and does business in more than 140 countries. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services and wealth management. In the Asia Pacific region, Citi has over 50,000 employees across 19 countries and territories: Australia, Bangladesh, Brunei, China, Guam, Hong Kong, India, Indonesia, Japan, Korea, Macau, Malaysia, New Zealand, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam. Citi's legacy in the Asia Pacific dates back more than a hundred years. Today we provide more services in more markets for more clients than any other financial institution in the region. Services provided by Citibank in the Asia Pacific: Citi's Institutional Clients Group advises companies, governments as well as institutional and retail investors on the best ways to realize their strategic objectives. We create solutions for and provide the broadest possible capital market access to thousands of issuers and investor clients. Global Markets offers world-class products and financing solutions through our dominant underwriting, sales and trading, and distribution capabilities. Global Banking provides strategic and financial advisory services including acquisitions, mergers, divestitures, financial restructurings, loans, foreign exchange, cash management, underwriting and distributing equity, debt and derivative services. Global Transaction Services offers integrated treasury and trade solutions and securities and fund services by leveraging the industry's largest proprietary network. Citi Capital Advisors (CCA) offers a broad range of alternative asset management platform to select institutional and ultra-highnet-worth investors; while Citi Investment Research and Analysis focuses on delivering the highest quality company, sector, economic and geographic insights to our clients globally. Citi Private Bank (CPB) is a leading wealth manager, offering bespoke services to over 6,000 individuals and families, each with a net worth of over US$10 million, including one-third of Asia's (ex-Japan) billionaires. CPB has more than 300 private bankers and investment specialists across the region.

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Citibank is the region's leading retail bank with a history of innovation and customer service. Among global banks, Citi has the widest distribution network in the Asia Pacific, including more 700 retail branches and over 2,000 automated teller machines. Citibank is also the top card issuer in the Asia Pacific, with close to 15 million card accounts in circulation. Through Citigold Private Client and Citigold banking services, Citibank serves more than 600,000 of the region's most affluent consumers.

Current News in Asia Pacific


1. 2. 3. 4. 5. Citi Philippines Named Best Foreign Bank by Alpha Southeast Asia Magazine Clients Vote for Citi as the Best Cash Management Bank in Euromoneys 2011 Annual Cash Management Survey Citi Launches ETF Services in Asia Pacific CitiFX Pro Named Best Retail Platform by FX Week Citi Launches Tablet-Based IPO Solution for Issuers

Europe, Middle East & Africa


In Europe, the Middle East and Africa (EMEA), Citi employs approximately 38,000 people, maintains a physical presence in 55 countries, and does business in 61 more. Clients across EMEA choose Citi for our global footprint, market position, in-country relationships and full range of solutions through our extensive suite of products and services. The region includes a diverse mix of developed and emerging markets, and Citi has a long and deep history in both. Citi sees the tremendous growth prospects for our business within the emerging markets, and we are committed to helping our clients improve their operations in these countries at every stage, whether they are just breaking into a new market, expanding their operations or consolidating a long-term presence. Our Institutional Clients Group has one of the region's largest fixed income, currencies, commodities and equities sales and trading and derivative platforms, offering clients liquidity and hedging across the full range of products. Citi banks more than 90% of FTSE 100 companies nearly 50% of which consider us to be their lead bank. Citi's Global Subsidiaries Group dedicated to addressing the local and regional needs of Citi's core multi-national clients from around the world has helped our bank build relationships with more than 8,000 subsidiaries of more than 1,500 parent companies in EMEA. Our well-established and highly-regarded Global Transaction Services (GTS) business facilitates commercial, financial and trade flows globally for our corporate, financial institution and public sector clients. Through its presence in 55 markets across EMEA, it supports 67 payment currencies, provides access to 3,800 distribution points in Africa alone, and offers a direct custody and clearing network across 33 markets. Citi Private Bank is a trusted advisor to the world's wealthiest, most influential individuals and families throughout EMEA, with $46 billion in regional client business volume. Our network of more than 200 private bankers and investment professionals across 13 offices provides clients with the best opportunities available around the world and exceptional service uniquely tailored to their needs and aspirations. Citi's retail customers choose us for the unrivalled access, control, convenience, security and rewards we provide throughout the world. In EMEA, we maintain 298 branches, 6 investment centers and more than 800 ATMs. We are also focused on new technology investments that will enhance sales capacity, improve the customer experience, and drive innovation via mobile and Internet banking. Recent Awards 1. 2. Best Consumer Internet Bank in 2011 in Bahrain. Best Corporate / Institutional Internet Banks: Best Investment Management Services in Middle East / Africa 2011

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3. 4. 5.

Best Consumer Internet Bank - Best Information Security Initiatives 2011 in Europe Best Corporate / Institutional Internet Banks - Best Investment Management Services 2011 in Europe Best Investment Bank in the UAE

Current news in EMEA 1. 2. 3. 4. 5. Citi Expands Global Coverage of Its Card Business with New Countries in Europe, Middle East and Africa Clients Vote for Citi as the Best Cash Management Bank in Euromoneys 2011 Annual Cash Management Survey Hedge Funds to Spend $2.09 Billion on Information Technology in 2011 Citi Bulgaria Provides Bulgarian Development Bank with 33 Million Euro Credit Facility CitiFX Launches New Platform for Investors Seeking Currency Alpha

Latin America
Citi, the leading global financial-services company, has approximately 200 million customer accounts, does business in more than 160 countries and jurisdictions, and is one of the best capitalized banks in the world. All of Citi's resources are aligned to meet customer needs through its universal bank model a global bank for consumers, corporations, governments and institutions. Citi is squarely positioned to leverage its unique global breadth of best-in-class financial services, while preserving its ability to serve local markets in the fastest-growing areas of the world. In Latin America, Citi has gained a prominent position in the financial-services industry since 1904, when it started operations in Panama, through the International Banking Corporation. In 1914, Citi opened its first international branch in Buenos Aires, Argentina, also marking the first foreign-established branch of any nationally chartered U.S. Bank and, shortly after, opened another in Rio de Janeiro, Brazil. In 2001, Citi's Latin-American franchise grew with the integration of Banamex, Mexico's leading financial institution since 1884. In fact, Citi has the broadest presence of any financial institution in the region, with operations in 24 countries throughout Latin America. Citi's geographic coverage spans across: Argentina, Bahamas, Barbados, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Trinidad and Tobago, Uruguay and Venezuela. Citi currently operates nearly 2,600 retail bank branches and point of sales including joint ventures in Latin America, serving more than 26 million retail customers accounts. Citi also maintains a leading position in corporate banking and a growing consumer-banking presence with strong client recognition and brand loyalty. Our renowned GTS business in Latin America and Mexico, with $34 billion in deposits and $638 billion in assets under custody, supports 25 different currencies for payments in the countries we serve. With more than $93 billion in regional client assets, Citi Wealth Management is one of the largest providers of financial and investments solutions in Latin America, with services offered through Citi Private Bank, Banamex Banca Patrimonial, Citigold Private Client and Citigold International, among other business lines. Since 2004, Citi Latin America has implemented a strategy based on growth in its key markets, furthering its presence in the region through a mix of direct investments in its network, strategic partnerships and acquisitions. From 2004-10, the Latin-American franchise added nearly 900 new branches, including joint ventures, and more than eight million new customers. We have posted consistent growth in loans, deposits and assets under management. Annualized net income through 2010 has more than tripled from 2002, the first year after Banamex's integration. Citi's main business lines are Consumer Banking, Credit Cards, Wealth Management, Global Transaction Services and Capital Markets and Banking, commanding leadership in capital market operations, including syndicated loans, international debt issues, local debt, and announced mergers and acquisitions.

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Citi Latin America, including Mexico's Banamex, has made total social investments between 2008 and 2010 of more than US $32.5 million, mostly in the fields of microfinance and micro-entrepreneurship, as well as financial education, to encourage the economic empowerment of more than 625,000 beneficiaries. Additionally, investments for US $9 million have been targeted to the conservation of Latin American cultural patrimony, social development and ecology. Current news in Latin America 1. 2. 3. 4. Clients Vote Citi Best Regional Cash Management Bank in Latin America in Euromoneys 2011 Annual Cash Management Survey Clients Vote for Citi as the Best Cash Management Bank in Euromoneys 2011 Annual Cash Management Survey Latin America: Citi's Global Transactions Services Launches Innovative Web-Based Regional Supply Chain Citi Defines New Companies for Trading BDRs in the Brazilian Stock Market

MARKET ANALYSIS

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CASE STUDY ON CITIBANK MARKETING


Citibank is one of the leading banks worldwide. It is now planning to expand its credit card business to Asia Pacific area. There are surely threats in that market, but there are also excellent opportunities. In this article I will analyze the Citibank as a brand and will discuss possible solutions to the problems that might occur in the new market. Brand of Citibank: Citibank has already been in banking operation in Asia Pacific and mainly has good relationships with large business houses. Also, for private customers, Citibank offers the Citi-one accounts with minimum deposit $10,000. In addition, in Hong Kong there are 7,600 Citigold customers who are required to deposit more than $100,000 in their accounts. Consequently, Citibank has been regarded as a prestigious, consumer-oriented international bank. Clear Positioning: As mentioned above, clear positioning as a high-end bank for upper class and large business firms, Citibank could successfully create brand image in Asia Pacific. Core Competencies: Citibank has managed properly these intangible resources with tangible resources such as banking by phone, overdraft protection and a designated customer service officer to manage their accounts. These resources have combined to create capabilities and become core competencies. Competitive Advantages: As a result, Citibank has competitive advantages in the banking industry. By adding new financial products, continuing to improve technologies for providing better services and products, Citibank will strengthen its competitive advantages; they will become sustainable competitive advantages.

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MAJOR PRODUCTS AND SERVICES


Citibank is the consumer and corporate banking division of leading financial services Company Citigroup. The company has operations in around 1,700 locations, in more than 40 countries worldwide. Citibank offers the following products and services: - Banking services - Credit cards - Mortgages - Loans - Investments - Planning/Retirement solutions - Insurance - Small business services - Corporate/Institutional services: - Asset management - Government services - Business Insurance - Private banking Global Consumer group The Global Consumer group generated revenues of $41,195 million in 2003, up 8.5% on the previous year accounting for 53.2% of total revenues. Global Consumer reported net income of $9.648 billion in 2003, up $1.396 billion or 17% from 2002, driven by double-digit growth in Retail Banking and Cards, that was partially offset by a decline in Consumer Finance. Retail Banking net income increased $1.145 billion or 38% in 2003 primarily due to the impact of the Golden State Bancorp (GSB) acquisition and strong international growth including improvement in Argentina. Cards net income increased $550 million or 18% in 2003 mainly reflecting the addition of the Sears and Home Depot portfolios, growth in Citi Cards and Asia, and lower credit losses in Latin America. Consumer Finance net income decreased $271 million or 12% in 2003 primarily due to continued weakness in Japan, partially offset by growth in North America, including the acquisition of GSB, and in EMEA. The Global consumer group accounted for 55% of total net income in 2003. Consumer Finance reported net income of $1.928 billion in 2003, down $271 million or 12% from 2002, principally reflecting a decline in International Consumer Finance resulting from continued weakness in Japan. Thee decline was partially offset by the acquisition of GSB in November of 2002 and a $94 million release of a tax reserve related to a settlement with tax authorities, which increased income in Japan. Net income of $2.199 billion in 2002 grew $294 million or 15% from 2001, primarily reflecting revenue growth and continued efficiencies resulting from the integration of Associates in North America, partially offset by higher net credit losses in the US and Japan. The consumer finance segment accounted for 19.8% of total Consumer group income and 24.3% of Consumer group revenue.

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Revenues, net of interest expense, of $10.003 billion in 2003 increased $196 million or 2% from 2002. The increase in revenue reflected growth of $490 million or 8% in North America, partially offset by a decline of $294 million or 8% in International Consumer Finance. Revenue growth in North America was primarily driven by growth in receivables, which included the addition of the GSB auto portfolio, partially offset by declines in insurance-related revenue.

Global Corporate & Investment Banking group The Global Corporate & Investment Banking group generated revenues of $20,040 million in 2003 accounting for 25.9% of total revenues. The group reported net income of $5.387 billion, $3.159 billion, and $4.392 billion in 2003, 2002, and 2001, respectively. The increase in 2003 net income reflects increases of $1.379 billion in Other Corporate, primarily reflecting the absence of a $1.3 billion after-tax charge in 2002 related to the establishment of reserves for regulatory settlements and related civil litigation, $637 million or 16% in Capital Markets and Banking, and $212 million or 38% in Transaction Services. This segment accounted for 31% of total income in 2003. The increase in TLAs income was primarily driven by higher net realized insurance investment portfolio gains of $236 million, higher business volumes, and lower taxes, partially offset by higher deferred acquisition cost (DAC) amortization and reduced investment yields. The IIM net loss of $30 million in 2003 represented a decrease in income of $85 million from 2002, driven by impairments of Argentina Government Promissory Notes (GPNs) of $114 million and the impact of certain liability restructuring actions taken in the Argentina voluntary annuity business of $20 million, partially offset by increases in Asia of $24 million and Mexico of $20 million. Private Bank net income of $551 million in 2003 was up $88 million or 19% from 2002, primarily reflecting increased investment management and capital markets activity, lending activity, and a lower provision for credit losses, partially offset by higher expenses, reflecting incentive compensation expense associated with higher revenues and higher other employee-related costs, and the impact of narrowing interest rate spreads. Asset Management net income of $394 million in 2003 was down $49 million or 11% from 2002, primarily reflecting the impact of impairments in Argentina and reduced fee revenues, partially offset by the cumulative impact of positive net flows and lower expenses. Global Investment management accounted for 10% of total income in 2003.

Geographical breakdown The US represents the biggest market of Citigroup accounting for 64% of total net income in 2003. Asia accounted for 10%; Japan 4%; Mexico 8%; EMEA 10% and Latin America 4%.

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SWOT ANALYSIS
Citibank is the consumer and corporate banking subsidiary owned by Citigroup. The company has operations in over 100 countries, providing a range of financial solutions aimed at individual clients, small business, and larger corporations and institutions.

STRENGTHS Global network Backing of the Citigroup Innovative product offering OPPURTUNITIES Growth Markets Chinese market Online Presence Click Citi

WEAKNESSES Tarnished brand name online operations are geared up towards US Clients Branding Problems THREATS Foreign exchange fluctuations Market Conditions Regulatory forces

Strengths
Global network
Through its operation in around 100 countries, Citibank has created a global network that has proved robust in the face of economic slumps affecting many Western economies. Although hindered by loan defaults particularly in Argentina and Brazil, and the subsequent rises in provisions, the bank has been buoyant in certain European markets and furthered its geographical reach through strategic positioning in Russia and the Pacific Rim, particularly China. Backing of the Citigroup Citibank has the undoubted advantage over many of its rivals, of having the financial backing and support of Citigroup, the hugely successful financial services company. The support this company provides means Citibank can approach ventures and business opportunities with considerably less trepidation than independent companies. The group is likely to benefit from an adventurous strategy, so long as it has the sustainability to survive the consequences when the groups ventures do not go to plan. Citigroup provides Citibank with the sustainability required in such circumstances. Innovative product offering

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Innovative product offerings enable Citibank to remain at the forefront of numerous markets. The bank has continually developed partnerships to enhance its geographical and sector reach. For example, the bank formed a partnership with Westdeutsche Landesbank Girozentrale. The aim of the deal was to reduce the settlement risk with foreign exchange transactions resulting from trading across various time zones. In addition, in 2003 the bank announced its intentions to develop products specific to the US Hispanic population, in a move designed to capitalize further on the groups acquisition of Mexican bank Banamex in 2001. This ever-proliferating array of offerings has enabled Citibank to attract a diversity of customers and have high customer retention rates.

Weaknesses
Tarnished brand name Although Citigroup has been one of Wall Streets strongest performers over recent years, and has achieved strong shareholder value since its creation, its brand has been severely tarnished since 2002 due to the ongoing investigations into its banking practices, particularly in its investment banking subsidiary, Salomon Smith Barney. After examinations into a number of Wall Street banks regarding conflicts of interests, regulators indicated that Citigroup, due to wrongdoings at its Salomon Smith Barney investment banking operation, will be hit with the hardest punishment, with the fine likely to be around $500 million. Although this is punishment for the group as a whole, particularly its investment banking operations, such a high-profile investigation sheds investor doubt over all practices of the group, ultimately also tarnishing the Citibank brand. Online operations are geared towards US clients Much of Citibanks online operations are geared towards US clients. This is a major weakness in Citibanks armory, as it has worldwide operations, but not a sufficient Internet presence to compliment its branch business. In the increasingly competitive market that is online banking, Citibank needs to improve its online facilities for its international customers, or risk losing them to more dedicated companies. Branding problems Citigroup learned the hard way about the importance of branding for online operations. When its Internetonly bank operation, Citi f/i failed, part of the reason was because of poor branding tactics. Citigroup executives thought that by making Citi f/I completely separate from other banking operations, customers would be more attracted to an Internet-only operation. For its payments business, the bank chose the name "c2it by Citibank". It wanted non-Citigroup customers to feel that they could use the service just as much as Citigroup customers could. Its success in the past taught the bank to make certain that the Citi name is leveraged as much as possible.

Opportunities
Growth markets
Citibank is continuingly focusing on growth markets. Although in some, less liberalized marketplaces risk is potentially higher, the bank has sought strategic positioning to attempt to reap the advantages of being one of the first-to-market players. This is exemplified clearly by the launch in of retail banking operations in Moscow. Although its presence to date remains minor, the bank is one of the first Western banks to seek a foothold in the country. The Russian banking market remains embattled and following the defaults of domestic banks in 1998, much of the population prefer to keep their savings at home. However, Citibank is seeking to benefit on two fronts. Firstly, the Russian government is currently implementing a number of liberalizing measures as condition for the countrys joining of WTO, which will drive the banks ease of operation and the number of functions it is able to conduct. Secondly, as much of the population

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still express concerns over the financial foundations of domestic banks, including state owned Sberbank, Citibank can exploit its standing as a financial titan, offering security to savings deposits. Chinese market In addition, and perhaps most significantly, Citibank is positioning itself within the fast liberalizing Chinese market. In April 2002 Citibank announced a deal of co-operation with Galaxy Securities, where it is sharing expertise on securities and banking issues. Citigroup will wait until a relaxation in the Chinese laws before it can make a significant impact in the market, and will use Galaxy to leverage its full entry.

Online presence Citibank is heavily focused on the US, its largest market. Often Citibank uses the US as a test market for various business ventures before expanding internationally. But it also has a number of initiatives in other countries. The bank is now trying to integrate international capabilities with what it does in the US (B2B transfers from one country to another, for example). Citibank recognizes that around the world the Internet is used differently from the way it is used in America. For instance, mobile telephony (WAP phones) is larger in other parts of the world such as Europe and Asia. Citibank has a number of pilots in other countries that are centered on these WAP technologies. It has rolled out its online banking service, Citibank Online, across the globe and will continue to expand its online presence on a worldwide scale. Click Citi Citibank felt that traditional credit cards did not necessarily meet all the needs that consumers had for online shopping. Click Citi debuted as a niche product aimed at existing cardholders who were nervous about revealing card information on the Web.

Threats
Foreign exchange fluctuations Citibank, due to its geographical spread, can be rendered vulnerable to foreign exchange fluctuations and also recessions in certain markets. At worst, for instance in Argentina and Brazil, this has landed Citibank with substantial losses and increased provisions. In addition, exposure to high-risk sectors, including telecom and tech stocks, has led the bank to suffer sizable losses on its equity portfolios. Market conditions The company has been operating in tough market conditions, and its financial performance during these times is testament to its strength. The last fiscal year was an extremely difficult operating environment for Citibank and other companies the longest bear market in a generation. Furthermore, a number of corporate revelations from a small number of companies tainted all of corporate America, putting the company under more pressure. Regulatory forces The companys consumer finance business operates in a highly regulated environment. These businesses are subject to laws relating to consumer protection, discrimination in extending credit, use of credit reports, privacy matters, disclosure of credit terms and correction of billing errors. They also are subject to certain regulations and legislation that limit operations in certain jurisdictions. For example, limitations may be placed on the amount of interest or fees that a loan may bear, the amount that may be borrowed, the types of actions that may be taken to collect or foreclose upon delinquent loans or the

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information about a customer that may be shared. Failure to comply with these laws and regulations may limit the ability of the companys licensed lenders to collect or enforce loan agreements made with consumers and may cause Citibank to be liable for damages and penalties.

TOP COMPETITORS
The following companies are the major competitors of Citibank, N.A.: Bank of America Corporation Deutsche Bank AG Federal Reserve Bank of New York Franklin Resources, Inc. HSBC Holdings plc JP Morgan Chase & Co The Advest Group, Inc. DVB Bank AG BT Financial Group First Banks Inc. BankWest Bendigo Bank Ltd. Banco BBM S.A. Corporation Bank American Business Bank

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HUMAN RESOURCE POLICIES

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Human Resources and Citi

Human resources is responsible for delivering attracting, retaining and developing talent. Driving the people management aspects of the overall business strategy, Citis Human Resources professionals deliver superior: HR policy development, strategic HR advice, reward and retention programs, management of employee relations, resourcing, learning and development, and compensation and benefits.
How Are We Structured?

The HR function is organized into Specialist and Business Partner teams that work together to provide a comprehensive worldclass service for our clients. Business Partners by business area and countries Reward and Mobility Employee Relations, Engagement & Diversity Talent Resourcing and Development Strategy, Planning & Reengineering Citi Employee Services

Citi has clearly articulated the principles that have guided us for the past 200 years and will continue to guide our values as we move forward. These principles are: Common Purpose One team, with one goal: serving our clients and stakeholders. Responsible Finance Conduct that is transparent, prudent and dependable. Ingenuity Enhancing our clients lives through innovation that harnesses the breadth and depth of our information, global network and world-class products. Leadership Talented people with the best training who thrive in a diverse meritocracy that demands excellence, initiative and courage.

We aspire to be a meritocracy composed of talented people who consistently demonstrate excellence, initiative and courage. Therefore, we must provide our people with the best opportunities to realize their potential and champion our remarkable diversity. At all times, we must treat our teammates with respect, share the responsibility for our successes and accept accountability for our failures.

Our Conduct in the Workplace

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Privacy for Citis Workforce

Citi seeks to protect the personal and confidential information it collects, uses and maintains about its workers, including medical information. Such information must not be shared or discussed outside of Citi, except where permitted or required by applicable law or regulation, or pursuant to a subpoena or order issued by a court of competent jurisdiction, or requested by a judicial, regulatory, administrative or legislative body. You must comply with all Citi policies and guidelines relating to security and privacy of personal and confidential information, and ensure that such information is only shared with authorized individuals. Responses to requests for such information may be provided only as permitted by applicable Citi policy, law or regulation. Workforce guidelines for privacy and security cover Citi employees as well as other individuals whose information is provided to Citi within the context of the working relationship. When we use other companies to provide services for us, we require them to protect the personal and confidential information they receive about our workforce. We may process information about our workforce globally, including in locations other than the workplace. In doing this, we follow applicable law in connection with collecting, sending, storing and using such information.

Fair Employment Practices and Diversity

Citi believes that diversity in our staff is critical to our success as a global organization, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Advancement at Citi is based on merit. We are fully committed to equal employment opportunity and compliance with the letter and spirit of the full range of laws regarding fair employment practices and nondiscrimination.
Discrimination and Harassment

Citi promotes a work environment where diversity is embraced and where our differences are valued and respected. We prohibit discrimination, harassment or intimidation that is unlawful or otherwise violates our policies, whether committed by or against a manager, co-worker, client, supplier or visitor.
Safety in the Workplace

The safety and security of our workplace is a primary concern of Citi. Each of us must comply with applicable health and safety policies. Threats or acts of violence in the workplace will not be tolerated and should be reported immediately. We maintain compliance with local and international laws, and internal guidelines have been developed to help maintain secure and healthy work surroundings. Questions about these laws and guidelines should be directed to your manager, Human Resources representative or CSIS.

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Citibanks Performance Scorecard


Measurements Standards Managers assessment Below Par Par Above Par

Leadership,
Ethics/Integrity Customer Interaction Community Involvement Contribution to Overall Business People Performance Teamwork Managers assessment

Training & Development Employee Satisfaction Control


Audit

Auditors standards

Legal Regulatory

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Citibanks Performance Scorecard..


Measurements Customer Satisfaction Strategy Implementation Households Cross-sell, splits, mergers Retail asset balances Market share Financial Revenue Expense Objective stadards External company survey Goal of 80% Objective standards Below Par Par Above Par

Margin

Technology Infrastructure and Development

Look at the way the world of banking operates. This is a highly competitive, extremely fast-moving marketplace where seconds matter and change never stops. Surety of infrastructure, speed of execution, the ability to automate and innovate, the drive to improve predictability, the desire to take what is and make it what it could be technology sits at the very epicentre of Citi. It helps to shape, create and build our advantage and our future. Technology is led by intelligent people who understand the market both from a technology team and business team which create opportunities to launch more improved products.

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You can be part of this. Imagine working on projects that cross countries and continents. Developing systems that change the way we work. Supporting infrastructure that drives million-dollar transactions every second. Deploying technology that is the latest and most sophisticated around. Delivering algorithmic trading strategies connected to 29 markets across Europe, Asia and North America. And building a career that could go in many different directions, In EMEA and even beyond. That is the opportunity. To build the digital bank of the future

How are We Structured?

Human Resources allows for cross-business exposure across different Citi Business Groups (Consumer Banking, Cards, Institutional Clients Group and Corporate Functions) and various HR functions, including; Health and Benefits, Employee Relations, Learning and Development, Talent & Performance Management, Diversity Management, Staffing & Recruitment, and HR Systems & Technology.

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ECONOMIC ANALYSIS

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FINANCIAL ANALYSIS

Particulars

As at 31st March 2008 Page 25 of 27

As at 31st March 2009

As at 31st March 2010

in Cr Income Interest Earned Other Income Total Income Expenditure Interest Expended Employee Cost Selling & Admin Expenses Depriciation Misc Expenses Preoperative Exp Capitalised Operating Expenses Provisions & Contigencies Total Expenses 601.15 90.28 691.43

in Cr 804.4 123.68 928.08

in Cr 956.61 143.5 1100.11

396.18 47.9 57.44 14.8 73.38 0 136.76 56.76 589.7 As at 31st March 2008 101.73 0 0.07 101.8 0 16 2.72 3.18 50 17.71

561.83 64.97 70.08 15.94 93.12 0 173.02 71.09 805.94 As at 31st March 2009 122.13 0 4.87 127 0 24 4.08 3.82 75 20.65

678.47 80.12 98.75 13.58 76.42 0 217.34 51.53 947.34 As at 31st March 2010 152.76 0 5.01 157.77 0 30 4.98 3.83 75 20.68

Particulars Net Profit for the year Extra ordinary item Profit brought forward Total Preference Dividend Equity Dividend Corporate Dividend Tax Per share data (annualised) Earnings per share (Rs) Equity Dividend % Book Value (Rs) Appropriations Transfer to statuatory Reserves Transfer to Other Reserves Proposed Dividend/Transfer to Govt Balance c/f to Balance Sheet Total

28.72 49.48 18.72 4.87 101.79

56.92 37 28.08 5.01 127.01

50.24 67 34.98 5.55 157.77

BALANCE SHEET OF CITIBANK FOR 2008, 2009 & 2010

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Particulars Capital & Liabilities Total Share Capital Equity Share Capital Share Aplication Money Prefernce Share Capital Reserves Revaluation reserves Net Worth Deposits Borrowings Total Debt Other Asset & Liabilities Total Liabilities

As at 31st March 2009 In Cr 32 32 0 0 660.92 0 660.92 8206.77 0.15 8206.77 383.32 9251.01 As at 31st March 2009 595.32 289.76 5645.25 2397.46 111.23 69.94 41.29 0 281.91 9250.99 3848.81 576.42 20.65

As at 31st March 2010 In Cr 39.96 39.96 0 0 825.64 0 825.64 10284.59 40.03 10324.62 409.15 11559.41 As at 31st March 2010 868.53 231.63 6833.46 3210.43 146.56 83.52 63.04 0 352.31 11559.4 2158.85 700.79 20.68

Difference 7.96 7.96 0 0 164.72 0 164.72 2077.82 39.88 2117.85 25.83 2308.4

Vertical Analysis 20% 20% 0% 0% 20% 0% 20% 20% 100% 21% 6% 20% Vertical Analysis 31% -25% 17% 25% 24% 16% 35% 0% 20% 20% -78% 18% 0%

Assets Cash & Balances with RBI Money at call Advances Investments Gross Block Accumulated Depreciation Net Block Capital work in progress Other Assets Total Assets Contigentant Liability Bills for Collection Book Value

Difference 273.21 -58.13 1188.21 812.97 35.33 13.58 21.75 0 70.4 2308.41 -1689.96 124.37 0.03

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