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For Immediate Release

AXN and AXA AFFIN present Health is Might AXN Big Challenge in Malaysia
Event goes tri-state for the first time!
24 May 2011, Petaling Jaya AXN and AXA AFFIN Life Insurance Berhad bring you AXA AFFIN Health is Might AXN Big Challenge, with a bigger and bolder challenge for all Malaysians! For the first time, the event will span over three states Johor Bahru, Penang and Kuala Lumpur with a twist of health adrenalin pumping challenge. Its not only about fitness and physical strength, teams would be challenge to maintain mental wellbeing by being positive through out the race teamwork and knowledge on nutritional health.

150 teams will battle it out to get a chance to win up to RM29,000 worth of total cash prizes: 1st Prize RM15,000, 2nd Prize RM8,000, 3rd Prize RM4,000, 4th & 5th Prize RM1,000 each in AXA AFFIN Health is Might AXN Big Challenge!

Malaysians are invited to form a team of 2 adults, aged 18 and above and register at www.axn-asia.com/axnbigchallenge/malaysia to qualify for prelim round in Sutera Mall on 29 May. Top 3 winners of the prelim in JB would face the challengers from Penang and KL on 26 June in One Utama for the Final Challenge.

For those who missed the online registration deadline, may still be eligible for the contest if they are the first 50 teams to register at respective event venues.

Dates and venues for each state are as follows: 29 May (Sun) Johor Bahru Preliminary Round (Sutera Mall, Stage Area, Level 2) Closing date for online registration: 27 May 2011, 12pm

11 June (Sat)

Penang Preliminary Round (Penang Times Square, Concourse Area, Level 1) Closing date for online registration: 8 June 2011, 10pm

25 June (Sat)

Kuala Lumpur Preliminary Round (1 Utama Shopping Centre, Ground Floor, Highstreet) Closing date for online registration: 22 June 2011, 10pm

26 June (Sun)

Kuala Lumpur Finals (1 Utama Shopping Centre, Ground Floor, Highstreet)

Jack Lim, Vice President of Advertising Sales and Marketing, Networks, Asia, Sony Pictures Television, said, It is our pleasure to present AXN Big Challenge with AXA AFFIN, part of AXA Group, a worldwide leader in Financial Protection. A favourite entertainment destination for action and adventure, AXNs high-adrenaline series like CSI, So You Think You Can Dance and Hawaii Five-0 are immensely popular with Malaysian audiences. There can only be one reason why AXN became the most-watched channel on Astro last year because we fuel our viewers insatiable appetite for excitement and now, we have gone one step further with the AXN Big Challenge happening on-ground across three states.

Mr. Loke Kah Meng, Chief Executive Officer of AXA AFFIN Life Insurance Berhad said, AXA AFFIN Health is Might AXN Big Challenge is focused on raising awareness on importance of healthy living.

The theme Health is Might is developed focusing on 3 main pillars of health which are all interlinked with one another. They are: Physical Health overall fitness and importance of exercising. Nutrition Health you are what you eat; the importance of knowing what you eat and how it would affect your health. Mental Health importance of maintaining a good mental health for a long healthy life.

Most importantly, one has to take the step to protect their health from lifes unexpected medical situation at an early stage of their lives to lessen the financial impact and minimize the escalating medical cost. As part of AXA Group, global leader in financial protection, AXA AFFINs Medical Care plan is the market leading, no lifetime limit on the total amount claimed. It enables policyholder to have continuous access to their medical plan up to age 81.

We bring market leading innovation medical protection solutions, AssureCare with guaranteed lifetime protection against 36 critical illnesses and added protection of critical illness for first 3 children. It was the first of its kind when we launched the product in July 2010, designed to meet customers needs throughout their life stages Mr Loke added.

On a lighter note, Mr Loke concluded that Having a healthy lifestyle can be fun, hence the partnership with AXN in organising the AXN BiG Challenge befits the idea of fun in health with your family or friends.

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For more information, please contact: SPE Networks Asia Gayle Tan +65 6622 4202 Gayle_Tan@spe.sony.com Juliet Wong Tel : +603-2117 6672 Email : juliet.wong@axa-life.com.my

About AXN & AXN HD AXN is the heart of action and adventure. Launched in 1997, AXN is a leading English general entertainment destination among upscale, affluent adults aged 18-39. The channel delivers top-rated drama series, blockbuster features, adventure-reality and first-run lifestyle sports programmes from around the world, as well as dynamic original productions. In 2010, AXN once again cemented its position as Southeast Asias No. 1 international channel with The Amazing Race Asia Season 4 and Hawaii Five-0 Season 1. AXN is an international channel brand that started in Asia, but has since expanded to Latin America and Europe. It is available in 60 countries globally. In Asia, the channel is seen in more than 97 million households across 22 countries, including close to 50 million households on a time-block basis in China. A provider of unparalleled quality in entertainment, AXN enhanced the viewer experience when it entered the high-definition arena with the launch of AXN HD in March 2009. AXN ASIA is wholly owned by Sony Pictures Entertainment and managed by SPE Networks Asia, which also operates pay-TV channels AXN BEYOND, ANIMAX, SONY ENTERTAINMENT TELEVISION and ONE.

About AXA AFFIN Life Insurance Berhad Incorporated in February 2006, AXA AFFIN Life Insurance Berhad (AXA AFFIN) is a joint venture company between AFFIN Holdings Berhad and AXA Group, a worldwide financial protection leader, which is headquartered in Paris. Leveraging on the AXA Group strength as a financial protection expert and AFFIN Holdings local knowledge and diversified network, AXA AFFIN is focused on helping individuals manage risk and achieve their financial goals. AXA AFFIN will strive to build close and lasting relationship with its customers, offering them care, support and advice with the highest standard of professional ethics.

part of AXA Group Global Leader In Financial Protection Trusted by 95 million clients worldwide Global Financial Strength 91 billion in revenues and 3.9 billion in underlying earnings Global Network Present in 61 countries 214,000 peoples worldwide Global Expertise 1 trillion in assets under management Data as of 31 December 2010.