Company Assessment for Oracle Corporation

TABLE OF CONTENTS
Company Assessment for Oracle Corporation.................................................................................1 Table of Contents......................................................................................................................... 1 Corporate history.........................................................................................................................2 Chosen market ............................................................................................................................ 3 Strengths .................................................................................................................................... 3 Assessment of web site and ability to do ecommerce ................................................................4 Assessment of future direction ................................................................................................... 4 Assessment of their future: thrive, survive, and dominate..........................................................5 Advice to shareholders: buy, sell, or hold....................................................................................5 Appendices and Glosarry ............................................................................................................ 6 Appendix A: Corporate timeline................................................................................................6 Appendix B: Corporate Technology timeline...........................................................................10 Appendix C: Corporate Acquisitions .......................................................................................12 Appendix D: Corporate Financials ..........................................................................................17 Glossary .................................................................................................................................17

CORPORATE HISTORY 1
Oracle Corporation has been around since 1977, first under the name Software Development Laboratories (SDL). It has gone through several name changes until it was finally renamed Oracle Corporation in 1995. The company was created by two computer programmers, Lawrence J. Ellison and Robert N. Miner, teamed up to start a new software firm. Both men had significant experience designing customized database programs for government agencies, and the pair persuaded the Central Intelligence Agency (CIA) to let them pick up a lapsed $50,000 contract to build a special database program2. In 1978 Miner developed the Oracle RDBMS (relational database management system), the world's first relational database using SQL (Structured Query Language), which would allow organizations to use different-sized computers from different manufacturers but use standardized software. A year after its pioneering development, Oracle became the first company to commercially offer a relational database management system, two years before IBM debuted its own RDBMS system. By 1987 Oracle had emerged as the relational DBMS choice of most major computer manufacturers, allowing the company to expand the scope of hardware brands on which its products could operate. Largely as a result of such acceptance, Oracle achieved two major milestones in 1987 by topping $100 million in sales and becoming the world's largest database management software company with more than 4,500 end users in 55 countries. In 1989 Oracle was recognized by Standard & Poor Corporation, which added Oracle to its index of 500 stocks. Additionally, Oracle relocated from Belmont to a new, larger office complex in nearby Redwood Shores, California. Seeking to break into new markets, Oracle formed a wholly owned subsidiary, Oracle Data Publishing, in December 1989 to develop and sell reference material and other information in electronic form. Oracle closed its books on the 1980s posting annual revenues of $584 million, netting $82 million in profit. However in the 1990s, Oracle reported its first ever loss of revenue, and laid off hundreds of employees3. Ellison hired Michael S. Fields as President of Oracle U.S.A., Jeffrey O. Henley as CFO and Raymond Lane as COO. This crisis has led the company to develop an acquisition and
1

Also see appendix A and appendix B for extended history.

Rouland, Roger W., Paul S. Bodine, and Nelson Rhodes. "Oracle Corporation." International Directory of Company Histories. Ed. Jay P. Pederson and Miranda H. Ferrara. Vol. 67. Detroit: St. James Press, 2005. 282-287. Gale Virtual Reference Library. Web. 17 Sep. 2011.
3

Oracle Corporation, http://en.wikipedia.org/wiki/Oracle_Corporation, last accessed 17th of September 2 2011.

innovation strategy. From 1994 until now, oracle had acquired almost 70 companies. Among the companies are PeopleSoft, Siebel Systems and Sun Microsystems4. Oracle has also expanded to the hardware domain by purchasing Sun Microsystems in 2010. There are rumors that Oracle is going to expand its footprint in the hardware industry by taking over HP.

CHOSEN MARKET
Oracle initial chosen market was large enterprises, which are in need of large RDBMS. While staying focused on this market, oracle also develops products for enterprise management. Utilizing its acquisition strategy, Oracle has built a range of products that enabled it to adjust to the fast changing technology landscape. By acquiring companies that provide products and services in parallel fields (such as CRM, BI etc.), Oracle is in a position that can offer application solutions for companies of any size. After the purchase of Sun in 2010, Oracle entered the hardware (Enterprise Server Solutions) field as well. That strategy led Oracle to become the #1 in the worldwide application server market segment with 43.4% market share based on total software revenue (according to the most recent Gartner 2010 Worldwide Application Server Market Share Report). With a growth rate of 17.8%, Oracle strengthened its lead in the application server space in 2010, growing faster than the industry average of 12%. According to the report, Oracle also outranked the competition by achieving more than 10% greater market share than the closest competitor and securing more market share than the next 4 competitors combined5.

STRENGTHS
Oracle strengths are divided to four main strengths, which enabled it to become a strong market share holder: 1. Strategy Oracle is known for a very well planned strategy, both on the technology front and in the field of identifying strategic acquisitions in order to expand its range of products and services. 2. Focus - Oracle has kept a very focused business plan in order to achieve its goals. Even though it went, like every company, through some financial hardships, it managed to keep its focus and achieve its short and long term goals.

See Apendix C.

Marketwire Newsroom Oracle Is #1 in the Application Server Market Segment for 2010, published April 14, 2011 08:00 ET, http://www.marketwire.com/press-release/oracle-is-1-in-the-applicationserver-market-segment-for-2010-nasdaq-orcl-1502433.htm, Last accessed 17th of September 2011. 3

3. Service and support - Oracle delivers comprehensive, enterprise-grade support across 145 countries to help customers get the most of their Oracle technology investments6. 4. Innovation - Oracles history show time and time again that the company is at the forefront for new innovation. It is often the first to identify, utilize and integrate promising new technologies in its existing products.

ASSESSMENT OF WEB SITE AND ABILITY TO DO ECOMMERCE

During the years, Oracle has developed and acquired a large range of products. The Oracle site is a very informative and a bit overwhelming, due to the amount of information available to the visitor. In an age where clients are looking for simplicity and an ability to make quick and educated decisions, the site visitor might not be able to find and understand the appropriate solutions that he is looking for on the site. It is as if the site developers knew the products, the options etc. and created a site for someone who knows what he is looking for, and is just looking for a reminder regarding the various products. In complete contrast to Oracles main site, the online store (which is on a separate sub-domain), is quite easy to navigate. If you know what you are looking for (a database application for example), you can easily find the product using the left side menu, and purchase the product according to your needs. Assuming that most visitors come to the main website knowing what type of products they are looking for, I believe that the load of information offered wont deter the visitor for proceeding to the online store and purchase their product there.

ASSESSMENT OF FUTURE DIRECTION

There are several directions in which Oracle is expanding its operations: 1. Hardware Oracle has purchased Sun in order to allow itself to enter the hardware domain. Until the acquisition, Oracle joined forces with hardware companies in order to provide software/hardware solutions. 2. Acquisition Oracle has an advanced calculated acquisition plan in order to dominate the enterprise services solution market. It is trying to build complete solution packages that can be adjusted and tailored to different companies in different fields, as well as companies of different sizes.

Oracle Support, http://www.oracle.com/us/support/oracle-support-services-359636.html, last accessed 4 18th of September 2011.

3. New technologies Oracle is focusing a lot of it development effort to develop and adjust its existing products to utilize new technologies. These include technologies such as cloud, Identity Management systems (IDM) etc. It seems like Oracle is very focused on its strategy both in acquisition and technology, and it has always been a forefront in its visionary. I assess that unless regulatory difficulties are presented (monopoly claims, patent claims etc.), Oracle will be able to grow steadily over the upcoming years. It has also shown in the past that it is able to handle these difficulties when they are presented efficiently.

ASSESSMENT OF THEIR FUTURE: THRIVE, SURVIVE, AND DOMINATE

Oracle plan is to dominate the enterprise software solution market. By having a competitive edge, an innovative approach and a sophisticated acquisition strategy, it is controlling and designing the future of enterprise software solutions. Oracle is not only holding a market share of over 40% in its market, but it is also the only one that has a solid hardware/software solution in the field. It looks like Oracle is getting closer to a time when it will be offering a package that is so flexible and tailored for prospective clients, that competitors will have a hard time acquiring significant market share.

ADVICE TO SHAREHOLDERS: BUY, SELL, OR HOLD.

Oracle, like any company in the stock market, has seen its share of pitfalls. Looking at the companys stable financial situation, and stable financial history, I would definitely advise buying the stock. If Oracle will manage to take over HP, it could make her one of the strongest players in the servers and hardware domain. If invested now, before the take-over, investors can make a nice profit investing at the right time. At the current situation, Oracles stock is not at its in one of its lowest value compared to the position the company is at.

APPENDICES AND GLOSARRY APPENDIX A: CORPORATE TIMELINE7

June 16, 1977: Software Development Laboratories (SDL) is incorporated in Santa Clara, California by Larry Ellison, Bob Miner and Ed Oates. 1978: Oracle Version 1, written in assembly language, runs on PDP-11 under RSX, in 128K of memory. Implementation separates Oracle code and user code. Oracle V1 is never officially released. The name Oracle comes from the code name of a CIA project which the founders had all worked on while at the Ampex Corporation. June 1979: SDL is renamed to Relational Software Inc. (RSI and relocated to Sand Hill Road, Menlo Park, California. Oracle 2, the first version of the Oracle database software, as purchased by Wright-Patterson Air Force Base, runs on PDP-11 hardware. The company decides to name the first version of its flagship product "version 2" rather than "version 1" because it believes customers might hesitate to buy the initial release of its product. October 1979: RSI actively promotes Oracle on the VAX platform (the software runs on the VAX in PDP-11 emulator mode). 1981: Umang Gupta joins RSI, where he writes the first business plan for the company and serves as Vice President and General Manager. February 1981: RSI begins developing tools for the Oracle Database, including the Interactive Application Facility (IAF), a predecessor to Oracle*Forms. 1982: RSI renames itself Oracle Systems Corporation in order to align itself more closely with its primary product. March 1983: Oracle Database is rewritten in C for portability and Oracle version 3 is released. April 1984: Oracle receives additional funding from Sequoia Capital. October 1984: Oracle version 4 is released, introducing read consistency. November 1984: Oracle database software is ported to the PC platform. The MS-DOS version (4.1.4) of Oracle runs in only 512K of memory. (Oracle for MSDOS version 5, released in 1986, runs in Protected Mode on 286 machines using a technique invented by Mike Roberts, among the first products to do so.)
7

Wikipedia, Oracle Corporation, http://en.wikipedia.org/wiki/Oracle_Corporation, last accessed 17th of 6 September 2011.

April 1985: Oracle version 5 is released one of the first RDBMSs to operate in client-server mode. 1986: Oracle version 5.1 is released with support for distributed queries. Investigations into clustering begin. March 12, 1986: Oracle goes public with revenues of $55 million US$. August 1987: Oracle founds its Applications division, building business-management software closely integrated with its database software. Oracle acquires TCI for its project management software. 1988: Oracle version 6 is released with support for row-level locking and hot backups. The developers embedded the PL/SQL procedural language engine into the database but made no provision to store program blocks such as procedures and triggers in the database this capability came in version 7. Users could submit PL/SQL blocks for immediate execution in the server from an environment such as SQL*Plus, or via SQL statements embedded in a host program. Oracle included separate PL/SQL engines in various client tools (such as SQL*Forms and Reports). 1989: Oracle moves its world headquarters to Redwood Shores, California. Revenues reach US$584 million. 1990: In the third quarter, Oracle reports its first ever loss; it lays off hundreds of employees. Ellison hires Michael S. Fields as President of Oracle U.S.A., Jeffrey O. Henley as CFO and Raymond Lane as COO. June 1992: Oracle 7 is released with performance enhancements, administrative utilities, application-development tools, security features, the ability to persist PL/SQL program units in the database as stored procedures and triggers, and support for declarative referential integrity. 1993: Oracle releases its "Cooperative Development Environment" (CDE), which bundles Oracle Forms, Reports, Graphics, and Book. 1994: Oracle acquires the database-product DEC Rdb (subsequently called Oracle Rdb) from Digital Equipment Corporation (DEC). Oracle Rdb operates only on the OpenVMS platform (also a former product of DEC). June 1, 1995: Oracle Systems Corporation announces the merger of Oracle Corporation into Oracle Systems Corporation. This transaction eliminates the holding company structure and streamlines the operating company, Oracle Corporation, with the public holding company, Oracle 7

Systems Corporation. As part of the merger, Oracle Systems Corporation is renamed Oracle Corporation and is the surviving entity incorporated as a Delaware corporation. June 21, 1995: Oracle Corporation announces new data-warehousing facilities, including parallel queries. November 1995: Oracle becomes one of the first large software companies to announce an Internet strategy when Ellison introduces the Network Computer concept at an IDC conference in Paris. April 1997: Oracle releases the first version of Discoverer. June 1997: Oracle 8 is released with SQL object technology, Internet technology and support for terabytes of data. September 1997: Oracle Corporation announces a commitment to the Java platform, and introduces Oracle's Java integrated development environment, subsequently called Oracle JDeveloper. January 1998: Oracle releases Oracle Applications 10.7 Network Computing Architecture (NCA). All the applications in the business software now run across the web in a standard web browser. May 1998: Oracle Corporation releases Oracle Applications 11. April 1998: Oracle announces that it will integrate a Java Virtual Machine with Oracle Database. September 1998: Oracle 8i is released (the i stands for Internet). October 1998: Oracle 8 and Oracle Application Server 4.0 are released on the Linux platform. May 1999: Oracle releases JDeveloper 2.0, showcasing Business Components for Java (BC4J), a set of libraries and development tools for building database-aware applications. 2000: OracleMobile subsidiary is founded. Oracle 9i and Application Server is released. In May, Oracle announces the Internet File System (iFS), later re-branded as Oracle Content Management SDK. 2001: Ellison announces that Oracle saved $1 billion by implementing and using its own business applications. 2004: Oracle 10g is released (the g stands for Grid). December 13, 2004: After a long battle over the control of PeopleSoft, Oracle announces that it has signed an agreement to acquire PeopleSoft for $26.50 per share (approximately $10.3 billion). 8

January 14, 2005: Oracle Corporation announces that it will reduce its combined workforce to 50,000, a reduction of approximately 5,000 following the take-over of PeopleSoft. September 2005: Oracle Corporation announces that it has agreed to acquire the private company Global Logistics Technologies, Inc., a global provider of logistics and transportation management software (TMS) solutions, through a cash offer. September 12, 2005: Oracle Corporation announces its purchase of Siebel Systems, a producer of CRM technologies and a provider of business intelligence software, for $5.8 billion. October 18, 2005: A Serious security vulnerability in Oracle database password management is published by Joshua Wright of the Sans Institute and Carlos Cid of the University of London. Oracle Corporation replies that existing safeguards and following good industry practices were sufficient defenses. Oracle didn't close the underlying security hole until its release of the 11g DBMS in 2007. April 12, 2006: Oracle Corporation announces its acquisition of Portal Software, Inc. (OTC BB: PRSF.PK), a global provider of billing- and revenue-management solutions for the communications and media industry, at $4.90 per share, or approximately $220 million. October 25, 2006: Oracle Corporation announces Unbreakable Linux. November 2, 2006: Oracle Corporation announces that it has agreed to acquire Stellent, Inc. (NASDAQ: STEL), a global provider of enterprise content management (ECM) software solutions, through a cash tender offer for $13.50 per share, or approximately $440 million. December 15, 2006: A majority of MetaSolv stockholders approves Oracle's acquisition of MetaSolv Software, a provider of operations support systems (OSS) software for the communications industry. 2007: Oracle 11g is released. March 1, 2007: Oracle announces an agreement to buy Hyperion Solutions Corporation (Nasdaq: HYSL), a global provider of performance-management software solutions, through a cash tender offer for $52.00 per share, or approximately $3.3 billion. The acquisition officially took place on July 1, 2007. March 22, 2007: Oracle files a court case against a major competitor, SAP AG, in the Californian courts for malpractice and unfair competition. October 16, 2007: Oracle confirms the impending departure of John Wookey, senior vice president for application development and head of its applications strategy, raising questions concerning the planned release and future of Oracle's Fusion Applications strategy. 9

January 16, 2008: Oracle announces it will buy BEA Systems for $19.375 per share in cash for a total of "$7.2 billion net of cash." September 24, 2008: Oracle announces it will market servers and storage in a co-developed and co-branded data warehouse appliance named the HP Oracle Database Machine. January 27, 2010: Oracle acquires Sun Microsystems. March 17, 2010: Oracle launches Enterprise Manager Ops Center, a platform for managing physical and virtual Sun environments. April 16, 2010: Oracle agrees to acquire Phase Forward for approximately $685 million. July 5, 2010: Mexico Development Center begins to operate with offices in Guadalajara, Jalisco, known as the Mexican Silicon Valley. July 29, 2010: Oracle is indicted for fraud by the US Department of Justice. November 23, 2010: Oracle wins $1.3 billion law suit against SAP the largest software piracy judgment in history, while acknowledging the wrongdoings of its unit TomorrowNow, which was accused of massive illegal downloads of Oracle software, SAP seeks reduction of the jury award. March 24, 2011: Oracle announced fiscal 2011 Q3 GAAP total revenues were up 37% to $8.8 billion, while non-GAAP total revenues were up 36% to $8.8 billion. June 15, 2011: Oracle starts operations at Thiruvananthapuram, India

APPENDIX B: CORPORATE TECHNOLOGY TIMELINE8

1977: Larry Ellison and friends founded Software Development Laboratories. 1979: SDL changed its company-name to "Relational Software, Inc." (RSI) and introduced its product Oracle V2 as an early commercially available relational database system. The version did not support transactions, but implemented the basic SQL functionality of queries and joins. (RSI never released a version 1 - instead calling the first version version 2 as a marketing gimmick.) 1982: RSI in its turn changed its name, becoming known as "Oracle Corporation", to align itself more closely with its flagship product. 1983: The company released Oracle version 3, which it had re-written using the C programming language and which supported COMMIT and ROLLBACK functionality for transactions. Version 3
8

Wikipedia, Oracle Database, http://en.wikipedia.org/wiki/Oracle_Database, Last accessed 17th of 10 September 2011.

extended platform support from the existing Digital VAX/VMS systems to include Unix environments. 1984: Oracle Corporation released Oracle version 4, which supported read-consistency. 1985: Oracle Corporation released Oracle version 5, which supported the clientserver modela sign of networks becoming more widely available in the mid-1980s. 1986: Oracle version 5.1 started supporting distributed queries. 1988: Oracle RDBMS version 6 came out with support for PL/SQL embedded within Oracle Forms v3 (version 6 could not store PL/SQL in the database proper), row-level locking and hot backups 1989: Oracle Corporation entered the application products market and developed its ERP product, (later to become part of the Oracle E-Business Suite), based on the Oracle relational database. 1990: the release of Oracle Applications release 8 1992: Oracle version 7 appeared with support for referential integrity, stored procedures and triggers. 1997: Oracle Corporation released version 8, which supported object-oriented development and multimedia applications. 1999: The release of Oracle8i aimed to provide a database inter-operating better with the Internet (the i in the name stands for "Internet"). The Oracle8i database incorporated a native Java virtual machine (Oracle JVM, also known as "Aurora".). 2000: Oracle E-Business Suite 11i pioneers integrated enterprise application software 2001: Oracle9i went into release with 400 new features, including the ability to read and write XML (Extendable Metatag Language) documents. 9i also provided an option for Oracle RAC, or "Real Application Clusters", a computer-cluster database, as a replacement for the Oracle Parallel Server (OPS) option. 2003: Oracle Corporation released Oracle Database 10g, which supported regular expressions. (The g stands for "grid"; emphasizing a marketing thrust of presenting 10g as "grid computing ready".) 2005: Oracle Database 10.2.0.1also known as Oracle Database 10g Release 2 (10gR2) appeared. 2006: Oracle Corporation announces Unbreakable Linux 11

2007: Oracle Database 10g release 2 sets a new world record TPC-H 3000 GB benchmark result 2007: Oracle Corporation released Oracle Database 11g for Linux and for Microsoft Windows. 2008: Oracle Corporation acquires BEA Systems. 2010: Oracle Corporation acquires Sun Microsystems.

APPENDIX C: CORPORATE ACQUISITIONS9

Acquisition date October 1994 August 1995 June 1999 January 2002 January 15, 2002 January 16, 2002 June 2002 June 2003 June 2003 January 22, 2004 May 2004 June 2004 Company Rdb Division of Digital Equipment Corporation IRI Software Thinking Machines Corporation TopLink Indicast NetForce Steltor Reliaty FileFish SiteWorks Solutions Phaos Collaxa PeopleSoft January 2005 Oblix March 2005 April 2005 Retek Business Valuation millions N/A $100 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

Relational database OLAP products Darwin, datamining technology Object-relation mapping technology Voice portals Adverse event reporting system Enterprise calendaring system Enterprise data protection Enterprise content management Clinical trials management Identity management Business process management Enterprise Software

$10,300

Identity Management Solutions

N/A

Retail Industry Solutions

$630

Wikipedia, List of Acquisitions by Oracle, http://en.wikipedia.org/wiki/List_of_acquisitions_by_Oracle, 12 last accessed on 17th of September 2011.

TimesTen June 2005 TripleHop June 2005 Context Media July 2005 ProfitLogic July 2005 i-flex August 2005 G-Log September 2005 Innobase October 2005

Real-time Enterprise Solutions

N/A

Context-sensitive Enterprise Search

N/A

Enterprise Content Integration

N/A

Retail Industry Solutions

N/A

Banking Industry Solutions

$900

Transportation Management Solutions

N/A

Discrete Transactional Open Source Database Technology

N/A

OctetString November 2005 Thor Technologies November 2005 Temposoft December 2005

Virtual Directory Solutions

N/A

Enterprise-wide User Provisioning Solutions.

N/A

Workforce Management Applications sam organization

N/A

360Commerce January 2006 Siebel Systems January 2006 HotSip

Retail Industry Solutions

N/A

Customer relationship management

$5,850

February 2006

Communications infrastructure solutions Open-source database software for embedded

N/A

February 2006 Sleepycat Software

13 N/A

applications
Portal Software April 2006

Billing and Revenue Management solutions for the communications and media industry

N/A

Demantra June 2006 Stellent Inc. October 2006 Sunopsis October 2006 MetaSolv October 2006 Stellent Inc. November 2006 SPL WorldGroup November 3, 2006 Tangosol Inc March 2007 Hyperion Corporation March 1, 2007 Lodestar Corporation April 24, 2007 Agile Software Corporation May 15, 2007 Bharosa, Inc July 18, 2007 Bridgestream September 5, 2007

Demand-Driven Planning Solution

$41

Digital Rights Management

N/A

ETL, Data Integration

N/A

OSS service activation

$219

Universal Content Management

$440

Utility Billing and Customer Service Systems

N/A

Datagrid Software
N/A

Enterprise Performance Management

$3,300

Utilities Application Software

N/A

Product Lifecycle Management

$495

Online Identity Theft and Fraud Detection

N/A

Enterprise Role Management software

N/A

14

BEA Systems January 16, 2008 AdminServer May 13, 2008 Skywire Software June 23, 2008 Advanced Visual Technology October 9, 2008 Primavera October 9, 2008 October 29, 2008 Haley (RuleBurst Holdings)

Enterprise Software
$8,500

Insurance Policy Administration

N/A

Document Management
N/A

Retail Space Planning

N/A

Project Portfolio Management

N/A

Natural Language Business Rules / Policy Automation Drug Safety and Risk Management

N/A

Relsys International March 23, 2009 Virtual Iron Software Conformia June 17, 2009 HyperRoll September 29, 2009 SOPHOI October 12, 2009 Silver Creek Systems January 4, 2010

N/A

May 13, 2009

Server Virtualization Management Software Product Lifecycle Management

N/A

N/A

Financials, software and IT services

N/A

Intellectual property management for Media & Entertainment Industry

N/A

Product Data Quality Solutions for connecting Enterprise Systems, Customers, Suppliersand Partners.

N/A

January 27, 2010 February 10, 2010

Sun Microsystems

Computer servers, storage, networks, Java, MySQL database, software, and services Service-Oriented Architecture (SOA) management

$7,400

AmberPoint

N/A

15

February 10, 2010 April 16, 2010

Convergin Phase Forward

Telecom Service Broker Applications for life sciences companies and healthcare providers

$85 $685

May 2010 May 2010 May 20, 2010 November 2010 February 2011 April 2011 June 2011 June 2011 July 21, 2011 July 28, 2011

Pre-Paid Software from eServGlobal Payment Solutions Limited Market2Lead Secerno Art Technology Group NDevr

$73 N/A N/A $1,000 N/A N/A N/A N/A N/A N/A

Applications Data protection hardware and software Ecommerce software vendor Environmental reporting and Business intelligence Data Quality Software Web Content and Web Experience Management (WCM and WEM) Software Storage systems Rebootless Linux kernel updates Service Knowledge Management Software

Datanomic FatWire Software

Pillar Data Systems Ksplice InQuira

16

APPENDIX D: CORPORATE FINANCIALS10 Ticker Symbol: Shares Outstanding: Exchange: P/E Ratio: 5,060,516,000 NASDAQ-GS 17.5 Market Value: Issue Type: Annual Dividend: ORCL $ 147,918,882,680 Common Stock $ 0.24 Last Sale: 52 Week High: 52 Week Low: Dividend Yield: $ 29.23 $ 36.50 $ 24.72 0.83%

GLOSSARY
RDBMS Relational Database Management System. SQL Structured Query Language. XML Extendable Metatag language. CRM Customer Relationship Management. ERP Enterprise Resource Planning. CFO Chief Financial Officer. COO Chief Operating Officer. IDM Identity Management System.

10

Nasdaq, Oracle Corporation (ORCL) Stock Report, http://www.nasdaq.com/asp/quotes_reports.asp?symbol=orcl&selected=orcl#ixzz1YGcaoPap, last accessed 17th of September 2011.

17

18