Executive Summary Rallis India Ltd., a TATA Group Company is one of India s leading agrochemical companies.

It offers the most comprehensive portfolio of pesticides and also markets some seed varieties and specialty fertilizers. Rallis has an extensive distribution system with more than 1,500 distributors and 30,000 dealers nationwide, backed by strong marketing and sales teams. It also has marketing alliances with several multinational agrochemical companies, including FMC, Nihon Nihyaku, Dupont, Syngenta, Makhteshim Agan and Bayer. Project Title: Competitive Intelligence Objective: A strategic study of agrochemical companies of India and trading activities of agrochemical traders from India to make competitive strategies for Rallis which it should adopt for organic and inorganic growth. Background: As agrochemical Industry is very competitive so whether we are developing viable corporate strategies, creating new products or services, entering new markets, considering a merger or acquisition or charting a course of action to improve profits, having timely and relevant information is critical to effective decisio n making and the marketing planning process. There are certain traders who buy products from Rallis and export them as a result Rallis compete with its own product in international market. In this project it was tried to trace their mar ket by various legal and ethical means and to find out how do they make margins so that Rallis can directly sell its product to those importers. And finally strategies were made for Rallis which it should adopt to tackle this issue.

Methodology: Initially data was collected from various primary and secondary sources. Then letters were written to the various consulates in Indian and also to the various Indian embassies, high commissions and consulates abroad asking them about Indian agrochemical export information. To trace the market of the traders Expor t data was retrieved from IBIS and sales data was retrieved from SAP. Export data and sales data was correlated to find out the destination and Price at which the y sale Rallis s products. It was further analyzed to find out their margins. A strat egic study of agrochemical companies of India was also done by studying various aspects of their business and SWOT analysis was done for each company to understand their capabilities and weaknesses which was further analyzed to find out competitor s strategies and growth model. And finally strategies were made for Rallis which it should adopt to grow in the competitive environment. Findings: Strategies and growth model of various agrochemical companies was found which was very helpful to understand their business and also in making strategies for Rallis. And markets, price and margin of agrochemical traders was traced which was useful in expanding Rallis s business in those parts of world. Conclusion & Recommendation: Competitive Business Strategies for Rallis was made which it should adopt in International Business in order to have organic and inorganic growth. Special Achievements / Recognition: A structure was made for IBD to procure export data from various primary sources on sustainable basis and also a method was developed to trace the traders export by correlating Export data and sales data from SAP.