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Pg: 2 - 6 Corporate Profile The Star & Sunday Star Editions & Distribution Other Publications Pg: 7 - 9 Online Portals Network Offices Pg: 10 Technical Data Deadlines Pg: 11 Prime Positions Pg: 12 & 13 Ad Rates - Display Pg: 14 - 20 Ready Reckoner - Display Pg: 21 Ad Rates - Classified Pg: 22 - 26 Ready Reckoner - Classified Pg: 27 - 31 Fixed Positions Pg: 32 Magazines - Galaxie Pg: 33 Magazines - Kuntum Pg: 34 Magazines - Shang Hai Pg: 35 Magazines - Flavours Pg: 36 - 43 Rates - The Star Online/StarJobs Pg: 44 StarSpecials Pg: 45 - 46 Guidelines on Joint Promotions / Contests Pg: 47 - 50 Terms and Conditions Pg: 51 Colour Separations Material Requirements Pg: 52 Late Material Submission Charges
CORPORATE PROFILE
Star Publications (Malaysia) Bhd is the publisher of The Star, Malaysias leading English daily. Having started as a regional tabloid in Penang 1971, The Star spread its wings nationwide in just four years. Due to its increasing popularity, a second printing plant was set up in Kuala Lumpur in 1976. The company then relocated its headquarters to Kuala Lumpur two years later. In 1981, the increasing popularity of the newspaper also meant the workforce continued to grow and with a new press incorporating the latest technology, The Star moved into its own premises located in Petaling Jaya. The Star was the first Malaysian newspaper and third in Asia to establish its presence on the Internet with an online version, The Star Online (www.thestar.com.my), was launched on June 23, 1995 to serve and link Malaysians globally. The website is a popular source of information and is regularly accessed by people worldwide. That same year on November 23, the company achieved yet another milestone when it was listed on the Main Board of the Kuala Lumpur Stock Exchange. In 1999, The Star extended its influence across the region and as a founding member, helped establish Asia News Network (ANN), an alliance of 20 newspapers published in 17 major Asian cities. ANN is a network organised to provide an avenue for mutual cooperation and optimisation in the coverage of major events taking place in the region. In 2000, Star Media Group moved its HQ to a 17-storey office building, Menara Star at Section 16 of Petaling Jaya. In January 2002, a printing plantStar Media Hub was built in Shah Alam to cope with its increasing circulation. It also set up its Star Northern Hub, a 4-storey office and printing plant in Bayan Lepas, Penang. In line with the companys vision to become a multi-media company, Star Media Group acquired Star RFM in September 2002, which owns the highly popular Chinese radio station, 988, and the hip English radio station, Red FM. Radio audiences surveys have shown that Red FM is currently Malaysias fastest growing English radio station, in terms of listenership and advertisers. Star Media Group also acquired a 70% stake in Suria FM, a Bahasa Malaysia radio station, launched on December 30, 2005. The Star introduced its own e-paper on June 1, 2004, one of the first media organisations in the Asian region to generate electronic newspapers, hence increasing its accessibility to a more international audience. The Star took the concept one step further by introducing SMS News alerts, which sends news updates to subscribers. In addition, the podcasting service created, also enables users to download The Stars audio and video content. To extend the reach of The Star to a larger audience, 2005 saw the launching of mStar Online, targeted at the Bahasa Malaysia speaking community. In 2008, Studio V, Star Media Groups state-of-theart multimedia hub incorporating print, online, mobile, radio and video at 1Utama Shopping Centre, Petaling Jaya was launched. It offers a virtual and vibrant venue for readers, listeners, viewers, advertisers and business partners to interact. On August 10, 2009, StarProperty was launched with the objective to become the leading online property portal in Malaysia. Armed with useful features such as the property tracker, a large database and user-friendly search engine, StarProperty has what it takes to reach every stakeholder in Malaysias property arena. StarProperty is an MSC-status company, wholly owned by Star Publications (M) Bhd. Reaching an even wider audience, Mingguan mStar, a Malay language pullout was launched on February 28, 2010. Rolling out weekly with Sunday Star within the Klang Valley, it targets urban Malays and covers a wide range of issues, exclusive investigative reports and interviews with celebrities. A definite boon for advertisers to further their reach. Metro Sarawak, launched on March 7, 2010, further expands The Stars brand across the South China Sea, a pullout dedicated to local news with an initial circulation of 10,000 copies. On January 18, 2011, The Star launched its iPad application, the first by a Malaysian media company. The app provides iPad-exclusive content in the form of articles from guest columnists on various topics. The Star Media Group also has a stable of magazines, which includes Galaxie (lifestyle and entertainment), Flavours (food and lifestyle), Kuntum (childrens education) and Shang Hai (Chinese business magazine). The Star has undergone many changes as it continues to grow but one characteristic remains the same The Star will always report on issues that matter to the people and will always be, The Peoples Paper.
No. 18776 (PP1641/03/2011) (029152) Peninsula RM1.20 Sabah RM1.80 Sarawak RM1.20
web:
thestar.com.my
mobile:
thestarmobile.com
SPORT
The Star and Sunday Star have evolved over the years in its efforts to maintain its position as the leading English daily in Malaysia. Star Publications has made substantial investments in these past few years to upgrade its printing capabilities. With the introduction of state-of-the-art printing facilities in July 2005, The Star is now able to offer more colour pages as well as creative options. The Star comprises the Main Paper, StarBiz/ StarBizWeek and StarTwo / StarWeekender. The Main Paper covers the latest in both local, international as well as sporting news, while StarBiz / StarBizWeek offers a comprehensive coverage of business developments, market trends, financial reports and updates in the stock market. StarTwo / StarWeekender features lifestyle, entertainment, health, parenting, social etiquette, environment, fashion and many more interesting reads. StarMetro published from Mondays to Saturdays, in Central, North, South & East and Sarawak editions, focuses on community-based stories as well as happenings in the respective regions. StarMetro Central covers Selangor, KL and Seremban; StarMetro North covers Penang, Perlis, Kedah, Kelantan (except Gua Musang) and parts of Perak (Ipoh, Sitiawan, Kampar and Tapah) and parts of Terengganu (K. Terengganu, Jerteh, Kampong Raja); StarMetro South & East covers Johor, Malacca, N. Sembilan (except Seremban), Pahang, parts of Kelantan (Gua Musang), parts of Perak (Teluk Intan, Bidor, Sungkai, Slim River & Tanjung Malim), parts of Terengganu (Dungun, Kerteh, Cukai) & Sabah and StarMetro Sarawak covers Kuching, Sibu, Miri, Bintulu & other parts of Sarawak. (Refer to the map on page 5 for a visual of the editions).
Basil of BaliFawlty >10
Saturday
THE STAR, MONDAY 3 JANUARY 2011
Heroes all of em
football team Rapturous welcome for Minister Datuk Seri Najib Tun
national football PETALING JAYA: The triumphant AFF team returned from their a rapturous welSuzuki Cup campaign to fans at the come by thousands of ecstatic in Sepang. KL International Airport as the fans The roar was deafening and chanting surged forward cheering players. the names of their favourite yesterday: In other developments > Prime to back national Razak wants Malaysians and not only sports teams at all times when they win; has called on > The Government employees public employers to pay their today. holiday rates if they work
StarSport
Victorious return: Striker International Airport in Sepang yesterday. Later, at the KL AZHAR MAHFOF / The Star
trophy. team upon their arrival photographers with the coveted champions (left) posed for
arn Water w
run dry taps to e Selangor may caus YEE Impasse EXCLUSIVE Sultan: WAI andyLOONG MENG with CHUN are hit
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5 DECEMB
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RESULTS
3 VILLA 3 3 ASTON CHELSEA 1 0 ARSENAL BIRMINGHAM 2 BOLTON 0 LIVERPOOL 0 1 BLACKPOOL MAN CITY 0 2 EVERTON STOKE 0 3 BLACKBURN SUNDERLAND 1 FULHAM 0 TOTTENHAM 2 WOLVES 2 UTD WEST HAM 1 MAN WEST BROM
Taking st ock,
Its the new year, to reflec and time lives. Wet on whats impor perhaps talk to six peopl tant in our e. >2
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Jeffry Lims love Photographerhas enabled him for travelling moments in to capture magic >2 exotic lands.
Manchester backed after the has Fergusona goalscoring run his to go on 2011 by ending S48 striker began barren spell.
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two billion volume swelled shares to cheered 1450 as investors over regional by markets the United encouraging were lot of liquidity. where data from there was 1275.75 kets buoyedStates and Bond a by rising regional marAfter a 1350 low and yields are currently liquidity. also back long absence, in bonds.it is also expensive very on the Thus, many internationa radar Malaysia is to invest be the screen preferredequities continue HwangDBS l houses. of point of 1250 instrument to time. Managemen at this It is not Investmen t Bhd head Jan 4, '10 Gan Eng ket is going surprising t Peng that manufacturi noted that of equities Jan 4, '11 more than up but it has the marlast month, ng in the to do grew at GRAPHICS tions this just the expected with United 2010 For the year, Yong States months, its fastest clip first time elecInvestors internationa sending said. in year highs. are US stocksin seven recommend l research many years, their positions moving to twoback houses Investors easing off in the ed Malaysia market have market into reaction ed by investment as a they are in the last one after encouraging was support- and above destination stock accumulatin month United data from and Foreign States Asia Pacific many other over economy that suggested the money g stocks again. A monitor markets in since has been If you . in dollar middle showing United is improving. the take not really of last year coming the current States (top) and did well Stocks in the where foreign this in the day of huge in but it is the exchange inflows. context exchange trading current terms rate investorstrading for theon the first remains near ownership of foreign Certainly, there of large stocks hit a 7-month company Nikkei average between yen historic year, and could be buying eter, he call it the January has in Tokyo index lows, there a lot high. local investors,but it told StarBiz. yesterday. (bottom) and US is more been Reuters barom- going forward,more buying points to Data released at a foreign that commoditie Japans Yong said, from Gan said. activity, Among Nikkei average indicated in the US (+14.52 23668.48) and the were favoured s-related adding on Monday were British top gainers points Straits Times sector grewthat the manufacturi stocks by these Gan said to 3250.29). yesterday It is not Bhd which American ment bank in December easy est pace Tobacco announced the multiple ng stock market to judge funds. said the in seven (M) Transformat under at its fast- Sime Darby rose 60 sen to on the whether catalysts ing recovery local months, RM46.40; Bhd (+ 51 the the Economic performance bourse gains yesterday able but Yong momentum reinforc- Nestle (M) sen ion Plan is sustainwas in Gan said signs. believes Bhd and Ekovest (+42 sen to RM9.46); Budget 2011 would with positiveof the regionalline with in the short term. (ETP) it will increasingly foreign investors essentially and expected Bhd (+ to RM43.84) efit key stock markets ket is expected However, sustain RM2.74). news confident ing in countries were construction market 37 sen benthis year. elections flow from to be fairly the marabout Among to property. He said , building sectors like in Malaysia. the like Malaysia. investvolatile regional On the the current Nikkei materials level market bourses, 225 and pointswas between The resistance out that interest risks, Yong 10398.10; rose 169.18 the mented,ETP, if 1,560 and pointed successfully while Hang Seng points rates 1,570 to rise would to Index (+232.43 momentum. imple- 1,505 and 1,500support is between affect later this year were expected help to sentiment. and this sustain FortressCapi points. could An analyst the chief Investors executive talAssetManagement 15% from a expect and to see between local invest- said the officer Thomas earnings 20% growth was not rally in the Yong stock market growth in Asia this in corporate only in Malaysia is year. If but across months, not seen in the the affected, market confidence coming Yong said. may be
By JACK WONG jackwong@ thestar.com .my KUCHING: Sarawak is in advanced Hidro Energy talks with Sdn Bhd Bhd (SEB) from the to sell Sarawak ity firm. Bakun dam to the power the state to RM7bil, utilSarawak the federal from an initial Hidro managing Zulkifle government RM6bil, flexi-paymen director if would Osman said could offer The resume negotiations t mode, a lower hopefully, around like providing sq km,area to be flooded bridging an loan. which The federal and purchase agreement Jan 20, and Singapore. is about covers 690 government sell the of Bakun on the sale the be inked dam the entire Earlier prediction size of agreed power in ment three to the Sarawak to flooding could The last May or July by govern- two years. process had put the latest. round However, months ago. October at up to of Zulkifle Zulkifle last year talks was know of said Sarawak impoundme said in between the progress of he did not was reported Hidro, which will generatent of the before the negotiations some 150 the to have dam, Sarawak two government up assembled fully operational. to 2,400MW which wide to ecological experts Hidro, s. by the Finance monitor which when SEB has the massive worldMinistry, is owned ing exercise, oper of done various had not the floodaspects, its due diligence than RM7bil dam, which is the devel- any technical cal and on problems. encountered costs more Wet testing financial including the techniZulkifle to build. dam, and aspects month, will take said the interiors with good with pre-commisat least tuning (on is now doing of the Bakun the first rainfalls one (which imium of the in sioning to see the the findings). some finelevel based is at the eight turbines) (of We Sarawak report, taken in max- May. The dam on the He said he told have yet (right) Land Developmen will StarBiz. level at the past 10 years), average produce power) be operational in to touch the negotiations and the by July, Zulkifle the water (to impoundme Zulkifle Osman t Minister 158m since reservoir had he said the Bakun on tariffs for had nt area during a Datuk Seri Dr the impoundme risen to be supplied Bakun poweradded. power yet dam. ed less in central from recent visit James Masing Despite than would to energy-inte industries ongoing. Sarawak. preparations He said three months nt start- and to the Bakun of the like The value nsive ago. Bakun for steel mills aluminium turbine, wet testing of a power-genSarawak dam project the sale eration project smelters on to 300MW, which could the first Samalaju Industrialbe set up to the by the level of is often determined ernment hammer government, its produce Division within the out the Park in in the In September,tariffs out in was expected power tariffstalks to RM6bil had placed a April when to be carried of Renewable the Sarawak Bintulu to buy over reaches bid of Sarawak will be Minister Tan the water Corridor between Sri Abdul The basic Energy. said in Chief from the federal the Bakun over level 185m and To achieve Taib Mahmud project Kuching infrastructu government Taib had park is that the good pattern that level, 190m. now said re of state gov- state governmentrecently . he said, Zulkifle under developmen the that the tinue as the of rainfall should a power said raise its was water level bid for rising at substationhe hoped the t. conBy LEE the dam willing to be ready a SEB would in KIAN ownership due to the slower pace from be company by July. Similajau would lks@thestar SEONG now A joint-ventur needs to larger surface .com.my cover. area thaton Corp andbetween Chinas e Sinohydro it building Naim PETALING Holdings JAYA: Malaysia Similajau the RM209mil Bhd is The KLCI transmission day, closing hit a new FTSE Bursa Bakun(pts) high yestersystem. 18.47 points 1,551.89, on 1550 tive investor high volume higher at Trading sentiment. and posi-
Sarawak Hidro
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Facebook equity
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PROTON DATUK HOLDINGS BHD SYED GROUP MOHAMED ZAINAL ABIDIN MD TAHIR SYED
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WEDNESDA Y 5 JANUARY 2011
TOMORRO
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my/lifestyle
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hot-air Award imaginative e Media ts >11 s Creativ studen ul and very In.Tech 1,600 colourfThe Star secondary school of the for the start competition 2009 art
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2010
R.AGE (every Wednesday) is dedicated to teenagers and university students. It features typical college issues (eg Why cant I get a date?) and covers youthful interests like bands, fashion, shopping and football.
NEWS
ANALYS
IS COMME
NT
2011
writers and our Year columnists, foreign navigate the New local and ts to Prominent some insigh provide
ns conditio players Tough for steel ahead ar New Pre-Lun K.M. Lee: on the cards Year rally ion for arbitrat New life MP Sivarasa Rasiah answers
PAGES TODAY
with GRI n Mervyn chairma Eldred King
64
developments and issues affecting the Malaysian business fraternity. The focus includes entities in Bursa Malaysia, as well as hidden jewels among new start-ups.
your 10
s question
n Up close
n Subang
to be pregnant
variety Mind-blow
ing
TOO MANY
Sunday
The people's paper
TABLETS!
AGEING >SF7
19 December
/health
PIPES >SF5
RAVE FROM
2010
>SV5
3 October
2010
thestar.com.my
/lifestyle
Sunday
thestar.com.my
thestar.com.my
Mingguan mStar (every Sunday) is a Malay language paper that covers a wide range of issues of the day and week to exclusive investigative pieces and interviews with popular and even controversial personalities. On a lighter note, it also contains feature articles covering topics PLKN 7 tahun s selepa from fashion to cooking, the latest gadgets and more. Printed on woodfree paper, Mingguan mStar is rolled out weekly with Sunday Star.
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SABRI by ADZNAM Star / The Cover montageKOK HWA by CHUA Main photo
Photos.com
StarMag (every Sunday) offers leisure reading on a broad spectrum of interests. Together with it, comes: Fit 4 Life covers medical developments and health issues. Variety covers stories on celebrities, hot gossips, comics, crosswords, mind teasers and fun activities for children.
RAMLI
2 January
2011
tion .my/educa
StarEducation (Every Sunday) is popular among students and parents as it carries articles on the education scene in Malaysia.
ar.com.my/ http://thest
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ned pets of abando d them. thousands one adopte Last year, down as no were put
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Photo by RASHVINJEET S.BEDI/ The Star
Sunday Metro Introduced in May 2007 for readers who enjoy reading on local affairs. Published nationwide, it covers, especially, exciting explorations on food, shopping and places of interest, catering to the intrinsic Malaysian nature of scouting far and wide for good food and worthy bargains.
Monthly sections include: For fashion expos, Clove, is a fun read published every first Sunday of the month. Covering beauty, fashion, lifestyle and everything lovely, this pullout o Lotoks targets females predominantly thrill and is an excellent avenue for clients who want magazine-type of exposure in a newspaper. With the growing importance of male beauty, Clove Man, packaged together with the pullout is a compulsory fashion guide for the modern man of today. It features fashion, services and products geared for men and caters to the growing interest in the male fashion industry.
in Paris, encounter proved In a close g Hilary Rhoda model bit as stunnin 3 to be every s. CV12-1 picture as her
on Excitement >GO10 on the Horiz r Girl powe >GO6 2010 to the fore October
Sunday 10
thestar.com
.my/golf
Triple treat
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> GO4, 6, 8 & 9, 10
Every second Sunday, look forward to StarGolf where you get info on the best golf courses in the world, golfing trends, basic golf tips and the latest ins and outs of golf superstars.
en Clive Ow ng actor
The broodi role on his latest ce as a fragran CV17 ambassador.
Tel> 03
7966 8388
Fax> 03
7955 3355
SUNDAY
19 DECEMBER
2010
CHUA
KOK HWA
/ The Star
StarMotoring will fill your fourth Sunday of the month just right, with the latest automobile launches and features in the market as well as worldwide trends in the automotive industry.
Homeowners will find the Homes Sunday StarSpecial an indispensable pullout that sheds light on every corner of your little castle. Out on the third Sunday of the month, Homes Sunday Star Special rs is an ideal marketing platform for Designe Fashion Kitchen Pride those who wish to get the word out Loois Melinda on versatile home improvement ideas and products. This popular pullout helps all clients within the home industry, from flooring to pest control. Whether you are a major player or a new player, this pullout is a must to get the word out on your business.
Y TY.M PER PRO STAR
spread See centre
Tel> 03 7966 8388 Fax> 03 7955 3355
SUNDAY
12 DECEMBER
2010
ial StarSpec
NG LIVI E & HOM
CURTAIN RAISER
Also on the fourth Sunday of the month is the Home & Living StarSpecial. It is a complete home improvement guide that takes readers to ultimate home bliss, where everything ranging from flooring material to the latest food detoxifier and pest control gadgets are there with just a flip of the page.
Tel> 03
7966 8388
Fax> 03
7955 3355
AY 5 JANUARY WEDNESD
2011
OTHERS
StarSpecials are supplements made specifically for advertisers. Carrying different themes like Womens World, Education Guide, Homes, Parenting, Dining Out and many more, most clients will find at least one or two pullouts that suit their nature of business. Put an ad here and the StarSpecial team of writers will get to work and write a flattering piece on your product or service. StarSpecial clients have often times reported great branding awareness and response after an advertisement placement.
GU
AIMING HIGHER
970,000 681,000
993,000 N/A
Circulation of The Star and Sunday Star The Star / Sunday Star The Star Metro Central 286,409 188,166 295,552 N/A
Source: Audit Bureau of Circulations (Malaysia) (1st July 2009 - 30th June 2010)
StarMetro Central (Mon - Sat) StarMetro Sarawak (Mon - Sat) Star Sunday Metro
Nationwide
National
OTHER PUBLICATIONS
As one of the country's leading publisher, Star Publications (Malaysia) Berhad also publishes the following interesting reads:
A fortnightly English entertainment and lifestyle magazine thats Home To The Stars, which is targeted towards youth and working adults between the ages of 18-26 years. With exclusive celebrity interviews, juicy gossips, fashion and showbiz updates as well as lyrics to the coolest songs, fabulous celebrity posters, fantastic contest prizes, and more.
An educational monthly magazine in Bahasa Malaysia for children aged 6-12, with fun and stimulating activities, puzzles, exercises, exam tips and articles on current affairs and general knowledge.
As the leading Chinese Business Magazine in Malaysia, Shang Hai is commonly regarded as the most authoritative Chinese language monthly business magazine that keeps you in touch with the business world. Comprising comprehensive coverage of corporate developments, finance, trade, IT, unit trusts, market trends, listings, stocks, property, management, motoring, leisure and more. It is well read by many businessmen and executives in local enterprises.
A bi-monthly food and lifestyle magazine targeting foodies and avid cooks with spot-on features on everything delicious. Its not just a glossy magazine, but also a good friend in the kitchen, telling you everything you need to know to prepare good food from scratch using honorable methods and means relevant to todays lifestyle. Strong and well-researched editorials form the backbone of the magazine, coupled with inspiring photography and food styling, bringing readers the best in cooking, entertaining, travel, and dining and wining in Malaysia and around the world, with articles on food trends and culture, interviews with chefs, celebrities, winemakers and cookbook authors, restaurant reviews and reviews of kitchen gadgets, supermarket products and wine and other beverages. For more than 15 years, it has been the food magazine in Malaysia, well-regarded by both public and the F&B industry.
www.dailychilli.com
www.mstar.com.my
www.techcentral.my
www.parenthots.com
www.kuali.com
www.star-motoring.com
www.allmalaysia.info
www.mystarjob.com
www.clovetwo.com
www.ecentral.my
PENANG REGIONAL OFFICE & NORTHERN PRINTING PRESS STAR NORTHERN HUB
No. 202, Jalan Sultan Azlan Shah, 11900 Bayan Lepas, PENANG Tel: (04)-647 3388 (General Line) (04)-647 3838 (Advertising) Fax: (04)-644 6995 (Editorial) (04)-647 3355 (Advertising) E-mail: pgadv@thestar.com.my
FACSMILE
Advertising Editorial
E-MAIL:
Advertising Editorial The Star ONLINE The Star E-PAPER
Bureaus
KUALA LUMPUR No. 17, Lorong Maarof Bangsar, 59000 Kuala Lumpur Tel: (03) 2284 2920 Fax: (03) 2284 1712 KLANG 35, Lebuh Tapah Bandar Klang, 41400 Klang, Selangor Tel: (03) 3344 8978 (03) 3344 0746 Fax: (03) 3344 4423 PUTRAJAYA T.01-06, Jalan P9 E/1 Precint 9, 62250 W.P. Putrajaya Tel: (03) 8889 5512 (03) 8889 5513 Fax: (03) 8889 5516 PRAI No. 19A (1st Floor), Jalan Todak 3 Pusat Bandar Seberang Jaya 13700 Prai Seberang Prai, Penang Tel: (04) 398 8316, (04) 398 8318, (04) 398 8550 Fax: (04) 398 8546, (04) 398 8551 ALOR STAR 936 (1st Floor), Jalan Sultan Badlishah 05000 Alor Star, KEDAH Tel: (04) 731 0855, (04) 731 1864 Fax: (04) 733 8767 IPOH 8 & 10, Lorong Chung Thye Phin 30250 Ipoh, PERAK Tel: (05) 253 9269, 253 0402 Fax: (05) 253 9669 KOTA BARU No. 2864-A, 1st Floor Jalan Sultanah Zainab, 15000 Kota Bharu, Kelantan Darul Naim Tel: (09) 747 8500, (09) 747 9940 Fax: (09) 747 8600 KUALA TERENGGANU No. 137-E (1st Floor) Jalan Sultan Zainal Abidin 2000, Kuala Terengganu Terengganu Tel: 09-7478500 Fax: 09-7478600 KUANTAN 14, 1st Floor, Jalan Tun Ismail 25000 Kuantan Pahang Darul Makmur Tel: (09) 513 1323 Fax: (09) 514 6276 SEREMBAN 49, Jalan Yam Tuan 70000 Seremban, N. SEMBILAN Tel: (06) 762 6984, 761 2992 Fax: (06) 761 2577 MELAKA 4-A (1st Floor), Jalan Hang Tuah 75300 MELAKA Tel: (06) 282 1909, 283 6405 Fax: (06) 283 5352 MUAR 261 Kg Temiang, Jalan Salleh, 84070 Muar Tel: (06) 952 9601 Fax: (06) 954 9601 JOHOR BARU 65 & 65A, Jalan Maju Taman Maju Jaya 80400 Johor Baru Tel: (07) 331 5666 Fax: (07) 333 2435 SABAH Lot 9, 1st Floor, Block B Lintas Square Jalan Lintas, Luyang 88300 Kota Kinabalu Tel: (088) 233 380, 234 380 Fax: (088) 237 380 KUCHING 4th Mezzanine Floor, Block E, Queen's Court, 93350 Kuching, Sarawak Tel: (082) 457 888 Fax: (082) 458 078
NETWORK / OFFICES
Advertising Sales Agents
KEDAH
Alor Setar: 25, Medan Kota, Jln Pegawai 05050 Alor Setar, Kedah Tel/Fax: 04-7710862 H/P: 019-5440862 (Contact: En. Mohd Akhir) Kulim: 64, Taman Putra 09000 Kulim H/P: 012-470 5587 Tel: 04-490 7685 (Contact: Mr PS Nathan)
PERAK
Teluk Intan: The Anson Store 7. Medan Sri Intan Jalan Sekolah, Chepa 36000 Teluk Intan Tel/Fax: 05-622 7129 (Contact: Ms Ng Yoon Poh) Taiping: Tecco Enterprise 102, Jalan Kota 34000 Taiping H/P: 012-508 0031 Tel: 05-806 6855 Fax: 05-806 7718 (Contact: Mr Chan Wan Keat)
KELANTAN
Kota Baru: Super Service Travel Agency Lot 2020, Bt 11/2 Jalan Pengkalan Chepa P.O. Box 56, 15700 Kota Baru H/P: 019-9303 888 Tel:09-744 3388, 744 4999 Fax:09-744 2999 (Contact: Ms Jolene Tan)
JOHOR
Muar: 94, Jln Seri Cempaka 5, Taman Seri Cempaka, Jalan Jonid Dalam, 84000 Muar H/P: 012-699 1543 Tel: 06-952 3220 Fax: 06-952 3220 Email: anthony81046@gmail.com (Contact: Mr Anthony Joseph) Batu Pahat: B.P. Vision Mgt Services 76-A, 1st Floor, Jalan Dato Syed Esa, Taman Pantai, 83000 Batu Pahat H/P: 012-759 3433 Tel: 07-431 6561 Fax: 07-432 9561 Email: tenglee@tm.net.my (Contact: Mr Michael Loh)
NEGERI SEMBILAN
For clients out of Seremban ie Port Dickson Suite 2/7, 2nd Flr Lucky Plaza, Jalan Dato Lee Fong Yee 70000 Seremban Tel : 06-761 5195 Fax: 06-761 3195 / 06-763 2358 H/P: 019-660 9742 (Contact: Mr. Philip Aloysius)
TERENGGANU
Kuala Terengganu: Chris Pat Agency 173, Jalan Kampung Cina 20100 Kuala Terengganu Tel: 09-622 8433, H/P: 019-983 5755 Fax : 09-622 3444 Email: yglau@streamyx.com clyg@tm.net.my (Contact: Mr Chris Lau)
UAE
BSA Consultants 540-D Office Tower Al Ghurair City P.O. Box 27632 Dubai, U.A.E. Tel: (9714) 228 7708 Fax: (9714) 221 2350 E-mail: sabih.ahmad@bsacmena.com (Contact: Mr Sabih Ahmad)
HONG KONG
Publicitas Hong Kong Ltd 261F, Two Chinachem Exchange Square, 338 Kings Road, North Point, Hong Kong Tel: 852 2516 1001 Fax: 852 2528 3260 E-mail: mariam.wang@publicitas.com (Contact: Ms Mariam Wang)
AUSTRALIA
Publicitas Australia Pty Ltd Level 9, 215-217 Clarence Street, Sydney NSW Australia 2000 Tel: +61 (2) 8298 9317 Fax: +61 (2) 9252 2022 E-mail: charlton.dsilva@publicitas.com (Contact: Mr Charlton D'Silva)
CHINA
Publicitas (Beijing) Advertising Co., LTD RM 808, 8/F, Tower A, Fulllink Plaza, No. 18 Chaoyangmenwai Avenue, Beijing 100022 China Tel: 8610-6588 8155, ext. 663 Fax: 8610-6588 3110 Mobile: +86 1381 091 0378 E-mail: wendy.lin@publicitas.com (Contact: Ms Wendy Lin)
Column Width
One 3cm
Two 6.3cm
Three 9.6cm
Four
Five
Six
Seven
Eight
Ten** 36cm
Sixteen* 54cm
Deadlines
BOOKING DEADLINES
Display Advertisements Full Colour/Spot Colour : 2 weeks before publication date* Black & White : 5 working days before publication date* Classified Advertisements Recruitment/ Notices/ Other Classifieds Full Colour/ Spot Colour : 1 week before publication date* Black & White : 4 working days before publication date* * Subject to space availability
CANCELLATION DEADLINES
Display Advertisements Full Colour/Spot Colour : 12 working days** before publication date Black & White : 5 working days** before publication date Block Booking : 30 working days** before publication date Block bookings refer to any ad. bookings booked at least six months prior to the insertions dates. Classified Advertisements Recruitment & Notices/Other Classifieds: Full Colour/Spot Colour : 7 working days before publication date** Black & White : 3 working days before publication date** **Before 5pm from day of notice excluding the publication date Note: In the event of late cancellation, full advertisement cost applies.
10
PRIME POSITIONS
Full Colour LOADING 1. Main a) Front Half Right 1st Colour / 1st BW 2nd Colour 3rd Colour 4th Colour 5th Colour Other Pages - min 144 col. cm b) Front Half Left 1st FHL / 2nd FHL - min 144 col cm & max 160 cm col# Full Colour - min 144 col. cm Black & White - min 72 col. cm c) StarBiz Inside Front Cover (Full Page and Half Page only) 1st Colour Right (Full Page only) Front Half Right Other Pages d) Back Half / World / Sports World / Sports Right Other Pages 2. StarBizWeek (Saturday) - min 72 col cm 1st Colour (Right) / Outside Back Cover (Full Page only) Front Half Right Front Half Other Specified Positions Run-on-pages (ROP) 3. StarTwo / StarMetro / Others (**) 1st Colour Right / 1st B&W Right (Full Page only) 2nd Colour Right / 2nd B&W Right (Full Page only) Outside Back Cover (Met. Central / South East / North / Sarawak) Front Half Right Front Half Other Specified Positions Run-on-pages (Applicable to StarTwo, StarWeekender, Education & Fit 4 Life) 4. Centrespread Main StarBiz / StarBizWeek StarTwo / StarMetro / Others (**) 5. All Sections Consecutive / Facing - Right & Left 6. Odd Sizes All sections except Main Paper, StarBiz & Sports Black & White / Spot Colour LOADING
50% * 45% 40% 35% 30% 25% 40% * 20% 25% 35% 25% 15% 20% 15% 25% 20% 15% 15% 10% 30% 25% 25% 20% 15% 15% 10% 40% 40% 20% Additonal 10% 50%
60% * 50% 50% * 40% 40% 40% 30% 35% 25% 30% 25% 25% 15% 50% 40% 30% 25% 20% 15% 50% 40% Additonal 10% 50%
Notes : a) * Full loading applies. b) # The booking has to come in as 1st FH Left / 2nd FH Left. The Advertiser cannot specify whether they want 1st FH Left or 2nd FH Left . Pagination is strictly at The Stars discretion. c) Odd Sizes refer to sizes not specified in the relevant Ready Reckoner. d) Other Specified Positions refer to any request for ads to be anchored in a particular section/page. e) Costing for solus / creative buys are subject to terms & conditions. f) (**) Others refers to StarWeekender, StarMag, Fit 4 Life, Variety , Education, Star Motoring, Star In.Tech, StarGolf, Clove, Sunday Metro, Supplements and all other Pullouts.
11
RATES - DISPLAY
BLACK & WHITE
Mondays to Sundays NATIONAL EDITION
5% discount on base rate will be extended to advertisements booked for publication days Sundays to Tuesdays
Main Paper RM CASUAL 2 - 5 insertions * 10 insertions 18 insertions 35 insertions 45 insertions 69.00 68.00 66.00 64.50 62.50 59.50
Main Paper refers to Front Half and Back Half of Main Paper (including Sundays), StarBiz and StarBizWeek. Loading is applicable for all specified positions. * Utilization period is 2 months for the 2 - 5 insertion rate. Bookings are to be made in one space order; cancellations are not allowed. ** Additional 10% discount will be extended to advertisements booked in Sunday Metro.
Sunday
Mingguan mStar RM 28.00 27.00 26.50 26.00 24.00 22.00
For Sunday Metro, please refer to the National ROP rates. * Utilization period is 2 months for the 2- 5 insertion rate. Bookings are to be made in one space order; cancellations are not allowed.
National RM
5,000 9,000
Central RM
3,500 6,500
Sarawak RM
2,000 4,000
Mingguan mStar RM
3,000 5,500
* Includes Black process colour. Creative use of colour is allowed so long as it conforms to the process colour supplied as above
12
RATES - DISPLAY
FULL COLOUR
NATIONAL EDITION
37cm X 8col 37cm X 4col 20cm X 8col 18cm X 8col
Sundays to Tuesdays
Main FH/BU RM 39,500 29,800 30,500 29,500 Main BH RM 20% off main 20% off main 20% off main 20% off main ROP RM 27,000 19,300 19,900 19,100
Wednesdays to Saturdays
Main FH/BU RM 43,000 32,800 33,600 32,500 Main BH RM 20% off main 20% off main 20% off main 20% off main ROP RM 28,300 20,200 20,800 20,000
Main FH/BU refers to Front Half of Main Paper, StarBiz and StarBizWeek. BU is not applicable for Sundays. Loading applies for position specified in Main FH on Sundays. Main BH refers to Back Half of Main Paper (including Sundays). All positions are subject to space availability. Loading is applicable for all specified positions.
SUNDAy METRO*
National RM 27,000 19,300 19,900 19,100
SUNDAy
Mingguan mStar RM 18,828 14,628 14,988 14,528
Central RM 37cm X 8col 37cm X 4col 20cm X 8col 18cm X 8col 23,500 17,300 17,800 17,100
NOTES :
1. National ROP buy: Advertisements can be placed in any available positions within the paper and bookings received after our normal deadline will be charged Main Paper rate. 2. Loading is applicable for all specified positions. 3. StarMetro editions are not available on Sundays. 4. Minimum sizes - refer to Prime Positions / Loadings. 5. One, six and seven columns are not applicable for Display ads. 6. All rates are calculated based on col. cm. except for Spot Colour and Full Colour. 7. 3 sets of digital proof to be supplied for Spot Colour and Full Colour ads in National Edition. 2 sets of digital proof to be supplied for Spot Colour and Full Colour ads in StarMetro Editions. 8. All rates are subject to 6% Government Service Tax.
13
RATES - DISPLAY
READY RECKONER - DISPLAY Sundays to Tuesdays
Costs are calculated based on casual rate and are subject to 6% GST [ Formula for calculation : Col (Width) x Cm (Height) x Base Rate (Casual / Contractual) ]
14
RATES - DISPLAY
READY RECKONER - DISPLAY Wednesdays to Saturdays
Costs are calculated based on casual rate and are subject to 6% GST [ Formula for calculation : Col (Width) x Cm (Height) x Base Rate (Casual / Contractual) ]
15
RATES - DISPLAY
READY RECKONER - DISPLAY
Costs are calculated based on casual rate and are subject to 6% GST [ Formula for calculation : Col (Width) x Cm (Height) x Base Rate (Casual / Contractual) ]
16
RATES - DISPLAY
READY RECKONER - DISPLAY
Costs are calculated based on casual rate and are subject to 6% GST [ Formula for calculation : Col (Width) x Cm (Height) x Base Rate (Casual / Contractual) ]
17
RATES - DISPLAY
READY RECKONER - DISPLAY
Costs are calculated based on casual rate and are subject to 6% GST [ Formula for calculation : Col (Width) x Cm (Height) x Base Rate (Casual / Contractual) ]
18
RATES - DISPLAY
READY RECKONER - DISPLAY
Costs are calculated based on casual rate and are subject to 6% GST [ Formula for calculation : Col (Width) x Cm (Height) x Base Rate (Casual / Contractual) ]
19
RATES - DISPLAY
READY RECKONER - DISPLAY
Costs are calculated based on casual rate and are subject to 6% GST [ Formula for calculation : Col (Width) x Cm (Height) x Base Rate (Casual / Contractual) ]
20
RATES - CLASSIFIEDS
STARJOBS / NOTICES
Full Colour RM34,450
StarJobs - Min. size: 5cm x 2col Notices - Min. size: 5cm x 1col StarMetro Central Edition In Classifieds Out of Classifieds
B&W RM43.00 Full Colour RM26,700
B&W RM79.00
B&W RM53.00
B&W RM60.00
B&W RM30.00
B&W RM22.00
Minimum size: 5cm x 1col Maximum size: 37cm x 1col StarMetro South & East (RM)
12.50 12.00 11.50 11.00 10.50 9.50 9.00
National (RM)
34.00 33.50 31.50 29.50 27.50 25.00 23.50
* Utilization period is 3 months for the 5-insertions rate. Bookings are to be made in one space order; cancellations are not allowed. * Not applicable for Notices Ad (eg.Tender, Lost & Found, Announcement & etc).
National (RM)
69.00 66.50 65.00 62.00 59.00 56.00 51.00
* Utilization period is 3 months for the 5-insertions rate. Bookings are to be made in one space order; cancellations are not allowed.
National (RM)
17.50 17.50 14.00 14.00
RM
100 250 500
NOTES: 1. Spot Colour surcharge - please refer to the table in Ad Rates - Display section. 2. Full colour rates are for full page ads only. 3. Star Metro Central, North, South & East and Sarawak editions are not available on Sundays. 4. All rates are subject to 6% Government Service Tax
21
RATES - CLASSIFIEDS
READY RECKONER - CLASSIFIEDS DISPLAY (MULTI COLUMNS)
2011 STAR NATIONAL
COL (CM) 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 2 6.3 (RM) 690.00 828.00 966.00 1,104.00 1,242.00 1,380.00 1,518.00 1,656.00 1,794.00 1,932.00 2,070.00 2,208.00 2,346.00 2,484.00 2,622.00 2,760.00 2,898.00 3,036.00 3,174.00 3,312.00 3,450.00 3,588.00 3,726.00 3,864.00 4,002.00 4,140.00 4,278.00 N/A N/A N/A N/A N/A 5,106.00 3 9.6 (RM) 1,035.00 1,242.00 1,449.00 1,656.00 1,863.00 2,070.00 2,277.00 2,484.00 2,691.00 2,898.00 3,105.00 3,312.00 3,519.00 3,726.00 3,933.00 4,140.00 4,347.00 4,554.00 4,761.00 4,968.00 5,175.00 5,382.00 5,589.00 5,796.00 6,003.00 6,210.00 6,417.00 N/A N/A N/A N/A N/A 7,659.00 4 12.9 (RM) 1,380.00 1,656.00 1,932.00 2,208.00 2,484.00 2,760.00 3,036.00 3,312.00 3,588.00 3,864.00 4,140.00 4,416.00 4,692.00 4,968.00 5,244.00 5,520.00 5,796.00 6,072.00 6,348.00 6,624.00 6,900.00 7,176.00 7,452.00 7,728.00 8,004.00 8,280.00 8,556.00 N/A N/A N/A N/A N/A 10,212.00 5 16.2 (RM) 1,725.00 2,070.00 2,415.00 2,760.00 3,105.00 3,450.00 3,795.00 4,140.00 4,485.00 4,830.00 5,175.00 5,520.00 5,865.00 6,210.00 6,555.00 6,900.00 7,245.00 7,590.00 7,935.00 8,280.00 8,625.00 8,970.00 9,315.00 9,660.00 10,005.00 10,350.00 10,695.00 N/A N/A N/A N/A N/A 12,765.00 6 19.5 (RM) 2,070.00 2,484.00 2,898.00 3,312.00 3,726.00 4,140.00 4,554.00 4,968.00 5,382.00 5,796.00 6,210.00 6,624.00 7,038.00 7,452.00 7,866.00 8,280.00 8,694.00 9,108.00 9,522.00 9,936.00 10,350.00 10,764.00 11,178.00 11,592.00 12,006.00 12,420.00 12,834.00 N/A N/A N/A N/A N/A 15,318.00 8 26.1 (RM) 2,760.00 3,312.00 3,864.00 4,416.00 4,968.00 5,520.00 6,072.00 6,624.00 7,176.00 7,728.00 8,280.00 8,832.00 9,384.00 9,936.00 10,488.00 11,040.00 11,592.00 12,144.00 12,696.00 13,248.00 13,800.00 14,352.00 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 20,424.00
Costs are calculated based on casual rate and are subject to 6% GST [ Formula for calculation : Col (Width) x Cm (Height) x Base Rate (Casual / Contractual) ] 22
RATES - CLASSIFIEDS
READY RECKONER - CLASSIFIEDS DISPLAY (MULTI COLUMNS)
2011 STARMETRO CENTRAL
COL (CM) 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 2 6.3 (RM) 430.00 516.00 602.00 688.00 774.00 860.00 946.00 1,032.00 1,118.00 1,204.00 1,290.00 1,376.00 1,462.00 1,548.00 1,634.00 1,720.00 1,806.00 1,892.00 1,978.00 2,064.00 2,150.00 2,236.00 2,322.00 2,408.00 2,494.00 2,580.00 2,666.00 N/A N/A N/A N/A N/A 3,182.00 3 9.6 (RM) 645.00 774.00 903.00 1,032.00 1,161.00 1,290.00 1,419.00 1,548.00 1,677.00 1,806.00 1,935.00 2,064.00 2,193.00 2,322.00 2,451.00 2,580.00 2,709.00 2,838.00 2,967.00 3,096.00 3,225.00 3,354.00 3,483.00 3,612.00 3,741.00 3,870.00 3,999.00 N/A N/A N/A N/A N/A 4,773.00 4 12.9 (RM) 860.00 1,032.00 1,204.00 1,376.00 1,548.00 1,720.00 1,892.00 2,064.00 2,236.00 2,408.00 2,580.00 2,752.00 2,924.00 3,096.00 3,268.00 3,440.00 3,612.00 3,784.00 3,956.00 4,128.00 4,300.00 4,472.00 4,644.00 4,816.00 4,988.00 5,160.00 5,332.00 N/A N/A N/A N/A N/A 6,364.00 5 16.2 (RM) 1,075.00 1,290.00 1,505.00 1,720.00 1,935.00 2,150.00 2,365.00 2,580.00 2,795.00 3,010.00 3,225.00 3,440.00 3,655.00 3,870.00 4,085.00 4,300.00 4,515.00 4,730.00 4,945.00 5,160.00 5,375.00 5,590.00 5,805.00 6,020.00 6,235.00 6,450.00 6,665.00 N/A N/A N/A N/A N/A 7,955.00 6 19.5 (RM) 1,290.00 1,548.00 1,806.00 2,064.00 2,322.00 2,580.00 2,838.00 3,096.00 3,354.00 3,612.00 3,870.00 4,128.00 4,386.00 4,644.00 4,902.00 5,160.00 5,418.00 5,676.00 5,934.00 6,192.00 6,450.00 6,708.00 6,966.00 7,224.00 7,482.00 7,740.00 7,998.00 N/A N/A N/A N/A N/A 9,546.00 8 26.1 (RM) 1,720.00 2,064.00 2,408.00 2,752.00 3,096.00 3,440.00 3,784.00 4,128.00 4,472.00 4,816.00 5,160.00 5,504.00 5,848.00 6,192.00 6,536.00 6,880.00 7,224.00 7,568.00 7,912.00 8,256.00 8,600.00 8,944.00 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 12,728.00
Costs are calculated based on casual rate and are subject to 6% GST [ Formula for calculation : Col (Width) x Cm (Height) x Base Rate (Casual / Contractual) ] 23
RATES - CLASSIFIEDS
READY RECKONER - CLASSIFIEDS DISPLAY (MULTI COLUMNS)
2011 STARMETRO NORTH
COL (CM) 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 2 6.3 (RM) 410.00 492.00 574.00 656.00 738.00 820.00 902.00 984.00 1,066.00 1,148.00 1,230.00 1,312.00 1,394.00 1,476.00 1,558.00 1,640.00 1,722.00 1,804.00 1,886.00 1,968.00 2,050.00 2,132.00 2,214.00 2,296.00 2,378.00 2,460.00 2,542.00 N/A N/A N/A N/A N/A 3,034.00 3 9.6 (RM) 615.00 738.00 861.00 984.00 1,107.00 1,230.00 1,353.00 1,476.00 1,599.00 1,722.00 1,845.00 1,968.00 2,091.00 2,214.00 2,337.00 2,460.00 2,583.00 2,706.00 2,829.00 2,952.00 3,075.00 3,198.00 3,321.00 3,444.00 3,567.00 3,690.00 3,813.00 N/A N/A N/A N/A N/A 4,551.00 4 12.9 (RM) 820.00 984.00 1,148.00 1,312.00 1,476.00 1,640.00 1,804.00 1,968.00 2,132.00 2,296.00 2,460.00 2,624.00 2,788.00 2,952.00 3,116.00 3,280.00 3,444.00 3,608.00 3,772.00 3,936.00 4,100.00 4,264.00 4,428.00 4,592.00 4,756.00 4,920.00 5,084.00 N/A N/A N/A N/A N/A 6,068.00 5 16.2 (RM) 1,025.00 1,230.00 1,435.00 1,640.00 1,845.00 2,050.00 2,255.00 2,460.00 2,665.00 2,870.00 3,075.00 3,280.00 3,485.00 3,690.00 3,895.00 4,100.00 4,305.00 4,510.00 4,715.00 4,920.00 5,125.00 5,330.00 5,535.00 5,740.00 5,945.00 6,150.00 6,355.00 N/A N/A N/A N/A N/A 7,585.00 6 19.5 (RM) 1,230.00 1,476.00 1,722.00 1,968.00 2,214.00 2,460.00 2,706.00 2,952.00 3,198.00 3,444.00 3,690.00 3,936.00 4,182.00 4,428.00 4,674.00 4,920.00 5,166.00 5,412.00 5,658.00 5,904.00 6,150.00 6,396.00 6,642.00 6,888.00 7,134.00 7,380.00 7,626.00 N/A N/A N/A N/A N/A 9,102.00 8 26.1 (RM) 1,640.00 1,968.00 2,296.00 2,624.00 2,952.00 3,280.00 3,608.00 3,936.00 4,264.00 4,592.00 4,920.00 5,248.00 5,576.00 5,904.00 6,232.00 6,560.00 6,888.00 7,216.00 7,544.00 7,872.00 8,200.00 8,528.00 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 12,136.00
Costs are calculated based on casual rate and are subject to 6% GST [ Formula for calculation : Col (Width) x Cm (Height) x Base Rate (Casual / Contractual) ] 24
RATES - CLASSIFIEDS
READY RECKONER - CLASSIFIEDS DISPLAY (MULTI COLUMNS)
2011 STARMETRO SOUTH & EAST
COL (CM) 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 2 6.3 (RM) 200.00 240.00 280.00 320.00 360.00 400.00 440.00 480.00 520.00 560.00 600.00 640.00 680.00 720.00 760.00 800.00 840.00 880.00 920.00 960.00 1,000.00 1,040.00 1,080.00 1,120.00 1,160.00 1,200.00 1,240.00 N/A N/A N/A N/A N/A 1,480.00 3 9.6 (RM) 300.00 360.00 420.00 480.00 540.00 600.00 660.00 720.00 780.00 840.00 900.00 960.00 1,020.00 1,080.00 1,140.00 1,200.00 1,260.00 1,320.00 1,380.00 1,440.00 1,500.00 1,560.00 1,620.00 1,680.00 1,740.00 1,800.00 1,860.00 N/A N/A N/A N/A N/A 2,220.00 4 12.9 (RM) 400.00 480.00 560.00 640.00 720.00 800.00 880.00 960.00 1,040.00 1,120.00 1,200.00 1,280.00 1,360.00 1,440.00 1,520.00 1,600.00 1,680.00 1,760.00 1,840.00 1,920.00 2,000.00 2,080.00 2,160.00 2,240.00 2,320.00 2,400.00 2,480.00 N/A N/A N/A N/A N/A 2,960.00 5 16.2 (RM) 500.00 600.00 700.00 800.00 900.00 1,000.00 1,100.00 1,200.00 1,300.00 1,400.00 1,500.00 1,600.00 1,700.00 1,800.00 1,900.00 2,000.00 2,100.00 2,200.00 2,300.00 2,400.00 2,500.00 2,600.00 2,700.00 2,800.00 2,900.00 3,000.00 3,100.00 N/A N/A N/A N/A N/A 3,700.00 6 19.5 (RM) 600.00 720.00 840.00 960.00 1,080.00 1,200.00 1,320.00 1,440.00 1,560.00 1,680.00 1,800.00 1,920.00 2,040.00 2,160.00 2,280.00 2,400.00 2,520.00 2,640.00 2,760.00 2,880.00 3,000.00 3,120.00 3,240.00 3,360.00 3,480.00 3,600.00 3,720.00 N/A N/A N/A N/A N/A 4,440.00 8 26.1 (RM) 800.00 960.00 1,120.00 1,280.00 1,440.00 1,600.00 1,760.00 1,920.00 2,080.00 2,240.00 2,400.00 2,560.00 2,720.00 2,880.00 3,040.00 3,200.00 3,360.00 3,520.00 3,680.00 3,840.00 4,000.00 4,160.00 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 5,920.00
Costs are calculated based on casual rate and are subject to 6% GST [ Formula for calculation : Col (Width) x Cm (Height) x Base Rate (Casual / Contractual) ] 25
RATES - CLASSIFIEDS
READY RECKONER - CLASSIFIEDS DISPLAY (MULTI COLUMNS)
2011 STARMETRO SARAWAK
COL (CM) 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 2 6.3 (RM) 180.00 216.00 252.00 288.00 324.00 360.00 396.00 432.00 468.00 504.00 540.00 576.00 612.00 648.00 684.00 720.00 756.00 792.00 828.00 864.00 900.00 936.00 972.00 1,008.00 1,044.00 1,080.00 1,116.00 N/A N/A N/A N/A N/A 1,332.00 3 9.6 (RM) 270.00 324.00 378.00 432.00 486.00 540.00 594.00 648.00 702.00 756.00 810.00 864.00 918.00 972.00 1,026.00 1,080.00 1,134.00 1,188.00 1,242.00 1,296.00 1,350.00 1,404.00 1,458.00 1,512.00 1,566.00 1,620.00 1,674.00 N/A N/A N/A N/A N/A 1,998.00 4 12.9 (RM) 360.00 432.00 504.00 576.00 648.00 720.00 792.00 864.00 936.00 1,008.00 1,080.00 1,152.00 1,224.00 1,296.00 1,368.00 1,440.00 1,512.00 1,584.00 1,656.00 1,728.00 1,800.00 1,872.00 1,944.00 2,016.00 2,088.00 2,160.00 2,232.00 N/A N/A N/A N/A N/A 2,664.00 5 16.2 (RM) 450.00 540.00 630.00 720.00 810.00 900.00 990.00 1,080.00 1,170.00 1,260.00 1,350.00 1,440.00 1,530.00 1,620.00 1,710.00 1,800.00 1,890.00 1,980.00 2,070.00 2,160.00 2,250.00 2,340.00 2,430.00 2,520.00 2,610.00 2,700.00 2,790.00 N/A N/A N/A N/A N/A 3,330.00 6 19.5 (RM) 540.00 648.00 756.00 864.00 972.00 1,080.00 1,188.00 1,296.00 1,404.00 1,512.00 1,620.00 1,728.00 1,836.00 1,944.00 2,052.00 2,160.00 2,268.00 2,376.00 2,484.00 2,592.00 2,700.00 2,808.00 2,916.00 3,024.00 3,132.00 3,240.00 3,348.00 N/A N/A N/A N/A N/A 3,996.00 8 26.1 (RM) 720.00 864.00 1,008.00 1,152.00 1,296.00 1,440.00 1,584.00 1,728.00 1,872.00 2,016.00 2,160.00 2,304.00 2,448.00 2,592.00 2,736.00 2,880.00 3,024.00 3,168.00 3,312.00 3,456.00 3,600.00 3,744.00 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 5,328.00
Costs are calculated based on casual rate and are subject to 6% GST [ Formula for calculation : Col (Width) x Cm (Height) x Base Rate (Casual / Contractual) ] 26
Main Paper
FRONT PAGE BOTTOM PANEL (8cm x 8 col) 1 SET 2 SETS 3 SETS 4 SETS BOTTOM PANEL (10cm x 8 col) 1 SET 2 SETS 3 SETS 4 SETS FIXED POSITIONS (18cm x 4 col / 10cm x 8 col) PAGE 3 1 SET 2 SETS 3 SETS 4 SETS FIXED POSITIONS (10cm x 8 col / 37cm x 2 col / 18cm x 4 col) PAGE 4 1 SET 2 SETS 3 SETS 4 SETS TOP PANEL (12cm x 5 cm) BACK PAGE / STARSPORT 1 SET 2 SETS 3 SETS 4 SETS BOTTOM PANEL (8cm x 8 col) 1 SET 2 SETS 3 SETS 4 SETS EDITORIAL HEADER STARSPORT Max (6cm x 2 col) Max (5cm x 2 col) Max (4cm x 2 col)
*Note:
B&W (RM) B&W (RM) 8,200 7,800 7,500 7,200 B&W (RM) B&W (RM) 7,950 7,500 7,000 6,550 B&W (RM) 2,450 2,150 2,000 1,850 B&W (RM) 6,400 6,050 5,700 5,400 B&W (RM) -
S/C (RM) S/C (RM) 10,750 10,400 10,050 9,550 S/C (RM) 14,800 14,100 13,500 13,000 S/C (RM) 10,000 9,550 9,200 8,850 S/C (RM) 3,350 3,080 2,910 2,800 S/C (RM) 7,700 7,400 7,000 6,650 S/C (RM) -
F/C (RM) 28,400 27,600 26,900 26,150 F/C (RM) 16,200 15,700 15,300 15,000 F/C (RM) 21,500 20,800 20,000 19,500 F/C (RM) 15,200 14,600 14,100 13,600 F/C (RM) 5,050 4,700 4,500 4,300 F/C (RM) 10,500 10,050 9,650 9,250 F/C (RM) 7,000 6,500 6,000
PAGE 2
a) Open to sponsors of events only. b) Strictly logo of events/sponsors. No other information is allowed within the space c) Size may differ depending on space availability, I.e. 4cm, 5cm or 6cm x 2col
27
3.
BURSA MALAYSIA
4.
28
TV PAGE
PAGE 3
6.
7.
FRONT PAGE
EVENT LOGO
PAGE 3
CLASSIFIED
8.
29
10
11.
StarEducation
FRONT PAGE 1 SET 2 SETS 3 SETS 4 SETS
12.
13.
30
31
RATES - MAGAZINES
FULL COLOUR Back Cover Inside Front cover Inside Back Cover Page 1 (Full Colour Ad Only) Run-On-Book: Full Page Half Page Centrespread BLACK & WHITE Full Page Half Page SPECIFIED POSITION Front Half Right Front Half Facing / Consecutive BOOKING DEADLINE 4 weeks before issue date COPy DEADLINE 3 weeks before issue date CIRCULATION BASE GUARANTEE 50,000 Colour 30% 20% Add 10%
RM 6,500 5,600 5,700 5,800 4,800 4,000 8,500 3,600 3,100 BW 40% 30% Add 10%
DETAILS Trimmed size Bleed size : 30cm (h) x 22cm (w) : 3mm all round
NOTE
Rates subject to 6% Govt Service Tax A penalty will be levied on Half Page : 15cm (h) x 22cm (w) (Horizontal) cancellation with less than 1 : 30cm (h) x 11cm (w) (Vertical) month notice Paper Cover : 128gsm Art paper Creative buy options are Text : 80gsm Art paper available Material PDF format For editorial buys, activities, (with fonts and pictures embedded) contest,etc which requires + colour proof concept and layout from the editorial team, an additional Soft copy of material (PDF format) supplied will be considered RM1,000 editorial fee would be as final (Digital proof will serve as a colour guide only). charged per page. 32
RATES - MAGAZINES
Audit Bureau of Circulations (Malaysia) FULL COLOUR Back Cover Inside Front cover Inside Back Cover Run-On-Book: *Activity Page BLACK & WHITE Full Page Half Page SPECIFIED POSITION Front Half Right Front Half Facing / Consecutive BOOKING DEADLINE 4 weeks before issue date COPy DEADLINE 3 weeks before issue date CIRCULATION BASE GUARANTEE 100,000 DETAILS
Format
RM 6,500 6,000 5,400 Full Page 5,000 Half Page 4,000 (per page) 6,000 4,100 3,200 Colour 25% 20% Add 10% BW 30% 25% Add 10%
NOTE : Portrait A4 : 3mm all round : 28cm (h) x 10.5cm (w) (Vertical) : 14cm (h) x 21cm (w) (Horizontal) Cover : 105gsm Art paper Text : 48.8gsm Newsprint 65gsm Coated Mechanical PDF format (with fonts and pictures embedded) + colour proof
Rates subject to 6% Govt Service Tax A penalty will be levied on cancellation with less than 1 month notice and 3 months notice for ad packages / sponsorship of sections Creative buy options are available (*) For editorial buys, activities, contest,etc which requires concept and layout from the editorial team, an additional RM1,000 editorial fee would be charged per page.
Trimmed size : 28cm (h) x 21cm (w) Bleed size Half Page
Material -
Soft copy of material (PDF format) supplied will be considered as final (Digital proof will serve as a colour guide only).
33
RATES - MAGAZINES
Audit Bureau of Circulations (Malaysia) FULL COLOUR Back Cover Inside Front cover Inside Back Cover Run-On-Book: BLACK & WHITE Full Page Half Page SPECIFIED POSITION Front Half Right Front Half Facing / Consecutive BOOKING DEADLINE 4 weeks before issue date COPy DEADLINE 3 weeks before issue date CIRCULATION BASE GUARANTEE 20,000 Colour 30% 20% Add 10% BW 40% 30% Add 10% RM 6,000 5,200 5,000 4,800 4,000 3,500 3,000
DETAILS
Format
NOTE : Portrait A4 : 3mm all round : 29.2cm (h) x 10.5cm (w) (Vertical) : 14.6cm (h) x 21cm (w) (Horizontal) Cover : 157gsm Art paper Text : 80gsm Art paper PDF format (with fonts and pictures embedded) + colour proof
Rates subject to 6% Govt Service Tax A penalty will be levied on cancellation with less than 1 month notice Creative buy options are available For editorial buys, activities, contest,etc which requires concept and layout from the editorial team, an additional RM1,000 editorial fee would be charged per page.
Trimmed size : 29.2cm (h) x 21cm (w) Bleed size Half Page Paper Material -
Soft copy of material (PDF format) supplied will be considered as final (Digital proof will serve as a colour guide only).
34
RATES - MAGAZINES
Audit Bureau of Circulations (Malaysia) FULL COLOUR Back Cover Inside Front cover Inside Back Cover Run-On-Book: RM 7,000 6,500 6,000 5,700 4,600 3,500 Colour 30% 20% Add 10%
SPECIFIED POSITION Front Half Right Front Half Facing / Consecutive BOOKING DEADLINE 2 months before issue date COPy DEADLINE 3 weeks before issue date CIRCULATION BASE GUARANTEE 25,000
DETAILS
Format
NOTE : Portrait : 26cm (h) x 21cm (w) : 3mm all round : 13cm (h) x 21cm (w) (Horizontal) Cover : 230gsm Art Card Text : 90gsm Art paper Form : 140gsm Woodfree PDF format (with fonts and pictures embedded) + colour proof
Rates subject to 6% Govt Service Tax A penalty will be levied on cancellation with less than 2 months notice Creative buy options are available For editorial buys, activities, contest,etc which requires concept and layout from the editorial team, an additional RM1,000 editorial fee would be charged per page.
Material -
Soft copy of material (PDF format) supplied will be considered as final (Digital proof will serve as a colour guide only).
35
Banner Size
728 pixels (w) x 90 pixels (h) 728 pixels (w) x 90 pixels (h) expands to 728 pixels (w) x 200 pixels (h) 300 pixels (w) x 250 pixels (h) 300 pixels (w) x 250 pixels (h) expands to 600 pixels (w) x 250 pixels (h) 391 pixels (w) x 50 pixels (h) 391 pixels (w) x 50 pixels (h) expands to 391 pixels (w) x 150 pixels (h) Max of 8 words 100 pixels (w) x 50 pixels (h) 180 pixels (w) x 65 pixels (h) 120 pixels (w) x 240 pixels (h)
File Size
35-40 KB
3,600
22,000
40-45 KB
1,500
10,000
25-30 KB
2,000
12,500
35-40 KB
1,400
8,500
20-25KB
1,900
12,000
30 KB
36
Banner Size
728 pixels (w) x 90 pixels (h) 728 pixels (w) x 90 pixels (h) expands to 728 pixels (w) x 200 pixels (h) 336 pixels (w) x 280 pixels (h) 336 pixels (w) x 280 pixels (h) expands to 500 pixels (w) x 300 pixels (h) 120 pixels (w) x 600 pixels (h) 120 pixels (w) x 600 pixels (h) expands to 300 pixels (w) x 600 pixels (h)
File Size
35-40 KB
2,650
16,500
40-45 KB
2,000
12,500
35-40 KB
2,650
16,500
40-45 KB
1,300
8,000
25KB
Expandable Skyscraper
2,000
12,500
40 KB
37
Specialist Sections:
Weekly Rates (RM)
13,000 9,000 6,500 5,500 4,000 5,000 3,500 3,500
Banner Size
400 pixels (w) x 250 pixels (h) Landing icon 60 x 60 pixels 728 pixels (w) x 90 pixels (h) expands to 728 pixels (w) x 200 pixels (h) 728 pixels (w) x 90 pixels (h) 120 pixels (w) x 600 pixels (h) expands to 300 pixels (w) x 600 pixels (h) 120 pixels (w) x 600 pixels (h) 336 pixels (w) x 280 pixels (h) expands to 500 pixels (w) x 300 pixels (h) 336 pixels (w) x 280 pixels (h) 300 pixels (w) x 250 pixels (h) 300 pixels (w) x 250 pixels (h) expands to 600 pixels (w) x 250 pixels (h)
File Size
35-40 KB 40-45 KB 35-40 KB 40 KB 25 KB 40-45 KB 35-40 KB 25-30 KB
800
5,000
40-45 KB
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Ad Unit
Eyeblaster (Homepage Only) Expandable Leaderboard Leaderboard Expandable Large Rectangular Large Rectangular Expandable Skyscraper * Skyscraper * Expandable Lower Rectangular * Lower Rectangular *
Banner Size
400 pixels (w) x 250 pixels (h) Landing icon 60 x 60 pixels 728 pixels (w) x 90 pixels (h) expands to 728 pixels (w) x 200 pixels (h) 728 pixels (w) x 90 pixels (h) 336 pixels (w) x 280 pixels (h) expands to 500 pixels (w) x 300 pixels (h) 336 pixels (w) x 280 pixels (h) 120 pixels (w) x 600 pixels (h) expands to 300 pixels (w) x 600 pixels (h) 120 pixels (w) x 600 pixels (h) 336 pixels (w) x 280 pixels (h) expands to 500 pixels (w) x 300 pixels (h) 336 pixels (w) x 280 pixels (h)
File Size
35-40 KB 40-45 KB 35-40 KB 40-45 KB 35-40 KB 40 KB 25KB 40-45 KB 35-40 KB
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Kuali.com
Banner Size
728 pixels (w) x 90 pixels (h) 728 pixels (w) x 90 pixels (h) expands to 728 pixels (w) x 200 pixels (h) 336 (w) x 280 pixels (h) 336 pixels (w) x 280 pixels (h) expands to 500 pixels (w) x 300 pixels (h) 391 pixels (w) x 50 pixels (h) 391 pixels (w) x 50 pixels (h) expands to 391 pixels (w) x 150 pixels (h)
Expandable Leaderboard
1,450
9,000
40-45 KB
580
3,500
35-40 KB
850
5,500
40-45 KB
450
2,650
20-25 KB
650
4,200
30 KB
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StarProperty.my
Eyeblaster Leaderboard Expandable Leaderboard Medium Rectangular Expandable Medium Rectangular Mid Horizontal * Mid Page* Bottom Banner *
250 pixels (w) x 250 pixels (h) 728 pixels (w) x 90 pixels (h) 728 pixels (w) x 90 pixels (h) expands to 728 pixels (w) x 200 pixels (h) 300 pixels (w) x 250 pixels (h) 300 pixels (w) x 250 pixels (h) expands to 500 pixels (w) x 250 pixels (h) 728 pixels (w) x 90 pixels (h) 468 pixels (w) x 60 pixels (h) 728 pixels (w) x 90 pixels (h)
2,000
12,500
40-45 KB
900
5,500
25-30 KB
1,100
6,500
35-40 KB
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Packages
1 job posting (1st time customer) 1 job posting 2-4 postings 5-9 postings 10-14 postings 15 postings RM190 RM200 RM190 RM180 RM170 RM160
Rate Per Ad
30 days 30 days 3 months 12 months 12 months 12 months
Validity
- Customised packages are available for more than 15 job postings - Each job ad will be posted online for 30 days
Online Add-Ons (for print advertisers)
Add-On Rates
RM500 for the same numbers of positions in respective print ad RM800 for the same numbers of positions in respective print ad RM1,000 for the same numbers of positions in respective print ad
Add-on purchases will cost RM150 per position. Print advertisers can opt for add-on purchases if they have lesser positions to post online (for example, a full page ad with 1 or 2 positions) Microsite For an additional RM500, you can customise the look and feel of your page and get to include more information about the company . For enquiries, contact 03-7967 1344/1308 or askmsj@mystarjob.com
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RICH media
Rich Media ad serving at 35% loading Rich Media ad serving with video at 50% loading For other ad-serving platforms (other than authorised ad serving agents), a default fee is charged as follows:- Rich Media RM 4,000 (per campaign) - Rich Media (with video) RM 3,500 (per week)
NOTE
Specialist Sections and Vertical Portals: All Malaysian.Info/ CloveTwo/ Galaxie Blog/ Kuali/ mStar/ Motoring/ Property/ R.AGE/ MyStarJob - Rates and packages and available upon request For monthly and other packages, send your request to advg@thestar.com.my Creative buys/Eyeblaster will be capped to 1 view per unique visitor
TECHNICAL specifications
CREATIVE ad format
Texts must be delivered in HTML, ASCII, Word (doc), Word Perfect or Rich text format (rtf) Tables must be in HTML, Word or Excel Photographs and graphics must be in JPEG (jpg or jpeg), GIF, Adobe Illustrator (ai or eps), TIFF (tif) or any format that can be opened with Adobe Photoshop Creatives in FLASH, GIF or JPEG formats For Flash (swf) creatives, please embed click-thru code. Refer to http://click.thestar.com.my/flash for more information For expandable creatives, codings need to be embedded. Refer to http://click.thestar.com.my/faq All flash (swf) files must be published in ActionScript 2.0 only Creative ad formats (including video format) must be user-initiated and include Close & Replay button Close button must be prominent (font size 10) Close button must be on the right hand corner of the banner Expandable ad formats upon mouse-over / click button Priority will be given to the advertisers with confirmed booking order Booking dateline- 14 working days before launch date Material dateline- 5 working days before launch date No. of days required for cancellation- 7 working days For cancellation less than 7 working days, 50% unused inventory will be billed Rates are subject to 6% Government Service Tax Banner Design (creative ad units)- RM 1,800 per banner (maximum 3 changes in artwork design) Web Page Design- RM 2,800 per set (Two A4 size pages) Web Hosting- RM 500 per month (text file only) Studio Rental Services News/Content Feed Service
OPTIONAL services
1. 2. 3. 4. 5.
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STARSPECIALS
A. STARSPECIALS StarSpecials
1. CLIENT-FOCUSED SUPPLEMENTS (minimum: 3+1) General Conditions:
Subject to a minimum of four (3+1) pages with a 75:25 advertisement-advertorial ratio,i.e. for every three pages of advertisements, one page of advertorial will be complimentary. In the event the client wishes to replace their complimentary space with an advertisement, a 50% ad cost applies. b. The advertorial may be done by the client, its respective advertising agency or The Star. If Star writers are required to write the advertorial on behalf, all relevant materials and photographs must reach us ten (10) working days before the day of publication. The word Advertorial (font size 11 points) must be included at the top center of the page. c. Cancellations made less than ten (10) working days is subject to full surcharge as supplement paginations are prepared in advance. d. All pages of the supplement package must run together on the same day. In the event the supplement is separated, advertisements that appear on the second day will be considered as ROP ads. e. Rates: Black & White - casual rates or contract rates apply Full Colour - ROP rates f. Positioning of pages is strictly at the discretion of Star Publications. Loading applies for specified positions. g. Client-focused supplements that are specifically anchored in StarBiz, StarBizWeek or other parts of the main paper are not entitled the FOC page. a. Ideal for anniversaries, official openings, ISO awards, product launches, Bursa Malaysia listing and other major corporate or marketing events.
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PROMOTION GUIDELINES
Guidelines On Joint Promotions / Contest
A. CONTEST PROMOTION 1. A photostat copy of the Finance Ministrys approval of the said contest or promotion should be presented, where required by law. 2. The contest or promotion must be exclusive to The Star but exception is given to periodicals and newspapers of other languages. 3. Total prize winnings offered for any contest or promotion has to be equivalent to a cash value of no less than RM20,000. 4. Except for air tickets, holiday packages or electrical products, sponsored prizes have to be in the form of cash and products in kind, and not only limited to products by advertisers. 5. Total advertisement cost needs to reach a minimum of RM50,000 and the duration of each contest or promotion must be less than three months. 6. Size of contest advertisements must not be less than 18cm X 8col. or 144 col. cm. 7. Advertisement rates are accounted for based on casual rates of the respective publications. Where proof of purchase is required, cost of the product should not exceed RM10. 8. All joint contest and promotion packages are subject to 6% Government Service Tax, borne by the advertiser. 9. Advertising agencies are entitled to a commission of 10% (of the nett cost) if the project is initiated by the agency and related advertising materials are provided by the agency. 10. For projects initiated by The Star and no materials arranged by the advertising agency, the commission extended would be 5% (of the nett cost). 11. An administrative cost of RM5,000 is incurred and is borne by the advertiser if The Star were to handle contest responses (not inclusive of postage and distribution of prizes). B. EVENT MARKETING PROMOTION 1. Event Marketing Promotions involve contests and promotions generated from major sports events like World Cup, SEA Games, Commonwealth Games, Olympics, etc. and all public relations and promotion campaigns that include the management of logistics like Art Competitions, Children Camps, Seminars, Workshops, etc. 2. Total package required for event promotions should not be less than RM100,000. The amount will be utilized at The Stars discretion for event promotions, editorial coverage and/ or assistance rendered in logistics coordination. 3. Conditions 3,4,8,9 and 10 (under Contest Promotions) are applicable. C. SPECIAL PROJECTS / PACKAGES 1. Special projects and packages that are initiated and handled by The Star are not entitled to agency commission. 2. Editorial buys that are done by The Star are not entitled to agency commission.
45
PROMOTION GUIDELINES
D. MAGAZINE CONTESTS 1. Total prize winnings offered for any contest or promotion should be equivalent to a cash value of RM5,000 for Kuntum; RM10,000 for Galaxie; RM8,000 for Shang Hai and RM12,000 for Flavours. 2. Advertising space taken for the a contest package should not be less than four (4) insertions (for Kuntum), (3) three insertions (for Shang Hai and Flavours) or six (6) insertions (for Galaxie) within the duration of the contest and each ad size should not be less than half a page (in Galaxie) or full page (in Kuntum, Shang Hai and Flavours). 3. All magazine contests and promotion packages are subject to 6% Government Service Tax. 4. Advertisement rates are quantified based on the casual rates of the respective magazines. 5. Cost-sharing ratio for contests with no proof of purchase between Kuntum, Galaxie, Shang Hai or Flavours and the advertiser is at 20:80 for Black & White and Spot Colour ads, and 30:70 for Full Colour ads. 6. Where proof of purchase is required, the cost of the purchased product should be no more than RM10. Cost-sharing ratio between Kuntum, Galaxie, Shang Hai or Flavours and the advertiser is at 10:90 for Black & White and Spot Colour ads, and 20:80 for Full Colour ads. 7. Advertising agencies are entitled to a commission of 10% (of the nett cost) if the contest is initiated by the agency and related advertising materials are provided by the agency. 8. For projects initiated by the other publications and no materials arranged by the advertising agency, no agency commission would be extended. 9. An administrative cost of RM5,000 is incurred and is borne by the advertiser if The Star were to handle contest responses (not inclusive of postage and distribution of prizes). 10. The contest created by the other publications, including the campaign ideas, are the intellectual property of Star Publications (M) Bhd and shall not be reproduced or transmitted in any form, in part or whole, or by any means, without written consent from the management of Star Publications (M) Berhad. Note: Approval of all contests / joint promotion proposals is subject to The Stars discretion.
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MATERIAL REQUIREMENTS
Colour Separations / Material Requirements
1. 2. 3. 4. 5. 6. 7. 8. 9. Base material Newsprint Ink densities Colour sequence Screen ruling Dot shape Screen angles Scanning resolution Maximum ink density Newsprint - neutral in colour 45 g/m2 Cyan 0.95 Magenta 0.95 Yellow 0.90 Black 1.10 Tolerence 0.05 for all colours , above zero paper base. Cyan - Magenta - Yellow - Black 100 lines per inch Eliptical dot with a minimum density of 3.0 with no dot fringe. Cyan 108.4o Magenta 161.4o Yellow 90o Black 45o 300 dpi 240% for 4 colour printing & only 1 colour may be solid 160% for 2 colour printing & only 1 colour may be solid This is to improve trapping and reduce set-off, lost details and smudging. IFRA standard profile for newspaper printing - ISO 12647-3 ISOnewspaper26v4.icc for colour profile ISOnewspaper26v4_gr.icc for grey scale profile Commercial proofs seldom reflect the 30% midtone dot gain incurred in newsprint. Dot gain of 30% at the 50% dot area is to be simulated in the proof making process to provide an approximation of the actual printed result. Minimum 7 points, except for legal & proclamation ads (minimum 5.5 points) Recommend Sans Serif type faces for greater clarity & readability Minimum 12 points for BW sans serif type is recommended. Minimum 14 points for 4 colour printing Not to be position within screen areas less than 70% nor in yellow / light colour background Minimum 0.5 points Thin rules & small light typeface lettering/text should be restricted to single colour solid printing Overprint & Knockout trapping Do not contain Spot, LAB or RGB colours. Please convert Spot / Pantone colours to CYMK Acrobat 4 and above (PDF 1.3) without crop marks and bleed. Ensure file can be separated correctly. Highlight 7% to 9% Shadow 85% to 90% On which the text is to be printed on should be hollowed out. Text should be boldface sans serif type.
10. 11.
12. 13.
All rules & character strokes Point to check Color ads Format & Compatibility For Grayscale images The background
Note: 1) Due to mode of printing (high speed web wet-on wet) on newsprint, a certain degree of set-off and see through must be expected. 2) Misregistration of up to 1 roll of dot out (100 lpi) view 18 inches away is the internationally accepted standard. 3) Advertisement printed on newsprint will always appear darker than the final sheet-fed proofs supplied by the production houses due to inevitable dot-gain.
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(from Monday to Saturday) : 11am ( 1 working day before publication date) : 3 hours before printing
Note : All late material arrangements must be followed by a formal letter, within 24 hours. 2. For all material sent after 8pm for next day publication** Material must be sent before 10.00pm for next days publication, failing which, a repeat ad copy will be used or other filler ads will be used, at The Stars discretion. All charges will be borne by the Advertiser. * Per process colour is defined as per advertisement booking. Example: Full Colour late material charges equals RM250 X 4 process colours = RM1,000 ** Next day publication does not include public holidays, Saturdays and Sundays
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