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Federal Urdu University of Arts, Sciences & Technology

Federal Urdu University of Arts, Science & Technology

Brand Management Report on

Dawlance

Submitted TO Instructor Mr Mohammad Ali

Prepared By

Zeeshan Habib Ullah


(MBA B) Evening 3rd Semester

914600

Federal Urdu University of Arts, Sciences & Technology

Table of Content
Acknowledgement---------------------------------------------04 Abstract-------------------------------------------------------05 Executive Summary-------------------------------------------06 Objectives-----------------------------------------07 Report Writing -----------------------------------------07 Company Summary -----------------------------------------07 Company Ownership-----------------------------------------07 Startup Summary -----------------------------------------07 Services -----------------------------------------------------08 Main Desk-----------------------------------------07 Market Analysis Summary -----------------------------------------07 Profile Community -----------------------------------------07 Market Segmentation -----------------------------------------07 Target Market Segmentation Strategies ----------------------------------------07 Location ---------------------------------09 Overall Business Strategies ---------------------------------------------10 Competitive edge-------------------------------------------------11 Competition -----------------------------12 Sales Strategies----------------------------------------------------------13 Assumptions--------------------------------------------14 Sales Forecast -----------------------------------------------15 Personal Plan ------------------------------------------------16 Financial Plan-----------------------------------------------17 3 Contingency Plan-----------------------------------------------17 Appendix A Location Map ------------------------------------------------18 Appendix B Floor Plan ------------------------------------------------18 Appendix C Cash Budget ------------------------------------------------18 Appendix D Investers ------------------------------------------------18
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CERTIFICATE

It is certify that the following student has completed all the Important documents which are necessary

For the completion of this project The Name of the Student is


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Federal Urdu University of Arts, Sciences & Technology

Zeeshan Habib Ullah

Signature of Instructor

Acknowledgement

All praises and thanks to Almighty Allah. The Lord and Creator of this universe by whose power and glory all good things are accomplished. He is also the most merciful, who best owed on me the potential, ability and an opportunity to work on this project. I am grateful to my respected teacher Mr Muhammad Ali who guided me in each and every step of this report. Indeed, without his kind guidance I am not be able to even start this report. May ALLAH give him the reward which he deserves. In the end, I am thankful all to my teachers and have a lot of prayers for them who give me the knowledge. Here I
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have special thanks for Mr Muhammad Ali whose supervision guided me to complete my report.

DEDICATION

First of all I would like to pay thanks to Almighty ALLAH, with out his Prosperity I cannot be able to complete my study. I would like to dedicate my report efforts to our parents & respected teacher. Who taught and hold my hands on every step of my live. Without their
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support, good wishes and blessing I am not be able to complete this report study.

EXECUTIVE SUMMARY
Zauq e Shereen Sweets is a dessert bar and bakery located in the Pakistan Chowk of Karachi. We can loosely be described as a quick-service restaurant where customers sit around a bar and watch their desserts being made. The show, as well as the dessert, is our main selling point. Zauq e Shereen Sweets will hold true to its vision of being a new concept with an old fashioned feel in order to become a favorite spot for natives. As the reported national leader in money spent in restaurants, Karachi is an optimal location for launching a new restaurant concept. Zauq e Shereen Sweets also hopes to become a destination for the thousands of tourists, both local and national , who visit every time. We plan to manipulate our location in the Business Improvement District to our utmost advantage. Both tax incentives and high traffic due to the MCI Center will give us an edge as a new business. As the BID fills up with new businesses over the next few years Zauq e Shereen Sweets will receive an added boost of increased traffic.
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Therefore, we are aggressively planning for a 50% increase in sales the second year of business. By creating a new niche in the restaurant industry, Zauq e Shereen Sweets will increase sales by more than $145,000 over three years while maintaining a gross margin of 80%. Through a philosophy of "nothing but the best" regarding both product and service, Zauq e Shereen Sweets will establish itself as an exceptional dessert bar in Karachi. We also will gain a competitive advantage in take out and catered desserts. This plan outlines our company concept, philosophy and forecasted financials. Zauq e Shereen Sweets hopes to find seed money of $300,000 to launch our business in June of this year.

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Objectives
Attain sales of $166,000 in the first year. Increase second year sales by 50% and third year by 30%. Expand to two stores by the third year of business. Mission Rutabaga Sweets is a hospitality company dedicated to providing high-quality desserts in a comfortable atmosphere for clients who seek a fun "gourmet" experience outside restaurants. We intend to make enough profit to generate a fair return for our investors and to finance continued growth and development in quality products. We also maintain a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work. Read more: http://www.bplans.com/dessert_bakery_business_plan/executive_summary_fc.php#ixzz1YKafcF12

Company Summary Rutabaga Sweets is a dessert bar concept based in the Business Improvement District of Washington DC. It emphasizes handmade gourmet desserts in a casual atmosphere. Watching your dessert be prepared right in front of you is the unique selling point of our business.

Company Ownership Rutabaga Sweets is a sole proprietorship seeking seed money. Incorporation will be decided at a later date as investors are secured.

Start-up Summary Our start-up costs come to $300,000 which is mostly kitchen equipment, store furnishings and construction, and starting inventory expenses associated with opening our first store. The start-up costs are to be financed by outside investment. The assumptions are shown in Table 1 and Illustration 2.

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Start-up Requirements
Start-up Expenses Legal Office Supplies Beginning Inventory Sommelier consulting Menus, etc Insurance Rent Design & Construction Research and Development Furnishings Expensed Equipment Dishes, silverware, glassware, etc Total Start-up Expenses Start-up Assets Cash Required Start-up Inventory Other Current Assets Long-term Assets Total Assets Total Requirements $1,000 $2,000 $5,000 $500 $1,000 $500 $5,000 $125,000 $1,000 $10,000 $125,000 $5,000 $281,000 $19,000 $0 $0 $0 $19,000 $300,000

Start-up Funding
Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Investor 1 Other Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital Total Capital and Liabilities Total Funding $0 $0 $0 $0 $0 $281,000 $19,000 $300,000 $0 $19,000 $0 $19,000 $19,000

$300,000 $0 $0 $300,000 ($281,000) $19,000 $19,000 $300,000

Federal Urdu University of Arts, Sciences & Technology

Products and Services Rutabaga Sweets sells gourmet desserts coupled with exceptional customer service in a comforting atmosphere. Customers can dine-in and watch the chef create their dessert. We also offer carry-out to prepare our desserts at home or have a special cake for a celebration. And every month customers can join in the fun and take a cooking class taught by a Cordon Bleu trained chef. We will also offer special promotions such as After School Cookie Club. Moms will be encouraged to bring in their children for milk and cookies they help prepare! Or moms can come in with friends for some relaxing time away during our Tea Time. And to promote Rutabaga Sweets as a choice for celebrating, we will offer a large table that can be reserved for parties. Market Analysis Summary Rutabaga Sweets focuses on local markets, with a special focus on restaurant and ice cream shop customers. Washington DC provides an excellent climate for our dessert bar as households there spend more money dining out than anywhere else in the country.

Market Segmentation Our market is divided into four different psychographics: Comfort Creatures, Celebrators, Soccer Moms, and Gourmet Wanna-bes. They represent groups of people sharing similar behavior patterns and reasons for patronizing Rutabaga Sweets. Comfort Creatures are mainly white collar workers who are driven by success and prestige yet miss homemade comfort foods of their childhood. They may stop in on their own or bring clients in for a gourmet dessert experience. Celebrators are just that - people celebrating special occasions. Birthday, anniversary, graduation, valentine's day, etc., families and loved ones will gather at Rutabaga Sweets over sumptuous desserts and a festive atmosphere. Soccer Moms actually encompasses all family members. Rutabaga Sweets is a gathering place where families are welcome and feel comfortable. "Moms" can come in for after school milk and cookies with their children and relax while we pamper the little ones. Or they can meet up with friends for our Tea Time - a little civilized time stolen in the midst of a busy day. Gourmet Wanna-bes watch the Food Network and easily spend $50 for the latest cookbook. They'll be the adventuresome diners at Rutabaga Sweets, as well as the first to sign up for our cooking classes.

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Market Analysis
Year 1 Potential Customers Comfort Creatures Celebrators Gourmet Wanna-bes Soccer Mom's Total Growth 10% 15% 15% 10% 12.59% 5,000 5,000 5,000 5,000 20,000 Year 2 5,500 5,750 5,750 5,500 22,500 Year 3 6,050 6,613 6,613 6,050 25,326 Year 4 6,655 7,605 7,605 6,655 28,520 Year 5 7,321 8,746 8,746 7,321 32,134 CAGR 10.00% 15.00% 15.00% 10.00% 12.59%

Target Market Segment Strategy We have specifically targeted segments of people with an appreciation for delicious desserts and a need for comfort and relaxation. Rutabaga Sweets is a haven for the busy & successful who want to treat themselves to something soothing and a little sinful! It doesn't take a lot of time, yet is so rewarding. These people will value the high quality product presented without pretension. Our customers will also appreciate the fun and fast service - whether celebrating a birthday or stopping in before a concert at the MCI Center.

Service Business Analysis Although Rutabaga Sweets is creating a new niche in the food service industry, we do share similarities, and therefore compete with several kinds of quick-service dessert businesses: 1. Restaurants: any restaurant offering dessert. 2. Ice Cream Shops: Baskin & Robbins, Ben & Jerry's, etc. 3. Donut and Coffee Shops: any place coffee and pastries are available for carry-out or dine-in consumption. 4. Supermarket: in-store bakeries as well as frozen specialty desserts offer some competition. 5. Bakeries: free-standing traditional bakeries.

Competition and Buying Patterns Although Rutabaga Sweets is opening up a new niche in the restaurant industry, there is no doubt that we are competing with a variety of similar businesses. We need to compete against the ideas that dessert is something that only follows a special dinner and needn't be any better than a frozen cake. We want every day to be a reason to celebrate. And being able to watch your gourmet dessert be prepared by a chef is a treat that appeals to everyone. While price may be a factor when competing against Ice Cream and Coffee Shops, these same consumers who are willing to pay five dollars for a latte or a scoop of ice cream are already conscious of a better quality product. We believe they will be equally as willing to spend a little extra for an extraordinary dessert in a warm and friendly setting. The comfort factor also plays an important role in consumer decisions about sweets. Both the atmosphere and staff of Rutabaga Sweets excel at warm & friendly. And the menu will reflect "comfort food" desserts as opposed to intimidating desserts that resemble architectural collosi. We will use the highest quality products; sometimes paring the ordinary with the exotic, but we will always present our desserts in a unintimidating manner. Competitive Edge Our competitive edge is our unique niche in an old market. Although restaurants, cafes, bakeries, ice cream shops, etc have an established position in the marketplace, none are quite like Rutabaga Sweets. We are offering the customers a completely new experience and far higher quality product. No where else will they find a professional chef preparing gourmet desserts right in front of them. The amazing popularity of the Food Network is proof of the public's new-found interest in being a spectator in the kitchen.

Marketing Strategy Rutabaga Sweets' marketing strategy will be education of the consumer and subsequent word-of-mouth. We will become known as a unique dining experience as well as a superior pastry shop. Customers will be reached through fliers, newspaper advertisements and special holiday promotions. Location will also play a crucial role in marketing and promotion. The business will be located in high-traffic retail area in Washington, DC known as the BID. Washington DC's Business Improvement District offers many incentives to businesses operating there. Additionally, there is the traffic that will come from being located near the MCI Center. Rutabaga Sweets will target progressive and generally well-educated and affluent consumers who are interested in trying new products and experiences and are dissatisfied with the limited selection and lack of

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personal service found in grocery store bakeries, neighborhood cafes and ice cream shops and area restaurants.

Sales Strategy We need to sell the company as well as the product. Just as Starbucks became synonymous with great coffee drinks, Rutabaga Sweets will come to be known as a gathering place with spectacular desserts. 2. We have to sell not only an amazing "show" as the desserts are created, but also an above and beyond service team who are knowledgeable and friendly. People will always feel welcome and at home at Rutabaga Sweets. The Yearly Total Sales chart summarizes our ambitious sales forecast. 1.

Sales Forecast Our Sales Forecast shows modest estimates for the first year of operations beginning in May of 2003. After establishing Rutabaga Sweets as 'the' place for sweets and celebrations, we project aggressive sales increases for the following years. In the second year of operation we estimate sales increase of 30% and of 50% in the third year for desserts, POP and carry-out. We are planning a 10% increase in Weekly Lesson fees each of the two following years while keeping costs constant. Our cost of sales is based on an average food cost of 20% for dine in desserts and 15% for point of purchase items, carry-out and weekly lessons. We project a consistent food cost percentage of these amounts for the following two years. Keeping food costs low while sales increase is vital to the profitability of Rutabaga Sweets.

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Sales Forecast
Year 1 Sales Dessert Sales POP Sales Carry Out Weekly Lessons Total Sales Direct Cost of Sales Dessert Sales POP Sales Carry Out Weekly Lessons Subtotal Direct Cost of Sales $144,000 $2,650 $5,100 $14,400 $166,150 Year 1 $28,800 $398 $765 $2,160 $32,123 $216,000 $3,445 $6,240 $15,840 $241,525 Year 2 $43,200 $936 $936 $2,160 $47,232 $280,800 $5,167 $9,360 $17,424 $312,751 Year 3 $56,160 $775 $1,404 $2,160 $60,499 Year 2 Year 3

Milestones Rutabaga Sweets plans to be profitable within the first year of operation. Our goal is to reinvest in the company and expand to three stores by the third year. From that point we hope to establish partnerships with each store's chef; similar to Outback's proprietor program. They will each invest in their store and be directly rewarded for its profitability. Management Summary Rutabaga Sweets will be slow to hire people in the first few years of operation, but very loyal to those who are hired. Initially all employees will be part-time as the majority of the work will be done by the chefproprietor. As the company grows, new employees will be trained and supervised by original employees who have been promoted to a leadership position. It is our belief that employees who are dedicated to the success of Rutabaga Sweets should be rewarded. They will be leaders in our future store developments.

Personnel Plan Our Personnel Plan begins at ground zero with the founder being the only employee. Wendi James, the chef and proprietor, will initially serve as the only dessert bar chef, as well as the store manager and the instructor for the weekly lessons. Being a graduate of Le Cordon Bleu in Paris, France with experience in three five-star restaurants she is well prepared for the jobs of chef and instructor. In addition, her degree

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from the University of Illinois, C-U in Restaurant Management equally prepares her for the managerial aspects of the business. Rutabaga Sweets intends to promote from within and reward the best employees with leadership roles. Our opening employment goal is 4 with a goal to increase to 7 by the end of the first year, 10 the second year and 12 the third year. We realize that this is very aggressive staffing, but intend to hire culinary professionals who are used to the demands of the restaurant business. By this hiring philosophy, we will be able to operate with fewer, but more productive employees and reward them accordingly. From that point we intend to increase the responsibilities of each employee as opposed to hiring more people. Thereby rewarding those who have worked hard to establish Rutabaga Sweets as a superior dessert shop. These people will then be vital in our expansion as we open new stores.

Personnel Plan
Year 1 Chef/Proprietor Baker Host Dessert Bar Assistants Dishwasher/Busser Total People Total Payroll $28,800 $3,920 $4,347 $7,200 $5,796 7 $50,063 Year 2 $31,680 $4,312 $4,347 $7,920 $5,760 10 $54,019 Year 3 $34,848 $6,720 $4,347 $8,712 $5,760 12 $60,387

Financial Plan It is key to our financial success to grow Rutabaga Sweets not just as a dessert bar, but as a company. We are looking for an investment of $300,000 seed money with the hopes of eventually selling an established chain of dessert bars or establishing our company as a gourmet franchise. This means we must always be reinvesting in the future of Rutabaga Sweets. Assumptions The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are: We assume a slow-growth economy, without major recession. We assume of course that there are no unforeseen changes in technology to make products immediately obsolete. We assume access to equity capital and financing sufficient to maintain our financial plan as shown in the tables.

General Assumptions
Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other Year 1 1 10.00% 10.00% 30.00% 0 Year 2 2 10.00% 10.00% 30.00% 0 Year 3 3 10.00% 10.00% 30.00% 0

Break-even Analysis For our break-even analysis, we assume running costs including our full payroll, rent, and utilities, and an estimation of other running costs. Payroll alone, at our present run rate, is only about $4,000. Margins are harder to assume that far in the future.

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Break-even Analysis
Monthly Revenue Break-even Assumptions: Average Percent Variable Cost Estimated Monthly Fixed Cost $13,251 19% $10,689

7.3 Projected Profit and Loss An important assumption when calculating our P&L is the increase in sales from year to year. We are basing our assumptions on the financial success of Finale Dessertery in Boston, Massachusetts. They reported a 50% increase in sales the second year of business followed by a 30% increase the next year. We feel Rutabaga Sweets can match, if not beat those sales, considering the National Restaurant Association's analysis of the Bureau of Labor Statistics Consumer Expenditure Survey states that Washington DC households spend the most at restaurants per year. It is also vital that we hold our food cost at 20% and 15% respectively for dine-in desserts and POP, carryout and weekly lessons. That will assure our gross margin remains high.

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Need actual charts? We recommend using Business Plan Pro as the easiest way to create graphs for your own business plan. Edit this sample plan

Need actual charts? We recommend using Business Plan Pro as the easiest way to create graphs for your own business plan. Edit this sample plan

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Need actual charts? We recommend using Business Plan Pro as the easiest way to create graphs for your own business plan. Edit this sample plan

Pro Forma Profit and Loss


Sales Direct Cost of Sales Other Production Expenses Total Cost of Sales Gross Margin Gross Margin % Expenses Payroll Sales and Marketing and Other Expenses Depreciation Leased Equipment Utilities Insurance Rent Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales Year 1 $166,150 $32,123 $0 $32,123 $134,028 80.67% $50,063 $2,300 $0 $0 $6,000 $2,400 $60,000 $7,509 $0 $128,272 $5,755 $5,755 $0 $1,727 $4,029 2.42% Year 2 $241,525 $47,232 $0 $47,232 $194,293 80.44% $54,019 $2,500 $0 $0 $6,000 $2,400 $60,000 $8,103 $0 $133,022 $61,271 $61,271 $0 $18,381 $42,890 17.76% Year 3 $312,751 $60,499 $0 $60,499 $252,252 80.66% $60,387 $2,500 $0 $0 $6,000 $2,400 $60,000 $9,058 $0 $140,345 $111,907 $111,907 $0 $33,572 $78,335 25.05%

7.4 Projected Cash Flow Being a quick-service oriented business, our cash flow depends on sales assumptions. It is critical to keep our food cost low. We also need to be careful to balance slow (non-holiday) months with busy months with big holidays such as Christmas, Valentine's Day and Mother's Day.

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Pro Forma Cash Flow


Year 1 Cash Received Cash from Operations Cash Sales Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance $166,150 $166,150 $0 $0 $0 $0 $0 $0 $0 $166,150 Year 1 $50,063 $104,118 $154,181 $0 $0 $0 $0 $0 $0 $0 $154,181 $11,969 $30,969 $241,525 $241,525 $0 $0 $0 $0 $0 $0 $0 $241,525 Year 2 $54,019 $146,159 $200,178 $0 $0 $0 $0 $0 $0 $0 $200,178 $41,347 $72,316 $312,751 $312,751 $0 $0 $0 $0 $0 $0 $0 $312,751 Year 3 $60,387 $173,213 $233,600 $0 $0 $0 $0 $0 $0 $0 $233,600 $79,151 $151,467 Year 2 Year 3

7.5 Projected Balance Sheet The balance sheet is quite solid. We do not project any real trouble meeting our debt obligations - as long as we can achieve our specific objectives. We realize we've projected aggressively, but are confident the

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location we've chosen for Rutabaga Sweets, as well as the dessert bar concept itself , will be very successful. At this point we haven't included any assets or depreciation in our calculations. Whether we purchase new or used kitchen equipment will determine those numbers at a later date.

Pro Forma Balance Sheet


Year 1 Assets Current Assets Cash Inventory Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $30,969 $3,834 $0 $34,802 $0 $0 $0 $34,802 Year 1 $11,774 $0 $0 $11,774 $0 $11,774 $300,000 ($281,000) $4,029 $23,029 $34,802 $23,029 $72,316 $5,637 $0 $77,953 $0 $0 $0 $77,953 Year 2 $12,034 $0 $0 $12,034 $0 $12,034 $300,000 ($276,971) $42,890 $65,918 $77,953 $65,918 $151,467 $7,220 $0 $158,687 $0 $0 $0 $158,687 Year 3 $14,434 $0 $0 $14,434 $0 $14,434 $300,000 ($234,082) $78,335 $144,253 $158,687 $144,253 Year 2 Year 3

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Ratio Analysis
Year 1 Sales Growth Percent of Total Assets Inventory Other Current Assets Total Current Assets Long-term Assets Total Assets Current Liabilities Long-term Liabilities Total Liabilities Net Worth Percent of Sales Sales Gross Margin Selling, General & Administrative Expenses 0.00% 11.02% 0.00% 100.00% 0.00% 100.00% 33.83% 0.00% 33.83% 66.17% 100.00% 80.67% 78.24% Year 2 45.37% 7.23% 0.00% 100.00% 0.00% 100.00% 15.44% 0.00% 15.44% 84.56% 100.00% 80.44% 62.69% Year 3 29.49% 4.55% 0.00% 100.00% 0.00% 100.00% 9.10% 0.00% 9.10% 90.90% 100.00% 80.66% 55.61% Industry Profile 4.56% 13.08% 33.35% 54.27% 45.73% 100.00% 24.73% 27.23% 51.96% 48.04% 100.00% 24.26% 12.12%

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Advertising Expenses Profit Before Interest and Taxes Main Ratios Current Quick Total Debt to Total Assets Pre-tax Return on Net Worth Pre-tax Return on Assets Additional Ratios Net Profit Margin Return on Equity Activity Ratios Inventory Turnover Accounts Payable Turnover Payment Days Total Asset Turnover Debt Ratios Debt to Net Worth Current Liab. to Liab. Liquidity Ratios Net Working Capital Interest Coverage Additional Ratios Assets to Sales Current Debt/Total Assets Acid Test Sales/Net Worth Dividend Payout 1.38% 3.46% 2.96 2.63 33.83% 24.99% 16.54% Year 1 2.42% 17.49% 10.74 9.84 27 4.77 0.51 1.00 $23,029 0.00 0.21 34% 2.63 7.21 0.00 1.04% 25.37% 6.48 6.01 15.44% 92.95% 78.60% Year 2 17.76% 65.07% 9.97 12.17 30 3.10 0.18 1.00 $65,918 0.00 0.32 15% 6.01 3.66 0.00 0.80% 35.78% 10.99 10.49 9.10% 77.58% 70.52% Year 3 25.05% 54.30% 9.41 12.17 28 1.97 0.10 1.00 $144,253 0.00 0.51 9% 10.49 2.17 0.00 0.98% 1.92% 1.37 0.74 59.26% 4.93% 12.10% n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a n.a

Appendix Sales Forecast


Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Sales Dessert Sales POP Sales Carry Out Weekly Lessons Total Sales Direct Cost of Sales Dessert Sales POP Sales Carry Out Weekly Lessons Subtotal Direct Cost of Sales 0% $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $16,000 $8,000 $12,000 $8,000 $12,000 0% 0% 0% $200 $300 $1,800 $200 $300 $1,800 $200 $300 $1,800 $100 $300 $900 $100 $300 $900 $100 $500 $900 $300 $1,000 $1,800 $50 $200 $900 $500 $700 $900 $100 $200 $900 $300 $500 $900 $16,000 $500 $500 $900 $17,900 Month 12 $3,200 $75 $75 $135 $3,485 Month Month Month 8Month 9 10 11 Month 12

$14,300 $14,300 $14,300 $13,300 $13,300 $13,500 $19,100 $9,150 $14,100 $9,200 $13,700 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 $2,400 $30 $45 $270 $2,745 $2,400 $30 $45 $270 $2,745 $2,400 $30 $45 $270 $2,745 $2,400 $15 $45 $135 $2,595 $2,400 $15 $45 $135 $2,595 $2,400 $15 $75 $135 $2,625 $45 $150 $270 Month Month Month 8Month 9 10 11 $2,400 $1,600 $75 $105 $135 $15 $30 $135 $2,400 $45 $75 $135 $2,655 $8 $30 $135

$3,200 $1,600

$3,665 $1,773

$2,715 $1,780

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Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Chef/Proprietor Baker Host Dessert Bar Assistants Dishwasher/Busser Total People Total Payroll 0% 0% 0% 0% 0% $2,400 $0 $483 $600 $483 4 $3,966 $2,400 $0 $0 $600 $483 4 $3,483 $2,400 $0 $0 $600 $483 4 $3,483 $2,400 $0 $0 $600 $483 4 $3,483 $2,400 $0 $483 $600 $483 4 $3,966 $2,400 $560 $483 $600 $483 5 $4,526 $2,400 $560 $483 $600 $483 5 $4,526 $2,400 $560 $483 $600 $483 5 $4,526 Month 9 Month 10 Month 11 $2,400 $560 $483 $600 $483 5 $4,526 $2,400 $560 $483 $600 $483 7 $4,526 $2,400 $560 $483 $600 $483 7 $4,526 Month 12 $2,400 $560 $483 $600 $483 7 $4,526

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