Fall 2011

Master of Business Administration-MBA Semester 4

MB0052 Strategic Management and Business Policy - 4 Credits
Assignment Set- 1 (60 Marks)


Note: Each question carries 10 Marks. Answer aII the questions.

Q.1 What simiIarities and differences do you find in BCG business portfoIio matrix,
Ansoff growth matrix and GE growth pyramid. (10 marks)

Q.2 Discuss the investment strategies appIicabIe for businesses and methods to
rectify fauIty investment strategies. (10 marks)

Q.3. a. Distinguish poIicy, procedure and programmes with exampIes. (5 marks)
b. Give a short note on synergy. (5 marks)

Q.4. SeIect any estabIished Indian company and anaIyse the different types of
strategies taken up by the company over the Iast few years. (10 marks)

Q. 5 Why do you think it is necessary for organisations to have vision and mission
statements and aIso core competencies? Support your answer with reIevant
exampIes. (10 marks)

Q. 6. What is SBU? ExpIain its features, functions and roIes. Mention some of the
successfuI SBU of MNC's. (10 marks)












Fall 2011

Master of Business Administration-MBA Semester 4
MB0052 Strategic Management and Business Policy - 4 Credits
Assignment Set- 2 (60 Marks)


Note: Each question carries 10 Marks. Answer aII the questions.

Q.1 ExpIain with respect to poIicies - steps in framing business poIicy and stages
of poIicy cycIe. WiII these heIp in decision making? (10 marks)

Q.2 Assess the chaIIenges invoIved in Strategic Management in the near future. (10
marks)

Q.3 Four years back, Pure Ltd. was a newIy started company. It deaIs in designer
fabrics. Its top management comprises mainIy of young taIented persons. They
wouId to know to make the company foIIow ethicaI codes and practice CSR as
the company moves ahead. They are aIso interested in meeting its business
obIigations. CouId you suggest to the management on how to go about it? (10
marks)

Q.4. What is BCP? Discuss its importance and infIuence on strategic management.
How contingency pIanning is reIated to BCP? (10 marks)

Q. 5 Mention any 5 successfuI strategic aIIiances and discuss the key aspects
concerned with it. What kinds of probIems were faced by companies that were
invoIved in these strategic aIIiances? (10 marks)

Q. 6 Give a note on strategic evaIuation and strategic controI. (10 marks)