Analysis of music videos.

Phoebe Hindle

Music Video #3: Daft Punk- Around the World Music Video.

Relationship between lyrics and visuals

Unlike the first two videos I analysed, Around the World by Daft Punk doesnt fit into Goodwins theory as easily as they do.

There is no relationship between the lyrics and the visuals at all. The video doesnt amplify, illustrate or even contradict the song. However, although the video doesnt relate to the lyrics, it does relate and illustrate the instruments used in the song which is unusual and different for a music video.

Within the video, there are robots walking around a circle platform. The platform represents a vinyl record and the robots represent the robotic voice singing on the record. The tall athletes running around represent the ascending/descending bass guitar. The women dressed like synchronised swimmers represent the high-pitched keyboard. The dancing skeletons are there to represent guitars and finally, the mummies represent the drum machine.

Relationship between music and visuals

Around the World doesnt show a relationship between the music and visuals. The song belongs to the house music genre which usually consists of uptempo songs and videos to match. However, although this song belongs to the genre, it isnt as easy to place the video within this genre. Throughout the whole song there is only a total of 36 straight cuts. Most of the shots are held for long periods of time, and instead of cutting the video uses mostly tracking shots or panning shots. With the mid-tempo pace of the song, youd expect the video to cut frequently and quickly rather than holding a shot for a long time. Also, when the visuals do cut, they dont always cut on the strongest and most noticeable beats (i.e. the 4th drum beat) again which is unusual for this kind of genre. Because this whole video is focused on the dancers, which represent the instruments, it holds its shots for longer as to let the audience take in what is happening and notice whats going on, especially because there are several dancers on the screen at once. This is comparable with other Daft Punk songs like Harder, Better, Faster which cuts much more frequently, and as the song speeds up the cuts get faster, which shows a relationship between the music and the visuals. As a result, this song and video would easily be categorised as apart of the house genre.

Style and iconography The main style of house music videos are groups of people dancing in clubs/parties etc. and this dancing tends to not be choreographed, making it freestyle. Whilst Around the World does show groups of people dancing, this dance is choreographed and therefore doesnt fit the typical style of house music videos. Another element that this video doesnt stick to is the iconography. Typical messages within house music are usually about; love, sexuality, and drugs. However, Around the World doesnt showcase any of this, as the video is purely about creating the instruments through dance. One typical element of house music videos that Around the World shows is with the clothing. Typically, most females in house music are dressed in little clothing as to show off more skin and appeal to a male audience. The female synchronised swimmers in Around the World wear a swimming costume and whilst this fits into the part theyre playing it also tends to this element of house music videos.
Typical house music videos like Fredde Le Grands So Much Love shows images of freestyle dancing and audiences in a club. Also, within the video, people are shown doing love heart symbols, which shows the iconography of love.

Close Ups
There arent any close ups of Daft Punk in Around the World because they dont feature within the video. Likewise, there arent many close ups of the dancers in the video because, as the director of the video said, "I was sick to see choreography being mistreated in videos like filler with fast cutting and fast editing, really shallow. I don't think choreography should be shot in close-ups and this also explains the pace of the cuts within this mid-tempo song. Throughout the whole video there are only around 3 close ups which could be seen more as medium-close ups than close ups. The most common type of shot is long and extreme long shots. This is very uncommon for house music and music videos in general.

Star iconography
Daft Punks image is definitely of mystery along with a futuristic, robotic image. Daft Punk create an image of mystery because there are very few public images of the duo that arent covered by masks, helmets or had their faces blurred out. Also, if they dont have their face covered, then theyll be show as an animation rather than themselves. They also create a futuristic robotic image with the robot helmets they wear, with their music as its electronic house music and in their music videos they usually incorporate this robotic image somehow. Whether its through the dancing, images etc. Another common iconography of Daft Punk is how they never appear in their music videos. These images are carried not only within their music videos but outside of their videos as well which helps the audience become familiar with this image. It also gets the audience interested and curious as to why they wont show their faces and who they really are.
They wear very metallic, cold colours which, along with their robotic helmets, suggest this mysterious futuristic feel.

1. Interview 2. Interview

Daft Punk rarely do interviews, but when they do, theyll cover their faces

Star iconography
Daft Punk also have an consistent logo which theyve used since they began their music career. This logo appears on every album cover and it helps their audience recognise what is a Daft Punk product/album etc. Along with this, their album covers are always very simplified and only show the name Daft Punk, an image theyve carried on throughout all of their albums. Like their clothing, they use similar colours on their album covers, like metallic, dull colours. Black is the most common colour Daft Punk use.

The band members of Daft Punk are from Germany, however, their image has a Japanese element to it. Not only because of the robotic image they present, as robots and advanced technology is very popular in Japan, but also within their videos they usually have animations, Japanese writing and the videos seem like a moving comic book or programmes like Sailor Moon

An example for this Japanese image from two of their videos; One More Chance and Crescendolls.

Voyeurism and Intertextuality There isnt really any examples of voyeurism in Around the World, nor any other Daft Punk videos, as they never appear in their own music videos. Also, there arent any intertextual references within this video either, as the whole video is about describing and interpreting the instruments playing on the track. However, the song has a little intertextuality with its bass line, as its similar to Chics 1979 Good Times. This shows that Goodwins theory doesnt apply to all music videos nor does it have to. Not following this theory doesnt stop it from being a music video, as Goodwins theory mentions what is typical of most music videos.

Representation and ideology

The video gives off some typical representations. For example, through the costumes that the dancers are wearing, i.e. the skeletons wear skeleton costumes, the mummies wear typical mummy costumes etc. The way theyre dressed is very typical and helps the audience recognise straight away what theyre supposed to be, as this is the image of skeletons/mummies/swimmers etc that is normally portrayed within the media. Also the way the robots are moving is very typical and theyre stiff and walk quite slowly. Again this is another typical representation used within the video. Around the World is a good example of a music video that is showing itself more as an art form than an promotional tool. The way the video uses people to illustrate the music is an unique and creative idea and not something that is seen in a lot of videos. From this you could say that one ideology that this video gives is that people are the music- were all musical instruments.

What I have learnt From analysing Around the World, I have discovered that not all music videos have to follow Goodwins theory, yet theyll still be classed as a music video. There isnt right or wrong when it comes to music videos. I have also learnt that we can use our video and be creative and unique with it. We dont need to be typical and use the visuals to illustrate the lyrics, we can use the visuals to illustrate the music and bring it to life. I have also learnt, from analysing this and the other music videos, that it is important to develop a particular style and iconography. We need to establish a logo, colour, costume etc. that will be associated with our band. Lastly, I have realised that its not really important to feature an artist within the video. However, I think that when we do our video, wed need to because if this was a real product, this would be our bands debut album/video and the audience would need to become familiar with our band. Therefore, I think this is an important element we need to incorporate in our video.