Bethany A.

Cleveland
Marketing and Events Manager
511 Willis Street Apartment 3 | Fredericksburg, VA 22401

bethanyalicia@gmail.com
540.903.9938 Education Bachelor of Arts, Cultural Anthropology May 2009 Fredericksburg,Virginia Psychology Debate Practicum Ethnography Advanced Spanish Accounting Statistics January-May 2008 Salamanca, Spain April 2004 Merida, Mexico

University of Mary Washington

Relevant Coursework Communications 3D Design Macroeconomics

Studies in Spanish Language, Culture and History

University of Salamanca
Spanish Immersion Program concentration in Spanish Language

Professional Experience Marketing Executive/Wine Consultant/Event Coordinator, The Virginia Wine Experience, LLC August 2009 Present Marketing and Advertising Conceptualize advertising campaigns to increase traffic to the retail and online store Devise promotions for print and online advertisements Distribute promotions through grass-roots marketing, social media and local newspapers Increase online following Facebook: August 2009 (92 Likes) October 2011 (1,024 Likes) Created Twitter account and post weekly tweets (310 followers) Develop new website with consistent look and feel, troubleshoot new email system, website and POS functionality, organize content, upload inventory, notes and designs Plan, organize and design weekly email campaigns for 2,400 subscribers Create advertisements and promotions with Adobe Photoshop and Pinik.com Design campaign templates for holidays, seasons and specials Write newsletter and tasting notes Link promotions to appropriate websites to create more connections Promotion Produce and direct marketing videos and photo shoots to post on YouTube and Facebook Write monthly event postings for local newspapers: Fredericksburg Free Lance Star, The Front Porch, Fredericksburg Patch and Fredericksburg Snap Network at community events to capture and secure business leads Client Liason One-on-one wine consultations Present wine notes, facts and other pertinent information to guests during tastings Create custom gift baskets, packages for shipment and design wine portfolios for client events Event Planning Devise and produce events from start to finish ex. Corks for Dorks: Seminar for wine connoisseurs Coordinate and book presenters, winemakers and special guests Booked: Eric Glomski, Winemaker from the documentary Blood into Wine with Maynard Keenan (front man for the band Tool and A Perfect Circle)

Obtained a signed copy of the DVD and a bottle of wine from Maynard Keenan and Eric Glomski for fundraiser raffle at the Meet the Winemaker event. Organize and schedule presentations, design layout and timeline for events Budgeting Brief employees, presenters and all staff on responsibilities and proceedings prior to the commencement of scheduled events Supervise and manage all aspects of events Viticulture Study Meet with distributors, winemakers and importers Prepare weekly sampling notes for tastings Write monthly reports for 67 Wine Club Members

Server/Customer Relations, Brocks Riverside Grill May 2008 - August 2009 Provided consistent service and established a positive rapport with patrons Offered one-on-one consultation with event clients for private functions Sound and Lighting Technician/Event Management, University of Mary Washington Dodd Auditorium March 2006 December 2008 Coordinated large scale events for political leaders and entertainment professionals Supervised staff through the development, preparation and execution of events Created the ambiance for performances and presentations Military Recreation Aide/Assistant Event Coordinator, Information, Tickets and Tours June 2007 December 2007 Organized meetings and appointments for the Executive Event Planner Planned and directed programs for military personnel and families Advertised and promoted activities through fliers, posters and hand-outs Skills Software: Microsoft Word, Excel, PowerPoint, Publisher, Printshop Pro, Adobe Photoshop and Acrobat Web 2.0: Facebook, Twitter, Digg, Wordpress, YouTube, Picnik, RatePoint and Constant Contact, LinkedIn Language: Verbal and written Spanish Other: Guitar and music theory