PROJECT REPORT ON MARKETING & SALES OF AUTOMOBILES (MAHINDRA & MAHINDRA)

Special reference to Mahindra GENIO

Submitted to: Mrs. Shivinder Phoolka

Submitted By: Gagan Jot Singh

DECLARATION FROM PROJECT ADVISOR

Certified that this project entitled MARKETING & SALES OF AUTOMOBILES (M&M) is a record of original work done independently by AJAY KUMAR under my guidance and supervision and that it has not previously formed the basis for the award of and degree, diploma, fellowship, associate-ship and other similar title to him.

Project Advisor DATE: ___/___/ 2011 PLACE: Mohali Mr. Amandeep Sales Manager Goel Motors Pvt. Ltd.

SELF DECLARATION
I hereby declare that this Project entitled MARKETING &SALES OF AUTOMOBILES ( M&M) is a bonafied record of work done by me and that the project has not previously formed the basis for the award to me of any degree, diploma, associate ship and other similar title of any other University or Society.

DATE: ___/___/2011
PLACE: Amritsar.

AJAY KUMAR Roll No. 1046 Semester- 3rd

MBA (Gen)

ACKNOWLEDGEMENT
First of all, I would like to thank Almighty God, because without his blessings, the undertaken project was not possible for me.

It is my profound privilege to express great sense of gratitude to Mr. Amandeep for permitting me to undergo the project and for helping and guidance given

I must acknowledge with thanks the contribution of all my Friends for their kind support, encouragement, valuable time and cooperation during the course of my project.The feedback I received was very useful in the preparation of the project. I also wish to express my sincere appreciation to the Mr. Amandeep who gave me a wonderful opportunity to do such a wonderful project. I am also very grateful to my parents and all family members without whom this project would not have been possible.

I profusely thank to SERVICE SECTOR for the valuable inputs through websites, they shared with me and for their assistance in the preparation of the project.

AJAY KUMAR

Contents
OVERVIEW PURPOSE AND VALUE LEADERSHIP MAHINDRA AROUND THE WORLD WHAT WE DO SERVICES AUROMATICE MAHINDRA VEHICLE MANUFACTURE EVENTS AUTOMOTIVE PRODUCTS MY TRAININGS PRODUCT AWARDS REFRENCES QUESTIONNAIRE 5 8 9 16 22 26 34 38 40 40 41 51 52 53

OVERVIEW Founded in 1945 as a steel trading company, we entered automotive manufacturing in 1947 to bring the iconic Willys Jeep onto Indian roads. Over the years, weve diversified into many new businesses in order to better meet the needs of our customers. We follow a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and Group-wide synergies. This principle has led our growth into a US $12.5 billion multinational group with more than 119,900 employees in over 100 countries across the globe. Today, our operations span 18 key industries that form the foundation of every modern economy: aerospace, aftermarket, agribusiness, automotive, components, construction equipment, consulting services, defense, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail, and two wheelers. Our federated structure enables each business to chart its own future and simultaneously leverage synergies across the entire Groups competencies. In this way, the diversity of our expertise allows us to bring our customers BRANDS Mahindra builds three things: products, services, and possibilities. Since 1945, weve built our company around the core idea that people will succeed if they are just given the opportunity. Employees across the Group constantly challenge conventional thinking to create solutions that make a significant difference in the lives of our customers. Thats why everything we buildbe it a tractor, financial service, solar-powered lamp, or softwareis designed to empower you to reach your potential. Internally, we follow three basic tenetsaccepting no limits, thinking alternatively, and driving positive change in everything we do. These brand pillars guide all our actions and business decisions from deciding whether or not to enter a new field or planning a portfolio of services. We hope youll take what we do and make it your own.
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We accept no limits, and ask the same of everyone else. In return, we work relentlessly to provide the tools, information, and inspiration to push past limitations and comfort zones. This challenger spirit galvanized us to meet the oil crisis in the 1970s by re-engineering our fuel efficient tractor engines for utility vehicles. It led us to take on the challenge of designing the Scorpio utility vehicle at a cost that many industry experts thought was impossibly low. Weve created completely new business models to enter areas others had written off or ignored, like our leading hospitality business and our rural financial Services. And we just registered our highest ever profits despite the worst global recession since the Great Depression. This determination influences every aspect of our culture and our employees. As a result, each Mahindra business constantly pushes the envelope and raises the bar as we strive to deliver better value to our customers. We supported the 2010 FIFA World Cupthe worlds biggest sporting event. We designed a new storage system for our steel products that reduced shelf time by 76 percent. We are helping establish the largest identity management program in the world for the Government . Alternative thinking means solving problems in ways no one has thought of before, by using fewer resources and entering markets thought to be unreachable. Take the Scorpio for examplewe developed our best-in-class utility vehicle from the ground up using a process that put drivers needs first. Our Energy Solutions help businesses keep going when everyone elses lights go out. We build two wheelers that provide affordable mobility solutions to more people. And our extensive array of innovative IT service increasing productivity at some of the worlds leading companies. Thinking alternatively isnt always easy, but its always worth it.We provide access to financial services to people in rural areas . We created Indias best selling utility vehicle by changing what people expect from a UV .We designed the first multi-utility tractor in India in answer to our customers usage patterns.

OUR PURPOSE & VALUES

Good corporate citizenship Our motivation to give our best every day comes from our core purpose: we will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the worldto enable them to Rise. Our products and services support our customers ambitions to improve their living standards; our responsible business practices positively engage the communities we join through employment, education, and outreach; and our commitment to sustainable business is bringing green technology and awareness into the mainstream through our products, services, and light-footprint manufacturing processes. This commitment to sustainabilitysocial, economic, and environmentalrests upon a set of core values. They are an amalgamation of what we have been, what we are, and what we want to be. These values are the compass that guides our actions, both personal and corporate. They are: We will continue to seek long term success in alignment with the needs of the communities we serve. We will do this without compromising on ethical business standards. Professionalism We have always sought the best people for the job and given them the freedom and the opportunity to grow. We will continue to do so. We will support innovation and well reasoned risk taking, but will demand performance. Customer first We exist and prosper only because of the customer. We will respond to the changing needs and expectations of our customers speedily, courteously and effectively. Quality focus Quality is the key to delivering value for money to our customers. We will make quality a driving value in our work, in our products and in our interactions with others. We will do it 'First Time Right.' Dignity of the individual We will value individual dignity, uphold the right to express disagreement and respect the time and efforts of others. Through our actions, we will nurture
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fairness, trust, and transparency. In 2009, Forbes named us one of the Top 200 Most Reputable Companies in the world.

OUR LEADERRSHIP
We have always believed that ethics and good governance coupled with vision and grit are fundamental to being a successful business, and our leadership team embodies these beliefs. Youll find many interesting personalities here; people that have helped shape the evolution of our businesses and continue to guide our destiny. Youll come across achievements and awards that we believe are merely a by-product of the work that we do. Were proud that our people drive change and lead from the from the front.

KESHUB MAHINDRA
For over five decades, Keshub Mahindra has enabled Mahindra and its people to rise. He joined Mahindra & Mahindra in 1947 and became Chairman in 1963. He continues to be involved with the day-to-day activities of the company today and has literally been the backbone of the company. Keshub is a philanthropist who redefined corporate governance by effectively channeling funds into the social sector. From building ethical corporate organizations in India to serving on prestigious boards and committees, Keshubs immense contribution to Indian business has established him as an inspirational business leader and an iconic corporate citizen. Over the years, Keshub has been a member of organizations and committees like: Prime Ministers Council on Trade & Industry Employers Federation of India (President Emeritus) Centre for Research in Rural & Industrial Development Society (Chairman)
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He has also been: President of the Bombay Chamber of Commerce & Industry (196667) President of the Indo-American Society (199192) Chairman, India Nominating Committee Single Nation Programme Eisenhower Exchange Fellowships, USA (19982005) Keshubs philanthropic leadership includes: Chairman Mahindra Foundation Vice President National Society for Clean Cities Director Pratham (Indian education initiative, 200308) And he has been the recipient of a plethora of awards over the years. Here are just a few of them: Business India Businessman of the year, India (1989) Rotary award for Vocational Excellence (1992) Ernst & Young Lifetime Achievement Award (2007) KESHUB is a graduate from the Wharton School, University of Pennsylvania, USA. He currently lives in Mumbai with his wife.They have three daughters .

ANAND MAHINDRA
Anand Mahindra started off at Mahindra in 1981 when he joined Mahindra Ugine Steel Co (MUSCO), a major producer of specialty steels, as Executive Assistant to the Finance Director. In 1989, he was appointed President and Deputy Managing Director of the company. While at MUSCO, Anand spearheaded Mahindras growth and diversification into new business areas like

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real estate and hospitality management. In 1991, he was appointed Deputy Managing Director of Mahindra & Mahindra, the countrys leading producer of tractors and off-road vehicles. He initiated a comprehensive change program to make the company an efficient and aggressive competitor in the new liberalized economic environment in India. In 1997, he was promoted to Managing Director, and in 2003 he also became Vice Chairman. A few of the boards and committees that Anand serves on are: Harvard Business School Association of India Cofounder and Asia/Pacific Advisory Board National Sports Development Fund (NSDF), Government of India Council and Executive Committee India Council for Sustainable Development Anand has received a great many awards over the years. Some of these are: Knight of the Order of Merit from the President of the French Republic Harvard Business School Alumni Achievement Award 2008 Business Leader of the Year 2009 from the Economic Times Top 25 Most Powerful Businesspeople in Asia from Fortune magazine, 2011

He takes a keen interest in education, and apart from being a Trustee of the K.C. Mahindra Education Trust, which provides scholarships to students, he is also on the Board of Governors of the Mahindra United World College of India. In 1996, he initiated the Nanhi Kali program to provide free education to economically underprivileged girl children in India. He is also a Life Trustee on the Board of the Naandi Foundation, a leader in providing academic support and daily meals to more than 1.3 million children in government schools as well as providing agriculture and natural resource management knowledge to small farmers across India.

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Zhooben Bhiwandiwala Anita Arjundas CEO Real Estate Sector and Managing Director, Mahindra Lifespace Developers Executive Vice President & Managing Partner Mahindra Partners Division

Bharat Doshi Executive Director & Group CFO

Rajeev Dubey President Group HR & Aftermarket Sector, Mahindra & Mahindra

Pawan Goenka President Automotive & Farm Equipment Sectors

C.P. Gurnani Chief Executive Officer Mahindra Satyam

Ruzbeh Irani Executive Vice President Corporate Strategy & Chief Brand Officer, Mahindra Group

Ramesh Iyer Managing Director Mahindra & Mahindra Financial Services

Rajesh Jejurikar Chief Executive Automotive Division

Romesh Kaul Global CEO Gears Business, Systech Sector

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Harsh Kumar Managing Director Mahindra Intertrade & Mahindra Steel Service Centre

Hemant Luthra President Systech Sector

Anand Mahindra Vice Chairman & Managing Director Mahindra & Mahindra

Anoop Mathur President Two Wheeler Sector

Bishwambhar Mishra Chief Executive - Tractor & Farm Mechanization, Farm Equipment Sector

V.S. Parthasarathy Group CIO, Executive Vice President Finance, M&A

Uday Phadke President Finance, Legal & Financial Services Sector

Rajiv Sawhney CEO, Mahindra Holidays & Resorts India Ltd.

Pravin Shah Chief Executive International Operations, Automotive & Farm Equipment Sectors

S.P. Shukla Special Group Projects, Member of the Group Executive Board

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Rajan Wadhera Chief Executive Technology, Product Development and Sourcing, Automotive & Farm Equipment Sectors

Ulhas Yargop President Information Technology Sector & CTO, Mahindra Group

Anand frequently shares his views and ideas on economics and business through his writings in various business magazines. You can follow his personal views on Twitter athttp://twitter.com/anandmahindra.

Anand graduated magna cum laude from Harvard College, USA in 1977 and earned an MBA from the Harvard Business School, USA in 1981. A strong believer in the power of liberal arts to shape the leaders of the future, Anand gave an endowment of $10 million to the Harvard Humanities Center in 2010now known as the Mahindra Humanities Center. Anand enjoys world cinema, reading, listening to the Blues, sailing, and tennis. He lives in Mumbai with his wife. They have two daughters.

The Group Executive Board (GEB) displays the breadth and depth of our talented human capital. Made up of people from all segments of industry, the GEB explores synergies between all our businesses to unite our goals and forge strategic plans. Working together, we create value while staying true to our common purpose and values. Meet the people whose extraordinary efforts enable us to Rise.

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MAHINDRA AROUND THE WORLD Thinking global is part of our identity. From our founding in 1945, weve been connected internationally by business partnerships, a multinational workforce, and the boundless ambition to integrate ourselves with global communities and bring opportunity to customer across the world.

NORTH AMERICA Our presence in the US is broad and longstanding. Since the entry of our tractor company, Mahindra USA, into the US market in 1994, we've achieved a 97 percent customer satisfaction rate. We also sell planes to the Civil Air Patrol, an auxiliary arm of the US Air Force, through our subsidiary Gippsland Aeronautics. We supply many prominent American companies with components. Mahindra Ugine Steel Co and Mahindra Gears and Transmissions both work with Caterpillar and John Deere, and Mahindra Composites supplies GE. From our office in Ohio, Mahindra Engineering Services provides GM with engineering consulting. And we help several American companies source
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high quality, low cost inputs from India through our contract sourcing business. Were also a key IT services provider to many industry leaders. Through Bristlecone, headquartered in Silicon Valley, we consult with clients like Exxon Mobil, Shell, Motorola, Nike, Palm, and LSI Logic. Wireline, wireless, and broadband operators like Bell Operating Co partner with Tech Mahindra for telecom business process and technology transformations. Mahindra Satyam partners leading companies in industries from food products to pharmaceuticals to electronics, and in 2007 the American Society for Training and Development ranked us best in employee learning and development. Finally, our Value Added Services company, CanvasM, is a collaboration between Tech Mahindra and Motorola with offices in Chicago, Illinois. SOUTH AMERICA We serve South American consumers in four key areas: automotive, defense, energy, and farm equipment. Youll

find Mahindra Reva electric microcars on roads through Central and South America along with a range of diesel Mahindra vehicles. We also sell Rakshak armored vehicles to the government of Guyana through our defense products company, Defence Land Systems. The products we deliver to rural and agricultural areas are designed for high performance in local conditions. The tractors we sell to farmers in Chile and Brazil are calibrated for local topography and farming functions, and our Powerol diesel generators ensure uninterrupted power supplies in areas with unreliable electric grids. EUROPE Our presence in Europe is anchored in several industries. In agriculture, were a major supplier of small, rugged, high performance tractors to Serbia, Turkey, and Macedonia. We also export fresh Indian produce to European retailers through Mahindra ShubhLabh Services. Were deeply involved with the European automotive industry. We sell many Mahindra vehicles across Europe, including the largest deployed fleet of electric cars under the Mahindra Reva brand. Engines Engineering, our two wheeler consulting company, serves leading European manufacturers including Bentley, Volvo, BMW, Renault, and Ducati from its offices in London and Bologna. And our automotive components companies, Mahindra Forgings, Mahindra Composites, Mahindra Hinoday, Mahindra Gears and Transmissions, and Mahindra Ugine Steel
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Co manufacture a range of high quality parts for outstanding European companies including Volvo, Scania, Land Rover, Daimler, and Renault, to name a few. We have plants across Germany, the UK, and Italy. Finally, we provide a comprehensive range of consulting services to European clients. The Mahindra Special Services Group operates from London and Waldorf, bringing clients complete corporate security solutions in an increasingly risky business environment. Bristlecone, our supply chain consulting and business process outsourcing firm, maintains offices in Germany and the UK and serves clients like Unilever, BP, and Nestle. Mahindra Satyam brings cutting edge information and communication technology to leaders in diverse industries, and Tech Mahindra is the transformation partner for major wireline, wireless and broadband operators including British Telecom and Vodafone. MIDDLE EAST AND AFRICA We see great potential for growth in the African and Middle Eastern markets in the next several decades. Our current operations both help to catalyze that growth and position us as market leaders as the economies expand. Our Powerol diesel generator sets are providing uninterrupted power supplies in both the Middle East and Africa, delivering stable electricity to businesses and homes to raise both economic vitality and living standards. We supply hardworking, reliable tractors to Iran, Syria, and the United Arab Emirates in the Middle East and Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana, and Morocco in Africa to help mechanize farming processes and boost agricultural productivity. We also sell Mahindra vehicles in South Africa, and our Aerostaff aircraft are flying in the Middle East. Our steel company, Intertrade, maintains a key steel service facility at Sharjah. As industry develops, we will be there as responsible partners, employers, and providers of essential products and services that empower our customers to build themselves a better future. ASIA Our activities in Asia span agribusiness and farm equipment, automotive, components, consulting services, defense, energy, IT, industrial equipment, and leisure and hospitality. Our involvement in agriculture includes the distribution of fresh produce to retailers in Southeast Asia through Mahindra Shublabh Services and the production of tractors for use in
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China, Sri Lanka, Bangladesh, and Nepal. In the past few years, weve initiated two joint ventures in China to manufacture top-quality tractors suited to Chinese farming conditions and practices. We also support rural areas of Bangladesh and Nepal with our Powerol diesel generator sets, ensuring a stable and uninterrupted power supply to support productivity at work and living standards at home. Mahindra vehicles are at work transporting goods and people in Malaysia, and the Mahindra Reva electric microcar enjoys a significant market share. Our automotive consulting company, Mahindra Engineering Services, works with both Yamaha and Nissan to develop better products and better production systems. We sell our state-of-the-art Rakshak armored vehicles to the government of Nepal through our defense products company, Defence Land Systems. And in 2011, we acquired the Ssangyong Motor Company, a major Korean utility vehicle and sedan manufacturer.

We also sell automotive components to leading Asian companies. Mahindra Forgings clients include Maruti and Suzuki, Mahindra Hinoday serves Mitsuba, and Mahindra Ugine Steel Co supplies Toyota. From its office in Singapore, Mahindra Special Services Group consults with companies to create corporate security solutions spanning information and physical security systems. Bristlecone, our supply chain management consulting firm, also operates from Singapore. We also collaborate with Tsubakimoto Bulk Systems of Japan on bulk handling systems to deliver the best in industrial equipment to our clients. Last but not least, Club Mahindra resorts and Club Mahindra Travel take vacationers on unforgettable trips through Hong Kong, Malaysia, Singapore, and Thailand. All told, Club Mahindra has 4,600 affiliates in more than 90 countries. AUSTRALIA

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Our work in Australia centers around aerospace, automotive, and farm equipment. Through two companies, Gipps Aero and Aerostaff Australia, we are involved in every stage of aircraft production. Aerostaff builds components and assemblies for major global Original Equipment Manufacturers (OEMs). Youll find our parts in iconic aircraft from the Boeing 737 to the Gulfstream G150 to the Lockheed-Martin F-35 Joint Strike Fighter, the worlds most advanced fighter aircraft. Gipps Aero enters at the next stage of the process, producing, maintaining, and modifying fleets of light utility aircraft. We also provide engineering consulting services to Seabird Aviation through Mahindra Engineering Services. With the launch of our tractor assembly and customer support center in 2005, we established ourselves as a major player in the Australian tractor market. Today, we serve a loyal and growing customer base through a network of 40 dealerships across Australia, and weve expanded distribution to New Zealand and Fiji. Finally, our automotive sector offers rugged multi-utility vehicles to adventurous Australian customers who relish their high performance both on and off the road. HOW WE GOT HERE Mahindra and an independent India began their rise together. In 1945, two enterprising brothers named J.C. Mahindra and K.C. Mahindra joined forces with Ghulam Mohammed and started Mahindra & Mohammed as a steel company in Mumbai. Two years later, India won its independence, Ghulam Mohammed left the company to become Pakistans first finance minister, and the Mahindra brothers ignited the company's enduring growth with their decision to manufacture Willys jeeps in Mumbai. The companys new name? Mahindra & Mahindra, of course. The Mahindra brothers believed that new modes of transportation could be a key to Indias prosperity, so one of their first goals was to build rugged, simple vehicles capable of tackling the Indian terrain. Early pioneers of globalization, the brothers collaborated with a wide range of international companies and before long, Mahindras reach extended to steel, tractors, telecom, and more. Now, after 65 years, Mahindra has grown from a humble local outfit to a US $12.5 billion corporation employing more than 119,900 people around the world. Its been quite an adventure so far, and were proud of our global leadership in utility vehicles, tractors, and information technology, as well as our significant presence in financial services, leisure and
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hospitality, engineering, trade, and logistics. As we accelerate into the 21st century, continue to pursue innovative ideas that enable people to rise. Weve come a long way, but the journey has just begun. JAGDISH CHANDRA MAHINDRA Jagdish Chandra Mahindra was born circa 1892 in Ludhiana, Punjab. The eldest of nine children, the loss of his father at an early age placed the responsibility for the family on his shoulders. He believed strongly in the power of education and ensured that all his brothers and sisters studied hard. J.C. received his degree from Veermata Jijabai Technological Institute (VJTI) Mumbai, one of India's premier engineering and technical institutes. He sent his brother K.C. to Cambridge. The brothers were very close and the love and trust between them was extraordinary. J.C. started out his career with Tata Steel, serving as the senior Sales Manager from 1929 to 1940. When the steel industry became critical during World War II, the Government of India appointed him as the first Steel Controller of India. As Independence approached, J.C. was prescient about the opportunities that Indian entrepreneurs would have to contribute to the growth of the newborn nation. His vision and ambition led him to start Mahindra & Mohammad in partnership with K.C. and Ghulam Mohammed. His vision and insight into Indias post-independence economic development enabled Mahindra & Mahindra to grow to the size, scope, and impact it has reached today. J.C. died tragically of a heart attack in 1951. J.C. Mahindra left his position as the Head of the entire commercial division of Tata Iron & Steel Co to serve as Iron and Steel Controller of India during WWIIon a salary of Rs. 1. KAILASH CHANDRA MAHINDRA Kailash Chandra Mahindra was born in 1894 in Ludhiana, Punjab, the second of nine children. When their father died at an early age, his older brother J.C. stepped into the role of head of the family. K.C.s deep lifelong friendship with J.C. was remarkable.

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K.C. studied at Government College, Lahore where he showed early promise of a brilliant scholastic career. Continuing his studies at Cambridge, UK, he earned Honors, played hockey, and took a keen interest in rowing.

When K.C. graduated from Cambridge, Mr. Sachinanda Sinha, Vice Chancellor of Patna University, introduced him to Mr. R.N. Mukherjee, Senior Partner of Messrs. Martin & Company. He quickly rose through the company, editing the monthly magazine INDIA and, briefly, theHindustan Review.

In 1942, K.C. was appointed Head of the Indian Purchasing Mission in the United States. Returning to India in 1945, he was appointed the Chairman of the Indian Coal Fields Committee of the Government of India and also of the Automobile and Tractor panel. His contribution to developing strategic coal policies and applying the latest methods of coal mining in India helped shape the industry, and his Coal Commission Report became a seminal document in the industry. During these years, he also wrote a biography called Sir Rajendranath Mookerjee: A Personal Study.

In 1946, K.C. moved to Bombay with his brother J.C. to found Mahindra & Mohammed. Under his 13-year leadership as Chairman, Mahindra & Mahindra established itself as a major Indian industrial house in several sectors. He also served as Director of RBI, Air India, and Hindustan Steel and Chairman of Indian Aluminium Company. K.C. died in 1963. WHAT WE DO

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The Mahindra Group comprises ten business sectorsAftermarket, Automotive & Farm Equipment, Defense Systems, Financial Services, Hospitality, Information Technology, Real Estate & Infrastructure, Systech, Two Wheelers and Mahindra partners- with a presence in 18 industries. AEROSPACE The Mahindra Aerospace division was created in 2007 to expand our existingautomotive design and manufacturing expertise to the growing aerospace industry. Through our Components sector (known internally as the Systech sector), we acquired several companies with design and manufacturing experience. The combination of our acquired experience with our existing technological capabilities has come to fruition rapidly; completed aircraft are already flying in the Middle East and Australia. In the next few years, we seek to become leaders in the global market for aerospace components, assemblies, and completed aircraft. Our locations in India and Australia give us the advantage of lower operating costs than traditional Western European and North American-based companies, and our existing technological expertise compares favorably against other emerging manufacturing locations. We're preparing ourselves for strong growth as international and domestic demand for aircraft increases. COMPANIES The Mahindra Aerospace division was created in 2007 to expand our existingautomotive design and manufacturing expertise to the growing aerospace industry. Through our Components sector (known internally as the Systech sector), we acquired several companies with design and manufacturing experience. The combination of our acquired experience with our existing technological capabilities has come to fruition rapidly; completed aircraft are already flying in the Middle East and Australia. In the next few years, we seek to become leaders in the global market for aerospace components, assemblies, and completed aircraft. Our locations in India and Australia give us the advantage of lower operating costs than traditional Western European and North American-based companies, and our existing technological expertise compares favorably against other emerging manufacturing locations. We're preparing ourselves for strong growth as international and domestic demand for aircraft increases.

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MAHINDRA AEROSPACE Mahindra Aerospace is a new player in the delivery of aircraft, aero-structure components and aircraft development services. Were poised to deliver new aircraft to the international general aviation sector and capture significant growth opportunities in Indias defense and civil aerospace market. Our vision is to become a globally recognized manufacturer of aircraft and a tier 1 supplier of components and assemblies. With our acquisition of Aerostaff Australia and Gipps Aero, were making rapid strides towards our goal. Were also developing a state-of-the-art component manufacturing facility in Bangalore to focus on component and aero-structure assembly expertise in sheet metal, machining, and special processing.Were steadily developing a comprehensive metallic aerostructures manufacturing capability in India through a combination of quickly operational rented facilities and the longerterm development of greenfield manufacturing facilities.

In partnership with the National Aerospace Laboratories, were already developing a new 5-seat light utility aircraft. Our role comprises design, production of aircraft structures for the flying prototypes, ground assemblies, and certification. Were also working on a new 10-seat turbine and an 18-seat twin turbine. AEROSTAFF AUSTRALIA Formed in 1990, Aerostaff is one of the worlds premier suppliers of close tolerance highprecision sheet metal and value-added products to Aerospace and Defense customers. Twenty years of solid experience, high standards, and honing skills has earned us Civil Aviation Safety Authority (CASA) approval as well as numerous stringent compliance approvals from original equipment manufacturers (OEMs) and industry standards bodies, including the latest Aviation Standard (AS9100). We help our customers prosper by focusing on developing cutting-edge processes and lean methods to deliver high quality components and assemblies at the lowest possible cost. With

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28,000 square feet of manufacturing capacity and key partners in North America, Australia, and India, were equipped to meet a wide range of customer needs. Our growth strategy focuses on close collaboration with customers, partnering, growth prospects, and operational excellence. Our customers include all major global OEMs. We directly supply the assembly lines of the Boeing 737, Gulfstream G150, and the worlds most advanced fighter aircraft, the Lockheed-Martin F-35 Joint Strike Fighter. Weve grown 60 percent since 2001, and were still growing. GIPPS AERO With our acquisition of Gipps Aero in 2009, we leapt forward in becoming an original equipment manufacturer (OEM) for the production of light utility aircraft. Gipps Aero handles all aspects of aircraft development, production, marketing and after-sales support and cultivates rich, long-term customer relationships. We develop and manufacture a family of 2-20-seat utility aircraft sold in more than 30 countries to commercial business operators, government agencies and not-for-profit organizations. We hold Civil Aviation Safety Authority (CASA) approval for engineering, maintenance, manufacturing and modifications and own the Type Certificates for three unique aircraft types: GA200, GA8 and GA18. More than 200 of these aircraft are in service worldwide. We succeed by providing standard utility products configured to customer-specific needs that offer best-in-practice operating cost. Our full-service portfolio maintains, modifies and upgrades the installed fleet. This strategy also helped us penetrate the US market with a high-profile win against Cessna to supply 16 aircraft to the Civil Air Patrol, an auxiliary arm of the US Air Force. Our aircraft development, manufacturing, and maintenance facility is situated in the Latrobe Valley of Australia. We have end-to-end airframe manufacturing capabilities including CNC equipment, airframe-specific jigs and tools, inspection authorizations, and a paint shop, all approved by regulators of aircraft manufacture.

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We maintain a core engineering team working to develop GA8 derivatives, a product support cell to provide customers with spares and technical support, and a maintenance hangar equipped for own design and third-party aircraft. Working together with Mahindra Aerospaces India-based design engineering team (a DGCA approved design organization), we are committed to expanding our portfolio to produce a family of aircraft with the common theme of cost-effective utility for developed and emerging markets worldwide. We directly supply the assembly lines of the Boeing 737, Gulfstream G150, and the worlds most advanced fighter aircraft, the Lockheed-Martin F-35 Joint Strike Fighter. AFTERMARKET We entered the aftermarket industry in 2001 to create a business ecosystem for pre-owned cars that mirrors the ecosystem for new cars. The market for used cars already equals the market for new ones in size, and its growing rapidlybut only about 10 percent of car sales take place in the organized sector. We set about to professionally organize the pre-owned car industry in India so that you can trust youre getting a quality vehicle. Mahindra First Choice Wheels is Indias first multi-brand pre-owned car business. Our aftermarket services also extend to financing and exchange platforms, building and distributing spare parts for Mahindra vehicles, and providing maintenance services through Mahindra First Choice Services. Together, our aftermarket businesses bring our customers comprehensive service for all their automotive needs. SERVICES AUTOMOTIVE SERVICES Mahindra First Choice Services brings you the complete range of automotive repair and service solutions under one roof. Join our annual service contract for car servicing and periodic maintenance. We perform engine diagnostics and overhaul, realign your steering and suspension, and repair the clutch and transmission. We check and repair brakes and axles, exhaust and fuel systems, and air conditioning. Come to use after an accident for a full overhaul

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so you can rest easy that your car is back in perfect condition. For your convenience, we offer you a pickup and dropoff facility, towing in case of a breakdown, and online appointment bookings. We partner with leading insurance companies to bring you cashless car service, making your experience easy and quick. Our automotive services are comprehensive, reliable, and hassle free. MAHINDRA SPARES In addition to making groundbreaking vehicles, we build many of the important parts that go into them. Since 2002, we've offered a wide range of spares for Mahindras automobiles,farm equipment, Mahindra Navistar trucks, three wheelers, and other companies in both domestic and overseas markets. Our goal is to provide our customers with nothing but the best, and if we cant source a high-quality component from another location, we learn to build it ourselves.

You can take advantage of our spare parts to improve the machinery you depend on, from your scooter to your tractor to your SUV. With more than 36,000 active parts handled by over 800 vendors through our hub and spoke model, you can rest assured that you get the best parts and service at a reduced order-to-delivery time. PRE-OWNED CARS We entered the pre-owned car business to make mobility affordable. The existing market for pre-owned cars is fragmented and uncertain, forcing many people to overspend on a new car, others to buy lemons that let them down, and all too many to forego buying a car at all. Our preowned car dealerships guarantee you the quality and reliability of a new car, at a price you can afford. Youll find a wide selection of brands in each of our 125 stores across major Indian cities. We purchase all makes and models of passenger cars through a thorough inspection and evaluation at the customer's doorstep or at any of our outlets across the country. We never buy cars that have been in an accident or lack documentation. Each model is selected after a series of tests so rigorous that only one in five cars makes the grade. We refurbish and certify every car on 118 checkpoints so you know its in perfect condition. And our dealerships simplify the
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purchase process by offering you finance, insurance, and accessories all in the same place. Choosing one of our pre-owned cars brings you the full support of our ecosystem of our Mahindra First Choice Wheels pre-owned car dealerships, Mahindra First Choice Services maintenance and repair centres, and our Mahindra Spares operation. Youre well taken care of between our comprehensive support services, our extensive warranties, and our 24x7 roadside assistance plan. From guaranteeing quality to providing you with a full selection, our pre-owned car dealerships make buying a pre-owned car as easy, exciting, and secure as buying a new oneand our low prices make it possible for you to own the car youve been dreaming of. COMPANIES MAHINDRA FIRST CHOICE SERVICES Our revolutionary vehicles have been raising standards in the Indian automotive sector for over six decades. In 2008, we established Mahindra First Choice Services (MFCS) as a fully-owned subsidiary of Mahindra & Mahindra to provide you with outstanding car service, too. MFCS is a one-stop-shop for all brands of cars. We provide excellent service you can trust, employing the best technicians in all automobile brands and relying on state of the art technology. We use only genuine, certified parts and provide photographs of all the work we do, so you can witness every step in the process. And every car we service undergoes our 50-point mandatory check so that not a single fault goes unnoticed. All this is done while you relax in our lounge, enjoy a cappuccino, browse through our magazines, or even watch your car being serviced on our video monitors. We are committed to making your car service experience pleasant and relaxed. Were currently present at nine locations in Mumbai, Chennai, Hyderabad and Delhi. We plan to open 240 new outlets in the next five years, bringing peace of mind to customers across the country. MAHINDRA FIRST CHOICE WHEELS Mahindra First Choice Wheels arose from the idea that buying a used car should be as rewarding as buying a new car. The market for used cars already equals the market for new ones, and its growing rapidlybut only about 10 percent of car sales take place in the organized sector. We set about to professionally organize the pre-owned car industry in India so that you can trust
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youre getting a quality vehicle. Our decision to sell cars of all brands made some outsiders skeptical, but we were determined to centralize a disorganized market and offer you the widest variety of choices possible. Today, we have 125 multi-brand stores in 70 major Indian cities. Our stringent car sourcing system means that we accept fewer than one in five of the cars we evaluate. After acceptance, each car undergoes 118 quality checks to ensure that you get great value and reliability from your pre-owned vehicle. And each car comes with a one-year warranty and 24-7 roadside assistance. AGRIBUSINESS Despite a diminishing share in the India's GDP, agriculture remains a key sector of the economy and continues to play a vital role in driving India's economic growth. About 60 percent of India's population lives in its villages and a majority of rural households depend on agriculture and related activities for their livelihood. Agriculture continues to support numerous downstream linkages with industry by becoming a supplier of vital industrial raw material. The Mahindra Group's close linkage to rural India and agriculture is almost as old as the company itself. The vehicles we've been building for the past six decades are extensively used in rural and semi-urban India as a source of transportation of people and goods. Our tractor business, more than forty years old, continuously sets new benchmarks for reliability and qualitya fact reflected by our 40 percent market share in India. As we entered the new millennium, we embarked on expanding our basket of offerings for the Indian farmer and entered the agribusiness sector. Our agribusiness activities support farmers at every step, from seed supply to crop care to distribution. We contribute to the growth of Indian agriculture by helping farmers enhance their productivity and prosperity with our products and services. SERVICES CROP CARE

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We launched our crop care business in 2005 to provide the inputs farmers need to protect and nurture their crops. Known as Mahindra Branded Pesticides (MBP), our insecticides, fungicides, herbicides, nutrients, biologicals, and plant growth promoters contribute to better harvests and lower wastage for the main Indian cash cropsrice, cotton, potatoes, wheat, soybeans, and vegetables. You can find our crop care products at 750 dealerships in 13 states across India. Our network reaches more than 400,000 customers each year, bringing the benefits of crop care technology to farmers in the north (Punjab, Haryana, Rajasthan, Uttaranchal, Uttar Pradesh), central region (Madhya Pradesh, Chhattisgarh), east (Orissa), west (Gujarat, Maharashtra) and south (Karnataka, Andhra Pradesh, Tamil Nadu). Our field force of 56 trained representatives works with farmers to disseminate information about new products and right use technology, help make crop care recommendations, and guide crop care product purchases. These field officers build long term relationships with farmers, providing a point of contact for support and extension. We also connect with farmers through demonstrations of new products, showing both the value and the proper application of constantly advancing crop care inputs. Thanks to our customer relationships and word of mouth recommendations, weve become a trusted partner for value for money, quality, and reliability for thousands of small farmers. As our presence strengthens and expands across more agricultural regions, we look forward to leveraging synergies with our tractor dealerships, seed distributors, and Samriddhi extension centers. Weve already sold 1,600 metric tons of seed potato through our crop care network, and nine Samriddhi centers are distributing crop care products. As we expand geographically to reach more customers, were also diversifying our product line. In 2010, we introduced four new products and enjoyed a 43 percent sales growth over 2009. We are excited to help a growing number of farmers reap better yields each year. FRESH PRODUCE SERVICES We create supply chains for fresh produce by forming the bridge between farms and retailers. We started out in 2005 with the export of six containers of grapes to Europe and the UK. Today, we are one of Indias largest grape exporters, with over 300 containers shipped to Europe, the

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UK, Saudi Arabia, Malaysia, and Singapore in 2010. Weve expanded our fresh produce basket to include the export of pomegranates, mangoes, and domestic apples and the import of kiwis, pears, and foreign apples. We collect fresh produce from farmers through a system of contract farming, forming long term relationships and engaging with them throughout the production cycle to disseminate information on food safety and growing techniques. We work with about 600 grape farmers, 75 apple farmers, and 70 pomegranate farmers, and our network is growing through word of mouth as farmers recommend us to each other. By linking farmers to formal markets, we help them achieve better returns and higher standards of living. To find out more, check out the 2008 United Nations Food and Agriculture Organization case study on our grape supply chain athttp://www.fao.org/world/regional/rap/agro-industries/agriculture.asp. Once weve collected the fresh produce, we transport and distribute it through a rapidly expanding network of distribution sites, cold stores, and pack houses. Our buyers include major domestic and international retailers. Our cost-competitive supply chains and guaranteed quality position us well for expansion. Rising Indian incomes are driving increasing domestic demand for high quality fruit, and our low costs and trusted brand make us a competitive exporter. We plan to expand our fruit basket and aim to be the top fresh produce exporter and among the top three importers in the years to come. We are one of India's largest exporters of grapes to the European Union. SEED DISTRIBUTION We began our seed distribution service in 2006 to supply farmers with the most important input for prosperous agriculturehigh quality seed. We sell a range of field crop and vegetable seeds to suit diverse growing conditions and geographies. Our field crop assortment includes hybrid corn, sunflower, rice, millet and fodder sorghum, and open-pollinated mustard, fodder maize, rice, and wheat. Our vegetable assortment consists of hybrid tomato, hot pepper, capsicum, okra, melons, gourds, radish and cucumber and open-pollinated varieties of spinach, coriander, okra, radish, and beans. We operate a two-tier distribution system, supplying seed directly to more than 250 distributors who each sell to 20 to 50 retailers. These retailers ultimately sell the seed to farmers. Our distribution network spreads across seven states Punjab, Haryana, Rajasthan,

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Uttar Pradesh, Bihar, Maharashtra and Karnatakaand we plan to expand into Madhya Pradesh and Gujarat this year.

Our business model is built on investing in personal relationships. Our team of 11 sales representatives works closely with farmers to determine the right crop varieties and technical support to optimize each farms productivity. Our representatives spread awareness about product performance and new seed varieties. After conducting our own rigorous product trials, we bring the best-performing seed to our customers with public trials and demonstrations. Farmers can witness firsthand the results of our seed varieties, ask questions, and learn how to work with new technologies. We look forward to enhancing our customers experience by coordinating with other agriculture businesses in the Mahindra Group. As we expand our seed supply business, we plan to integrate efforts with our tractor sales, Samriddhi extension centers, and other agribusinesses to provide our customers with all the resources they need to run productive and rewarding farms. SEED POTATO We entered the seed potato business in 2004 because we saw an opportunity to improve farm prosperity with better seed potato inputs. India produces 28 percent of the worlds potatoes, making it the fourth most important crop in the Indian economy. By supplying farmers with high-productivity early generation tubers, we support a key pillar in agricultural prosperity. With few producers of quality seed in the organized sector, there is a great opportunity to bring farmers substantial benefits. Our seed potato business is committed to providing farmers the complementary advantages of improved yields and a stable distribution and buying relationship. From tissue culture to mini-tuber, we oversee the growth of our tubers at a special site in Palampur, Himachal Pradesh to ensure that we supply first-generation seed potatoes of the highest quality. We partner with farmers to grow potatoes from Generation 0 (G0) to Generation 3 (G3) with extensive quality checks at each stage along the way. In 2009-10, we supplied farmers with 9,000 metric tons of high-productivity tubers .Our end customers comprise dealers,
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farmers, and businesses across the country. We coordinate sales and distribution with dealers and farmers based on their planting schedule and plans. Our distribution network spans the states of Uttar Pradesh, Madhya Pradesh, Gujarat, and West Bengal. Our corporate customers include major players in the growing potato snack industry. Through our partnership with HZPC, a major international breeder and a supplier of seed potatoes, we plan to introduce new varieties of seed potato to India and expand the export of Indian potatoes. Were already beginning exports to Bangladesh, and we look forward to bringing high quality seed potatoes to more farmers in Southeast Asia. COMPANIES MAHINDRA SHUBHLABH SERVICES We established Mahindra ShubhLabh Services in 2000 in order to better serve our extensive rural base of farm equipment customers. ShubhLabh provides farmers with a single source channel to access all the products, services, and knowledge they need to run productive farms. Were present at every stage from planting to selling with seed supply, crop care, and fresh produce distribution services. Before the planting season, we provide farmers with a portfolio of seeds including cereals, oil seeds, fruits, vegetables and seed potato. By supplying high quality seeds before the growing season, we enhance the potential for improved farm productivity in several regions of India. During the growing season, we bring farmers an array of products to help them protect their crops and reap high yields. Through our wide trade and distribution network, we supply a wide range of crop care inputs including insecticides, fungicides, herbicides, nutrients, biologicals, and plant growth promoters. After harvest, we provide distribution services for fresh produce both domestically and abroad. Today, we export to numerous retailers in continental Europe, the UK, the Middle East, China and Southeast Asia and import foreign fruit to India. Our fresh produce basket includes pomegranates, mangoes, apples, kiwis, and pears.

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AUTOMOTIVE In 1947, we introduced India to the utility vehicle. More than 65 years later, we're still India's premier utility vehicle (UV) company, but we've also grown quite a bit. In addition to making groundbreaking UVs like the Scorpio and Bolero, Mahindra offers cars, pickups, and commercial vehicles that are rugged, reliable, environmentally friendly, and fuel-efficient. Our global presence means you can find Mahindra vehicles on the roadsboth paved and unpaved of Australia, Europe, Latin America, Malaysia, and South Africa. And we're seeking out new terrain every day. Mahindra is also there for you through the construction of excellent components, provision of spares, and commitment to superior service. Our automotive businesses cover all your transportation needs thanks to strategic synergies between our expertise in design, manufacture, and service.

SERVICES CUSTOMIZATION SERVICES Were pioneering automotive customization in India, transforming the mass produced vehicle into an expression of your own tastes, needs, and personality. Once you pick out your automobile, we offer you an array of customization menus to completely revise the look and feel of your car. Change everything from details like color and spot lamps to the structure itself by restyling the body shell, hood, and bumpers. Overhaul the interior from carpeting to the central console to the number and type of seats. We invite you to tell us exactly what you want from your car. Literally. DESIGN SERVICES We offer customized design services through our Italy-based design house, Mahindra Graphic Research Design. We focus on style, engineering, CAE (computer-aided engineering), prototypes, and project management to partner with our clients from start to finish.

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Our style consulting begins with an in-depth brand analysis and the development of a robust brand identity. We take a design through every phase from concept design to feasibility, detail design, FMEA (failure mode and effects analysis), DMU (digital mockup), and SOP (standard operating procedure) support. Weve provided two wheelers, passenger vehicles, and light and heavy trucks with part design for BIW (Body in White), exterior and interior trim, and instrument panels. We also handle regulatory compliance with ECE, CEE, FMVSS, and AIS standards and ensure part manufacturing and plant process compliance. We use CAE (computeraided engineering) to model vehicle performance. We test static and dynamics like bending and torsion stiffness, Eigenmodes, multibody analysis, and CFD (computational fluid dynamics). We monitor lifetime performance from NVH (noise, vibration, and harshness) to fatigue and durability. And we conduct comprehensive safety tests and simulate manufacturing processes like autoform and moldflow. Finally, we offer project management services. Let us take care of deadlines and milestones management, resource and supplier management, and quality procedures. We also provide product to market support including homologation procedures, testing, and SOP in product plants. COMPANIES INDRA AUTOMOMAHINDRA AND MAHTIVE DIVISION Mahindra & Mahindra is the flagship company of the Mahindra Group. Established in 1945, our core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction. Over the years, weve spun off into new ventures in order to better meet the needs of our customers, expanding into automotive and non-automotive components, information technology, financial services, and energy. We operate in a federated structure so that each business can take risks and grow on its own and simultaneously leverage synergies across the entire Groups competencies. Weve been the leader in utility vehicles for over fifty years, since we built the first Willys jeeps on Indian soil in 1947. Today, our portfolio comprises a wide spectrum of vehicles from two wheelers to heavy trucks, SUVs to schoolbuses. Our services include maintenance and repairs, customization, providing spares, and manufacturing and engineering. Were opening a new organized-sector
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market for pre-owned cars and expanding into foreign markets including the United States and Europe. MAHINDRA GRAPHIC RESEARCH DESIGN specializes in consulting on automotive style, engineering, CAE (Computer-A formed in 2008, Mahindra Graphic Research Design ided Engineering), and project management. Based in Beinasco, Italy, we consult with many European and global automotive clients to create striking designs and support engineering. Our style consulting services begin with a brand analysis to understand and then shape brand identity. We offer concept definition for two wheelers, passenger vehicles, and light and heavy trucks. Next, we help with engineering processes including the part design of BIW (body in white), exterior and interior trim, and the instrument panel. We use CAE to model static and dynamic qualities, lifetime wear and tear, safety, and autoform and moldflow manufacturing processes. We also build prototypes and provide support for regulatory, plant process, and part manufacturing compliance. Finally, we offer project management services from project development to product to market support. An ISO 9001:2000 certified company, our customers include Fiat, Honda Europe, T.B. Co, and many more. MAHINDRA NAVISTAR AUTOMOTIVE In 2005, Mahindra & Mahindra entered into a joint venture with Navistar Inc USA, and Mahindra Navistar Automotive set out to build a range of indigenously developed commercial vehicles for Indian terrain. Six years later, were still creating and developing Light Commercial Vehicles (LCV) and Heavy Commercial Vehicles (HCV) that continue to set the standards.

We manufacture a wide range of LCVs and HCVs that are rugged, reliable, environmentally friendly and fuel-efficient. Designed ground-up in India with technological assistance from Navistar Inc (USA), a market leader in trucks and buses in the USA and the worlds largest midrange engine manufacturer, our trucks are created to fulfill requirements that are specific to your needs. Our new state-of-the-art plant at Chakan, near Pune, is staffed by 800 highly trained technicians, engineers, and specialists, and stretches over 700 acres.

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Our constant drive to improve means that our range of trucks is not only high on performance, but also low on maintenance. With rigorous tests to ensure high performance even in the toughest of conditions and features that will make your journey comfortable no matter how far youre going, our trucks will help you prosper in your business. Whether its goods, people or dreams, our trucks move it all. MAHINDRA NAVISTAR ENGINES In 2007, we formed Mahindra Navistar Engines (MNEPL) through a joint venture with Navistar Inc, USA to produce diesel engines for medium and heavy commercial vehicles in India. Navistar Inc is North Americas largest integrated truck and engine manufacturer and the technology leader in emissions control. Our partnership integrates the best of their expertise with ours to bring India better, tougher, and cleaner engines. Our plant at Chakan has an installed capacity of 45,000 engines per year. Weve already localized 70 percent of our engine components through 42 vendors. Our engines are extensively validated for over 18,000 hours. Weve tested them for 1.5 million km under different geographic conditions to make sure they will deliver the best performance for both on and off highway applications. Our first engine, the six cylinders, 207 HP Maxxforce engine, is already powering 25 and 49 ton Mahindra Navistar trucks on long distance hauls. The Maxxforce platform ranges from 180 HP to 310 HP and is available in both mechanical and electronic variants. The electronic commonrail Generation 3 version is the most advanced engine available on Indian roads. MNEPL is poised to grow to market leadership over the next few years. Through exceptional dedication to quality and knowledge of the Indian market, we are committed to developing a robust engine business that will improve truck performanceand prosperityfor many Indian businesses. MAHINDRA REVA ELECTRICAL VEHICLES The future of the automotive industry is electric. As we worry about climate change, energy security, and the price of oil, technological improvements are making electric cars ever cheaper and more convenient.
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We acquired a majority stake in the Reva Electric Car Company in 2010 to advance the design and production of electric cars worldwide. By integrating Revas electric car technology with our own leading engineering, we can build higher performance electric vehicles that satisfy customers demand both for better lifestyles and a healthy environment. As a total systems solution provider, we develop all our Electric Vehicle (EV) systems in-house. We are 270 employees pushing EV technology to the next step to create better energy management, faster charging, and advanced telematics. We offer innovative electric vehicles and mobility solutions, technology licensing, and licensed manufacturing and distribution. Were well established as a major global player with the largest deployed fleet of electric cars on the road today. Around 1,800 Revas have been sold in Europe, and more than 1,700 are on the road across Asia and Central and South America. In total, were present in 24 countries worldwideand growing. The Mahindra Groups manufacturing expertise and wide global distribution network will help Mahindra Reva scale up production and spread green technology across the globe. We're building a new plant in Bangalore, with a capacity of 30,000 vehicles per year. In keeping with our commitment to clean technology, the entire plant is built to Indian Green Building Council (IGBC) guidelines. We will harvest rainwater, use natural light and ventilation, and harness solar energy for electricity and heating. With this clean manufacturing process of clean vehicles and a battery recycling program, our electric cars aim to have the lowest dust-to-dirt carbon footprints in the automotive world. In 2007, Reva was named one of India's Coolest Companies by Business Today. We received the 2008 Frost and Sullivan Powertrain Company of the Year award for excellent sales volume, market penetration, and customer satisfaction. And in 2009, Business Week voted our founder and Chief Technology Officer, Chetan Maini, one of India's top 50 most influential people. MAHINDRA VEHICLE MANUFACTURERS Mahindra Vehicle Manufacturers was set up in 2007 to push our technology to the edge. We designed and built a Greenfield facility at Chakan, near Pune, Maharashtra, to integrate the best in technology, environmental sustainability, social responsibility, and operational excellence. Spread across 700 acres and planted with approximately 10,000 trees, Chakan offers a flexible and eco-friendly manufacturing layout for multiple Multi-Purpose Vehicles (MPVs), sport utility
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vehicles (SUVs), and commercial vehicles that allows us to respond rapidly to changing customer needs. With a current capacity of 3.2 million vehicles per year and a future-ready expandable module setup, we have the flexibility to constantly innovate and adapt to changes in market demand or customer requirements. We currently manufacture Mahindra & Mahindras entire medium and heavy commercial vehicle range from the 0.75 ton Maxximo to the 49 ton Mahindra Navistar truck. The new Global SUV and Pik-Up range will also be manufactured here. Our staff of 1,800 is highly trained in the fields of mechanical, electronic, civil and electric engineering as well as paint technology. We partner with two regional tribal Industrial Training Institutes (ITIs) to facilitate a match between educational quality and content and industry demands. Our partnership has resulted in periodic faculty training sessions, a restructuring of the curriculum, and the recruitment of 173 students to an apprenticeship training scheme by 2011. We also maintain our own residential training centre which provides a month-long training to the selected trainees before they initiate work at the shop floor. We use solar energy and waste heat from the oven exhaust to power activities in the paint shop, reducing our consumption of gas and electricity for an overall reduction of 3,500 tons of CO2 per year. A cluster of 70 solar dishes provides the energy for cooling the paint used for the vehicle bodies. And by recycling waste water through reverse osmosis and multiple effect evaporation, we achieve zero water discharge across the entire plant. SSANGYONG MOTOR COMPANY The Ssangyong Motor Company joined Mahindra & Mahindra in 2011. Founded in 1954 as the Ha-dong-hwan Motor Workshop, Ssangyong is today a major player in the South Korean utility vehicle space and enjoys a market presence in more than 90 countries. Based in Pyeongtaek, South Korea, Ssangyong is more than 4,800 people who are passionate about cars. In the 1960s, we built Koreas first large buses and began exporting them in 1966. In the 1970s, we expanded into specialized trucks from buses to fire trucks. We welcomed the era of four-wheel drive with new independently developed platforms, the Korando, and Musso, in 1993. In 1997, we introduced the Chairman, one of Koreas leading luxury sedans. Today, we are a leader in SUVs with a full product line including Rexton II, Kyron, Korando, Actyon, and Actyon Sports. We
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also offer sedan and MPV product lines, Chairman and Rodius. Were currently focusing on strengthening our global competitiveness by producing environmentally friendly engines. Weve developed an eco-friendly diesel common rail engine to conform to the EURO5 standards. We are also designing an engine. In the next few years, we plan to strengthen our global distribution network. We have already set up local head offices and parts centers in Europe. We believe that emerging markets are the key to sustainable growth, and we are building local bases in markets such as Central America, Eastern Europe, Africa, China, and India. In addition to our focus on green technology and developing markets, we look forward to capitalizing on our new relationship with Mahindra & Mahindra. Both known for our SUVs, we can strengthen our positions in the SUV market through technical cooperation and shared expertise.

EVENTS MAHINDRA GREAT ESCAPE The Mahindra Great Escape is Indias largest non-competitive off-road rally. It began in 1996 when a small group of Mahindra sport utility vehicle (SUV) owners got together for a day of offroading adventure. Since then, its become an integral part of the Mahindra culture. The Great Escape gives Mahindra owners the chance to fully explore their vehicles capabilities. Known for their rugged power, Mahindra vehicles excel when they are put to the test. Our expert teams map out challenging routes through mud, slush, sand, and rugged terrain across India. Sections requiring skillful driving are monitored by experts on hand. Since 1996, weve held 62 rallies across India in exciting locations including Jodhpur, Siliguri, Bhopal, Munnar, Chandigarh, Mandawa, Coorg and Goa. Join us this year for a thrill youll never forget.

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AUTOMOTIVE PRODUCTS: Mahindra automotive divide its products into two parts:-

Commercial Vehicles Personal Vehicles Alfa Gio Bolero REVA Electric

Mahindra Navistar Cars Trucks Scorpio

Bolero Maxi Truck Thar Genio Loadking Maxximo Tourister Buses Verito Xylo Actyon Actyon Sports Chairman W Korando Kyron Rexton II

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MY PRODUCT OF TRAINING :Mahindra Genio Mahindra Genio (single cabin)

GENIO

Throughout history, big change has always been sparked by big ideas. Ideas that change the way we see the world, change the way we behave and change the face of business. And this is exactly what the new Mahindra Genio is all about. It's a world-class Pick-up built from the ground up on good ideas. Ideas in modern design, ideas for economy through technology and ideas that bring car-like comfort to commercial transport. That's why we say it's 'Born of Big Ideas'. With so many big ideas in it, it's sure to revolutionize cargo transportation in India, and change the way the world looks at your business. The new Genio double cabin Pick-up is our next step in redefining convenience and comfort in the commercial transport space. A product of modern engineering, this pick-up is filled with big ideas. Ideas that boast its efficiency and reliability, making it the perfect choice for businesses. As well as ideas that make travelling in its spacious cabin, a truly business-class experience. After all, businessmen deserve business-class.

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We built the Genio to satisfy small and medium business transportation needs. Built for performance, it commands the style of a utility vehicle and the comfort of a car to make transporting goods more efficient and more relaxed. And with eye-catching metallic colors and an aggressive grill and bumper, the Genio makes a statement. The Genios advanced mDI CRDe engine delivers 75 HP with a top speed of 120km/hr. With independent front suspension and hydraulic double-acting telescopic shock absorbers, the Genio can handle a payload of up to 1250kg over any kind of terrain. And with the shortest turning radius among pickupsonly 6.15 metersit can negotiate city traffic as easily as open highway. The Genio raises the standards for safety in commercial pickups. The Genio is the first commercial pickup in India to provide emergency retractable seatbelts for the driver and codriver, and the first to drive on radial tubeless tires so that you keep control even if you get a puncture. Its LSPV brakes adjust braking pressure depending on the payload and cross-members reinforce the doors to keep the cabin safer.

With the ride quality of a utility vehicle, the Genio offers adjustable Power Steering, reclining semi bucket seats, and a roomy 80.5 cubic foot cabin. Its packed with thoughtful conveniences like a floor console with a mobile charging point, bottle and change holders, and a dashboard with a wallet and mobile case separate from the large glove box. You can also keep track of your trip with the trip meter in the instrument cluster. From power to comfort, the Genio has everything you need for your business. Genios growing demand has proved that it has that extra edge over other commercial carriers which every vehicle owner always looks for.

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Features
COMFORT

At 80.5 cubic feet, the Genio gives the driver and codriver ample space to make long drives easy.

SEMI-BUCKET SEATS WITH MULTIADJUST

The super comfortable semi-bucket seats are another great idea for pick-ups. They come with front-back adjustment and recliner features too.

Drivers differ physically and thus the Genio smartly adapts to their riding position, reducing stress on long drives.

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CONVENIENCE

Travelling requires you to carry a lot of things along and hence the Genio sports an extra-large glove box for ample storage space.

WALLET AND MOBILE CASE IN DASHBOARD No utility space is left unused. Like the dashboard slots that are designed to fit a wallet and mobile phone. The smartly designed floor console holds a neat bottle holder and mobile charging point right within arm's reach of the driver and co-driver.

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The instrument cluster has been specially designed for visibility and style. It also has a convenient trip meter.

TECHNOLOGY

The heart of the Genio's modern performance, and the biggest idea of them all, is the 2.5l MDi CRDe technology. It's extremely refined and has amazingly low NVH levels.

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SPECIFICATIONS
Engine Engine Type Cubic Capacity Max Engine Output Max Torque Transmission Transmission Type No. of Gears Clutch Type Steering Steering Brakes Front Rear Suspension Type Spring Anti-roll bar Shock absorbers : Front Independent Suspension, Rear Leaf Spring Front Coil Spring, Rear Leaf Spring Stabiliser Bar Hydraulic Double Acting, Telescopic Wheels & Tyres Wheels Rim Size : 6 J X 15 (38.1 cm) : Ventilated Disc Drum : Power Steering : Single Plate Dry Clutch : NGT 520 R V1 5 Forward, 1 Reverse : mDI CRDe 4 Cylinder Inline 2489 cc 56 KW (75 HP) 220 Nm @ 1400-2200 RPM

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Tyres Type Weight G.V.W. Kerb Weight Payload Cargo Box Cargo Box Dimensions(L X W X H) (Outer Dimensions in mm) Fuel Tank Capacity Seating Capacity Seating Vehicle Dimensions Overall Length (mm) Overall Width (mm) Overall Height (mm) Min. ground clearance (mm) Min. ground clearance (mm) : : : : :

215 / 70 R 15 (38.1 cm) Radial Tubeless Tyres

2930 Kg 1680 Kg 1250 Kg

2515 X 1690 X 480

55 Litres

1+1

5275 1840 1870 200 200

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MAHINDRA GENIO (DOUBLE CAB)

MAHINDRA GENIO (DOUBLE CAB) is recently launched commercial vehicle. It is more advanced version of Mahindra Genio (single cab). It has more enhanced sitting capability as compared to other commercial vehicles with comfort provided. Its cost is Rs. 6,50,000.all other features of Mahindra Genio single cab and double cab are almost same so Mahindra is set to rule the commercial vehicle segment with both these models of Mahindra Genio. A new generation commercial carrier leaving behind all the competitors in the field has the full potential to be the number one commercial carrier.

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TARGET MARKET FOR MAHINDRA GENIO:Being a commercial carrier Mahindra Genio generally target businessman as it is mainly used in the transportation of men and material. Material. Mahindra Genio satisfy almost all the needs of businessman whether it be class, comfort, fuel efficiency and affordability i.e. cost of Mahindra Genio. Mahindra Genio has elevated the customer experience and expectations. The market which Mahindra has generally targeted includes mainly businessman but it also include rural region. Some of the major field in which Mahindra Genio is being used are construction, poultry, pesticide, electronics and many other. Mahindra is constantly looking at ways to improve efficiency and passenger comfort. Various business man needs which I come across during my training were:1. Comfortable and stylish vehicle 2. Vehicle to match their status and style 3. Can double up as people mover and cargo mover 4. Modern and efficient All the above needs were fully fulfilled by Mahindra Genio. A modern day commercial carrier has all the perquisites to be successful

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HOW GENIO IS BETTER THAN ITS MOST CLOSE COMPITETOR:-

MAHINDRA GENIO

TATA 207(TEMPO TRACK)

1. POWER STEARING

1. NORMAL STEARING

2. MDi CRDE ENGINE

2.

SIMPLE Di ENGINE

3. TUBELESS TYRES

3. SIMPLE TYRES

4. MORE RESALE VALUE

4. NO RESALE VALUE

5. MORE COMFORTABLE SEATS

5. LESS COMFORTABILITY

6. MILEAGE-12/13 Km/hrs

6. LESS MILEAGE(8-10 Km/hrs)

7. LOW MAINTAINENCE COST

7. HIGH MAINTAINENCE COST

8. NEW TECHNOLOGY

8. OLD TECHNOLOGY

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Awards

1. 2. 3. 4.

Bombay Chamber Good Corporate Citizen Award for 2006-07 [31] Businessworld FICCI-SEDF Corporate Social Responsibility Award 2007 Deming Prize [32] Japan Quality Medal in 2007[33]

52

REFERENCES

1) www.mahindra.com 2) www.Wikipedia.org 3) www.mahindra.com/What-We-Do/Automotive 4) http://www.mahindra.com/What-We-Do/Aerospace 5) http://www.mahindra.com/Contact-Us

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QUESTIONNAIRE

Name of the customer:

Contact Number:

1) Which brand of commercial pickups you are currently using? Mahindar &MAhindra Tata Force Piaggio

Please Mention companys particular brand name of SUV . 2) For which purpose you are using pickups? Agriculture Industrial purpose Loading Unloading

3) During purchase of pickups what was your consideration? Price Performance Quality Hydraulic liftmen power Brand Image Mileage Hp

After Sale Services

4) How much horse power is it? 5) What cost did you incurred to procure it? 2-4lac 4-6lac

Mention

More than 6lac

6) Are you satisfied with the features provided by company in your pickups? Yes No

If no then reason is 7) Are you aware of Mahindra Genio? Yes No

8) If yes, how did you come to know about Mahindra Genio?

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Newspapers

Television

Displays Dealers

Friends/Relatives

Festivals/Social functions

9) Is after sale service of this product is easily available to you in near market? Yes No

10) Are you satisfied with after sale service provide by company? Yes No

11) From which factor you feel that this companys pickups is different from another companys pickups? Price Promotional schemes Engine performance Technical advancement

Any other specifies .. 12) Rate your preferences among the different brands of pickups? TATA MAHINDRA & MAHINDRA FORCE PIAGGIO

Any other mention. 13) How has been the performance of your pickup? Excellent Satisfactory Good Poor Very poor

14) What will you think that Genio fulfill your all requirements? Strongly Agree Agree Cant say Disagree Strongly Disagree

15) What kind of development you want to have in new model? Gear System Hydraulic Any suggestions Engine Efficiency Liftmen Efficiency Availability of Mileage Accessories

9.
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9.