PEST Analysis

Politic
Malaysia Government is going to launch a program called Malaysia Tea, CoIIee and
Cocoa Directory 2011/2013. This program is government provides a guide to
international buyer and importers sourcing Ior tea, coIIee and cocoa product that made in
Malaysia (MATRADE, 2011). Besides that, government also will help promote the event
which is hosted by Malaysia`s Producer. It could be the trend Ior Crimson Cup because
this program will increase the competition in coIIee industry.
Economic
According to the Table X and Table X, the GDP oI Malaysia is greatly increase and
unemployment rate is decrease at the year 2010 compare to the year 2009. It shows the
Malaysia is recovering Irom the global economic downturn. ThereIore, the Malaysians
will have more money Ior expenses. It is an opportunity Ior Crimson Cup to invest in
Malaysia because the Malaysians have willing and more money to spend on Iood and
beverages.
Social
Malaysian is a nation who like and enjoy eating. Malaysians enjoy snack oI street, such
as Iried noodles because oI this they like to search and seek tasty Iood and beverages
(Marshall Cavendish Corporation, 2007). Crimson Cup has higher chance oI success and
proIit due to this behavior and liIestyle oI Malaysian.
Technology
Nowadays, integrated technology in business is a trend in business world (Jacowski T,
2006). It does not only create opportunities but also help company to diIIerentiate Irom
the competitor. Crimson Cup could imitate V One Concept Restaurant and Bar use the
Ipad Ior replacement oI the normal menu or implement something similar to be diIIerent
Irom the competitor.

ReIerence

MATRADE, 2011, The Meet & Greet 2011 and Launching of Malaysia Tea, Coffee and
Cocoa Directory 2011/2019 by CEO MATRADE (24 Jan 2011) |online|, Available Irom
http://www.matrade.gov.my/ms/kenali-matrade/media/speeches/1143-the-meet-a-greet-
2011-and-launching-oI-malaysia-tea-coIIee-and-cocoa-directory-20112013-by-ceo-
matrade-24-jan-2011 |Accessed 1st April 2011|

Jacowski T, 2006, The Importance of Technology In Business |online|, Available Irom
http://www.articlesbase.com/technology-articles/the-importance-oI-technology-in-
business-27771.html |Accessed 1st April 2011|


Marshall Cavendish Corporation, 2007, World and Its Peoples. Eastern and Southern
Asia, Jolume 9, Malaysia, Marshall Cavendish