PROJECT REPORT A study on Products of TATA MOTORS

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (B&I) 2009 2012

Under the guidance of: Mr. Gaurav Aggarwal Lecturer MAIMS

Submitted By: Saurabh Gupta 06414701809 BBA (B&I) 3 Semester 2009 - 2012

Maharaja Agrasen Institute of Management Studies Affiliated to Guru Gobind Singh Indrapratha University, Delhi PSP Area, Plot no. 1, Sector-22 Rohini, Delhi 110086
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STUDENT DECLARATION

This is to certify that I have completed the Project titled A Study on Products of TATA Motors under the guidance ofMr Gaurav Aggarwal in partial fulfillment of the requirement for the award of degree of Bachelor of Business Administration at Maharaja Agrasen Institute of Management Studies, Delhi. This is an original piece of work & I have not submitted it earlier elsewhere.

DATE: PLACE:

SIGNATURE: NAME: University Roll No.:

CERTIFICATE FROM THE INSTITUTE GUIDE

This is to certify that the project titled A Study on Products of TATA Motors Is an academic work done by Saurabh Gupta Submitted in the partial fulfillment of the requirement for the award of the degree of Bachelor of Business Administration from Maharaja Agrasen Institute of Management Studies, Delhi, under my guidance & direction.

To the best of my knowledge and belief the data & information presented by her in the project has not been submitted earlier.

Mr. Gaurav Aggarwal Name of the Faculty Guide

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ACKNOWLEDGEMENT

I take this opportunity to express my profound sense of gratitude and respect to all those who helped me throughout the duration of this project. I express my sincere gratitude towards Dr. N.K. KAKKAR the director of our institute, for being a continuous source of inspiration and motivation. It gives me Immense pleasure to knowledge my indebtness and sense of my gratitude to Mr. Gaurav Aggarwal project coordinator for the project undertaken. I would immensely thank the other faculty members of the institute for providing me immense support and guidance to complete the project.

Saurabh Gupta 06414701809

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Contents

Student declaration Certificate from Guide Acknowledgement Introduction: 1.1 1.2 1.3 1.4 1.5 Indian Automobile Industry History Profile of TATA MOTORS Management Milestones of company

I II III

7 7 9 12 15

Methodology 2.1 2.2 2.3 2.4 Research Methodology Products Subsidiaries Manufacturing 22 24 37 45

Research & Analysis 3.1 3.2 3.3 3.4 Research and Developments of TATA motors SWOT Analysis Report on Corporate Governance Media Achievements 54 58 62 63

Suggestions 4.1 Suggestions 68

Conclusion 5.1 5.2 5.3 Conclusion Key factors of Success Limitations 70 71 73

BIBLIOGRAPHY

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INDIAN AUTOMOBILE INDUSTRY

One of the major global automotive industries in the coming years. A number of domestic companies produce automobiles in India and the growing presence of multinational investment, too, has led to an increase in overall growth. Following the economic reforms of 1991 the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. The monthly sales of passenger cars in India exceed 100,000 units

History

In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry, which had emerged by the 1940s in a nascent form. Between 1970 to the economic liberalization of 1991, the automobile industry continued to grow at a slow pace due to the many government restrictions. A number of foreign firms initiated joint ventures with Indian companies. Timeline of Indian automobile industry:

1897 First Person to own a car in India - Mr. Foster of M/s Crompton Greaves Company, Mumbai 1901 First Indian to own a car in India - Jamshedji Tata 1905 First Woman to drive a car in India - Mrs. Suzanne RD Tata 1905 Fiat Motors 1911 First Taxi in India 1924 Formation of traffic police 1928 Chevrolet Motors 1942 Hindustan Motors 1944Premier Auto Limited 1945 Tata Motors 1947 Mahindra Motors 1948 Ashok Motors 1948 Standard Motors 1974 Sipani Motors 1981 Maruti Udyog 1994 Rover Motors 1994 Mercedes Benz 1994 Opel 1995 Ford Motors

1995 Honda SIEL 1995 Reva Electric Car Company 1995 Daewoo Motors 1996 Hyundai Motors 1997 Toyota Kirloskar Motors 1997 Fiat Motors (Re-Entry) 1998 San Motors 1998 Mitsubishi Motors 2001 Skoda Auto 2003 Chevrolet Motors (Re-Entry) 2005 BMW 2007 Audi 2009 Land rover and jaguar

Following the economic reforms of 1991, the automobile section underwent delicensing and opened up for 100 percent Foreign Direct Investment. A surge in economic growth rate and purchasing power led to growth in the Indian automobile industry, which grew at a rate of 17% on an average since the economic reforms of 1991. The industry provided employment to a total of 13.1 million people as of 2006-07, which includes direct and indirect employment. The export sector grew at a rate of 30% per year during early 21st century. However, the overall contribution of automobile industry in India to the world remains low as of 2007. Increased presence of multiple automobile manufacturers has led to market competitiveness and availability of options at competitive costs. India was one of the largest manufacturers of tractors in the world in 2005-06, when it produced 2,93,000/- units. India is also largely self-sufficient in tyre production, which it also exports to over 60 other countries. India produced 65 million tyres in 2005-06.

PROFILE OF TATA MOTORS

Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs. 92,519 crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. The company's 24,000 employees are guided by the vision to be "best in the manner in which we operate best in the products we deliver and best in our value system and ethics." Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing a new plant at Sanand (Gujarat). The company's dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, and subsequently the remaining stake in 2009. Hispano's presence is being expanded in other markets. In 2006, Tata Motors formed a joint venture with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in Thailand. The new plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck, with the Xenon having been launched in Thailand in 2008. Tata Motors is also expanding its international footprint, established through exports since 1961. The company's commercial and passenger vehicles are already being 9

marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia and South America. It has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia, Senegal and South Africa. The foundation of the company's growth over the last 50 years is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customerdesired offerings through leading edge R&D. With over 3,000 engineers and scientists, the company's Engineering Research Centre, established in 1966, has enabled pioneering technologies and products. The company today has R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea, Spain, and the UK. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch, Tata Indica became India's largest selling car in its segment. In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first indigenously developed mini-truck. In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the world have been looking forward to. The Tata Nano has been subsequently launched, as planned, in India in March 2009. A development, which signifies a first for the global automobile industry, the Nano brings the comfort and safety of a car within the reach of thousands of families. The standard version has been priced at Rs.100,000 (excluding VAT and transportation cost). Designed with a family in mind, it has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Its mono-volume design will set a new benchmark among small cars. Its safety performance exceeds regulatory requirements in India. Its tailpipe emission performance too exceeds regulatory requirements. In terms of overall pollutants, it has a lower pollution level than twowheelers being manufactured in India today. The lean design strategy has helped minimise weight, which helps maximise performance per unit of energy consumed and delivers high fuel efficiency. The high fuel efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the twin benefits of an affordable transportation solution with a low carbon footprint. In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile industry, in keeping with its pioneering tradition, by unveiling its new range of world standard trucks called Prima. In their power, speed, carrying capacity, operating economy and trims, they will introduce new benchmarks in India and match the best in the world in performance at a lower life-cycle cost. Tata Motors is equally focussed on environment-friendly technologies in emissions and alternative fuels. . It has developed electric and hybrid vehicles both for personal and public transportation. It has also been implementing several environment-friendly technologies in manufacturing processes, significantly enhancing resource conservation

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Through its subsidiaries, the company is engaged in engineering and automotive solutions, construction equipment manufacturing, automotive vehicle components manufacturing and supply chain activities, machine tools and factory automation solutions, high-precision tooling and plastic and electronic components for automotive and computer applications, and automotive retailing and service operations. Tata Motors is committed to improving the quality of life of communities by working on four thrust areas employability, education, health and environment. The activities touch the lives of more than a million citizens. The company's support on education and employability is focused on youth and women. They range from schools to technical education institutes to actual facilitation of income generation. In health, our intervention is in both preventive and curative health care. The goal of environment protection is achieved through tree plantation, conserving water and creating new water bodies and, last but not the least, by introducing appropriate technologies in our vehicles and operations for constantly enhancing environment care. With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.

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MANAGEMENT

Board of Directors
o o o o o o o o o o o o

Mr. Ratan N Tata (Chairman) Mr. Ravi Kant Dr. J J Irani Mr. Nusli N Wadia Mr. S M Palia Dr. R A Mashelkar Mr. Nasser Munjee Mr. Subodh Bhargava Mr. V K Jairath Mr. Ranendra Sen Mr. Carl-Peter Forster Mr. P M Telang

Senior Management
Mr. Carl-Peter ForsterChief Executive Officer & Managing Director Mr. P M Telang Managing Director-India Operations Mr. C Ramakrishnan Chief Financial Officer Mr. R Pisharody President (Commercial Vehicles Business Unit) 12

Mr. T Leverton Head, Advanced and Product Engineering Mr. S B Borwankar Sr. Vice President (Manufacturing Operations-CVBU) Mr. S Krishnan Sr. Vice President (Latin America-Operations) Mr. P Y Gurav Sr. Vice President (Corp. Finance-Accounts and Taxation) Mr. Prabir Jha Sr. Vice President, Human Resources Mr P K Chobe Head (Jamshedpur - Plant) Mr. Vikram Sinha Head (Car Plant - PCBU) Mr. B B Parekh Chief (Strategic Sourcing)

Mr. U K Mishra Vice President (ADD and Materials - CVBU) Mr. A A Gajendragadkar Vice President (Corp. Finance-Business Planning) Mr. N Pinge Chief Internal Auditor Mr. R Bagga Vice President (Legal) Mr. R Ramakrishna Vice President - Sales & Marketing (CVBU) Mr. S Ravishankar Vice President (Engg. Systems, ERC) Mr. Girish Wagh Head (Small Car Project) Mr. Atul Renavikar Head (Pantnagar Plant)

Company Secretary
Mr. H K Sethna

Corporate Communications
Mr. Debasis Ray Head - Corporate Communications

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MILESTONES

It has been a long and accelerated journey for Tata Motors, India's leading automobile manufacturer. Some significant milestones in the company's journey towards excellence and leadership.

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1945 1948 1954

Tata Engineering and Locomotive Co. Ltd. was established to manufacture locomotives and other engineering products. Steam road roller introduced in collaboration with Marshall Sons (UK). Collaboration with Daimler Benz AG, West Germany, for manufacture of medium commercial vehicles. The first vehicle rolled out within 6 months of the contract. Research and Development Centre set up at Jamshedpur. Exports begin with the first truck being shipped to Ceylon, now Sri Lanka. Setting up of the Engineering Research Centre at Pune to provide impetus to automobile Research and Development. Introduction of DI engines. First commercial vehicle manufactured in Pune. Manufacture of Heavy Commercial Vehicle commences. First hydraulic excavator produced with Hitachi collaboration. Production of first light commercial vehicle, Tata 407, indigenously designed, followed by Tata 608. Introduction of the Tatamobile 206 - 3rd LCV model. Launch of the 1st indigenous passenger car Tata Sierra. TAC 20 crane produced. One millionth vehicle rolled out. Launch of the Tata Estate. Joint venture agreement signed with Cummins Engine Co. Inc. for the manufacture of high horsepower and emission friendly diesel engines. Launch of Tata Sumo - the multi utility vehicle. Launch of LPT 709 - a full forward control, light commercial vehicle. Joint venture agreement signed with M/s Daimler - Benz / Mercedes - Benz for manufacture of Mercedes Benz passenger cars in India. Joint venture agreement signed with Tata Holset Ltd., UK for manufacturing turbochargers to be used on Cummins engines.

1959 1961 1966 1971 1977 1983 1985 1986 1989 1991

1992 1993 1994

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1995 1996 1997

Mercedes Benz car E220 launched. Tata Sumo deluxe launched. Tata Sierra Turbo launched. 100,000th Tata Sumo rolled out. Tata Safari - India's first sports utility vehicle launched. 2 millionth vehicle rolled out. Indica, India's first fully indigenous passenger car launched. 115,000 bookings for Indica registered against full payment within a week. Commercial production of Indica commences in full swing. First consignment of 160 Indicas shipped to Malta. Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched. Utility vehicles with Bharat 2 (Euro II) compliant engine launched. Indica 2000 (Euro II) with multi point fuel injection petrol engine launched. Launch of CNG buses. Launch of 1109 vehicle - Intermediate commercial vehicle. Indica V2 launched - 2nd generation Indica. 100,000th Indica wheeled out. Launch of CNG Indica. Launch of the Tata Safari EX Indica V2 becomes India's number one car in its segment. Exits joint venture with Daimler Chrysler. Unveiling of the Tata Sedan at Auto Expo 2002. Petrol version of Indica V2 launched. Launch of the EX series in Commercial vehicles. Launch of the Tata 207 DI. 2,00,000th Indica rolled out. 5,00,000th passenger vehicle rolled out. Launch of the Tata Sumo'+' Series Launch of the Tata Indigo. Tata Engineering signed a product agreement with MG Rover of the UK. Launch of the Tata Safari Limited Edition. The Tata Indigo Station Wagon unveiled at the Geneva Motor Show. On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata 16

1998

1999

2000

2001

2002

2003

Motors Limited. 3 millionth vehicle produced. First CityRover rolled out 135 PS Tata Safari EXi Petrol launched Tata SFC 407 EX Turbo launched Tata Motors unveils new product range at Auto Expo '04. New Tata Indica V2 launched Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment agreement Indigo Advent unveiled at Geneva Motor Show Tata Motors completes acquisition of Daewoo Commercial Vehicle Company Tata LPT 909 EX launched Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches the heavy duty truck 'NOVUS' , in Korea Sumo Victa launched Indigo Marina launched Tata Motors lists on the NYSE Tata Motors rolls out the 500,000th Passenger Car from its Car Plant Facility in Pune The Tata Xover unveiled at the 75th Geneva Motor Show Branded buses and coaches - Starbus and Globus - launched Tata Motors acquires 21% stake in Hispano Carrocera SA, Spanish bus manufacturing Company Tata Ace, India's first mini truck launched Tata Motors wins JRD QV award for business excellence. The power packed Safari Dicor is launched Introduction of Indigo SX series - luxury variant of Tata Indigo Tata Motors launches Indica V2 Turbo Diesel. One millionth passenger car produced and sold Inauguration of new factory at Jamshedpur for Novus Tata TL 4X4, India's first Sports Utility Truck (SUT) is launched Launch of Tata Novus Launch of Novus range of medium trucks in Korea, by Tata Daewoo Commercial Vehicle Co. (TDCV) Tata Motors vehicle sales in India cross four million mark Tata Motors unveils new long wheel base premium Indigo & X-over concept at Auto Expo 2006 Indica V2 Xeta launched Passenger Vehicle sales in India cross one-million mark Tata Motors and Marcopolo, Brazil, announce joint venture to manufacture fully

2004

2005

2006

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built buses & coaches for India & markets abroad Tata Motors first plant for small car to come up in West Bengal Tata Motors extends CNG options on its hatchback and estate range TDCV develops South Korea's first LNG-Powered Tractor- Trailer Tata Motors and Fiat Group announce three additional cooperation agreements Tata Motors introduces a new Indigo range Construction of Small Car plant at Singur, West Bengal, begins on January 21 New 2007 Indica V2 range is launched Tata Motors launches the longwheel base Indigo XL, India's first stretch limousine Common rail diesel (DICOR) engine extended to Indigo sedan and estate range Tata Motors and Thonburi Automotive Assembly Plant Co. (Thonburi), announce formation of a joint venture company in Thailand to manufacture, assemble and market pickup trucks. Roll out of 100,000th Ace Tata-Fiat plant at Ranjangaon inaugurated Launch of a new Upgraded range of its entry level utility vehicle offering, the Tata Spacio. CRM-DMS initiative crosses the 1000th location milestone Launch of Magic, a comfortable, safe, four-wheeler public transportation mode, developed on the Ace platform Launch of Winger, Indias only maxi-van Fiat Group and Tata Motors announce establishment of Joint Venture in India Launch of the Sumo Victa Turbo DI, the new upgraded range of its entry-level utility vehicle, the Sumo Spacio Tata Motors launches Indica V2 Turbo with dual airbags and ABS Launch of new Safari DICOR 2.2 VTT range, powered by a new 2.2 L Direct Injection Common Rail (DICOR) engine. Rollout of the one millionth passenger car off the Indica platform. Ace plant at Pantnagar (Uttarakhand) begins production. Indica Vista the new generation Indica, is launched. Tata Motors' new plant for Nano to come up in Gujarat. Latest common rail diesel offering- the Indica V2 DICOR, launched. Indigo CS (Compact Sedan), worlds first sub four-metre sedan, launched. Launch of the new Sumo -- Sumo Grande, which combines the looks of an SUV with the comforts of a family car. Tata Motors unveils its People's Car, Nano, at the ninth Auto Expo. Xenon, 1-tonne pick-up truck, launched in Thailand. Tata Motors signs definitive agreement with Ford Motor Company to purchase Jaguar and Land Rover. Tata Motors completes acquisition of Jaguar Land Rover. Tata Motors introduces new Super Milo range of buses.

2007

2008

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Tata Motors is Official Vehicle Provider to Youth Baton Relay for The III Commonwealth Youth Games Pune 2008. Indica Vista the second generation Indica, is launched. Tata Motors launches passenger cars and the new pick-up in D.R. Congo. Tata Marcopolo Motors, Dharwad plant beings production Tata Motors launches Nano - The People's Car Introduction of New world standard truck range Launch of premium luxury vehicles - Jaguar XF, XFR and XKR and Land Rover Discovery 3, Range Rover Sport and Range Rover from Jaguar and Land Rover in India Tata Nano wins the Indian Car of the Year (ICOTY) Award Tata Motors launches the Sumo Grande MK II Tata Motors begins distribution of Prima World truck Tata Motors acquires remaining 79% in Hispano Carrocera. Tata Motors launches the next generation all-new Indigo MANZA. FREELANDER 2 launched in India. Tata Motors introduces the all new Tata 407 Pickup, Tata Super Ace and Tata Ace EX. First Jaguar Land Rover showroom opens in India. Ravi Kant to become Non-executive Vice-Chairman of Tata Motors on retirement, P.M. Telang to become Managing Director India Operations. Tata Nano draws over 2.03 lakh bookings Tata Ace becomes India's first 1-lakh brand in goods commercial vehicles. Appointment of Mr. Carl-Peter Forster as Managing Director of Tata Motors. Jaguar Land Rover announces opening of its Dealership in New Delhi Tata Motors to construct heavy truck plant in Myanmar under Government of Indias Line of Credit. Tata Motors declared as the Commercial Vehicle Maker of the Year. Tata Motors Passenger Car Division launches Tata Motors Service Edge for leading edge customer service. Tata Motors displays Tata Nano EV at the 80th Geneva Motor Show. Chief Minister of Punjab inaugurates Tata Motors supported State Institute of Automotive and Driving Skills. Jaguar Land Rover announces Dr Ralf Speth as Chief Executive Officer. Tata Motors appoints Mr. Carl-Peter Forster as Group CEO. Tata Motors Group displays the widest range of products and environmentfriendly technologies at Auto Expo 2010. Tata Motors launches Magic Iris On 26th April 2010, Tata Motors sold its 4 millionth Commercial Vehicle.

2009

2010

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Research Methodology

Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year. As such, the attributes that create value cannot simply be deduced from common knowledge. Rather, data (information) must be collected and analyzed. The goal of Marketing Research (analysis) is to provide the facts and direction that managers need to make their more important marketing decisions. The analysis involves the following steps: Define the problem. Determine research design. Identify data types and sources. Determine sample plan and size. Collect the data. Analyze and interpret the data. Prepare the research report.

For the purpose of study, data from the in-house survey conducted by the marketing department (secondary data) has been used and also for coming out with the recommendation. It was also felt that mere secondary data would not provide in-depth information for the analysis, hence it was decided that interactive discussions with the managers and the head of every department would help in an in-depth and true 21

understanding of challenges faced by the department. The methodology adopted was to gather relevant information from the appropriate department, correlate the information obtained and to present the information in a logical and systematic manner.

PURPOSE OF STUDY

1: To identify the products offered By TATA MOTORS

2: To study the overview of TATA MOTORS as a whole.

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PRODUCTS

Tata Indigo (Sedan)

Tata Indigo is India's first Sedan model - a mid size C' segment completely indigenous sedan. For the price that it is offered, this model is quipped with a host of features that offer extravagant comfort and imposing luxury, offering complete value for money. Tata (Sedan) The Tata Indigo with its petrol and diesel variants targets the middle class consumer with Tata Sedan cars between rupees four and eight lakhs. Tata Indigo variants include

Indigo CS GLE (Petrol)

The Indigo CS GLE is the base level version in the Indigo CS range of Tata Motors. New cars have a show room price of around Rs.3,80,000 and on-road price of around Rs.4,15,000 inclusive of all charges such as insurance, octroi, RTO, etc. Indigo CS GLE car prices vary with the car dealer's location.

Indigo CS GLS (Petrol)

The Indigo CS GLS is the upper level version with higher price in the Indigo CS range of Tata Motors. New cars in this series have a showroom price ranging from around four lakhs to around four lakhs fifty thousand inclusive of all charges like insurance, octroi, RTO, etc. Indigo CS GLS car prices vary with the car dealer's location.

Indigo CS LE (Diesel)
The Indigo CS LE is the higher level version in the Indigo CS range of Tata Motors featuring diesel transmission. At the showroom, this car costs around Rs.4,20,000 with an on-road price of around Rs.4,60,000. This includes standard ancillary charges also.

Indigo CS LS (Diesel)
The Indigo CS LS is the top level version with higher price in the Indigo CS range of Tata Motors. The Indigo CS LS is now available at a showroom price of around Rs.4, 50,000 with an on road price of around Rs.4,95,000 including supplementar charges.

Indigo GV (Petrol)
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Indigo GV is the entry level petrol variant of the Indigo series. New cars have a show room price of around Rs.3,85,000 and on-road price of around Rs.4,30,000 inclusive of all charges such as insurance, octroi, RTO, etc. Indigo GV car prices vary with the car dealer's location.

Indigo GVE (Petrol)

This variant of the Indigo V series is packed with superior looks and features as available in its segment. New cars in this series have a showroom price ranging from around three lakhs to around four lakhs inclusive of all charges like insurance, octroi, RTO, etc. Fiesta 1.4 Duratec Zxi car prices vary with the car dealer's location.

Indigo V (Diesel)
Indigo V is marked for its advanced technology and impressive performance. At the showroom, this car costs around Rs.4,30,000 with an on-road price of around Rs.4,80,000. This includes standard ancillary charges also.

Indigo GVS (Petrol)

Indigo GVS is equipped with advanced features and facilities to provide you with maximum comfort and control. The Indigo GVS (Petrol) is now available at a showroom price of around Rs.4,35,000 with an on road price of around Rs.4,85,000 including supplementary charges.

Indigo VE (Diesel)
The perfect combination of power, style and performance is Indigo VE. New cars have a show room price of around Rs.4,45,000 and on-road price of around Rs.5,00,000. Indigo VE car prices vary with the car dealer's location.

Indigo GLS (Petrol)

New cars in this series have a showroom price ranging from around four lakhs to around five lakhs inclusive of all charges like insurance, octroi, RTO, etc. Fiesta 1.4 Duratec Zxi car prices vary with the car dealer's location.

Indigo VS (Diesel)
At the showroom, this car costs around Rs.4,65,000 with an on-road price of around Rs.5,21, 000. This includes standard ancillary charges also.

Indigo GLX (Petrol)

The Indigo GVS (Petrol) is now available at a showroom price of around Rs.4,90,000 with an on road price of around Rs.5,45,000 including supplementary charges.

Indigo LS (Diesel)
The advanced technology engine, attractive looks and decent performance makes Indigo LS different from others in its segment. New cars have a show room price of around Rs.4,90,000 and on-road price of around Rs.5,50,000. Indigo LS car prices vary with the

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car dealer's location.

Indigo XL (Petrol)
New cars in this series have a showroom price ranging from around 5.30 lakhs to around 5.90 lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo XL car prices vary with the car dealer's location.

Indigo LX (Diesel)
At the showroom, this car costs around Rs.5,30,000 with an on-road price of around Rs.5,95, 000. This includes standard ancillary charges also.

Indigo LS Dicor (Diesel)

The Indigo GVS (Petrol) is now available at a showroom price of around Rs.5,35,000 with an on road price of around Rs.5,95,000 including supplementary charges.

Indigo LX Dicor (Diesel)

The Indigo LS Dicor is the mid level variant in this series with top range price tag and high end features. New cars in this series have a showroom price ranging from around 5.80 lakhs to around 6.50 lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo LX Dicor car prices vary with the car dealer's location.

Indigo XL (Diesel)
This diesel variant of the Indigo collection is now available at a showroom price of around Rs.6,20,000 with an on road price of around Rs.6,85,000 including supplementary charges.

Indigo XL Grand (Petrol)

The entry level grand version of Indigo model is equipped with impressive interiors and all the latest features available in its segment. New cars have a show room price of around Rs.6,70,000 and on-road price of around Rs.7,45,000. Indigo XL Grand car prices vary with the car dealer's location.

Indigo XL Grand (Diesel)

New cars in this series have a showroom price ranging from around seven lakhs to around eight lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo XL Grand car prices vary with the car dealer's location.

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Tata (SUV)
Popular Tata SUV car prices begin with Tata SUVs at a bit above rupees four lakhs fifty thousand to Tata SUVs at a bit below rupees ten lakhs. Tata SUV models include

Tata Sumo (SUV)

The Tata Sumo is now renamed as Tata Sumo Victa with vastly improved features and design. Tata (SUV) The Tata Sumo with its petrol and diesel variants targets the middle class consumer with Tata SUV cars between rupees four and seven lakhs. Tata Sumo variants include

Sumo CX-10 Seater (Diesel)

Sumo CX-10 Seater boasts for its space and power features. New cars in this series have a showroom price ranging from around five lakhs to around six lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo XL Grand car prices vary with the car dealer's location.

Sumo Victa LX (Diesel)

Sumo Victa LX is the entry level variant of the upgraded model of Tata Sumo. New cars have a show room price of around Rs.5, 33,000 and on-road price of around Rs.6, 00,000. Sumo Victa LX car prices vary with the car dealer's location.

Sumo Victa EX (Diesel)

New cars in this series have a showroom price ranging from around five lakhs to around six lakhs inclusive of all charges like insurance, octroi, RTO, etc. Sumo Victa EX car prices vary with the car dealer's location.

Sumo Victa GX 7 Seater (Diesel)

Sumo Victa GX 7 Seater (Diesel) throws an open challenge to others in its segment for space, power and performance. The Sumo Victa GX is now available at a showroom price of around Rs.6,24,000 with an on road price of around Rs.7,00,000 including

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supplementary charges.

Sumo Victa Gx 8 Seater (Diesel)

Sumo Victa GX 8 Seater (Diesel) throws an open challenge to others in its segment for space, power and performance. At the showroom, this car costs around Rs.6,30,000 with an on-road price of around Rs.7,00,000. This includes standard ancillary charges also.

Tata Safari (SUV)

The Tata Safari is the first SUV indigenously developed in India. One might consider it a bit obese and massive, but the Safari is a model to reckon with, due to its symbolism with the indigenous effort. Tata (SUV) The Tata Safari with its diesel variants targets the middle class consumer and offers Tata SUV cars between rupees seven and nine lakhs. Tata Safari variants include

Safari DL 4 x2 LX TCIC (Diesel)

Safari DL 4 x2 LX TCIC is the entry level variant of the upgraded model of Tata Sumo. New cars have a show room price of around Rs.6,51,000 and on-road price of around Rs.7,30,000. Safari DL 4 x2 LX TCIC car prices vary with the car dealer's location.

Safari DiCOR LX 4x2 (Diesel)

New cars in this series have a showroom price ranging from around seven lakhs to around eight lakhs inclusive of all charges like insurance, octroi, RTO, etc. Safari DiCOR LX 4x2 car prices vary with the car dealer's location.

Safari DiCOR Exi 4x2 (Petrol)

This variant is packed with attractive looks, powerful engine and everlasting performance and reliability features. At the showroom, this car costs around Rs.8,24,000 with an onroad price of around Rs.9,23,000. This includes standard ancillary charges also.

Safari DiCOR EX 4x2 (Diesel)

Safari DiCOR EX 4x2 is equipped with sporty looks and attractive features. The Safari DiCOR EX 4x2 is now available at a showroom price of around Rs.8,25,000 with an on road price of around Rs.9,25,000 including supplementary charges.

Safari DiCOR LX 4x4 (Diesel)

This variant is packed with attractive looks, powerful engine and everlasting performance

27

and reliability features. New cars have a show room price of around Rs.8,53,000 and onroad price of around Rs.9,60,000. Safari DiCOR LX 4x4 car prices vary in lakhs upon the car dealer's location.

Safari DiCOR EXI 4X4 (Petrol)

New cars in this series have a showroom price ranging from around nine lakhs to around ten lakhs inclusive of all charges like insurance, octroi, RTO, etc. Safari DiCOR LX 4x2 car prices vary with the car dealer's location.

Safari DiCOR EX 4X4 (Diesel)

Safari DiCOR EX 4X4 promises enduring performance and complete reliability with its robust looks and powerful engine. At the showroom, this car costs around Rs.9,14,000 with an on-road price of around Rs.10,23,000. This includes standard ancillary charges also.

Safari DiCOR VX 4X2 (Diesel)

Safari DiCOR VX 4x2 is equipped with sporty looks and attractive features. New cars have a show room price of around Rs.10,25,000 and on-road price of around Rs.11,47,000. Safari DiCOR VX 4X2 (Diesel) car prices vary in lakhs upon the car dealer's location.

Safari DiCOR VX 4X4 (Diesel)

Safari DiCOR VX 4X4 boasts for advanced technology engine and attractive looks. At the showroom, this car costs around Rs.11,19,000 with an on-road price of around Rs.12,51,000. This includes standard ancillary charges also.

Tata Winger (SUV)

The Tata Winger is a versatile maxi van based on an older generation Renault van - Trafic. It is designed to seat 9 to 13 passengers with generous interior space, more head and leg room, and a wide luggage space. The new Winger takes care of passenger comfort by providing all front facing seats that are equipped with magazine pockets, bottle holders, spot lamps, grab handles, and a music system.

Winger Luxury Long WB Flat Roof AC (Diesel)

The Winger Luxury is the top most variant in the Winger family. It has top range price tag along with several features. The mode has nine individual bucket seats with

28

adjustable headrest, armrest and seat belts. Body coloured exteriors add up to its attractive looks. It is the ideal vehicle for its pleasure trips to near by destination, corporate and business use and for large families also. The plush car like interiors provides a good ambience of luxury as well as space.

Winger Designer Car by Dilip Chhabria - Infibeam Exclusive

Recently launched Tata Winger got rave reviews from all over the world. Offering mobility for passengers, this vehicle can take care of corporate, school, and institutional requirements. Safety apart, brightly lit interiors, cool ambience and plush furnishing provide an incentive to passengers who always seek to avoid the drudgery of city or long distance travels.

Tata (Hatchback)
Popular Tata hatchback car prices begin from Tata hatchback cars at a bit above rupees two lakhs eighty thousand to Tata hatchbacks at a bit above rupees four lakhs seventythousand. Popular Tata hatchback models include

Tata Nano (Hatchback)

The Tata Nano is presently the world's cheapest small car that is manufactured by Tata Motors in India. It is a rear-engined, fourpassenger city car. But despite the price, Tata Nano has not compromised in quality when it comes to performance & other specifications like fuel efficiency, emmission and safety. The Tata Nano runs on petrol and come with a warranty of 18 months or 24,000 km, whichever is earlier. The Tata Nano comes in three trim levels and their key features available at the time of launch are:

29

Nano Standard (Petrol)

The Tata Nano Standard, as the name indicates is the standard version of the Tata Nano. It comes in three color options, single-tone seats, and fold-down rear seat.

Nano CX (Petrol)
The Tata Nano CX variant is equipped with heating and air-conditioning (HVAC), twotone seats, parcel shelf, booster-assisted brakes, and fold-down rear seat with nap rest. This variant is available in five color options.

Nano LX (Petrol)
The Tata Nano LX encompasses all the features of CX like heating and air-conditioning (HVAC), two-tone seats, parcel shelf, booster-assisted brakes, and fold-down rear seat with nap rest. Apart from that it also has complete fabric seats, central locking, front power windows, and body colored exteriors in three premium colors. Other additional attributes of the Tata Nano LX are fog lamps, electronic trip meter, cup holder in front console, mobile charger point, and rear spoiler. Many of these features are not available on current entry-level small cars in the country.

Tata Indica (Hatchback)

The most desirable car of the Indian auto market for its great styling, price and low maintenance. Tata (Hatchback) The Tata Indica with its diesel variants targets the middle class consumer and offers an on-road price range between rupees two and five lakhs. Tata Indica variants include

Indica Xeta GLE (Petrol)

New cars in this series have a showroom price ranging from around two lakhs to around three lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indica Xeta GLE (Petrol) car prices vary with the car dealer's location.

Indica Xeta GLS (Petrol)

The mid sized Indica Xeta GLS hatchback throws a tough competition in its segment for its economical price range with exclusive features. At the showroom, this car costs around Rs.2,95,000 with an on-road price of around Rs.3,30,000. This includes standard ancillary charges also.

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Indica Xeta GLG (Petrol)

This petrol variant of Indica Xeta possesses classy looks and powerful engine. The Indica Xeta GL is now available at a showroom price of around Rs.3,20,000 with an on road price of around Rs.3,55,000 including supplementary charges.

Indica V2 DLE (Diesel)

Indica V2 DLE promises enduring performance and complete reliability with its attractive looks and powerful engine. At the showroom, this car costs around Rs.3,42,000 with an on-road price of around Rs.3,83,000. This includes standard ancillary charges also.

Indica Xeta GLX (Petrol)

The perfect combination of power, style and performance is Indica Xeta GLX. The Indica Xeta GLX is now available at a showroom price of around Rs.3,45,000 with an on road price of around Rs.3,86,000 including supplementary charges.

Indica V2 DLS (Diesel)

The advanced technology engine, attractive looks and decent performance makes Indica V2 DLS different from others in its segment. New cars have a show room price of around Rs.3,60,000 and on-road price of around Rs.4,00,000. Indica V2 DLS car prices vary with the car dealer's location.

Indica Dls Turbo (Diesel)

New cars in this series have a showroom price ranging from around three lakhs to around four lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indica Xeta GLE (Petrol) car prices vary with the car dealer's location.

Indica Dlg Turbo (Diesel)

The advanced technology engine, attractive looks and decent performance makes Indica DLG Turbo different from others in its segment. At the showroom, this car costs around Rs.3,92,000 with an on-road price of around Rs.4,40,000. This includes standard ancillary charges also.

Indica Dlx Turbo (Diesel)

The advanced technology engine, attractive looks and decent performance makes Indica DLG Turbo different from others in its segment. The Indica Xeta GLX is now available at a showroom price of around Rs.4,10,000 with an on road price of around Rs.4,60,000 including supplementary charges.

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Tata Indica Vista (Hatchback)

The latest and stylish version of Tata Indica is launched. The body not only looks elegant but the features are advanced with a touch of style. The side and front view are so enhanced that it is hard to believe it is an improvised version of the Indica. The car comes in three engine options namely 1.2 Litre Petrol, 1.3 Litre Quadrajet Diesel and the re-worked version of 1.4 Litre turbocharged-intercooled 475 IDI engine. The interior comforts have lumbar support for the front seats, height adjustable driver seat, tilt adjustable steering wheel, a dual din music system with USB and AUX input and a remote control. It also has front and rear fog lamps. The engine and the gear box are FIAT Europe modeled.

Indica Vista Safire Terra (Petrol)

The model name is Safire Terra and it is a new hatchback car in the offering. It belongs to the B+ Segment. The average city mileage is 11.00 kmpl. Though made for the Indian roads it is powered by a range of internationally acclaimed power trains. The engine type is Multi-Point Fuel Injection Petrol Engine. Vacuum assisted Independent Dual Circuit, Diagonal Split and Hydraulic Brake is present. The interiors are typical Indica style, with a single tone dash board.

Indica Vista Safire Aqua (Petrol)

It has an in line, 1.2L, MPFI, Safire petrol engine. The transmission is manual with a 5 speed gear box. It comes with power steering and a rack and pinion type steering gear. The fuel type is petrol with a front brakes which is ventilated disc type and rear brake which is semi independent. The rear brake also has coil spring and shock absorber.

Indica Vista TDi Terra (Diesel)

It has an in line, 1.2L, MPFI, Safire petrol engine. The engine displacement is 1248 and the fuel supply system is MPFi with a super charger. It has a 5 speed gear box with manual transmission. The front suspension is independent while the rear is semi independent. The front brake is ventilated Disc while the rare break is drum type. The fuel type is Diesel with a tank capacity of 37 L.

Indica Vista Safire Aura (Petrol)

The all new Tata Indica Vista Safire Aura comes with a 1.2L powerful petrol engine, fog lamps, integrated CD system and speakers. Not just that, it also comes with warning buzzers. It has an engine displacement of 1,172 cc. The fuel type is petrol with a 5 speed gear box.

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Indica Vista TDi Aqua (Diesel)

The engine type is in- line with 475IDI Turbo with an engine displacement of 1172.It has 4 cylinders with MPFi type of fuel supply system. A turbo charger is lacking but it has a super charger. Front suspension is independent while the rear suspension is SemiIndependent; twist beam with coil spring and shock absorber. It has power steering with a rack and pinion type of steering gear. The fuel type is diesel.

Indica Vista Quadrajet Aqua (Diesel)

Swept back headlamp cluster, peeled-petal shape give it a better look as compared to the Indica. The interiors are amicable with 3-Step folding of the rear seat for more luggage space. This version is equipped with a Quadrajet Engine, which is good as difference in power when AC is on can hardly be felt. The drive is smoother with lesser noise inside.

Indica Vista Quadrajet Aura (Diesel)

The exteriors characterized by External Antenna, High Mounted Stop Lamps (Buld),Body Color Bumpers, Chrome Plating for Exhaust, Half Wheel Caps, Black Door Handles, ORVMs Black (Only on RHS)and Black Rub Rail make it attractive. It has 60:40 Flip & Fold on Rear Seat, Pen Holder, Card Holder and Coin Box (In Glove Box), 3-Spoke Steering wheel, Hydraulic Power Steering and Front Power Outlet.

Tata Wagons
Tata wagons have always held a special place in the market. Currently, Tata markets only one model, the Tata Indigo Marina, across seven variants including both diesel and petrol.

Tata Indigo Marina (Wagon)

The Tata Marina is essentially modeled on the lines of a station wagon that combines the luxury of the sedan along with the roomy features and sizeable appearance of a MUV. Tata Wagons The Tata Indigo Marina with its diesel variants targets the middle class consumer and offers Tata wagon cars between rupees five and seven lakhs. Tata Indigo Marina variants include

33

Indigo Marina GLS (Petrol)

Indigo Marina GLS is the entry level variant of the Indigo model equipped with impressive interiors and all the latest features available in its segment. New cars have a show room price of around Rs.4,55,000 and on-road price of around Rs.5,10,000. Indigo Marina GLS car prices vary with the car dealer's location.

Indigo Marina GLX (Petrol)

New cars in this series have a showroom price ranging from around four lakhs to around five lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo Marina GLX (Petrol) car prices vary with the car dealer's location.

Indigo Marina LS (Diesel)

Indigo Marina LS promises enduring performance and complete reliability with its decent looks and powerful engine. At the showroom, this car costs around Rs.5,00,000 with an on-road price of around Rs.5,65,000. This includes standard ancillary charges also.

Indigo Marina LX (Diesel)

Indigo Marina LX is marked for its advanced technology and impressive performance. The Indigo Marina LX is now available at a showroom price of around Rs.5,45,000 with an on road price of around Rs.6,10,000 including supplementary charges.

Indigo Marina GSX (Petrol)

Indigo GSX is desirable for its eye-catching looks and high fuel efficiency. New cars have a show room price of around Rs.5,70,000 and on-road price of around Rs.6,40,000. Indigo Marina GSX car prices vary with the car dealer's location.

Indigo Marina Lx Dicor (Diesel)

Indigo Marina Lx Dicor wins millions of heart of the Indian customers with its elite exterior as well as interior features. At the showroom, this car costs around Rs.6,00,000 with an on-road price of around Rs.6,70,000. This includes standard ancillary charges also. Tata cars, with around 50 variant models offer a solution to every sector of Indian car consumers. The wide variety of prices and features in Tata cars appeals to the Indian middle class consumer strongly. The Tata brand image of century old reliability has also helped to support the sale of Tata cars in India.

34

35

SUBSIDIARIES

Jaguar

Land

Rover, is a business built around two great British

car brands that design, engineer and manufacture in the UK. Jaguar Cars Limited, founded in 1922, is one of the world's premier manufacturers of luxury saloons and sports cars. Since 1948 Land Rover has been manufacturing authentic 4x4s that define 'breadth of capability' in their segments. The Jaguar XF, XJ and XK models are manufactured at the company's Castle Bromwich plant in Birmingham, while the Jaguar X-TYPE is produced alongside the Land Rover Freelander 2 at the Halewood plant in Liverpool. Land Rover's Defender, Discovery 4, Range Rover Sport and Range Rover models are all built at the Solihull plant. The Jaguar Land Rover business employs some 14,500 people, predominately in the UK, including some 3,500 engineers at two product development centres in Whitley, Coventry and Gaydon, Warwickshire. The business is a major wealth generator for the UK with 78 percent of Land Rovers exported to 169 countries and 70 percent of Jaguars exported to 63 countries, with sales to customers conducted principally through franchised dealers and importers. [www.jaguar.com] [www.landrover.com]

Tata Technologies Limited (TTL), in which the Company has 81.27% holding, provides specialized Engineering & Design Services (E&D), Product Lifecycle Management (PLM) and product-development IT services to leading global manufacturers. It responds to customers' needs through 9 subsidiary companies in three continents and through its three offshore development centers. Its customers are among the world's premier automotive, aerospace and customer durable manufacturers.

36

Tata Technologies is the world's leading independent provider of Engineering & Design, Product & Information Lifecycle Management (PLM), and Product Development IT. Tata Technologies' services include product design, analysis and production engineering, Knowledge Based Engineering, PLM, Enterprise Resource Planning and Customer Relationship Management systems. Tata Technologies also distributes, implements and supports PLM products from leading solution providers in the world such as Dassault Systems, Siemens, MSC Software, and Autodesk. Tata Technologies has a combined global work force of more than 4,000 employees in 14 countries including, India, Thailand, Singapore, South Korea, Japan, Germany, UK, France, Netherlands, Mexico, Canada, China Germany, Ireland and the United States. Tata Technologies is a global leader in engineering knowledge transformation and digital data quality improvement through internally developed software applications iGETIT and iCHECKIT. These applications are used by more than 110,000 engineers in 60 countries. iGETIT is the only engineering software-as-a-service (SaaS) Web application in the world offering 120,000 hours of engineering knowledge for AutoCAD, Inventor, Solid Works, Solid Edge, UG/NX, Teamcenter, COSMOS Works, and CATIA on a single delivery platform application. Tata Technologies Limited had 9 subsidiary companies as at March 31, 2010. A few companies out of these subsidiaries are being wound-up, liquidated or merged as also various restructuring initiatives are being taken with the objective of bringing in operating efficiencies by sharpening focus on its services and product business, fixing territorial responsibility for top and bottom line growth and establishing a global delivery center supporting the overall business. The consolidated revenue for the TTL Group during the FY 2009-10 was Rs. 1098 crores, a decrease of 11.52% against Rs. 1241 crores in the previous year. The profit before tax was Rs. 126 crores as against Rs. 93 crores in the previous year, recording a growth of 35.48%. The profit after tax was Rs. 91 crores against Rs. 66 crores in the previous year.

Telco Construction Equipment Company Limited (Telcon) is engaged in

the business of development, manufacture and sale of construction, earthmoving and 37

mining equipment and provision of after sales and allied services thereto. The Company has a 60% holding in Telcon, with the balance 40% being held by Hitachi Construction Machinery Company Limited, Japan. Telcon is the largest manufacturer in the construction equipment industry in the country and has two manufacturing plants - at Jamshedpur in Jharkhand and at Dharwad in Karnataka. Telcon is coming up with a third plant in Kharagpur that would be spread over 60 hectares with additional facilities for a vendor park. The Kharagpur plant will produce backhoe loaders, midi excavators, off highway dump trucks, wheel loaders and large mining shovels. This will take Telcon towards being a full liner in the construction equipment business. The Kharagpur plant will also house a full - fledged R&D centre. Hitachi, while actively participating in creating the R&D facilities, will aim at making the new centre a global R&D hub.

Telcon had sold 5194 machines (previous year 7698 machines) and recorded a gross revenue of Rs.2143 crores (Previous year Rs. 2735 crores), a Profit after Tax of Rs. 85 crores ( Previous year Rs. 324 crores) and declared a dividend of Rs. 5/- per share (Previous year Rs. 8/- per share). The Company has two subsidiaries in Spain namely Serviplem S.A and Comoplesa Lebrero S.A, which was acquired early during the financial year. The consolidated gross revenue of Telcon was Rs.2339 crores, profit before tax was Rs. 87 crores and the profit after tax was Rs. 34 crores.

HV Axles Limited (HVAL), 85% subsidiary company of the Company, is

engaged in the business of manufacture of axles for Heavy & Medium Commercial Vehicles (M&HCV), with production facilities and infrastructure based at Jamshedpur. Major capacity expansion and modernization initiatives have been undertaken at HVAL to meet the growing demand for axles for M&HCVs over the years. HVAL has manufactured new variants of axles during the year for application in the Company's new products.

The Company recorded its highest sales of axles in 2009-10, in which it produced a record number of 306,482 Axles, as compared to 200,813 Axles in the previous year, registering a growth of 53%. During the year, the Turnover at Rs.240.15 crores, increased by 49.9%, as compared to the previous year. The Earnings before Interest and Depreciation (EBIDTA) at Rs.138.68 crores, was Rs.58.67 crores higher than the previous year. The Profit before Tax at Rs.95.29 crores was higher by Rs.54.36 crores, as 38

compared to last year. Profit after tax at Rs.63.85 crores was higher by Rs.36.01 crores, as compared to FY 2008-09. The Earnings Per Share increased to Rs.14.19 per share as against Rs.6.19 per share in 2008-09, an increase of 129%

HV Transmissions Limited (HVTL), an 85% subsidiary company of the

Company, is engaged in the business of manufacture of gear boxes for Heavy & Medium Commercial Vehicles (M&HCV), with production facilities and infrastructure based at Jamshedpur. Major capacity expansion and modernisation initiatives have been undertaken at HVTL to meet the growing demand for gear boxes for M&HCVs over the years. HVTL has manufactured new variants of gear boxes during the year for application in the Company's new products.

After the downturn in the economy which affected sales of medium & heavy commercial vehicles in the previous year, the current year saw a steady and significant growth in demand. This coupled with the initiatives taken by the Company to improve it's operational efficiencies resulted in 41% increase in volume from 88,899 gear-boxes in the FY 2008-09 to 1,24,980 gear boxes in the current financial year. During the year, the Company achieved a record turnover of Rs.209.84 crores which was higher by 47% as compared to FY 2008-09, whilst Profit Before Tax at Rs.77.47 crores was higher by 200% as compared to the previous year. Profit After Tax at Rs.52.64 crores was 171% higher than the previous year. Earning Per Share increased to Rs.13.16 per share as against Rs.4.86 per share in FY 2008-09

TAL

Manufacturing

Solutions

Ltd.

(TAL), is

100%

subsidiary of the Company engaged in the business of Engineering products and manufacturing solutions, including the Machine tools, manufacturing system equipment for various fabrication / assembly lines & paint shops , Material handling systems, Fluid power system components; and more recently in the business of aerospace tooling, as well as components & subassemblies for aero-structures. During the financial year ending on March 31, 2010, TAL recorded a Total Income of Rs. 186.11 Crores (Previous Year: Rs.201.13 Crores) i.e. 93% of the previous year. The company reported an all time record high profit after tax of Rs. 15.34 Crores during the year, an increase of 61% as compared to the previous year Rs. 9.53 Crores. [www.tal.co.in]

39

Sheba Properties Limited, is a 100% owned investment Company. The

income of the Company was Rs.8.23 crores (Previous Year: Rs. 204.77crores) and Profit After Tax was Rs.4.48 crores (Previous Year: Rs. 178.55 crores).

Concorde Motors (India) Limited (CMIL), a 100% subsidiary of the

Company engaged in sales and service of Tata and FIAT passenger cars recorded a turnover of Rs.793.84 Crores (Previous year : Rs. 580.76 Crores) and Profit After Tax of Rs.4.15 Crores (Previous year: Rs. 3.71 Crores). CMIL has declared a dividend of Rs. 2.50 per share for the FY 2009-10 (previous year Rs. 2.50 per share) and Rs. 7/- per share for the FY 2009-10 on the 7% Cumulative Redeemable Preference Shares.

Tata

Daewoo

Commercial

Vehicle

Company

Limited

(TDCV),

Korea, a 100% subsidiary of the Company is the second largest manufacturer and marketer of heavy and medium commercial vehicles in Korea. The Company continued its endeavor to accelerate exports which helped it to maintain its position as the largest exporter of heavy commercial vehicles from Korea. TDCV recorded a 4.0 % decline in its overall vehicle sales to 8,769 units in fiscal 2010 from 9,137 units in fiscal 2009, before inter-segmental elimination. TDCV's performance was adversely impacted by severe slowdown in its main export markets coupled with appreciating currency. The company exported 3,562 units in fiscal 2010 compared to 4,184 units in fiscal 2009, a decline of 14.9%. In the South Korean market, TDCV's market share declined to 26.1% in fiscal 2010 from 27.1% in fiscal 2009 in the M & HCV category, adversely impacted largely by financial instability of its sole distributor DMSC. The company successfully launched their new range of premium trucks "Prima" which has also been conferred with the prestigious award "Grand Prize of 2009 Good Design Selection of Korea". During the year under review, the Companys total income at KRW 683.82 billion (Rs. 2,714.64 crore) was higher by 1.6 % compared to KRW 673.07 billion (Rs. 2,497.59 crore) in 2008-09. Income before Income Tax at KRW 31.40 billion (Rs. 124.64 crore) declined by 35.4% compared to KRW 48.57 billion (Rs.180.25 crore) in 2008-09. After 40

providing for tax, the profit for the year stood at KRW 25.43 billion (Rs. 100.96 crore), against KRW 34.22 billion (Rs. 126.98 crore) in the previous year, a decrease of 25.7%. In April 2010 the Company declared and paid a dividend at KRW 1,000 per share, on 3,016,060 Common Shares of KRW 5,000 each, aggregating to KRW 3.02 billion from out of un-appropriated retained earnings as at 31 March, 2010.

Tata Hispano Motors Carrocera S.A., a well-known Spanish bus

manufacturing company, in which the Company had acquired a 21% stake in March 2005 was another major step in the Companys plans for globalization. Hispano has two manufacturing units, one in Spain which caters to the European market and the other one in Casablanca which caters to the Moroccan and other North African markets. In October 2009, Tata Motors acquired the remaining 79% shares in Hispano by way of exercise of the existing call option, through mutual agreement with the other share-holder, Investalia S. A, Spain and thus increasing its stake from 21% to 100%.Consequently its wholly owned subsidiary Carrosseries Hispano Maghreb, Morocco also became the Companys subsidiary.

Tata Motors Insurance Broking & Advisory Services Limited (TMIBASL) is in the business of insurance broking distributing general & life
insurance products. The company holds a direct insurance broking license granted by the IRDA. For the year under review, TMIBASL earned revenues of Rs.14.77 crore (200809: Rs. 1.89 crore) and recorded a Profit before tax of Rs.0.34 crore (2008-09: loss of Rs. 0.53 crore). TATA Motors Insurance remains our primary focus with its unique end to end solutions for the car market and is system based and therefore scalable model. This product is sought to be rolled for the Commercial Vehicles Business Unit by September 2010.

Our unique position within the house of TATA has yielded positive results in our Commercial Insurance broking initiative also

Tata Motors European Technical Centre plc. (TMETC), a 100%

subsidiary of the business and is engaged in the provision of automotive engineering services, primarily to the parent company. In the current year the company also began to realise its longstanding mandate to add third parties to its 41

customer base. The company's capabilities extend from pre-commercial R&D, through all the disciplines required to take a vehicle programme from concept to production, to post launch support and product improvement. Through its R&D activities, the company has developed particular expertise in electric vehicles. During the year ended March 31, 2010, TMETC earned gross revenues of 22,867k (INR 155.19 Cr) (2009: 18,815k (INR 139.53 Cr)) and an operating profit of 1,877k (INR 12.73 Cr) (2009: 1,462k (INR 10.85 Cr)) and an operating margin of 8.21% (2009: 7.77%).

Tata Motors Finance Limited, a wholly owned subsidiary of the

Company, is registered with RBI under Section 45-IA of the RBI Act 1934, as a Systemically Important Non- Banking Finance Company and has been classified as an "Asset Finance Company". Total Income at Rs. 1211.91 crore during the FY 2009-10 was 35.70% higher than in 2008-09 and Profit After Tax was Rs 44.16 crore as against Loss After Tax of Rs 120.71 crore during the previous year.

Tata Motors (Thailand) Limited (TMTL), in which the Company holds

86.78%, is a joint venture with Thonburi Automotive Assembly Plant Co., for manufacture, assembly and marketing of pickup trucks. The joint venture enables the Company to address the ASEAN and Thailand markets, the later being the second largest pickup market in the world after the USA. The Company sold 2536 vehicles at the end of FY 2009-10. The revenue from sales and other income was at Thai Baht 1119 million (equivalent to Rs.155 crores) for the period ended March 31, 2010. [www.tatamotors.co.th]

Tata Marcopolo Motors Ltd. (TMML), is engaged in the business of

manufacture and sale of fully built buses and coaches in which the Company has a 51% holding with the balance 49% being held by Marcopolo S. A., Brazil. During the year under review, the Company produced 1,803 buses (previous year 483 buses) from its Lucknow factory for supply through Tata Motors Ltd to DTC and other customers. The Company produced 6,399 buses i.e 5,322 LCV buses, 627MCV and 450 LE buses from its Dharwad factory for domestic and international markets (previous year 873 LCV buses). The response received on its products from the markets has been very encouraging.

42

The gross revenue for the year under review was Rs.35,810.24 lakhs (previous year Rs.4,493.83 lakhs). The profit before Interest & Depreciation was Rs.2,594.29 lakhs (previous year- loss of Rs.2,549.40 lakhs). For the year under review the increase in commodity prices along with increased interest cost of Rs.1626.66 lakhs (previous year Rs.383.31 lakhs) and Deprecation/Amortisation of Rs.1715.16 lakhs (previous year Rs.727.09 lakhs) put tremendous pressure on the margins and resulting in a loss before tax of Rs.747.31 lakhs (previous year-Rs.3644.90 lakhs loss) and a loss after tax of Rs.749.13 lacs (previous year- Rs.3683.38 lakhs).

Tata Motors(SA) Proprietary Ltd (TMSA), A joint venture company in

which the Company holds 60% with the balance 40% being held by the Tata Africa Holdings (SA) (Pty.) Limited. TMSA has been formed for manufacturing and assembly operations of the Company's Light and Heavy Commercial Vehicles and Passenger Cars in South Africa. During the year under review, TMSA recorded an income of Rs. 932.

TML Distribution Company Limited (TDCL), a 100% subsidiary of

the Company incorporated on March 28, 2008 is engaged in the distribution, logistic and sale of commercial and passenger vehicles. Turnover for the year was Rs 13,904.00 crores with PBIT of Rs 82.26 [Previous year Turnover was Rs.5,836.53 crores and PBIT was Rs. 6.36 crores]. Profit after Tax for the year is Rs. 29.75 crores [Previous year Loss Rs 8.36 crores ]

TML Holdings Pte. Ltd, is an investment holding company incorporated in

Singapore. PBIT during the year under review was Rs (4,437.77) [Previous year PBIT was Rs. (2,124.73) crores]. Profit after Tax for the year is Rs.(4,437.77) crores [Previous year Loss Rs (1,230.49) crores ]

MANUFACTURING

Tata Motors owes its leading position in the Indian automobile industry to its strong focus on indigenisation. This focus has driven the Company to set up world-class manufacturing units with state-of-the-art technology. Every stage of product evolution-

43

design, development, manufacturing, assembly and quality control, is carried out meticulously. Our manufacturing plants are situated at Jamshedpur in the East, Pune in the West and Lucknow in the North.

JAMSHEDPUR

Established in 1945, theJamshedpur unit was the company's first unit and is spread over an area of 822 acres. It consists of 4 major divisions - Truck Factory, Engine Factory, Cab & Cowl Factories. The divestments in March 2000 hived off the Axle and Engine plants into independent subsidiaries viz. HVAL &HVTL, respectively. The Truck Division boasts of two assembly lines. The main assembly line, measuring 180m in length has 20 work stations with a vehicle rolling out every 8 mins. The other line is dedicated to special purpose vehicles and for meeting the requirements of the Indian Army. The uniqueness of the Factory lies in its possession of Advanced facilities for manufacturing long members comprising of a set-up of 5000 Tones Hydraulic press line, cut-to-length line for strip preparation purchased from M/s Kohler of Germany and a Camber Correction line .faciltyfor hot forming of axle halves with a 3000 tone press and heating furnace.

Flexibility in manufacturing frames with an off line Proto-typing facility. The Cab & Cowl Factory is equipped with state- of- art facilities like Centralized Paint Shop and Automated painting set up, Robot painting, BIW Fabrication of day & sleeper cabs for trucks, Articulates ( Tractor/ Trailer), BIW Fabrication of Cowls for buses, and other miscellaneous applications. The fully equipped Foundry, that the unit is supported by, supplies high-grade SG Iron castings for automobile components and excavators, and is rated as one of the cleaner, better and highly automated foundries in the world. It has an annual capacity of 42,000 MT of Good castings and makes, both, Gey and SG cast Iron casting. It manufactures all critical automobile castings e.g. Cylinder Block, Cylinder Head etc. It has a sophisticated Kunkel Wagner High Pressure Moulding line of a rated production capacity of 90 moulds/ hour. This is supported by a sand cooler and sand mixer from Kunkel Wagner. 44

Its melting shop has Medium Frequency Induction Furnaces for melting and Channel Furnaces for holding. The pouring is done by a Channel Press Pour coupled with a Steam Inoculation Dispenser. The core shop has a state- of-the- art Cold Box Machine, making four cores per minute. It has elaborate sand and metallurgical laboratories. In 1993 the foundry was ISO 9002 certified by the Bureau Veritas Quality International, which was later followed by the more stringent QS 9000 certification from the BVQI in the year 2000. Currently it is certified as TS: 16949 by BVC.

The Engine Factory is responsible for the in-house manufacture of Tata 697/497 Naturally Aspirated and Turbo Charged engines, and the 6B series engines manufactured at Tata Cummins. As one of the most modern forging set-ups in the country, the Forge Division is equipped with a semi-automated forging line with 40,000 mkg Beche Hammer and state-of-the-art presses from Kurimoto of Japan. It produces critical forgings like crankshafts, front axle beams and steering parts for the automobile plant. The new forging line, installed in April 1984, has the capacity to forge front axle beams at 90 sec per piece and crankshafts at 120 sec per piece. Mechanical presses help produce a variety of heavy forgings. The sophisticated FIDIA digit 165 CC Graphite Milling Machine links shop floor machines to the design workstation. The Forge has been certified as ISO 9002 and QS 9000 by the BVQI. HV Axles Ltd., a wholly owned subsidiary of Tata Motors, is currently the market leader in medium and heavy commercial vehicles axles in India with an installed capacity of over two lakh axles per annum. The company's product range includes Front Steer axlesboth live and normal, Rear Drive axles and dummy/ trailer axles. It is currently the sole suppliers of M&HCV axles to the Jamshedpur and Lucknow plants of Tata Motors. HVAL has state-of-the-art manufacturing facilities for making all major Axles components such as Front Axle Beam, Stub Axles, Front & Rear Wheel Hubs, Differential, Axle Gears (Crown Wheel, Pinion, Bevel Gear & Shaft Gear), Banjo Axle Beam, Swivel Heads, Constant Velocity Shafts etc. For being in the forefront of cutting 45

edge technology, HVAL has proven skills in manufacturing axles from component level to assembly & testing. As a TS 16949 company, HVAL encourages and continuously supports its vendor base to upgrade their Quality Management System to TS 16949. HVTL was established on 13th March 2000 as a major subsidiary of Tata Motors by taking over operations of Tata Motors' erstwhile Gearbox Division. It is a leading manufacturer of automotive transmissions, components & engineering applications for a wide range of medium & heavy commercial vehicles. The company has a capacity of producing 94,000 gearboxes per year which is being enhanced to a capacity of 120,000 Gearboxes per year. It provides products and services of superior quality, matching with the current economic and business trends in medium and heavy commercial vehicle markets. The Quality System of HVTL is certified under ISO/ TS-16949. In the environmental and safety front, it was ISO14001 certified in 2004 and OHSAAS-18001 certified in 1999. While making technological advancements, the social responsibilities are also taken up seriously. Tata Motors, Jamshedpur, plays an active role in serving rural communities surrounding its Works through various community centres. While striving to create a culture for self-help amongst the local populace, it has made significant progress in community and social forestry, sustainable development of wastelands, road construction, rural health and education, development of rural industries, water supply and family planning. A signatory to the UN Global Pact, it also takes various initiatives in human rights protection, labour standards, environmental issues, modern effluent treatment facilities, sanitation drives, soil and water conservation programmes, tree plantation drives, etc.

PUNE

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The Pune unit is spread over 2 geographical regions- Pimpri (800 acres) and Chinchwad (130 acres). It was established in 1966 and has a Production Engineering Division, which has one of the most versatile tool making facilities in the Indian sub-continent. It houses a Vehicle manufacturing complex which is one of the most integrated automotive manufacturing centers in the country producing a large variety of individual items and aggregates. It is engaged in the design and manufacture of sophisticated press tools, jigs, fixtures, gauges, metal pattern and special tools, as well as models for the development of new ranges of automobile products. Its capabilities have enabled Tata Motors to introduce new products and improve existing ones without resorting to imports of dies or fixtures. Over the years, this division has developed expertise in design and manufacture of automated dies, fixtures and welding equipment. Its large design group is fully conversant with state-of-the-art CAD facilities and manufacturing facilities comprising of light and heavy CNC machine shops, jigs boring room, plastic template shop, wood pattern and model pattern shop, five axis precision machine tools and laser control machines. To cope with such a diverse range, four assembly lines have been established, one each for MCVs and HCVs, LCVs, Utility vehicles and one for Passenger Cars (Indica and Indigo).

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The Passenger Car Division in 'K' block executes the entire process of car manufacture over five shops - the engine shop, the transmission shop, press and body shops, paint shop and the trim and final assembly shop. The shops are fully automated ensuring that there is minimal chance for error in the manufacturing processes. After the car is completely assembled, it goes through several checks like wheel alignment, sideslip test, brake test, shower test, and a short test run before it is ready for dispatch. All systems such as materials management, maintenance and other activities are computerized, enabling smooth operations and minimum inventory needs. The Electronics Division is engaged in the production of a wide variety of Machine Tool Controllers, PLCs, Test rig instrumentation, Servomotors, Proximity Switches. In addition, it has developed a number of components such as flashers, horns, timers that are used in Tata Motors' vehicles. Industry experts rate the fully automated Foundries at Chinchwad and Maval among the best, worldwide. The Iron Foundry at Chinchwad produced 37,000 Tons of high precision castings in 2006-07 while the Iron Foundry at Maval produced 14000 Tons of spheroidal Iron castings in 2006-07. These include Cylinder Blocks, Cylinder Heads, Gear Box Housing, etc. To dispense with the need for outsourcing, an Aluminium Foundry with an annual capacity of 3,300 Tonnes has been established.

LUCKNOW

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Tata Motors Lucknow is one of the youngest production facilities among all the Tata Motors locations and was established in 1992 to meet the demand for Commercial Vehicles in the Indian market. The state of art plant is strongly backed by an Engineering Research Centre and Service set-up to support with latest technology and cater to the complexities of automobile manufacturing. Fully Built Vehicle business, which is one of the fast growing areas of our business, is also established in Lucknow. Our plant, rolls out commercial vehicles and is specialized in the designing and manufacturing of a range of modern buses which includes Low-floor, Ultra Low-floor, CNG & RE Buses. The Lucknow facility also specializes in manufacturing HCBS (High capacity Bus System) buses. In light of Companys aggressive growth plans, we are currently in expansion phase and production at Lucknow would grow many-fold in near future. The expansion shall be in the areas of painting, welding, vehicle assembly & testing and utility services, driven by latest technology. To achieve these plans we invite people who have good Technical Knowledge, seek Challenging Opportunities and have a Drive for Engineering Excellence to come and partner us in our journey.

UTTRAKHAND
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The company has set up a plant for its mini-truck Ace and the passenger carrier Magic (based on the Ace platform) at Pantnagar in Uttarakhand. The plant began commercial production in August 2007. This is the company's fourth plant, after Jamshedpur (commercial vehicles), Pune (commercial vehicles and passenger vehicles) and Lucknow (commercial vehicles). The plant is spread over 953 acres, of which 337 acres is occupied by the vendor park. State-of-the-art facilities include weld shops, paint shops, engine and gear box shops and assembly lines. The company has invested over Rs.1000 crores in the plant. Vendors for the vehicle have made additional investments to set up their plants in the vendor park adjoining the plant. The operation has generated about 7500 direct and indirect jobs in the plant, among vendors and service providers in the area.

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 SANAND

Tata Motors plant for the Tata Nano at Sanand, in Ahmedabad district of Gujarat, marks the culmination of the companys goal of making the Tata Nano available to hundreds of thousands of families, desirous of the car a safe, affordable and environmental friendly mode of transport. The capacity of the plant, to begin with, will be 250,000 cars per year to be achieved in phases, and with some balancing is expandable up to 350,000 cars per year. Provision for further capacity expansion has also been incorporated in this location. Built in a record time of 14 months starting November 2008, the integrated facility comprises Tata Motors own plant, spread over 725 acres, and an adjacent vendor park, spread over 375 acres, to house key component manufacturers for the Tata Nano. In line with latest world-class manufacturing practices, the Tata Nano plant has been equipped with state-of-the-art equipment. They include sophisticated robotics and high speed production lines. Conscious of the critical need of environment protection, the plant has energy-efficient motors, variable frequency drives, and systems to measure and monitor carbon levels. These are supplemented with extensive tree plantation, sustainable water sourcing through water harvesting and ground water recharging and harnessing solar energy for illumination.

TATA Motors Plants in INDIA

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Research & Development:

Research provides the much-needed inspiration for the birth of new ideas, which in turn breathes new life into products. World-class automotive research and development are key factors that contribute to the leadership of the Company.

(ERC):

Engineering Research Centre

The Research Centre at Jamshedpur regularly upgrades components and aggregates. A well-equipped torture track enables rigorous and exhaustive testing of modifications before they are used as regular fitments. The Engineering Research Centre in Pune was setup in 1966 and is among the finest in the country. It has been honored with two prestigious awards - 'The DSIR National Award for R&D Effort in Industry - 1999' and 'National Award for Successful Commercialization of Indigenous Technology by an Industrial Concern - 2000.'

Engine Performance Test Beds Chassis Dynamometer Emission Lab Electrodynamic Vibration Shaker Platform Instrumentation Laboratory

Facilities:

Tata Motors has 24 engine test beds for engine development. These are fully automated with computerised data acquisition and logging. They are used to test performance, endurance, and durability. They are also used in development of components and other engine aggregates. The dynamometers ranging from 200 Hp to 500 Hp are capable of looking after all the existing and future petrol, diesel, and CNG engines of Tata Motors. Three test beds are equipped with emission analysers. They are engaged in emission development for Euro norms. Six test beds are equipped with 'Intake Air Conditioning Systems' to feed combustion air at ref. temp, pressure and humidity to the engine. The latest addition is a contemporary "High Dynamic Transient Dynamometer" (HDTD) installed in December 2000 which permits all 'chassis dynamometer' drive cycles to be run on it. It has an Emission System, Dynamometer and Software. The powerful software simulates the driver and all vehicle aggregates like gearbox and drivetrain, other than the engine.

Test Beds:

Chassis Dynamometer Emission Lab:

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The ERC has a specialised AVL Zollner Chassis Dynamometer with a 508mm-twin roller for checking the emission levels of chassis. It is certified by UTAC, TUV, INTA and ARAI. With a 125 kw generator, it can cater to the maximum vehicle speed of 210 km/h. Inertia simulation ranges from 567kg to 3000 kg. The Horiba 9000 emission system has separate CVS units for petrol and diesel.

Electrodynamic Vibration Shaker Platform: It is used for testing engine components and assemblies against vibrations. It works with a rated force of 2000 kgf on X, Y and Z-axis. The maximum displacement is 40 mm and the maximum acceleration is 65g. It has a platform table size of 1000x1000 mm. The whole set-up has a PC based control and automation system.

The 'Instrumentation Laboratory' at ERC Engines is equipped with a range of instruments to assist engine development. These include data acquisition systems, air flow meters, blow-by meters, smoke meters, oil consumption meters, incometer & topometer, piston profile tester, FIP test rig, Swirl test rig, and many other support equipments to cater to routine engine development activities.

Instrumentation Laboratory:

Reducing Emissions: A specialized laboratory has been set up to measure levels of emission of vehicles using either petrol, diesel or CNG. This laboratory helps Tata Motors achieve fuel consumption efficiencies that would conform to international standards, under varying driving cycles. It stands testimony to Tata Motors commitment to help bring down levels of atmospheric pollution caused by vehicular exhaust.

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Durability Testing
Test Tracks: High-speed tracks are specialized tracks for testing endurance of cars and commercial vehicles. The Tata Motors torture tracks and high-speed tracks in Jamshedpur and Pune are the only one of their kind n the country. The torture track has 4 segments. Each segment affords a different type and level of stress testing for the vehicle chassis and aggregates. The tracks subject the chassis to shock, twisting and bending loads. 1000 cycles on this torture track are equivalent to approximately one and a half lakh kms of running on regular roads. It thus provides a valid test of chassis and vehicle durability.

Four Poster Servo-Hydraulic Test Facility consists of four posts for mounting the vehicle. The vehicle is subjected to vertical motions equivalent to road undulations similar to actual runs on a test track. These tests conducted in a lab under controlled conditions are accurate and unaffected by external factors that could hamper testing activity.

Four Poster Servo-Hydraulic Test Facility:

For Tata Motors, safety is of paramount importance. This avenue provides no room for the slightest margin of error. Tata Motors ERC is the only high-tech facility in India to evaluate the degree of passenger safety in the event of any high-speed impact. Through a special crash test facility. Different types of accidents are simulated; the results analysed, and put to use in the development of a vehicle that satisfies stringent international safety norms. Special high-speed cameras record test crashes at the rate of 1000 frames per second. An accident, for instance, at the speed of 50 kilometers per hour, lasts one eighth of a second. Thus, 125 frames recorded by these cameras are available for study with the completion of each individual test.

Safety (CRASH TEST FACILITY) :

Minimising Noise (ANECHOIC CHAMBER): Anechoic chamber is a highly sophisticated noise and vibration laboratory, the nerve centre of which is a vast chamber lined with 88,000 cones projecting at various angles from the walls and ceiling. It is one of its kind in India and is developed completely with in-house facilities. A number of cones, made of glass wool, are covered with fire retardant material and absorb soundgeneratedwithin this chamber. There are rubber dampers, and a meter-thick wall of air surrounds the chamber itself. Designed to achieve 99.5% noise absorption, the chamber is used to test noise and vibration levels created by vehicles. 56

For e.g. The noise of a door being shut, the click of a switch or an engine being started.

The CAD centre is equipped with 53 state-of-the-art CAD stations and the latest software. The CAD centre is a vital organ of ERC's Cab Design Section. CAD designing involves development of vehicle specifications, styling interiors and exteriors, reviewing the styling from the engineering and aesthetic points of view, virtual prototyping to check for design acceptability and feasibility of manufacture. Based on this information, several running prototypes are made and tested. It is only after all flaws, if any, are corrected using CAD systems, that vehicles are approved for mass production.

Designing and Styling (CAD CENTRE):

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SWOT Analysis - Tata Motors Limited

The company began in 1945 and has produced more than 4 million vehicles. Tata Motors Limited is the largest car producer in India. It manufactures commercial and passenger vehicles, and employs in excess of 23,000 people.

Strengths

The internationalisation strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from India into the new market. The benefit is that Tata has been able to exchange expertise. For example after the Daewoo acquisition the Indian company leaned work discipline and how to get the final product 'right first time.'

The company has a strategy in place for the next stage of its expansion. Not only is it focusing upon new products and acquisitions, but it also has a programme of intensive management development in place in order to establish its leaders for tomorrow. The company has had a successful alliance with Italian mass producer Fiat since 2006. This has enhanced the product portfolio for Tata and Fiat in terms of production and knowledge exchange. For example, the Fiat Palio Style was launched by Tata in 2007, and the companies have an agreement to build a pickup targeted at Central and South America.

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Weaknesses

The company's passenger car products are based upon 3rd and 4th generation platforms, which put Tata Motors Limited at a disadvantage with competing car manufacturers. Despite buying the Jaguar and Land Rover brands (see opportunities below); Tat has not got a foothold in the luxury car segment in its domestic, Indian market. Is the brand associated with commercial vehicles and low-cost passenger cars to the extent that it has isolated itself from lucrative segments in a more aspiring India? One weakness which is often not recognised is that in English the word 'tat' means rubbish. Would the brand sensitive British consumer ever buy into such a brand? Maybe not, but they would buy into Fiat, Jaguar and Land Rover (see opportunities and strengths).

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 Opportunity

In the summer of 2008Tata Motor's announced that it had successfully purchased the Land Rover and Jaguar brands from Ford Motors for UK 2.3 million. Two of the World's luxury car brand have been added to its portfolio of brands, and will undoubtedly off the company the chance to market vehicles in the luxury segments. Tata Motors Limited acquired Daewoo Motor's Commercial vehicle business in 2004 for around USD $16 million. Nano is the cheapest car in the World - retailing at little more than a motorbike. Whilst the World is getting ready for greener alternatives to gas-guzzlers, is the Nano the answer in terms of concept or brand? Incidentally, the new Land Rover and Jaguar models will cost up to 85 times more than a standard Nano! The new global track platform is about to be launched from its Korean (previously Daewoo) plant. Again, at a time when the World is looking for environmentally friendly transport alternatives, is now the right time to move into this segment? The answer to this question (and the one above) is that new and emerging industrial nations such as India, South Korea and China will have a thirst for low-cost passenger and commercial vehicles. These are the opportunities. However the company has put in place a very proactive Corporate Social Responsibility (CSR) committee to address potential strategies that will make is operations more sustainable. The range of Super Milo fuel efficient buses are powered by super-efficient, ecofriendly engines. The bus has optional organic clutch with booster assist and better air intakes that will reduce fuel consumption by up to 10%.

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Threats

Other competing car manufacturers have been in the passenger car business for 40, 50 or more years. Therefore Tata Motors Limited has to catch up in terms of quality and lean production. Sustainability and environmentalism could mean extra costs for this low-cost producer. This could impact its underpinning competitive advantage. Obviously, as Tata globalises and buys into other brands this problem could be alleviated. Since the company has focused upon the commercial and small vehicle segments, it has left itself open to competition from overseas companies for the emerging Indian luxury segments. For example ICICI bank and DaimlerChrysler have invested in a new Pune-based plant which will build 5000 new Mercedes-Benz per annum. Other players developing luxury cars targeted at the Indian market include Ford, Honda and Toyota. In fact the entire Indian market has become a target for other global competitors including Maruti Udyog, General Motors, Ford and others. Rising prices in the global economy could pose a threat to Tata Motors Limited on a couple of fronts. The price of steel and aluminium is increasing putting pressure on the costs of production. Many of Tata's products run on Diesel fuel which is becoming expensive globally and within its traditional home market.

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Report on Corporate Governance

COMPANY'S PHILOSOPHY ON CORPORATE GOVERNANCE

As part of the Tata group, the Companys philosophy on Corporate Governance is founded upon a rich legacy of fair, ethical and ransparent governance practices, many of which were in place even before they were mandated by adopting highest standards of professionalism, honesty, integrity and ethical behaviour. As a global organisation the Corporate Governance practices followed by the Company and its subsidiaries are compatible with international standards and best practices. Through the Governance mechanism in the Company, the Board alongwith its Committees undertake its fiduciary responsibilities to all its stakeholders by ensuring transparency fairplay and independence in its decision making. The Corporate Governance philosophy has been further strengthened with the implementation, a few years ago, by the Company of the Tata Business Excellence Model as a means to drive excellence, the Balanced Scorecard methodology for tracking progress on long term strategic objectives and the Tata Code of Conduct which articulates the values, ethics and business principles and serves as a guide to the Company, its directors and employees and an appropriate mechanism to report any concern pertaining to non-adherence to the said Code and addressing the same is also in place. The Company is in full compliance with the requirements of Corporate Governance under Clause 49 of the Listing Agreement with the Indian Stock Exchanges (the Listing Agreement). The Companys Depository Programme is listed on the New York Stock Exchange and the Company also complies with US regulations as applicable to Foreign Private Issuers (non-US listed companies) which cast upon the Board of Directors and the Audit Committee, onerous responsibilities to improve the Companys operating efficiencies. Risk management and internal control functions have been geared up to meet the progressive governance standards.

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MEDIA ACHIEVEMENTS FOR 2010

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.

Tata Motors CNG-Electric Hybrid Bus, Indias first, on Delhi roads Tata Motors Group global sales grow by 29% at 85,114 vehicles in ... Tata Motors August sales at 65,938 nos. Tata Motors enters into a tie-up with IndusInd Bank for retail ... Tata Motors Group global sales grow by 36% at 90,646 vehicles in July ... Consolidated Net Revenue grows by 64.2% in Q1 FY 2010-11 Statement from Tata Motors on Mr. R. Gopalakrishnan not seeking ... Tata Motors opens Tata Nano sales in Kerala to celebrate Onam Tata Motors July sales at 67,799 nos. Speedy ramp-up at Tata Motors Sanand plant, Company intimates Tata ... Tata Motors Group global sales grow by 46% at 91,608 vehicles in June ... Tata Motors June sales at 67,730 nos. IndusInd Bank ties-up with Tata Motors for dealer financing Tata Nano Superdrive concludes its journey

17th September, 2010 15th September, 2010 1st September, 2010 27th August, 2010 15th August, 2010 10th August, 2010 4th August, 2010 2nd August, 2010 1st August, 2010 16th July, 2010 15th July, 2010 1st July, 2010 30th June, 2010 28th June, 2010

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15. 16.

Raising of long term capital funds Tata Motors provides complete Transport Solution to Queens Baton ... Jaguar Land Rover announces opening of its Dealership in Hyderabad Tata Motors Group global sales grow by 50% at 79,819 vehicles in May ... The iconic Jaguar XJ arrives in India New plant for Tata Nano at Sanand inaugurated Tata Motors May sales at 56,779 nos. Consolidated Net Revenue grows by 30.5% in FY10 over previous ... Tata Motors concludes investigation into Tata Nano incidents Tata Motors launches the all-new Tata Indigo e-CS, the most fuel ... Tata Nano bags the Gold Prize in the 2010 Edison Awards Statement from Tata Motors Tata Motors Group global sales grow by 53% at 77,732 vehicles in ... Tata Motors April sales at 57,202 nos. The all-new Indica Vista Drivetech4 now in market Tata Motors ties up with Indian Overseas Bank for financing its range ... Tata Motors Group global sales grow by 39% at 101,712 vehicles in ... Tata Ace becomes India's first 1-lakh brand in goods commercial ... Tata Motors March sales at 75,151 nos.

28th June, 2010 25th June, 2010 20th June, 2010 15th June, 2010 14th June, 2010 2nd June, 2010 1st June, 2010 27th May, 2010 21st May, 2010 19th May, 2010 18th May, 2010 17th May, 2010 14th May, 2010 1st May, 2010 30th April, 2010 26th April, 2010 15th April, 2010 13th April, 2010 1st April, 2010

17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33.

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34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51.

Tata Motors' bond conversion offer successfully completed Smile Train India to use 6 Tata Nanos for hospitals it supports Appointment of Mr. Carl-Peter Forster as Managing Director of Tata ... Tata Motors divests 20% stake in Telcon in favour of Hitachi ... Jaguar Land Rover announces opening of its Dealership in New Delhi Tata Motors announces proposed conversion offer Tata Motors to construct heavy truck plant in Myanmar under ... Tata Motors Group global sales grow by 59% at 89,768 vehicles in ... Tata Motors declared as the Commercial Vehicle Maker of the Year Tata Motors Passenger Car Division launches Tata Motors Service ... Tata Motors to supply 1000 school buses to Saudi Arabia Tata Motors displays Tata Nano EV at the 80th Geneva Motor Show Tata Motors February sales at 69,427 nos. Tata Motors reports a Consolidated Profit of Rs. 650.26 crores in ... European Investment Bank loan of GBP 340 million for Jaguar Land Rover Chief Minister of Punjab inaugurates Tata Motors supported State ... Jaguar Land Rover announces Dr Ralf Speth as Chief Executive Officer Tata Motors forays into combat vehicles for defence sector

30th March, 2010 30th March, 2010 30th March, 2010 30th March, 2010 25th March, 2010 23rd March, 2010 22nd March, 2010 15th March, 2010 8th March, 2010 8th March, 2010 5th March, 2010 2nd March, 2010 1st March, 2010 26th February, 2010 25th February, 2010 19th February, 2010 18th February, 2010 16th February, 2010

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52. 53. 54. 55. 56. 57. 58. 59. 60. 61.

Tata Motors appoints Mr. Carl-Peter Forster as Group CEO Tata Motors Group global sales grow by 93% at 85,714 vehicles in ... Tata Motors offers suite of municipal application solutions for city ... Tata Motors January sales at 65,478 nos. Tata Motors Q3 stand-alone net revenue Rs. 8979.90 crores, an ... Tata Motors Board Meeting on January 29 Auto critics recognise new generation Tata Motors Cars Tata Motors Group global sales grow by 84% at 74,707 vehicles in ... Tata Motors Group displays the widest range of products and ... Tata Motors December sales at 51,627 nos.

15th February, 2010 15th February, 2010 9th February, 2010 1st February, 2010 29th January, 2010 21st January, 2010 18th January, 2010 15th January, 2010 5th January, 2010 2nd January, 2010

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SUGGESTIONS
67

The suggestion that the company should follow is as follows:

The company should produce cars with more elegant designs and looks. The company should put more emphasis on high society by providing them royal cars as none of the products of TATA motors has that luxury which companies like Mercedes, BMW, Bentley, etc. provide and of that range.

The company should have strong corporate governance in order to look at its competitors.

The company must also provides good servicing facility to its customers and of course cheap servicing which other companies fail to give i.e. cheap servicing.

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Conclusion

Consumers of small cars are seeking a very good overall performance in a car than any other attributes. Most of the consumers prefer Small cars and mid sized cars for their good mileage, good acceleration, easy derivability, requiring small rooms for parking. Good looks hardly count for the buyers of small cars. Again a good after sales service and low maintenance in a vehicle is a garnish on customers delight. Safety and credit facilities are almost ignored factors in purchasing a small car. Family wields the highest influencing power in making a purchase decision for an Indian consumer. Friends and media also have a good impact on decision-making. A very few consumers take a self-purchase decision. Usually consumers get detailed information through friends, magazines, other car owners and dealers whereas, they get the product information from the other sources like television, hoardings etc. The dream cars of the consumers are high luxury cars like Mercedes S-class, BMW, Ferrari, Pajero, Rolls Royce, Jaguar, Porsche, the cars with a class apart when it comes to their brands images, cars which flaunt status, style, wealth and attitude of the people owning them, cars which are considered to the best on the globe.

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KEY FACTORS FOR SUCCESS

Having the right resources is very important for a company to succeed in any industry. The resources which are most vital for success in an industry are called Key factors for success in an industry, the key factors for the industries that Tata Motors Operates in are:

High Quality Management

The LCV & M&HCV segment are highly complicated sectors, the management not only have to manage all the resources available to the company properly, but also have to be highly professional in their approach.

1. R&D and Knowledge

The technological changes as per WTO specifications and Euro Emission norms need to be followed for a company like Tata Motors to sustain growth and Tata Motors has been able to achieve all this in all its Products and services

3. Human resource
Industries like Tata Motors have a high human element, it is very important for a company to have High quality human resources.

4 High and Standard Quality

For industries like Tata Motors which manufacture equipment's that serve the infrastructure industry, it is very important to have high standards in quality.

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5. Managing Cost
It is becoming more and more important for companies to achieve competitive costs, the company is planning to continue with is cost reduction program. Mostof this would come from reducing fixed costs, operational efficiency an outsourcing.

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LIMITATIONS
Although the project has been worked out at its best yet there are some limitations, which cannot be overlooked. Some of the limitations are:

1)

Time constraint:

Time was really a limiting factoring the project. Its really difficult to work out such a large project between two months time.

2)

Data constraint:

All the data that has been collected for this project, has been taken from secondary sources like websites, magazines, newspapers and book.

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Bibliography

Websites:--

http://www.tatamotors.com/our_world/profile.php http://www.tatamotors.com/our_world/rearview.php http://www.tatamotors.com/our_world/management.php http://www.tatamotors.com/our_world/associates.php http://www.tatamotors.com/our_world/manufacturing.php http://www.tatamotors.com/our_world/research.php http://www.tatamotors.com/our_world/corp_governance.php http://www.tatainternational.com/automob_products.asp http://www.tata motorsindia.com/home.htm http://en.wikipedia.org/wiki/Tata_Motors http://www.freeswotanalysis.com/automobile/76-tata-motors-swotanalysis.html http://www.businessgrowthconsultant.com/swot-analysis/swot-analysis-oftata-motors http://auto.indiamart.com/cars/tata-motors-cars.html

Books:- Kothari, C.R. Research methodology, 6th edition,, Vikas Publishing House Pvt. Ltd, New Delhi Mary Bellis, The History of the Automobile, David Publishings AutoCAD 2008 edition Overdrive 2009 edition Articles from Newspapers like The Times of India , The Indian Express

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IV

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