History of India Infoline India Infoline was originally incorporated on October 18, 1995 as Probity Research and Services

Private Limited at Mumbai under the Companies Act, 1956 with Registration No. 11 93797. India Infoline commenced operations as an independent provider of information, analysis and research covering Indian businesses, financial markets and economy, to institutional customers. India Infoline became a public limited company on April 28, 2000 and the name of the Company was changed to Probity Research and Services Limited. The name of the Company was changed to India Infoline.com Limited on May 23, 2000 and later to India Infoline Limited on March 23, 2001. In 1999, India Infoline.com identified the potential of the Internet to cater to a mass retail segment and transformed our business model from providing information services to institutional customers to retail customers. Hence India Infoline launched Internet portal, www.indiainfoline.com in May 1999 and started providing news and market information, independent research, interviews with business leaders and other specialized features. In May 2000, the name of India Infoline was changed to India Infoline.com Limited to reflect the transformation of our business. Over a period of time, India Infoline.com has emerged as one of the leading business and financial information services provider in India. In the year 2000, India Infoline leveraged its position as a provider of financial information and analysis by diversifying into transactional services, primarily for online trading in shares and securities and online as well as offline distribution of personal financial products, like mutual funds and RBI Bonds. These activities were carried on by our wholly owned subsidiaries. India Infoline broking services was launched under the brand name of 5paisa.com through our subsidiary, India Infoline Securities Private Limited and www.5paisa.com, the e-broking portal, was launched for online trading in July 2000. It combined competitive brokerage rates

and research, supported by Internet technology besides investment advice from an experienced team of research analysts, India Infoline also offer real time stock quotes, market news and price charts with multiple tools for technical analysis. Facilities India Infolines main offices are located in approximately 4,000 square feet of office space located in Mumbai, India. India Infoline Branches collectively occupy an additional 10,000 square feet of office space located throughout India, As on March 31, 2005, India Infoline has 73 branches across 36 locations in India. Terminals Almost 52% of the terminals in the sample are based in the Western region of India, followed by 25% in the North, 13% in the South and 10% in the East. Mumbai has got the maximum representation from the West, Chennai from the South, New Delhi from the North and Kolkata from the East.

Where India infoline stand in the market

India Infoline one of the leading financial intermediaries and India's most popular website for business and investment. Its Website has been rated as 'Best of the Web' by Forbes, under the Asia Investing category. Besides providing up-to-date and comprehensive information on business and industry, It is also a leading investment intermediary for Mutual Funds, Bonds, ICICI / IDBI Bonds, Govt. Relief Bonds, Insurance, IPOs and Fixed Deposits in India. India Infoline is direct brokers/ agents with leading financial institutions like RBI, UTI, LIC, GIC, ICICI, IDBI and other private mutual fund like HDFC, Alliance, Prudential ICICI, Templeton, TATA, HSBC, Standard & Chartered, Sun F&C, Birla, DSP Merrill Lynch, Kotak, IL&FS, Sundaram, Zurich and Reliance. The company has more than 500 Investor points in all the leading cities across India, with a team of trained and qualified investment advisors and 1500+associates (sub brokers). Company e-broking web site 5paisa.com, which deals in shares, provides you fast, secure and easy to use trading facilities combined with a wealth of outstanding products and features. Thus, we are uniquely placed with both online and offline presence to maximize customer satisfaction. India Infoline is a growing organization, which is an ideal place for individuals with high ambitions. The working atmosphere is highly charged with a young and energetic team of qualified professionals.

Market Share From the study of CMIE database it can be seen that second highest market share

%AGE MARKET SHARE 2010 -11

60% OTHERS 9% INDIA INFOLINE LTD. 8% ICICI SECURIRITIES LTD. 2% HDFC SERVICES LTD. 2% 8% 6% 9% 60% 12% 3% 12% KOTAK SECURITIES LTD. 6% INDIA BULLS SECURITIES LTD 3%GEOJIT FINANCIAL SERVICES LTD.

is carried by India Infoline Ltd. India Infoline uses demographic segmentation strategy and segment people based on their occupation. India Infoline uses selective specialization strategy for market targeting. Target person for the India Infoline Stock Broking and India Infoline Investment Service are persons who can work as sub-broker for the companies. Companies focus on Advisors of Insurance and post office, Tax consultants and CAs for making sub-broker. India Infoline uses one level marketing channel for investment product distribution.

Advantages of Demat Account The benefits are enumerated as follows: 1) 2) 3) 4) Its a safe and convenient way to hold securities. Immediate transfer of securities is there. There is no stamp duty on transfer of securities. Elimination of risks associated with physical certificates such as bad delivery, fake

securities, delays, thefts etc. 5) There is a major reduction in paperwork involved in transfer of securities, reduction in

transaction cost etc. 6) Change in address recorded with DP gets registered with all companies in which

investor holds securities electronically eliminating the need to correspond with each of them separately. 7) 8) Transmission of securities is done by DP eliminating correspondence with companies. Automatic credit into demat account of shares, arising out of

bonus/split/consolidation/merger etc. 9) Holding investments in equity and debt instruments in a single account.

Bibliography http://www.5paisa.com http://www.moneycontrol.com/company-facts/indiainfoline/management/II15 http://economictimes.indiatimes.com/india-infoline-ltd/directorsreport/companyid13033.cms http://en.wikipedia.org/wiki/India_Infoline#Management_Team http://www.demat9.in/demat-account-benefits.html http://www.mbafantasy.com http://indiabulls.com/securities/services/indiabulls-equity-analysis.htm http://www.karby.com http://www.sharekhan.com

Bibliography http://www.5paisa.com http://www.moneycontrol.com/company-facts/indiainfoline/management/II15 http://economictimes.indiatimes.com/india-infoline-ltd/directorsreport/companyid13033.cms http://en.wikipedia.org/wiki/India_Infoline#Management_Team http://www.demat9.in/demat-account-benefits.html http://www.mbafantasy.com http://indiabulls.com/securities/services/indiabulls-equity-analysis.htm http://www.karby.com http://www.sharekhan.com

Bibliography http://www.moneycontrol.com/companyfacts/goldbenchmarkexchangetradedscheme management/ING http://economictimes.indiatimes.com/ing-vysya-bank-ltd/directorsreport/companyid12250.cms http://en.wikipedia.org/wiki/ING_Vysya_Bank#Retail_Banking http://ingvysyabank.com/scripts/retailbanking.aspx http://ingvysyabank.com/scripts/smenterprises.aspx

Special mention for those employees of ICICI, HDFC, SBI and CITIBANK who were kind enough to spare time from their busy schedules to guide me and provide information for this report for benchmarking.

Bibliography http://www.moneycontrol.com/companyfacts/goldbenchmarkexchangetradedscheme management/ING http://economictimes.indiatimes.com/ing-vysya-bank-ltd/directorsreport/companyid12250.cms http://en.wikipedia.org/wiki/ING_Vysya_Bank#Retail_Banking http://ingvysyabank.com/scripts/retailbanking.aspx http://ingvysyabank.com/scripts/smenterprises.aspx

Special mention for those employees of ICICI, HDFC, SBI and CITIBANK who were kind enough to spare time from their busy schedules to guide me and provide information for this report for benchmarking.