CHERYL L.

MILLER
Tucker, GA 30084 (770) 496-4495

Pthealthcare2000-cmiller@yahoo.com
~SALES~ EXPERIENCE ~MARKETING~ ~RESEARCH~ ~MANAGEMENT~

Project Leader / Senior Account Executive

September 2007 May 2009 Naylor Publications, LLC, Sales Department, Atlanta, GA Responsible for new and renewal business for the North American leader in association publications, both print and online. Average monthly sales: $30,000.

Sales / Marketing Consultant

April 2004 September 2007 Self-Employed / Contractor, Atlanta, GA Clients include: GeoLOGIC ESI (Atlanta), TGC Media (Atlanta), Hippo Hopp (Atlanta), 2-10 Home Buyers Warranty (Atlanta), Bellsouth (Miami-Dade County, FL), The Home Depot (Atlanta), Rehab Orthopedic Medicine (Atlanta), Blue Ribbon Grill (Atlanta) and Safelite Automotive (Columbus, OH).

Marketing Research Manager

January 1999 April 2004 CNN News Services, Marketing Department, Atlanta, GA Recruited and hired by CNN Newsource to create a Marketing Research Department and Franchise Protection Program for the worlds largest television affiliate network. Developed 500+ custom sales presentations to successfully roll-out expansion plans. Special Event planning, including CNN 25th anniversary, CNN World Report. Trade Show marketing, including RTNDA, NAPTE, NAB, PROMAX. Customer Satisfaction Research with measurable and actionable results. Supervised 6 8 associates. Directed groups of contract employees and vendors. Managed $200K budget, recognized by executives for cost-saving solutions and staying under budget by 10% annually. Wrote Requests for Proposals (RFPs) and negotiated agreements for all research projects, maximizing return on investment.

Director of Marketing and Research

August 1994 January 1999 Fort Myers Broadcasting, WINK-TV (CBS), TV Sales Department, Fort Myers, FL Developed tri-county survey of residents to gather demographic and psychographic data. Developed overall marketing plans for station advertisers increasing stations share of business. Created award-winning annual hurricane guide and related sales promotional campaigns and events. 100K distribution in tri-county area; $300K in new revenue. Coordinated all client and employee events and incentive trips. Wrote station press releases and talent bios. Wrote and designed sales materials including custom presentations, client newsletters, TV commercials, radio commercials and on-air contests.

Cheryl L. Miller (continued)

EXPERIENCE (continued)

Marketing Coordinator
1/1994 8/1994 Westinghouse Gateway Communities, Marketing Department, Fort Myers, FL

Technical and Sales Promotion Writer

7/1991 12/1993 IBM Information Network, Marketing Department, Tampa, FL

Communications Specialist
8/1989 6/1991 Tampa Electric Company, Corporate Communications, Tampa, FL EDUCATION BACHELOR'S DEGREE, UNIVERSITY OF SOUTH FLORIDA, TAMPA, FL, DEC. 1990 Major: Communication. Double Minor: Psychology and Sociology. A.C. NIELSEN/BURKE INSTITUTE, DEC. 2001 DEC. 2003 MBA-level marketing research training, including: Practical Marketing Research, Customer Satisfaction Research, Analysis and Interpretation of Customer Satisfaction Research, and Internet Research. AWARDS Naylor Publications, LLC o Top Total Sales Award: April, May, June, August 2008 o C.A.P. Award 2008 (commitment, attitude, performance) o Top Total New Media Sales (June 2008) CNN o Management Recognition Award 2003, 2004 o Team Player Award 2004 o Five Years Dedicated Service, Jan. 2004 Lee Business Digest, Rising Star of Lee County Award, March 1996 Leigh Stowell Success Stories Award, Target Your Market, WINK-TV, 1996 Broadcast Sales Training, Best Ideas National Award, Eye on WINK magazine Florida Public Relations Association (FPRA), Award of Distinction, Pirates of the Caribbean radio spot, Westinghouse Gateway Communities, 1995 IBM TQM Award: Marketing and Style Guide, 1992

OTHER

August 2010 - May 2011, Platinum Booster Member and Volunteer with the Parent Teacher Association, Brockett Elementary School, DeKalb County Public School System 2011-12 Parent Representative, DeKalb County School Council (elected position) 2011-12, Member and Volunteer for the Home and School Association, Atlanta, Georgia May 2011 - Present, Co-Founder and President of Get the Cell Out - Atlanta Chapter, a non-profit group working toward transparency among government officials to ensure the safe placement of cell phone towers away from public schools and residential neighborhoods. Website: www.getthecelloutatl.org.