Interviewer number : ___________

Duration of interview
Start time: ______Finish time: ________

Quality of Perception Towards TATA-NANO

PERSONAL DETAILS
Name

: _______________________________

Profession

:(

a) Govt. Employee Businessman

b) Pvt. Sector Employee Professional
c) Student
d) Any other _______________
Sex:

Male

Age Group : (

Female
)

(a) 18 30 yrs

(b) 30 50 yrs

(c) Above 50 yrs

Monthly Income:
Rs.5,000 - Rs.10,000

Rs. 10,000 Rs.15000

Rs.15,000 Rs.20,000

Above Rs. 20,000

Family Members: ___________________

1. Do you have any Vehicle ?
Yes

No

IF YES: then Specify : ________________

>Two Wheeler

>Four Wheeler

>Both

2. Are you aware of Tatas NANO car ?

Yes

No

3. Do you like the Tatas NANO ?

Very much
Somewhat
Somewhat not
Not at all
4. Do you plan to buy a NANO in the next 1 to 2 year ?
Yes

No

Cant Say

5. Which model would you go for ?

Deluxe (with AC)

Standard (without AC)

6. Do you think name NANO justifies the product like car?

Definitely
Probably
Might or might not
Probably not
Definitely not
7. Instead of purchasing a Bike, will you prefer to go for the NANO?
Yes

No

Cant Say

8. Which feature of NANO attracts you most, that inspires you to go for NANO?
Price
Design Mileage
Interior space
All the above
Cant say
9. Which colour of NANO would you prefer?
Red Blue
White
Yellow
Silver
Other, Specify............
10. For what purpose would you like to use NANO?
Will offer it to your children to use it in place of a two wheeler.
Will use as family car for shopping and travel.
Will prefer as a taxi.
Would like to offer as gift.
11. Do you think NANO is people's car?
Very much
Somewhat
Somewhat not
Not at all
12. Will you recommend NANO to your friends and relatives?
Definitely will recommend
Probably will recommend
Not sure
Probably will not recommend
Definitely will not recommend

13. Which small car would you prefer to buy?

Maruti 800
Tata NANO
Other..
14. Will there be traffic problem with the introduction of NANO on Indian roads?
Definitely
Probably
Might or might not
Probably not
Definitely not
15. Can you trust NANO for safety?
Definitely
Probably
Might or might not
Probably not
Definitely not
16. What do you think of its mileage of 21km/l ?
Very Good & reason to buy Not enough
Good enough for small town
17. Do you think that Purchase decision of NANO will affect your status?
Definitely
Probably
Might or might not
Probably not
Definitely not
18. Do you think NANO is Comfortable for Small Families?
Yes

No

Cant Say

19. Do you believe that NANO is a dream car of yours?

Definitely
Probably
Might or might not
Probably not
Definitely not
20. Which one feature is you like most in NANO?
Low Price
Design
Mileage

Interior Space

21. Will you recommend NANO to your friends and relatives?

Yes

No

Cant Say

22. How long can you wait for NANO?

1-2 months
2-4 months
4-6 months

Cant wait
23. If the price of NANO rises, would you like purchase it?
Yes

No

Cant Say

24. Rate the following attributes of in order of your preference , while buying
NANO, on a scale of
1 to 7 (7=very good, 1= very poor)
1

Brand Name

I---------I---------I----------I---------I---------I---------I

Shape/Design

I---------I---------I----------I---------I---------I---------I

Safety

I---------I---------I----------I---------I---------I---------I

Affordability

I---------I---------I----------I---------I---------I---------I

Comfort

I---------I---------I----------I---------I---------I---------I

Status

I---------I---------I----------I---------I---------I---------I

Lifestyle

I---------I---------I----------I---------I---------I---------I

Maintenance

I---------I---------I----------I---------I---------I---------I

Interior space

I---------I---------I----------I---------I---------I---------I

Accessories

I---------I---------I----------I---------I---------I---------I

Power

I---------I---------I----------I---------I---------I---------I

Power steering

I---------I---------I----------I---------I---------I---------I

Brakes

I---------I---------I----------I---------I---------I---------I

Give your Suggestions:

.
..