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Contents
Relationship between Strategic management and Leadership ................................................................................................ 3 Leadership requirements: ........................................................................................................................................................ 3 Development of leadership skills ............................................................................................................................................ 4 Strategic marketing Management ........................................................................................................................................... 5 Strategic marketing tools and techniques................................................................................................................................ 5 SWOT of KINGFISHER ........................................................................................................................................................ 6 1. STRENGTHS ............................................................................................................................................................. 6

2. WEAKNESSES .............................................................................................................................................................. 6 3. OPPORTUNITIES .......................................................................................................................................................... 6 4. THREATS....................................................................................................................................................................... 6 Factors affecting the strategic planning .................................................................................................................................. 6 The Economy ...................................................................................................................................................................... 6 External environments ........................................................................................................................................................ 7 New Competition ................................................................................................................................................................ 7 Financial Resources: ............................................................................................................................................................ 7 Bibliography ............................................................................................................................................................................ 8

Relationship between Strategic management and Leadership

Business in now days is more reluctant on two major factors that are the good management of the business and leadership. Both of these factors are contrast from each other in many ways and senses that is very important to understand. Both of these terms are basically involved people, and especially those who are engaged in the business and activities of the business, they are in charge of the activities that are using these skills. (Vuskane, 2010) Leadership and management are the most important skills that any organization working must possess in it. An effective leadership can be developed and attained by regular practice and on the other hand management is learnt by courses and getting some knowledge. It is said that leaders are born not created while on the other hand business managements is achieve by consultation with the consultants. Leadership is part of the group representation for the organization to represent and get agreed on any point. Successful managers are always possessing leadership skills in them. On the other side when we analyze the management, it is the management of the business operations and projects of the business. It is comprised of the managing the resources and some allocating of the resources that helps the organizations in reduction of cost and increase the profitability for the stakeholders, establishments of the procedures and systems for the organizations helps in monitoring the operations and there level of effectiveness. Management is concerning with the activities that are in operations with business entity. So we can say that leadership is not as much heavier task than that of management. (William J. Rothwell, 1999) Leadership is basically some directions that lead the direction for the employee and individuals attached with them. And once employee gets the direction they intend that direction towards continuity and regularity. (Gary Monroe Crow, 1996) Managers are incremental, while leaders are radical. Although the attributes of both terminologies are different, but at the same time they cannot exists without each other. If we just only employ the management rules and policies it cant be fruitful with absence of leadership. And without management leadership will yield few moments short term results. When both are combined together with each other, we can develop and manage the resource in right way and in the direction where we want them to be. (DuBrin, 2009)

Leadership requirements:
In every culture there exists leaders and they know how leadership skills are developed. In democratic societies we cant find leadership as easily, but thorough good education structure we can develop a good atmosphere where leaders can be developed and groom. In many cultures and societies, religion and there social classes, such as in Tibet, leaders are developed from childhood to get know how about the facts that how to lead people. Leaders are taught that how to manage and lead the people and giving the tasks in well directed way. (David S. Weiss, 2007) Leadership is basically requires leader that can visualize the future in better ways and knows the direction to move. (Portny, 2007) They take challenges to be done, and tasks are to be completed. Leaders are the person who guides the persons who are trying to resolve a problem. Because without proper guidance we cannot see the way as easy as with leadership

Development of leadership skills

The only test of leadership is that somebody follows. (Robert K. Greenleaf, 1998) If we want to develop the others to be followed your way, then we must decide and develop the following check list to be followed; Test the waters: this is to find out the perception of others about style of you. This strategy can realize the inside sense of the personality in the minds of the customers. A 360 degree approach can help in this regard that is to get feedback from the staff to get more knowledge about the things that staff thinks about the leading personal. This is usually done by the conducting of relaxing and providing open environment to staff. Listen hard: employees some time get frustrated from some problems and go to the managers for assistance. Now it is the duty of the managers to hear them out. So manager can convey empathy and suggest some solutions for him in return and to develop an environment to bring good changes in it. So we can say that GREAT LEADERS ARE GREAT LISTENERS. (Garcia, 2009) Be a peoples person: good manager are the persons who are always appreciating the good capabilities of the team. It helps in deciding the good relationship management with colleagues and employees. Lead by example: team working under the management and leadership must know and acknowledge the honesty of the leaders, and always say what we really want to show. Share leadership: always distribute the work among team members depending on the capabilities of staff and with according to their strengths. More you people involved of your team in work, more you become popular in leadership skills in organization. Evaluate your success: Ensuring the success and development of the team is the primary objective of the leaders. More focus on the team will increase the performance of the employees and staff.

Strategic marketing Management

We can define the Strategic Marketing Management as it is to understand the term of marketing from the decision making and strategic point of view to generate more demand and customers. It is to keep in mind this the primary objective to generate more demand proper knowledge of market, customer profile, product, pricing, placement and promotional plan for the company.

Strategic marketing tools and techniques

Strategic marketing plans process starts with the identification of the strategic business units (SBUs). (Blocher, 2005) This SBU might a complete business, some products or a product line that will be having its own management, resources access, business competitors and industry key players, strategy of promotion and ways to target and identify new customers. But in real sense SBU must be as big as that might be enough to formulate the strategy, monitoring and evaluation of the strategy, with proper strategic marketing management plannings. At the SBU level has four key elements to strategic planning: (Tony Merna, 2011) 1. 2. 3. 4. 5. Identification of the business Situation Analysis Selection of strategies Establishment of controls Changes in marketing environment

SWOT of KINGFISHER
As far as the SWOT is concerned SWOT refers with the analysis that enable the strategic persons to find out main and key areas of the organization to get more involved in the strategies with analysis of the companies four areas of strengths weakness opportunities and threats, these are the factors that effects the organizations internally and externally.

1. STRENGTHS
Major strengths of the king fisher organization are as follows. 2. 3. 4. 5. 6. Brand values of the organization is very strong and having very good repute in the mind frame of the customers. UB group is the main organization that is parent company of the kingfisher. It is the first airline of the Indian market that has new fleet of airplanes in its batch New innovative business and creative plans to target new customers There are more than 80 destinations around the area where it is flying. This feature is very charming for the customers as well as targeted market is very vast and active. 7. Cost efficient as there are 100- employees per aircraft.

2. WEAKNESSES
Where this organization is having strengths in line at the same time it is facing with complicated weaknesses like 1. 2. 3. 4. Research and development process for the organization is very slow and not effective as it should be It is under the heavy debt of 950crs that is huge billing from the oil providing organization. Prices of the airline are very high as compared with other organizations There are a number of players working in parallel with the kingfisher that shows that barriers are not higher for new entrance.

3. OPPORTUNITIES
1. 2. 3. 4. There is still a big market share to be captured yet International market is yet to be explored Cargo planes can be introduced for its new market segment Tourism market is not targeted yet that is big customers of companies like king fisher

4. THREATS
1. 2. 3. 4. 5. Demand of the industry is falling day by day due to high rates of the fare and tickets rates Traffic capacity has been increased so flying has been decreased by the international air traffic control systems High prices of the oils and other things Economical collapse of the world Issues regarding the infrastructure of the air ports of all the cities are not up to the mark

Factors affecting the strategic planning

The Economy
Economy of the country always affects the air craft companies. If the oil prices of the company will rise, this will affect the planning and strategic approach shell be diverted. More high prices of the fuel demand to get more efficient planes, with efficient engines and to reduce the material weight. With the reduction in prices people will travel more and more and tourism will be increased that is a big market to be captured by the kingfisher.

External environments
More external forces affecting the organization will lead the strategies to be changed and that are needed to be focused during before and after the planning process of strategies. These factors are major areas that are kept in mind to get them reduced or utilize as per requirement of the industry or organization.

New Competition
With new competitors like Chinese air lines in the market that are cheaper in prices and providing highest and finest quality of the services are major threats and a factor that is kept in mind before designing the strategies. New arrival in market means more market share shell is captured by the competitor that will give him a competitive advantage over king fisher. These are the major parts and areas to focus more hard to reduce these incoming threats by increasing the barriers of entry in market by developing it so fast that no one could capture it. More new completion in market gives an impression that market is healthy and consumer is getting benefits but ultimately with passage of time market goes towards saturation and this is the time when we can say companies face more difficulties to capture the market share.

Financial Resources:
There are many resources that are always involved in planning process that also includes the huge obstacle for the organization those financial issues. These financial budgeting and planning recommend the sizes of the organization more effective and efficient ways to make decisions and to implement those strategic decisions.

Bibliography
Blocher (2005). In, Cost Management (p. 730). V. M. David S. Weiss (2007). In, Leadership Solutions: The Pathway to Bridge the Leadership Gap (pp. 127-128). A. J. DuBrin (2009). In, Essentials of Management (pp. 334-335). C. P. Garcia (2009). In, Leadership lessons of the White House Fellows (p. 155). L. J. Gary Monroe Crow (1996). In, Leadership: a relevant and realistic role for principals (pp. 26-27). S. E. Portny (2007). In, Project management for dummies (p. 255). L. C. Robert K. Greenleaf (1998). In, The power of servant-leadership (pp. 190-191). F. F.-T. Tony Merna (2011). In, Corporate Risk Management (pp. 84-85). L. Vuskane (2010). In, Management and Leadership in Manufacturing Industry (pp. 3-4). H. C. William J. Rothwell (1999). In, Building in-house leadership and management development programs (pp. 137-138).