Logotype Style Guide

Ann Arbor Language Partnership(A2LP)

Jun Zhang
10/28/2011

1.The Logotype

ALP
2
Ann Arbor Language Partnership
Color Scheme
C: 0 M: 0 Y: 0 K: 100 R: 0 G: 0 B: 0 C: 0 M: 100 Y: 100 K: 0 R: 255 G: 0 B: 0

2.Font Type:Gill Sans MT BOLD

Gill Sans MT Regular Gill Sans MT Bold Gill Sans MT Italics

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

3. Scalable Logotypes

ALP
2
Ann Arbor Language Partnership

ALP
2
Ann Arbor Language Partnership

5
2 ALP
Ann Arbor Language Partnership

3
2 ALP

1 *Without Text

0.5 *Symbol Only

4.Free Space Guide

1/3x x 1/3x

ALP
2
Ann Arbor Language Partnership

5.Six Variants of Color Conversions

ALP
2
Ann Arbor Language Partnership

ALP
2
Ann Arbor Language Partnership

CMYK on white background

CMYK on black background

ALP
2
Ann Arbor Language Partnership

ALP
2
Ann Arbor Language Partnership

Greyscale on white background

Greyscale on black background

ALP
2
Ann Arbor Language Partnership

ALP
2
Ann Arbor Language Partnership

Black only on white background

White only on black background

6. T -shirts Design

4 Grids 10 Grids

4 Grids

4 Grids 6 Grids
Ann Arbor Language Partnership

2 ALP

11 Grids

12 Grids

2 Grids

2 1

Back
1.51 X1.51

Front
1.40X 0.86

Behind The Design

I started with searching on-line for inspiration. Ann Arbor Language Partnership is a teaching program so I initially came out with several ideas like dictionaries, teachers, blackboards, etc. I drew sketches of those ideas and compared them on my sketch book. Then I decided to include a book in my logo. A2LP themself mentioned that they liked the idea of save the children. That logo was really simple, with just a red human gure. I assumed they would like to have human gures in their logo; besides, the core idea of A2LP is the teaching activity, thats why I decided to add 2 human gures to highlight the teaching concept. About the color choice, I tried to use the mutiple colors that A2LP perferred, but it was a little hard to arrange the colors so I gave up, decided to use simpli ed colorscheme. I nally chose black and red just because they were simple enough as well as provide good color contrast to make the logo stand out. About the fonts, my rst choice was a roundish, serif font Cooper Std. At the class discussion my groupmates suggested me use some serious and sans-serif font. instead. I was trying to use Helvetica, then found that Helvetica is not available for PC users. So I adopted an alternative font family that provides a lot of fonts: the Gill Sans MT family. The Gill Sans MT Bold font was a good replacement for Helvetica.