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COURSE OVERVIEW
Brand Power: The upside potential of Branding is a specially designed 2 days workshop that will explain how Branding works. Why it is of vital importance to build your Brand in order to ensure growth. The workshop will reveal some ways of capitalizing on untapped potential of your products and manufacturing facilities. It will enabling participants to get to the next level of marketing products and services at a premium price. In the course of this session we will explore the possibility of adding relevant value to products and service, and how this strengthen your Brands position in the market place and assures continuous profit.
Ideas are like allusive gems. To find them takes alertness, diligence and luck.
- Alex Goslar
Workshop Benefits:
Discover why it is of vital importance to build your Brand in order to ensure growth. The lectures will reveal some ways of capitalizing on untapped potential of your products and manufacturing facilities. It will enabling attendees to get to the next level of marketing products and services at a premium price. A special segment in the Workshop that deals directly with your specific Branding issues.
EXCLUSIVE TAKEAWAYS:
Workshop Materials: Every participant receives a copy of the Brand Power: The upside potential of Branding course materials containing an overview of the course plus work-sheets, templates, examples and exercises.
It is a great idea that you thought of Brand Recovery Program in the North African states like Egypt and Tunisia. Your presentation was timely and to the point. I am sure there are many companies trying to rebuild their brand after the recent 'Revolution' "
- Seyoum Bereded-Samuel UK
360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.
DAY2
Maximize PR effectiveness - Find out what kind of communication is needed. When and where should PR take place in order to maximize effectiveness. Accountability of Brands - Brand KPI, return of investment. Marketing your Brand abroad - Principles are different from culture to culture. What you need to know about Branding abroad. Brand reputation management - Causes and effects - A good reputation is the most valuable asset a Brand can have Practical Exercise: Generating Branding ideas - Ideas are an essential tool for any business. This session will explore how the mind works and how you could improve your idea generating skills. Analysis of your Branding potential - Lets talk about your Brand. First impression, quick analysis. Follow Up Templates & Summary of your Branding potential.
Thank you very much for your analysis and recommendation regarding our Brand. We have enjoyed a lot what you have shared with us. This will definitely contribute to our continuous success in the future. To attend your workshop was an honour.
- Claudio Grinberg, Luxury Road magazine, Panama City
COURSE SCHEDULE
8.00 8.30 10.10 - 10.30 12.30 - 13.30 14.40 - 15.00 16.00 Registration & Coffee/Tea Workshop commences Morning coffee/tea Lunch Afternoon coffee/tea End of day
Level 8 Pavilion KL | 168 Jalan Bukit Bintang | 55100 Kuala Lumpur | MALAYSIA +603 92057770 +603 92057788 www.360bsi.com
REGISTRATION FORM
Fax: +603 9205 7788 Tel: +603 9205 7778
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General Information:
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Closing date for registration is 28th November 2011. The fees cover lunch, tea breaks, materials and certificate. Official confirmation will be sent, once registration has been received. Participants will need to arrange their own accommodation. Attire: Smart Casual
Organization :
Cancellations/Substitutions
Substitutions are welcome at any time. Please notify us at least 2 working days prior to the event. All cancellations will carry a 10% cancellation fee, once a registration form is received. All cancellations must be in writing by fax or email at least 2 weeks before the event date. Cancellations with less than 2 weeks prior to the event date carry a 100% liability. However, course materials will still be couriered to you.
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FEES
PAYMENT DETAILS
Payment is required within 5 days upon receipt of the invoice. Bank transfer: 360 BSI (M) Sdn Bhd HSBC Bank Malaysia Berhad Bukit Bintang Branch, Kuala Lumpur, Malaysia Account No: 203-371059-725 Swift No: HBMBMYKL All payments must be received prior to the event date
www.360bsi.com
USD 1,795 per delegate USD 1,650 - register before 01-NOV-11 USD 4,500 - Special for Group of 3
The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable the client has to ensure that the taxes are paid on top of the investment fee paid for the course. Compliance with the local tax laws is the responsibility of the client.
360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.