Unit 8:

Unit code: QCF Level 2: Credit value:

Interactive Media Production

Y/600/6514 BTEC First 10

Guided learning hours: 60

Aim and purpose
The aim of this unit is to enable learners to gain knowledge of the purposes of interactive media and how interactive media products are created. Learners will achieve this through a study of interactive media products, through planning and producing an interactive media presentation, and reflecting on their work.

Unit introduction
The interactive media industry is huge and growing daily. The development of new technology and the growth of the internet have generated many opportunities for interactive media professionals. Every day we use a wide range of interactive products in our work or in our play. Interactivity is the key to successful multimedia products whether through a DVD format, touch-screen kiosk or interactive TV. People entering this industry need to have a basic awareness of how interactive media products have been designed and developed. At this level it is important that those considering a career in the interactive media industry have a basic appreciation of how authoring hardware and software are used to produce an interactive media product. They must be aware of possible constraints of target platforms and their capabilities. They should experience the effective use of interactive media development tools to produce a basic interactive media product. This unit will enable learners to explore techniques associated with the production of an interactive media product. This involves the use of authoring software and the creative integration of audio and visual material to produce a final product. It is essential that the product is focused on the needs of the user. Screen design and layout are important but the final functioning interactive media product created for this unit must be easy to use and easy to understand.

Learning outcomes
On completion of this unit a learner should:

1 2 3 4

Know about the elements of interactive media production Be able to develop ideas for an interactive media product Be able to create an interactive media product Be able to review own interactive media production work.

Edexcel BTEC Level 2 Firsts specification in Creative Media Production Issue 1 January 2010 Edexcel Limited 2009

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Unit content
1 Know about the elements of interactive media production
Platforms: CD/DVD ROM; information kiosks; interactive TV; worldwide web; hand-held devices, eg mobile phones, personal digital assistants (PDAs) Software: eg Director, Flash Assets: sound; text; video; graphics; animations; 3D content Limitations: size; download time; type of content; requirement for plug-ins

2 Be able to develop ideas for an interactive media product

Format: eg electronic presentation, CD/DVD Application: eg education, information, entertainment, sales Idea development: mood boards; influences of past and current practice; brainstorming; purpose; audience; style

3 Be able to create an interactive media product

Development: storyboards; layout diagrams; script; production schedules; proposal Assets: sound; text; video; graphics; animations; 3D content; legal and ethical implications of importing assets from secondary sources Production: screen; interaction; navigation; controls; graphics; layout; colour Publish: eg for electronic presentation, CD/DVD, web

4 Be able to review own interactive media production work

Finished product: compared with original intentions; technical qualities; aesthetic qualities Production process: technical competencies; creative abilities; time management Sources of information: self-evaluation; comments from others, eg audience, peers, tutors, client; production documentation, eg notes, minutes of meeting, production diaries

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Edexcel BTEC Level 2 Firsts specification in Creative Media Production Issue 1 January 2010 Edexcel Limited 2009

Assessment and grading criteria

In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria for a pass grade describe the level of achievement required to pass this unit. Assessment and grading criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:
M1 describe the elements of interactive media production with some detail and with reference to appropriate illustrative examples M2 present developed ideas for an interactive media product with reference to format and application

To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:
D1 explain the elements of interactive media production with reference to precise and detailed illustrative examples present imaginative ideas for an interactive media product with reference to format and application use interactive media technology skilfully to create an interactive media product that clearly realises intentions evaluate strengths and weaknesses of own interactive media work with reference to precise and detailed illustrative examples.

P1

outline the elements of interactive media production

P2

present ideas for an interactive media product with reference to format and application [IE, CT]

D2

P3

use interactive media M3 use interactive media technology to create an technology competently to interactive media product that create an interactive media partially realises intentions product that mainly realises [SM] intentions review strengths and weaknesses of own interactive media work. [RL] M4 describe strengths and weaknesses of own interactive media work with some detail and with reference to appropriate illustrative examples.

D3

P4

D4

PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.

Key

IE independent enquirers CT creative thinkers

RL reflective learners TW team workers

SM self-managers EP effective participators

Edexcel BTEC Level 2 Firsts specification in Creative Media Production Issue 1 January 2010 Edexcel Limited 2009

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