Strength Every organization has certain strong points which are known as its strength.

Khadi and village industries are also has strong points. 1. Skilled Labours. The company have the service of persons having more than 20 to 27 years of experience in this field. 2. Adequate resources. The association have a dye house and Mini warp Unit, honey unit in Avinissery complex. 3. Quality raw material Good quality raw material available from central silver, Kuttur. 4. Steady Market There is a very good and steady market for the Khadi products. 5. Good maintenance system. The association have manufacturing facility of charkas and loans for repairs in Avinissery complex. 6. Flexibility.. There is flexibility in production volumes and product designs. 7. Quickness. There is quick decision making. 8. Efficient employer employee relationship. There is an efficient and healthy relationship between employers and employees.

Weakness Weakness is the in capability, limitation and deficiency in resources such as technical, financial, manpower, skill, brand image and distribution pattern. These factors tend to decrease the competenues of the firm. 1. Lack of artisans The company lacks the service of adequate number of artisans. This creates difficulties in loading and unloading of materials. 2. Low wage. It creates dissatisfaction among workers and hence it reflects in productivity. 3. The charkas and looms are very old it create delays in production and affect quality. 4. Lack of fund The company lacks adequate funds further expansion. 5. Lacks of promotional activities Khadi village industries do not provide any promotional activities. 6. Some other weakness include technological obsolescence, in efficient management and marketing inability.

Opportunities Opportunities are entirely external to the organization and they are present in the environmental situation in which the corporation functions. An opportunity is a major favourable advantage to a company, provide the same can be availed strategically. The external environment analysis may reveal concern certain new opportunities for profit and growth. Such opportunities include. 1. 2. 3. 4. 5. 6. 7. Skilled and experienced spinners and weavers. Growing demand of its products. Demand for readymade Khadi products of new designs and quality. Judicious purchase of materials, Out sourcing by large units. Overseas market. Expansion and Modernization of all units / high investment.

Threats Threats are also external to the organization. Threats are danger signals and these signal should be properly observed. For this the management should revise their strategies and tactic to meet them. Top management should have the capacity to foresee the possible threats in the short term and in the policies and prepare strategies. Threats can be effectively blocked by proper analysis and reappraisal of the existing policies and by developing strategies suitable to meet the situation. 1. Price variation As per prices of raw material changes an accordance of the season, there is a chance of less demand of the product. 2. Govt. policies. Sometimes affect the working of the industry. 3. Competition There is a high competition taking place in the field of cottage industry. Kerala Khadi and village industries complete with other cottage industry in Thrissur.