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MoneysaverLewis&Clark
POBox682
Lewiston,ID83501
(208)7460483ext.100 EMAIL:deb@lcmoneysaver.com
(208)7468507FAX www.lcmoneysaver.com
1.AuditedMediaPlatforms
PrintPublication: AverageNetCirculation: 37,313(PrintEdition)
Website:
AverageWebsiteUniqueUsers: 3,623
2.PublicationInformation
NumberofEditions: One
Format/AveragePageCount: Tabloid/16Pages
CirculationCycle: Weekly
Ownership: EagleNewspapers,Inc.
YearEstablished: 1973
PublicationType: Shopper
100%Controlled/0%Paid/0%SponsorPaid
Content: 100%Advertising/0%Editorial
PrimaryDeliveryMethods: 52%CarrierDelivery/1%Mail/47%ControlledBulk
InsertZoningAvailable: YesZIPCode/Route
CVCMemberNumber: 190026
DMA/CBSA: Spokane,WA/Lewiston,IDWA
AuditFundedBy:
PacificNortheastAssociationofWantAdNewspapers
3.RateCardandMechanicalData
RateCardEffectiveDate: October1,2016
MechanicalData: Seven(7)columnsX17"columndepth
Fullpage:9.5"wideX17depth.
OpenRate: Local: $11.50percolumninch
National: $12.65percolumninch
InsertOpenRate: $40.00perthousand
ClassifiedRate: $7.50forupto10words
DeadlineDay&Time: AdvertisingMondayby5PM;ClassifiedTuesdayby2PM
Additionalratesmaybeavailablefromthepublisher.
4.ContactInformation
Publisher: DebJones EMAIL:deb@lcmoneysaver.com
Advertising: DebJones EMAIL:deb@lcmoneysaver.com
Circulation:
AngieGriswold EMAIL:angie@lcmoneysaver.com
5.AuditedCirculation,DistributionandNetPressAveragesPrintEdition
CVCAccountNumber:190026 Thursday MoneysaverLewis&Clark
Lewiston,ID
AuditPeriodSummary
AverageNetCirculation (5H) 37,313
AverageGrossDistribution (5F) 39,313
AverageNetPressRun (5A) 41,496
AuditPeriodDetail
A.AverageNetPressRun 41,496
B.Office/File 2,183
C.ControlledDistribution
1.CarrierDelivery 20,608
2.BulkDelivery/DemandDistribution 18,455
3.Mail 250
4.RequestorMail 0
5.WaitingRooms 0
6.Hotels 0
7.Events,Fairs,FestivalsandTradeShows 0
8.Education 0
9.Restock&OfficeService 0
TotalAverageControlledDistribution 39,313
ControlledReturns (2,000)
TOTALAVERAGECONTROLLEDCIRCULATION 37,313
D.PaidDistribution
1.CarrierDelivery 0
2.SingleCopy 0
3.Mail 0
4.WaitingRoom 0
5.Hotels 0
6.Education 0
7.Restock&OfficeService 0
TotalAveragePaidDistribution 0
PaidReturns (0)
TOTALAVERAGEPAIDCIRCULATION 0
E.Sponsored/VoluntaryPaidDistribution
1.CarrierDelivery 0
2.SingleCopy 0
3.Mail 0
4.WaitingRooms 0
5.Education 0
TotalAverageSponsoredDistribution 0
SponsoredReturns (0)
TOTALAVERAGESPONSOREDCIRCULATION 0
F.AverageGrossDistribution 39,313
G.TotalUnclaimed/Returns (2,000)*
H.AverageNetCirculation 37,313
ExplanatoryPrint
PARAGRAPHFIVEAUDITPERIODSUMMARY
AVERAGENETCIRCULATION:Averagenetcirculationbasedonquarterlyaveragesfortheauditperiodindicated.(Totalofcontrolled
distribution(C),paiddistribution(D),andsponsoreddistribution(E)minusunclaimed/return(G)).Seeauditperioddetail(H).
AVERAGE GROSS DISTRIBUTION: Average gross distribution based on quarterly averages for the audit period indicated. (Total of
controlleddistribution(A),paiddistribution(B),andsponsoreddistribution(C)).Seeauditperioddetail(F).
NETPRESSRUN:Averagenetpressrunbasedonquarterlyaveragesduringtheauditperiodindicated.Thenetpressrunaveragedoes
notincludepresswaste,orstartupcopies.Seeauditperioddetail(A).
AUDITPERIODDETAIL
A.1.NETPRESSRUN:Averagenetpressrunbasedonquarterlyaveragesduringtheauditperiodindicated.Thenetpressrun
averagedoesnotincludepresswaste,orstartupcopies.
B.1.OFFICE/FILE:Undistributededitionsmaintainedbythepublisherforofficepurposes.Office/Fileeditionsdonotqualifyas
controlled,paid,orsponsoreddistribution.
C.CONTROLLEDDISTRIBUTION(NONPAID):Editionsdistributedbythepublisherfreeofcharge.
1.CARRIERDELIVERY:Editionsdeliveredbyprivatecarriertosinglefamilyresidences,and/ormultifamilyresidences,and/or
businesses.
2.CONTROLLEDBULK/DEMANDDISTRIBUTION:Editionsdistributedtonewsracks,newsstands,and/orarearetailbusinessesand
availabletoindividualreaders.Subjecttoparagraph5Greturns.
3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multifamily residences, and/or
businesses,and/orpostofficeboxes.
4.REQUESTORMAIL:EditionsdeliveredonarequestorbasisbyUnitedStatesPostalServicemailtosinglefamilyresidences,and/or
multifamily residences, and/or businesses, and/or post office boxes. Qualified requestor circulation and other mail permit
qualificationsareauditedbytheUnitedStatesPostalServiceandnotdeterminedbyCVC.
5.CONTROLLED WAITINGROOMS:Editionsdeliveredtothewaitingareasoflocalbusinessandofficebuildings,including,butnot
limitedtosalons,medicalandprofessionaloffices.
6.CONTROLLEDHOTELS:Editionsdistributedtoareahotelsandavailabletoindividualreaders.Subjecttoparagraph5Greturns.
7.EVENTS,FAIRS,FESTIVALSandTRADESHOWS:Editionsdistributedtoattendeesandmembersofconventions,localfairs,festivals,
tradeshowsandavailabletoindividualreaders.Subjecttoparagraph5Greturns.
8.CONTROLLEDEDUCATION:Editionsdistributedtoareaschoolsoreducationalinstitutionsandavailabletoindividualreaders.Subject
toparagraph5Greturns.
9.RESTOCK/OFFICESERVICE:Editionsmaintainedanddistributedbythepublisherforrestockofnewsracks,newsstands,arearetail
businesses,officedeliveries,andadvertisingpurposesduringtheeditioncycle.Subjecttoparagraph5Greturns.
CONTROLLEDRETURNS:Editiondistributedinthecontrolleddistributioncategory, returnedtothepublisherunclaimedduringthe
edition cycle *(See paragraph 11 for CVC return/unclaimed confirmation.) Publications with greater than 25% returnable source
distributionmustreportreturnsorunclaimedcopiestoqualifyfornetcirculationreporting.
D.PAIDDISTRIBUTION:Editionsdistributedbythepublisherthroughpaidsubscriptionorothermonetaryexchangewithindividual
readers.
1.CARRIERDELIVERY:SeeC1forexplanationofcarrierhomedelivery.Seeparagraph12forpaidreportinganalysis.
2.SINGLECOPY:Editionsdistributedtonewsracks,newsstands,and/orarearetailbusinessesandavailabletoindividualreaders.
Subjecttoparagraph5Greturns.Seeparagraph12forpaidreportinganalysis.
3.MAIL:SeeC3forexplanationofmaildistribution.Seeparagraph12forpaidreportinganalysis.
4.PAIDWAITINGROOMS:SeeC5forexplanationofwaitingroomdistribution.
5.PAIDHOTELS:SeeC6forexplanationofhoteldistribution.
6.PAIDEDUCATION:SeeC8forexplanationofeducationalcopydistribution.
7.RESTOCK/OFFICESERVICE:SeeC9forexplanationofrestockandofficedistribution.
PAIDRETURNS:SeesectionC:controlledreturnsforexplanationofreturnsreporting.*(Seeparagraph11forCVCreturn/unclaimed
confirmation.)
E.SPONSORED/VOLUNTARYPAIDDISTRIBUTION:Editionsdistributedbythepublisherthataresponsoredbyathirdpartymonetary
exchangeorvoluntaryreaderpaymentsystem.
1.CARRIERDELIVERY:SeeC1forexplanationofcarrierhomedelivery.
2.SINGLECOPY:Editionsdistributedtonewsracks,newsstands,and/orarearetailbusinessesandavailabletoindividualreadersona
sponsoredorvoluntarypaybasis.Subjecttoparagraph5Greturns.
3.MAIL:SeeC3forexplanationofmaildistribution.
4.SPONSOREDWAITINGROOMS:SeeC5forexplanationofwaitingroomdistribution.
5.SPONSOREDEDUCATION:SeeC8forexplanationofeducationalcopydistribution.
6.RESTOCK/OFFICESERVICE:SeeC9forexplanationofrestockandofficedistribution.
SPONSORED RETURNS: See section C: controlled returns for explanation of returns reporting *(See paragraph 11 for CVC
return/unclaimedconfirmation.)
F.AVERAGEGROSSDISTRIBUTION:Averagegrossdistributionbasedonquarterlyaveragesfortheauditperiodindicated.Totalof
controlleddistribution(A),paiddistribution(B),andsponsoreddistribution(C).
G.TOTALUNCLAIMED/RETURNS:Distributededitionsreturnedtothepublisherunsoldand/orunclaimedduringtheedition
cycle.*(Seeparagraph11forCVCreturn/unclaimedconfirmation.)
H.AVERAGENETCIRCULATION:Averagenetcirculationfortheauditperiodindicated.Totalofcontrolleddistribution(C),paid
distribution(D),andsponsoreddistribution(E)minusunclaimed/return(G).
6A.AuditedAverageWebsiteReportingwww.lcmoneysaver.com
MonthlyAuditPeriodAverage
WebsiteUniqueUsers 3,623
WebsiteSessions 5,113
WebsitePageViews 19,875
PagesPerVisit 3.89
AverageTimeSpentonWebsite
00:02:17
ExplanatoryWebsite
PARAGRAPHSIX(A)
UNIQUEUSERS:Auniqueusertoawebsitewheretheuserregistersorwheretheuserisidentifiedormarkedbyacookie,IP
address,orotherIDthatisattachedtothebrowserwithinthedefinedcycle.Limitationsapplytothemeasurementofunique
users.PleaseseeCVCRules&Regulationsforfurtherinformation.
SESSIONS:Thetotalnumberofsessions,expressedasamonthlyaverage,toapublicationswebsiteregardlessofuniquestatus,as
expressedabove.
PAGEVIEWS:Thetransmittalofafullpagecontainedwithinthewebsitetotheusersbrowser.
PAGESPERVISIT:Theaveragenumberofpageviewspersession,expressedasamonthlyaverage.
AVG.TIMESPENT:Theaverageamountoftimespentonawebsiteduringasinglevisit,expressedinhours,minutesandseconds.
6B.AuditedOnline/DigitalEditionReportingNotReported
6C.TextMediaNotReported
6D.SocialMediaNotReported
6E.EmailMediaNotReported
6F.Video&PodcastMediaNotReported
7.AveragePrintCirculationHistory
YEAR AUDITSOURCE Q1 Q2 Q3 Q4
01/01/1712/31/17 CVC 35,877 37,930
01/01/1612/31/16 CVC 39,301 35,465 36,667 38,164
01/01/1512/31/15 CVC 37,442 38,275 37,329 37,773
01/01/1412/31/14 CVC 34,832 34,813 34,531 37,642
01/01/1312/31/13 CVC 35,013 35,141 35,634 35,007
01/01/1212/31/12 CVC 35,064 35,072 34,974 35,087
01/01/1112/31/11 CVC 34,843 34,856 35,174 35,117
01/01/1012/31/10 CVC 34,544 34,735 34,871 35,166
01/01/0912/31/09 CVC 35,276 34,919 34,635 34,633
01/01/0812/31/08 CVC 35,821 35,270 35,241 35,559
01/01/0712/31/07 CVC 35,886 35,915 36,107 36,194
01/01/0212/31/06
PriorCVC
www.cvcaudit.com
8.DistributionbyZipCode(3/30/2017Edition)Thursday
9.DistributionbyCounty(3/30/2017Edition)Thursday
www.cvcaudit.com
10.VerificationofDistributionMailandCarrierDeliveryDistribution
MoneysaverLewis&Clarkreportedanaveragemaildistributionof250duringtheauditperiod.
Mail distribution is verified through the review of mail statements and/or additional publisher
supportdocuments.MoneysaverLewis&Clarkreportedanaveragecarrierdeliverydistribution
of 20,608 during the audit period. Carrier delivery is verified through the review of carrier
statementsand/oradditionalpublishersupportdocuments.TheCirculationVerificationCouncil
performedadelivery&readershipverificationintheprimarymarketareasindicatedinparagraph
nine.Deliveryverificationisperformedusingmultisourcemethodologiesconsiderednecessary
under the circumstances of the audit. Delivery verification can include, but is not limited to,
residential and cell phone interviews, online surveys, email surveys, USPS surveys, inperson
interviewsand/orsocialmediasurveys.Deliveryverificationsourcedatacaninclude,butisnot
limitedto,residentialphonelistings,cellphoneexchanges,deliverylists,optinemaildatabases,
online,and/orsocialmediadatabases.Thepurposeoftheverificationistosubstantiatereceiptof
thepublication,andfurtheridentifyindividualswhoreadorlookthroughthepublication.
CVC review indicates that a sufficient number of individuals reported that they receive
MoneysaverLewis&Clarkonaregularbasistosubstantiatethepublishersdistributionclaims.
CVCverificationconfirmsthat265of363or73.0%reporttheyregularlyreadorlookthrough
MoneysaverLewis&Clark.
*Householdsreportingstopdeliveryrequestswereexcludedfromthesurvey.
TheCirculationVerificationCouncilestimatesthatalltheinformationinthistextboxhasaminimumaccuracylevelof+/4%.
11.VerificationofDistributionControlledBulk/DemandDistribution/SingleCopy
TheCirculationVerificationCouncilperformeddeliveryverificationintheprimarymarketareas
indicated in paragraph nine. Delivery verification can include, but is not limited to, onsite
verification, business and cell phone verification, online, email, and/or social media contact.
Deliveryverificationsourcedatacaninclude,butisnotlimitedto,businessandcellphonelistings,
deliverylists,optinemail,online,and/orsocialmediadatabases.CirculationVerificationCouncil
performedthedeliveryverificationfromlocationschosenrandomlyfromthepublicationsdelivery
list(s).Thepurposewastoverifywhetherthedistributionandreturnquantitiesreportedbythe
publisherarereasonableandaccurate.
CVC verification substantiates Moneysaver Lewis & Clarks claim of 2,000 returnable source
distributededitionsreturnedtothepublisherunclaimedaftertheeditioncycle.
12.PaidReportingAnalysisNotApplicable
www.cvcaudit.com
OptionalPublisherReportingSpecialSection/SpecialEditionReporting
13.CouncilAuditStatement
CirculationVerificationCouncil(CVC)reviewedtheprinting,distribution,circulation,technology,
andgeneralbusinessrecordsofthispublicationforthepurposeofcompilingthisinformation.The
review was completed using Council audit procedures considered necessary under the
circumstances of the audit in compliance with CVC Rules and Regulations. In our opinion, this
report fairly and accurately represents the publication's printing, distribution, circulation, and
technologyreporting,ifapplicable,fortheperiodindicated.Thepublicationhasswornthatthe
informationpresentedforthisauditreportingisaccurateandsuppliedCVCwithgeneralbusiness
recordssubstantiatingtheinformationunderauditreview.Thisreportisreleasedsubjecttothe
provisionsoftheCVCRules&Regulationswhichareherebyincorporatedbyreference.CVCRules
&RegulationsmaybeamendedfromtimetotimewithoutnoticeatthesolediscretionofCVC.In
noeventshallCVCbeliableforindirect,incidental,consequential,special,orpunitivedamages,or
damages for lost profits, lost income, or lost savings arising by negligence, intended conduct,
breachofcontract,orotherwise.CVCreportsanddataarereleasedforthesoleuseofadvertising
purchaseevaluationsandanyuseforvaluationsordeterminationofvalueisstrictlyprohibited.
CVC reports may not be used for USPS requestor or other permit qualifications. This report is
subjecttocopyrightlawsandmayonlybereproducedbythepublisher.
www.cvcaudit.com
ThecurrentstatusofthisreportexpiresJune30,2019.
IfthisreportispresentedafterJune30,2019pleasecallthetollfreenumberlistedbelow.
Washington
Kootenai
83814
Montana
99201
Spokane
Benewah 83861
83830
Idaho
Whitman 83855 83834
99111 99161
Latah 83823 83827 Clearwater
99163 83871
83843 83544
83537
Garfield 99113
83832
83535 8354183520 83546
99347 99179 83545
Lewis
99403 83524 83553
83540
99402 83523 83543 83539
83555 83536
Asotin99401 83501
83526
83533
83525
83554
Idaho
Oregon 83549
State Boundary
County Boundary