Introduction: As we all know social media is proven to be a very valuable and influential communication tool in this technological era.

As a grea t networking tool of social networking for the 21st century, millions around the world are utilising its immense features, whether it s for personal or business rea sons. Media industries are exploring different ways of marketing and advertising various content, programs, services and products to mass audiences. Social medi a could be an innovative platform in which media networks, broadcasters and busi nesses can utilise its features to their advantage. With well over 400 million active Fac ebook accounts used to communicate with friends or to extend the network there a re many reasons for companies to use Facebook as an advertising and promotional platform. Now Facebook becomes an effective and useful tool in today s business with an opportunity to explore new ways to communicate with consumers in a more crea tive and interactive manner. IT HELPS TO CONNECT WITH THE PEOPLE ALL OVER THE WORLD. WE CAN ALSO MAKE THEM FRIENDS TO SHARE WITH THEM IDEAS , VIEWS AND ALSO MAKE A COMMENT. IT IS A SOCIAL UTILITY WHICH HELPS PEOPLE TO COMMUNICATE MORE EFFICIENTLY WITH FRIENDS, FAMILY, ETC.

What is networking? Networking means to develop and maintain the contacts and personal connections w ith a variety of people who might be helpful to you and your career Social Activity: Social networking is the grouping of individuals into specific groups, like smal l, rural communities or neighbourhood sub-division, if you will. Although social networking is possible in person, especially, in the workplace, universities an d high schools. It is most popular online. Economic Activity: Economic networks use the various competitive advantages and resources of each m ember to increase the production and wealth of all the members. These economic n etworks could be static networks where members do not change, or dynamic ones in which the network is constantly changing as members are added or leave. The Eco nomics Network provides publications, events, funding opportunities and other re sources. Combination of both: Social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds. Companies such as MySpace and F acebook sell online advertising on their site. Their business model is based upo n large membership count, and charging for membership would be counterproductive . Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provid e. It also provides to the college students using the services to network with p rofessionals for internship and job opportunities.