5/1/2012

Product Portfolio - Historical

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Category
(Market Segment)

Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 Category 8 Category 9 Category 10 Category 11 Category 12 Category 13 Category 14 Category 15 Category Internal Data All Channels Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 Category 8 Category 9 Category 10 Category 11 Category 12 Category 13 Category 14 Category 15 Total

Size Growth Hormel - Share & Position #REF! Top 3 Competitors $ million 3 Yr #REF! #REF! #REF! #REF! #REF! Shr Chg #REF! #REF! CAGR Shr Pos Shr Pos Shr Pos Shr Pos Shr Pos PPT +/(-) Comp 1 PPT Comp 2 PPT Comp3 PPT 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 CAGR CAGR Net Sales $ million #REF! #REF! #REF! #REF! #REF! Gross Profit $ million #REF! #REF! #REF! #REF! #REF!

Gross Margin % ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### #### #### #### #### #### #### #### #### #### #### #### #### #### #### #### #### #### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ###

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Competitor

5/1/2012

Product Portfolio - Historical

#REF!
Customer Internal Data All Channels Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 Category 8 Category 9 Category 10 Category 11 Category 12 Category 13 Category 14 Category 15 Total Channel Internal Data All Customers Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 Category 8 Category 9 Category 10 Category 11 Category 12 Category 13 Category 14 Category 15 Total Hormel #REF! Sales Grs Prft Sls GM Cust 1 % % Sls GM Cust 2 % % Customers Sls GM Cust 3 % % Cust 4 Sls GM % % Cust 5 Sls GM % %

Top 5 Customers
Hormel #REF! Sales Grs Prft Sls GM Chnl 1 % % Sls GM Chnl 2 % % Channel Sls GM Chnl 3 % % Chnl 4 Sls GM % % Chnl 5 Sls GM % % CONFIDENTIAL CONFIDENTIAL

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Top 5 Channels

by Category

5/1/2012

Product Portfolio - Forecast

#REF!
Category
(Market Segment)

Size Growth Hormel - Share & Position #REF! Top 3 Competitors $ million 3 Yr #REF! #REF! #REF! #REF! #REF! Shr Chg #REF! #REF! CAGR Shr Pos Shr Pos Shr Pos Shr Pos Shr Pos PPT +/(-) Comp 1 PPT Comp 2 PPT Comp3 PPT

Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 Category 8 Category 9 Category 10 Category 11 Category 12 Category 13 Category 14 Category 15 Category Internal Data All Channels Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 Category 8 Category 9 Category 10 Category 11 Category 12 Category 13 Category 14 Category 15 Total CAGR CAGR Net Sales $ million #REF! #REF! #REF! #REF! #REF! Gross Profit $ million #REF! #REF! #REF! #REF! #REF!

Gross Margin % ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### #### #### #### #### #### #### #### #### #### #### #### #### #### #### #### #### #### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ### ###

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5/1/2012

Product Portfolio - Forecast

#REF!
Customer Internal Data All Channels Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 Category 8 Category 9 Category 10 Category 11 Category 12 Category 13 Category 14 Category 15 Total Channel Internal Data All Customers Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 Category 8 Category 9 Category 10 Category 11 Category 12 Category 13 Category 14 Category 15 Total Hormel #REF! Sales Grs Prft Sls GM Cust 1 % % Sls GM Cust 2 % % Customers Sls GM Cust 3 % % Cust 4 Sls GM % % Cust 5 Sls GM % %

Top 5 Customers
Hormel #REF! Sales Grs Prft Sls GM Chnl 1 % % Sls GM Chnl 2 % % Channel Sls GM Chnl 3 % % Chnl 4 Sls GM % % Chnl 5 Sls GM % % CONFIDENTIAL CONFIDENTIAL

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Top 5 Channels

by Category

5/1/2012

Portfolio Growth Strategic Bets Matrix

#REF!
Category All Channels Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 Category 8 Category 9 Category 10 Category 11 Category 12 Category 13 Category 14 Category 15 Total Category All Channels Category 1 Category 2 Category 3 Category 4 Category 5 Category 6 Category 7 Category 8 Category 9 Category 10 Category 11 Category 12 Category 13 Category 14 Category 15 Total CONFIDENTIAL Growth Exploiting the Core $ million Geo Exp NPD H&W Line Ext #REF! $ % $ % $ % $ % 0 ### 0 ### 0 ### 0 ### Reinventing the Business Existing Unfamiliar $ % Space Business System $ % Building Adjacencies Unfamiliar Leveraged Space Strength #DIV/0!

#DIV/0!

0 ### Exploring New Businesses Unfamiliar Unfamiliar Space Business System #DIV/0!

#DIV/0!

0 ###

0 ### CONFIDENTIAL CONFIDENTIAL

5/1/2012 Risks to Current Industry Space Is the industry structurally maturing and are noncyclical growth rates declining? Is the industry's total profit pool structurally declining? Are my current customers shifting their spending to new goods and services? Are my customers consolidating to the point that a few customers will make up the majority of industry sales? Is the industry's regulatory, legal, or political environment becoming so brutal that it severly limits profit potential? Do adjacent industries posess greater total revenues or greater revenue growth rates then my current industry? Does my company possess proprietary a physical assets (product, Mfg capacity, distribution channel) that an adjacent market would Does my company possess proprietary intangible assets (brand, patents, technology, processes) that an adjacent market would Are we seeing fewer opportunities to invest in the core that promise greater returns than my recent average returns? Do the opportunities in "adjacent" markets offer higher risk-adjusted returns than those in my core business? Industry Risk Score Yes No Risks to current Business System Is my companys share of the total industry's profit pool shrinking? Is my company's profitability worse than my best performing competitor? Do I share a similar business model with my major competitors? Do my best competitors receive a higher stock market multiple? Are new competitors entering my industry? Are customer's needs, tastes, or behaviors dramatically changing? Is the purchasing decision maker changing? Are suppliers and/or customers backwardly or forwardly integrating into my market? Is the fundamental technology of my business system undergoing or about to undergo disruptive change? Does my company possess underutilized intellectual assets? 0 Business system Risk Score 0 Yes No

Recommended Resource Allocation

Reinventing the Business 5%

Exploring New Business 5%

Exploiting the Core 75%

Building Adjacencies 15%

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Portfolio Acquisitions & Divestitures

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Basis of Interest Acquisition Target Target 1 Target 2 Target 3 Target 4 Target 5 Target 6 Target 7 Primary Benefit Secondary Benefit Comments Incremental Sales Incremental Profit

Basis for Divestiture Divestiture Segment Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6 Segment 7 Primary Reason Benefit Lost Comments Lost Sales Profit Change

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