D. M. S.

Mandals Bhaurao Kakatkar College

B. B. A Programme

Business Plan On AMAR RATNA OIL By: Ashwini. R. Bilgoji Sachin. N. Navagekar

Acknowledgement
This business plan would have never been successful without the help and support of the people who helped us to complete this project. Therefore, we take this opportunity to thank them. We extend my sincere thanks to our Parents, who have always been supportive and a continuous source of encouragement. We are grateful to our Principal Dr. M. M. Jadhav and our Director Sir. S. V. Jathar, who gave this opportunity to go ahead with our event process We are thankful to the Management of Bhartesh GBS to conduct such an event and let us participate in the same The successful completion of the project is also credited to all our professors who guided us at every moment of our event. They always served as a backbone for the completion of our project. I could complete this project only with their support, suggestion and innovative ideas.

Ashwini. R. Bilgoji Sachin. N. Navagekar

Declaration
We declare that this project report is purely original and has not been submitted by any body else before me. This project report is totally based on our personal experience and data collected from the places visited to collect the data

Ashwini. R. Bilgoji Sachin. N. Navagekar

Introduction:
In todays busy heavy duty work we witness that people face many pains due to their heavy work load and growing age. Which, has in-turn resulted into people facing various pains and therefore in process of earning their livelihood people are facing many difficulties with the body pain. AMAR RATNA OIL will serve as an answer to all the pains and therefore, we introduce this oil which is ayurvedic, harmless and tested by physicians to cure ailment, and trusted by our ancestors to yield better results. This oil will mainly concentrate on curing the ailment such as joint pain, nerve system, pains occurring due to fracture or accidents, general weakness due to heavy work and aging, strain etc.

Competition:
With the growing changes and requirement of time and heavy working hours people are facing very much problem of body pain. Therefore, our main competitors would be the companies providing oil and cream to cure pain in a very short period of time. Our competition becomes tough as people search for quick cure than permanent cure.

Competitive positioning:
Our main customer would be in cities where people face heavy duty work and tight schedule and have less time for caring and curing their pains. The main highlighting quality of our product is that it is ayurvedic, harmless and cures the pain permanently.

Target customers:
With changing trend and growing rate of working hours in every city our target customer would be specially people who work hard to earn their livelihood. It will also cure all the pains of our grandparents and parents who suffer mainly from joint pain due to aging and high working hours.

Marketing and selling strategies:

To market our product the various strategies that can be used is first through maintaining good quality and quoting less price. Other than this we would go for methods like conducting exhibitions where common man can participate and gain the knowledge of this oil and its benefits. Other than these we would also prefer face to face selling, direct mail marketing, marketing through pamphlet, telemarketing, direct response television marketing, new digital technologies, online marketing. These will help us to market our product other than this we would follow penetration pricing policy as there are already products available in the market which provide these facilities.

Financial Aspect
PRICING: Pricing is done on the basis of total cost of product. Quantity (in ml) 100 ml 200 ml 500 ml 1000 ml Rupees 110 215 530 1050

Financial Plan: No CEO GM Prod Mgr Asst Mgr Mrktng mgr Sales exctv +20% of basic7 salary as 15,000 8,000 15,000 16,000 1,93,000 HRA+DA+TA Finance mgr 1 Clerk TOTAL 2 Employees 1 1 1 4 1 ofSalary 25,000 19,000 13,000 10,000 15,000 6,000 Total 25,000 19,000 13,000 40,000 15,000 42,000

Fund raising Method Own Investment: Loan from Bank: 9,12,500 13,49,260 22,61,760

Marketing Cost Distribution Advertising Personal selling 75000 50000 42000

Assumed 20% increase in8400 personal selling TOTAL 2,25,400

CAPITAL INVESTMENT LAND BUILDING FURNITURE VEHICLES MACHINARIES TOTAL 3,80,000 4,80,000 50,000 2,50,000 12,00,000 23,60,000

SWOT ANALYSIS

1.Strengths Made out of ayurvedic and harmless ingredients Based on years of experience and faith of ancestors Most trusted by doctors Permanent cure

2. Weakness Less known for general public Takes long time to cure the ailment

3. Opportunity

 Great need to cure the body ache caused by loaded working hours Can be made available at maximum stores 4. Threats Due to chemical ailments there is negligence towards the ayurvedic medicines. People wish to have a better and quick result.

Conclusion:

Here we can conclude, this business will generate more sales & profits & can cover the market quickly.The gestation period is less provided the situation be unchanged.