CONTENT

PRN SALES PRN COMMUNICATION ADWORDS

SALES
PRN Communication Specialist

Inside Access to Wide Range of Media Options Wide Experience Working with Communication Plans from Different Industries Personalized Orientation

PR Newswire

PRE-SALE ANALYSIS

PRN Communication
PR NEWSWIRE PRE-STRATEGY A-1 FORM
COMPANY BACKGROUND

Company name: Website: Industry: Mision: Vision: Company Summary:

COMMUNICATION OBJECTIVES BUDGET CONTACT INFO

PR Newswire

Media STRATEGY Proposal

PR Newswire
Media Tools

PR Newswire Strategy Proposal B-1 Blueprint Form

Distribution: (Targeted Efforts by Industry, Region, Special Interest Newslines) Keywords: (SEO based recommendations) Media Monitoring: (ROI Intelligence) Highlighted Ad: (Premiun Exposure in Industrys Top Site) Social Media CRM: (Identify and Engage Positive & Negative Influencers in Social Media) Blog Analysis: (Track Most Relevant Blogs by Industry to Focus Online Campaigns) Google Adwords: (Online Advertising Campaigns)

Proposed Total

PR Newswire INTERNAL COMMUNICATION

PRN Communication
Sales Control Board

Prospects Sale Invoiced Invoiced Paid Prospects Sale Paid

Area Work Flow Maps Sales Billing

SALES KITS EN ESPAOL

Operations IT

PR Newswire EXTERNAL COMMUNICATIONS

Employee (Social Media) Button Email Signature Redesign PR Newswire HTML Unsubscribable (Bi-Monthly) Newsletter HTML Periodical (Quarterly) Voice of Customer (VOC) Surveys Homepage Buttons Adwords Campaign

E-Mail Signature

External Communications

DIRECT B2B EMAIL MARKETING

HTML Email Example 1

HTML Email Example 2

HTML Email Campaign

Return Of Investment

Voice of Customer

Service Evaluation Product Oportunities Wish List CRM Follow up

Search Engine
Online Searches for Media Monitoring

Adsense Network
Public Relations / Investor Relations Blogs

Reach
Other 20%

network
80%

The Google Network reaches over 80% of Internet Users worldwide*

Content publishers,
including:

Google properties,
including:

Search partners,
including:

* Source: comScore Media Metrix (September, 2004)

Benefits
No minimum spend You choose your own maximum daily spending limit (daily budget) Choose how much you want to spend per click for every keyword Pay Google for users who click on your ad More cost-effective than Yellow Pages, Banner Ads & Direct Mail* Conversion tracking = real-time return-on-investment data

** U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004

Cost-Effective
40% Search

* U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004

Return of Investment
$1,000 initial investment in AdWords

Increase revenue by reinvesting profit

$1.00 CPC 1,000 clicks

10% conversion rate = 100 sales

Average sale = $100

$1K investment returns $10K in sales

Reinvest profits, increase budget

Online Advertising
% Online Advertising Revenue
100%

6% 8%

Other Rich Media Sponsorships

Growth of Search: Marketers are voting with their dollars

Search now the most dominant form of online advertising Nearly 3x growth in since start of 2003 35 searches per user per month in U.S. 73% search penetration

80%

9% 17%

Classifieds

60%

20%
40%

Banners

20%

40%

Search

0%

Type of Online Media

Source: Interactive Advertising Bureau, PricewaterhouseCoopers (September 2004); comScore (October 2004)

Certified Partner