Abhishek Bhattacharjee

Phone: (M) +91-9733387923 Email: abbhisheek@gmail.com Flat Number 2B M.J Apartments, 12 A S.M.P Sarani Barrackpure, Kolkata- 120 West-Bengal OBJECTIVE

Looking for a challenging career in Marketing and Brand Management with a reputed organization where I can learn and grow along with the organization and deliver result as expected by the organization.
SYNOPSIS Young, energetic and result oriented professional with more than 2.6 years of experience in Marketing and Brand Management. With deep understanding of process and technology with focus on delivering business solutions; Persuasive communicator with exceptional relationship management skills with the ability to relate to people at any level of business and management; Adroit at analyzing the organization requirements; Highly ethical, trustworthy and discreet; Possessing first rate communication and collaboration skills to lead and work in concert with diverse groups effectively Excellent decision making skills with a positive approach Dedicated and highly ambitious to achieve personal goals as well as the organizational goals Friendly with an upbeat attitude Ability to build new territories and expand opportunities towards the achievement of stated targets Adroit at learning new concepts quickly, working well under pressure and communicating ideas clearly and effectively

CORE COMPETENCIES BTL Branding Brand Survey Merchandising Promotions Management

Business Development. Trade marketing activities

CAREER HIGHLIGHTS Managed and executed various BTL Activity. Efficiently and productively analyzed all the projects undertaken. Won several laurels and appreciations from my superiors for my hard work and efforts shown. Received accolades from clients/team lead for my best performance.

WORK HISTORY MPS FOOD PRODUCT LIMITED. KOLKATA, (West-Bengal) (MPS GROUP OF COMPANY) EXECUTIVE Branding and Sales Promotion (Reporting to Brand Manager) Key Deliverables: (Nov10 - Present)

Primary Responsibility Conducting In-Store promotional campaigns. Assisting in monitoring competitors product movement & pricing strategy. Monitoring the Competitors Sales Promotion activities & Market Analysis. Team Handling of 10-12 Sales Promoters along with the creative working on the In-Store Program for Modern Trade Outlets (Shopper Marketing). Assisting in Developing vendors for procurement & distribution of all collateral & novelties i.e. Banners, Leaflets, Brochures, Etc used for Branding & Consumer offers. Currently working on the Pre-launching activities of Packaged Drinking Water and launching activities for MPS Spices at Kolkata & identified targeted markets adjacent to Kolkata. Market classification of General Trade and category wise identification of various Modern Trade Counters depend on the conversion rate of Primary Sales to Secondary Sales towards measuring ROI on various BTL & Sales Promotion activities.

Assisting in BTL & Trade Marketing activities across all Priority Markets & Business Centers for MPS Atta, MPS Rice, MPS Sauce & Ketchup, Pickle, Jam & Jelly, Honey & MPS Squash (Food Products Division of MPS) and pipeline products. Assisting in various marketing programs for accelerating market growth like Hands-On Activities, Modern Trade Promotion, Mall Activities, Etc. Responsible for visibility & display of MPS Food Products at Modern Trade Outlets & Priority Shops. Overseen the responsibilities pertaining to the Brand value like Merchandising, Branding & Sales Promotion activities through Sales Promoters at the Modern Trade Outlets. Assisting various direct marketing activities for creating awareness & active presence among non-aware consumers & aware non-users. (Sep09- Oct10)

Bengal Ambuja (Third Party), Siliguri (West-Bengal) Asst. Site Manager (Reporting to Project Manager) Key Deliverables:

Real Estate Sales. Searching and recruiting event management group. Concept Development. FollowUp and Supervision with the Management Groups regarding publicity planning and execution. Coordinating work in regular basis Mapping client requirement and coordinating in planning and executing the of functional strategy and operational process Developing relationship with Govt. official/ client and with vendors and suppliers (April07- July07)

Pfizer India Limited, Bhagalpur (Bihar) Professional Sales Officer. (Reporting to Area Manager) Key Deliverables:

To generate prescriptions. To meet doctors, chemists, .stockiest, at scheduled intervals. Promoting the products to doctors, stockiest and achieving secondary sales target. Attending team meetings and sharing best practices with colleagues. Meet business targets. Launching new products to Doctors, chemists and stockiest. Advising doctors on forthcoming product developments and discussing special promotions. Maintain and update doctor base, chemists, stockiest list in a timely manner and bring new business. Organize seminars, health camps and health awareness programs in front of govt. and private hospitals. Reviewing sales performance, aiming to meet or exceed targets. Prepare stock statements every month and present it during the sales review meetings.

EDUCATION ICFAI UNIVERSITY Master of Business Administration (MBA) July 2007- June 2009

Completed Two years Full-time MBA from UGC recognized Management Institution. Dual Specialization in Marketing with first class degree. Summer internship program as Management Trainee with a leading Tea State Darjeeling. Secured CGPA 6.30 aggregate of four semesters in Two years. Class Representative to manage seminars, functions, inter-college competitions. June 2004 May 2007

University of Allahabad Bachelor of Science Honors (B.SC Hons.)

Completed Three years Full-time honors degree course in MICROBIOLOGY Achieved Under- Graduate degree from UGC recognized University of Calcutta. Honors Specialization in Microbiology with 52% of marks scored aggregate of Three years.

INTERNSHIP AND PROJECT Summer Internship four months in Administrative and Personal department at Dunlop Tea State Sukna Darjeeling New Product Development & Launch (Brand Management). Review of Literature on ERP implementation.

BUSINESS SKILLS

MARKETING MANAGEMENT: Developing new market in business to business market and business to consumer
market. Monitoring and participating in various Brand Building Activity. HUMAN RESOURCE MANAGEMENT: Coordination planning and monitored all the HR activity associated with the project and team management.

ENTERPRISE RESOURCE PLANING ( ERP ): Studied and understand the complication of ERP process, and
problem of implementation of ERP and trouble shooting. Understand the importance of ERP for smooth functioning of business process.

IT SKILLS PLATFORM: M.S-DOS, WINDOWS 98/ME/XP/Vista/ Windows 7 Ultimate. M.S Office (M.S Word, M.S Excel, M.S PowerPoint, M.S Access). Enterprise Resource Planning (ERP). Research Software: SPSS. Internet Application. Language: C,

PERSONAL DETAILS Date of Birth: Languages: References: Marital Status 29th Sep, 1986 English, Hindi and Bangla Available on Request Single

(Abhishek Bhattacharjee)