Академический Документы
Профессиональный Документы
Культура Документы
COURSE DESCRIPTION
This course examines the strategic management process and implementation of successful business strategies in the highly competitive and dynamic global environment. It analyzes the impact of technology, government policy, and world economic and political forces on strategy formulation and execution. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision making that will involve the core business functions, leadership challenges, and global operations. A grade of B or higher is required.
INSTRUCTIONAL MATERIALS
Required Resources Custom Book (2009). BUS599: Strategic management cases. New York: McGraw-Hill. Thompson, A. A., Strickland, A. J., & Gamble, J. E. (2010). Crafting and executing strategy: The quest for competitive advantage: Concepts and cases: 2009 custom edition (17th ed.). New York: McGrawHill-Irwin. Supplemental Resources Adam, L., Jochim, D., & Cutting, T. (2008). The art of strategic leadership: A proven approach to optimizing your organization. Denver, CO: R. W. Beck, Inc. Ellet, W. (2007). The case study book: How to read, discuss, and write persuasively about cases. Boston: Harvard Business School Publishing. Hughes, R., & Beatty, K. (2005). Becoming a strategic leader: Your role in your organizations enduring success. San Francisco: John Wiley & Sons.
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 1 of 29
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 2 of 29
e-Activity o Review Microsofts statements about its corporate citizenship programs at http://www.microsoft.com/about/corporatecitizenship/enus/default.aspx. Be prepared to discuss. Activities Discussions Evaluation 8 None Reading(s) o Chapter 10: Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure. o Case Study: Brady Training Preparation 20
e-Activity o Review the Careers link on LOreals worldwide corporate Website, located at www.loreal.com. Be prepared to discuss. Activities Discussions Evaluation Assignment 4: HRM Issues/Diversification Strategies 20
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 3 of 29
e-Activity o Review the last five Malcolm Baldrige National Quality Award recipients, located at http://www.quality.nist.gov/. Be prepared to discuss. Activities Discussions Evaluation 10 None Reading(s) o Chapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution o Case Study: Home Depot Preparation 20
e-Activity o Go to the Intel Website and specifically the jobs section located at http://www.intel.com/ to see what Intel has to say about its culture found under the links for Careers, Diversity, and the Workplace. Activities Discussions Evaluation 11 Capstone Project Preparation Reading(s): None Activities Discussions Evaluation None 20 20 460
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 4 of 29
Grade A B C F
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 5 of 29
The specific course learning outcomes associated with this assignment are: Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities. Use technology and information resources to research issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 280 Criteria
1. Discuss the trends in the U.S. airline industry and how these trends might impact a companys strategy. Weight:15%
Fair 70-79% C
Partially discussed the trends in the U.S. airline industry and how these trends might impact a companys strategy. Partially discussed Jet Blues strategic intent.
Proficient 80-89% B
Satisfactorily discussed the trends in the U.S. airline industry and how these trends might impact a companys strategy. Satisfactorily discussed Jet Blues strategic
Exemplary 90-100% A
Thoroughly discussed the trends in the U.S. airline industry and how these trends might impact a companys strategy. Thoroughly discussed Jet Blues strategic
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 6 of 29
4. Discuss Jet Blues strategic elements of cost, organizational culture, and human resource practices and evaluate whether each element provides the organization with a competitive advantage. Weight: 20%
Partially discussed Jet Blues strategic elements of cost, organizational culture, and human resource practices and evaluated whether each element provides the organization with a competitive advantage.
5. Discuss Jet Blues strategies for 2008 and beyond and evaluate whether or not Jet Blue will be successful implementing these strategies. Weight: 20%
Partially discussed Jet Blues strategies for 2008 and beyond and evaluated whether or not Jet Blue will be successful implementing these strategies.
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 7 of 29
The specific course learning outcomes associated with this assignment are: Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firms competitiveness. Use technology and information resources to research issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 280 Criteria
1. Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. Weight:15%
Fair 70-79% C
Partially discussed the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. Partially evaluated the competitive
Proficient 80-89% B
Satisfactorily discussed the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. Satisfactorily evaluated the
Exemplary 90-100% A
Thoroughly discussed the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. Thoroughly evaluated the
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 8 of 29
3. Discuss which environmental factor poses the most significant threat to Whole Foods and what the company can do to combat it. Weight:15%
Partially discussed which environmental factor poses the most significant threat to Whole Foods and what the company can do to combat it. Partially completed a SWOT analysis and identified significant opportunities and threats facing the organization. Partially discussed how Whole Foods can use its strengths and opportunities to achieve a sustained competitive advantage in the marketplace. 5-6 errors present
Satisfactorily discussed which environmental factor poses the most significant threat to Whole Foods and what the company can do to combat it. Satisfactorily completed a SWOT analysis and identified significant opportunities and threats facing the organization. Satisfactorily discussed how Whole Foods can use its strengths and opportunities to achieve a sustained competitive advantage in the marketplace. 3-4 errors present
Thoroughly discussed which environmental factor poses the most significant threat to Whole Foods and what the company can do to combat it. Thoroughly completed a SWOT analysis and identified significant opportunities and threats facing the organization. Thoroughly discussed how Whole Foods can use its strengths and opportunities to achieve a sustained competitive advantage in the marketplace. 0-2 errors present
4. Complete a SWOT analysis and identify significant opportunities and threats facing the organization. Weight: 20%
5. Discuss how Whole Foods can use its strengths and opportunities to achieve a sustained competitive advantage in the marketplace. Weight: 20%
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 9 of 29
The specific course learning outcomes associated with this assignment are: Analyze a plan to implement a firms strategy and manage the change from current operations. Use technology and information resources to research issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 280 Criteria
1. Identify and discuss the trends in the global beer markets. Weight:15%
Fair 70-79% C
Partially identified and discussed the trends in the global beer markets.
Proficient 80-89% B
Satisfactorily identified and discussed the trends in the global beer markets. Satisfactorily discussed how Modelos international expansion was made possible
Exemplary 90-100% A
Thoroughly identified and discussed the trends in the global beer markets. Thoroughly discussed how Modelos international expansion was made possible
2. Discuss how Modelos international expansion was made possible through strategic partnerships with experienced distributors
Partially discussed how Modelos international expansion was made possible through strategic
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 10 of 29
3. Identify and discuss the next foreign market that Modelo should enter and discuss the strategy it should use to enter the market. Weight: 20%
Partially identified and discussed the next foreign market that Modelo should enter and discussed the strategy it should use to enter the market.
4. Discuss the challenges that Modelo faces from its competitor InBev, and how it might respond strategically to the industry giant. Weight: 20%
Partially discussed the challenges that Modelo faces from its competitor InBev, and how it might respond strategically to the industry giant.
5. Discuss whether or not Modelo should diversify its business, what business it should enter into (if any), and why. Weight: 20%
Partially discussed whether or not Modelo should diversify its business, what business it should enter into (if any), and why. 5-6 errors present
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 11 of 29
The specific course learning outcomes associated with this assignment are: Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence. Use technology and information resources to research issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 280 Criteria
1. Discuss the trends in the steel industry and how it may impact Nucors strategy. Weight:15%
Fair 70-79% C
Partially discussed the trends in the steel industry and how it may impact Nucors strategy.
Proficient 80-89% B
Satisfactorily discussed the trends in the steel industry and how it may impact Nucors strategy. Satisfactorily discussed the organizational structure and management
Exemplary 90-100% A
Thoroughly discussed the trends in the steel industry and how it may impact Nucors strategy. Thoroughly discussed the organizational structure and management
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 12 of 29
Partially identified three (3) HRM issues related to strategy implementation and recommended actions to address these issues. Partially recommended whether a related or unrelated diversification should be used by the company. Partially provided supporting rationale. Partially identified the organizational structure issues that the company would need to address to implement that diversification.
4. Based on the situation, recommend whether a related or unrelated diversification should be used by the company. Provide supporting rationale. Weight: 20%
5. Based on your recommendation for related or unrelated diversification, identify the organizational structure issues that the company would need to address to implement that diversification. Weight: 20% 6. Clarity and writing mechanics Weight:10%
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 13 of 29
The specific course learning outcomes associated with this assignment are: Analyze strategies for exerting the internal leadership needed to drive the implementation of strategic initiatives and improve operating excellence. Use technology and information resources to research issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 460 Criteria
1. Analyze the
Fair 70-79% C
Partially analyzed
Proficient 80-89% B
Satisfactorily
Exemplary 90-100% A
Thoroughly
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 14 of 29
2. Assess how the organizations strategic goals link to the companys mission and vision. Weight:10% 3. Analyze the companys financial performance to determine the link between the companys strategic goals, strategy, and its financial performance. Detail your findings. Weight:10%
Partially assessed how the organizations strategic goals link to the companys mission and vision. Partially analyzed the companys financial performance to determine the link between the companys strategic goals, strategy, and its financial performance, while detailing your findings. Partially conducted a competitive and marketing analysis of the organization to determine strengths and opportunities.
4. Conduct a competitive and marketing analysis of the organization to determine strengths and opportunities. Weight:10%
5. Apply the appropriate strategy (low cost, differentiation, or niche) that will maximize the organizations return to shareholders. Provide a detailed rationale for the reason you chose this strategy and state the expected outcome(s). Weight:10%
Partially applied the appropriate strategy (low cost, differentiation, or niche) that will maximize the organizations return to shareholders, while providing a detailed rationale for the reason you chose this strategy and
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 15 of 29
Partially created a detailed scenario in which a merger or acquisition would be a viable strategy to implement, taking into consideration who the merger or acquisition would involve, the market conditions making it a good choice, and the type of strategy that would make it a success.
Thoroughly created a detailed scenario in which a merger or acquisition would be a viable strategy to implement, taking into consideration who the merger or acquisition would involve, the market conditions making it a good choice, and the type of strategy that would make it a success.
7. If you were a leader in this organization, determine the appropriate rewards that would best motivate employees toward achieving the desired strategy. Review the financial performance of the company to ensure the rewards are appropriate. Justify your selection. Weight:10%
Partially determined the appropriate rewards that would best motivate employees toward achieving the desired strategy, while reviewing the financial performance of the company to ensure the rewards are appropriate and justifying your selection.
Thoroughly determined the appropriate rewards that would best motivate employees toward achieving the desired strategy, while reviewing the financial performance of the company to ensure the rewards are appropriate and justifying your selection. Thoroughly evaluated how the companys current strategy supports or discourages ethical business behaviors (or perhaps both) and discussed how you arrived at your assessment. 0-2 errors present
8. Evaluate how the companys current strategy supports or discourages ethical business behaviors (or perhaps both). Discuss how you arrived at your assessment. Weight:10%
Partially evaluated how the companys current strategy supports or discourages ethical business behaviors (or perhaps both) and discussed how you arrived at your assessment. 5-6 errors present
Does not meet the required number of references; some or all references poor quality choices.
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 16 of 29
5.
6.
7.
8.
9.
Bear in mind that proposing realistic, workable solutions is far preferable to casually tossing out off-the top-of-your-head suggestions. Be prepared to argue why your recommendations are more attractive than other courses of action that are open.
Key Financial Ratios: How to Calculate Them and What They Mean
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 19 of 29
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 20 of 29
As long as you are conscientious in preparing your analysis and recommendations, and have ample reasons, evidence, and arguments to support your views, you shouldnt fret unduly about whether what youve prepared is the right answer to the case. In case analysis there is rarely just one right approach or set of recommendations. Managing companies and crafting and executing strategies are not such exact sciences that there exists a single provably correct analysis and action plan for each strategic situation. Of course, some analyses and action plans are better than others; but, in truth, theres nearly always more than one good way to analyze a situation and more than one good plan of action.
You and your team members should carefully plan and rehearse your slide show to maximize impact and minimize distractions. The slide show should include all of the pizzazz necessary to garner the attention of the audience, but not so much that it distracts from the content of what group members are saying to the class. You should remember that the role of slides is to help you communicate your points to the audience. Too many graphics, images, colors, and transitions may divert the audiences attention from what is being said or disrupt the flow of the presentation. Keep in mind that visually dazzling slides rarely hide a shallow or superficial or otherwise flawed case analysis from a perceptive audience. Most instructors will tell you that first-rate slides will definitely enhance a well-delivered presentation but that impressive visual aids, if accompanied by weak analysis and poor oral delivery, still adds up to a substandard presentation.
Researching Companies and Industries via the Internet and Online Data Services
Very likely, there will be occasions when you need to get additional information about some of the assigned cases, perhaps because your instructor has asked you to do further research on the industry or company or because you are simply curious about what has happened to the company since the case was written. These days it is relatively easy to run down recent industry developments and to find out whether a companys strategic and financial situation has improved, deteriorated, or changed little since the conclusion of the case. The amount of information about companies and industries available on the Internet and through online data services is formidable and expanding rapidly. It is a fairly simple matter to go to company Web sites, click on the investor information offerings and press release files, and get quickly to useful information. Most company Web sites allow you to view or print the companys quarterly and annual reports, its 10K and 10Q filings with the Securities and Exchange Commission, and various company press releases of interest. Frequently, a companys Web site will also provide information about its mission and vision statements, values statements, codes of ethics, and strategy information, as well as charts of the companys stock price. The companys recent press releases typically contain reliable information about what of interest has been going onnew product introductions, recent alliances and partnership agreements, recent acquisitions, summaries of the latest financial results, tidbits about the companys strategy, guidance about future revenues and earnings, and other late-breaking company developments. Some company Web pages also include links to the home pages of industry trade associations where you can find information about industry size, growth, recent industry news, statistical trends, and future outlook. Thus, an early step in researching a company on the Internet is always to go to its Web site and see whats available.
1 Charles I. Gragg, Because Wisdom Cant Be Told, in The Case Method at the Harvard Business School,ed. M. P. McNair (New York: McGraw-Hill, 1954), p. 11. 2 Ibid., pp. 1214; and D. R. Schoen and Philip A. Sprague, What Is the Case Method? in The Case Method at the Harvard Business School, ed. M. P. McNair, pp. 7879. 3 For some additional ideas and viewpoints, you may wish to consult Thomas J. Raymond, Written Analysis of Cases, in The Case Method at the Harvard Business School, ed. M. P. McNair, pp. 13963. Raymonds article includes an actual case, a sample analysis of the case, and a sample of a students written report on the case. 4 Gragg, Because Wisdom Cant Be Told, p. 10.
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 27 of 29
Instructional Materials
In order to be fully prepared, obtain a copy of the required textbooks and other instructional materials prior to the first day of class. When available, Strayer University provides a link to the first three (3) chapters of your textbook(s) in eBook format. Check your online course shell for availability. Review the online course shell or check with your professor to determine whether Internet-based assignments and activities are used in this course. Instructional materials are obtained through the universitys virtual bookstore and can be accessed through iCampus: http:bookstore.mbsdirect.net/strayer.htm. Courses with Internet-based assignments and activities on publisher sites may require the purchase of onetime access codes. When purchasing used textbooks, a separate access code purchase will be necessary.
Discussions
Students taking this course online are required to post their discussions to a weekly thread in the online course shell. Respond to at least two (2) other students posts to earn full credit for each discussion. As it is always possible that you could lose your work due to unforeseen circumstances, you should routinely save your work in a separate file before posting in the course discussion area. Professors hold discussions during class time for on-ground students. Check with your professor if any additional discussion participation is required in the online course shell outside of class hours.
Assignments
A standardized performance grading rubric is a tool your professor will use to evaluate your written assignments. Review the rubric before submitting assignments that have grading rubrics associated with them to ensure you have met the performance criteria stated on the rubric. Grades are based on individual effort. There is no group grading; however, working in groups in the online or on-ground classroom is acceptable. Assignments for online students are always submitted through the online course shell. On-ground professors will inform students on how to submit assignments, whether in paper format or through the online course shell.
Resources
The Resource Center navigation button in the online course shell contains helpful links. Strayer University Library Resources are available here as well as other important information. You should review this area to find resources and answers to common questions. Technical support is available for the following:
For technical questions, please contact Strayer Online Technical Support by logging in to your iCampus account at https://icampus.strayer.edu/login and submitting a case under Student Center, then Submit Help Ticket. If you are unable to log in to your iCampus account, please contact Technical Support via phone at (877) 642-2999.
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 28 of 29
For concerns with your class, please access the Solution Center by logging in to your iCampus account at https://icampus.strayer.edu/login and submitting a case under Student Center, then Submit Help Ticket. If you are unable to log in to your iCampus account, please contact the Office of Student Affairs via email at mailto:studentaffairs@strayer.edu.
TurnItIn is an optional online tool to assess the originality of student written work. Check with your professor for access and use instructions. The Strayer Policies link on the navigation bar in the online course shell contains academic policies. It is important that students be aware of these policies.
2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 599 Student Version 1118 (1002 8-12-11) Page 29 of 29