Digital Diaries 4 Results Summary

avgdigitaldiaries.
com
AVG Digital Diaries Four - 10 to 13 year olds

Key results - 4000+ parents
Less than one in ten (8%) parents thinks their 10-13 year old knows the most about the
Internet in their households. American (78%) and German (77%) parents are most likely
to believe they are the most knowledgeable, compared to 17% of Australian parents who
credit their kids with knowing the most. Dads (87%) are significantly more likely to
consider themselves Internet experts than Moms / Mums (58%).
Half (50%) of parents in the English speaking countries and 44% of parents overall have
logged into their kids social media profile. In the US, 61% have done so, compared to
only 9% in Japan. Overall, mothers (49%) are more likely to go into their kids social
media profiles than Fathers (40%)
Six in ten parents have accessed their kids PCs to see what they are up to online. US
(72%) and Canadian (67%) parents are most likely to have done so
Two-thirds of parents know their kids passwords. In the US, that rises to 78%. Mothers
(69%) are more likely to know the password than Fathers (61%)
A majority of 10-13 year old kids in every country except New Zealand and (significantly)
Japan have their own PC.In the UK, most 10-13 year olds have the PC in the privacy of their
own bedroom. Australia is the one country where it is more likely to be in the living room
50% of 10-13 year olds in the English speaking countries and 44% of 10-13 year olds
overall now use social media on their mobile phones. This varies from 56% of American
kids to 14% of Japanese kids
58% of 10-13 year olds have accessed a mainstream social network. Italy (67%), Spain
(64%), Canada (64%), the UK (62%) and US (62%) all have significant numbers of 10-13
year olds on social sites such as Facebook and Twitter. By comparison, only 9% of
Japanese pre-teens and early teens can be found on these sites.
The age at which 50%+ of kids have graduated onto mainstream sites is 10 in Italy and
Spain, 11 in the US, UK, Canada, France, Australia, New Zealand, 12 in Germany.
Q1.1 Texting their

friends on mobile
phones: How many
hours a week would
you say your kids
spend on?
Country
Australi
New Canad
Japan
a Zealand
a
Czech Germa
France Spain
Republic
ny
Total
UK
USA
Total
0 - 2 hours per week
4272
1811
401
202
400
116
400
173
401
171
400
101
401
72
267
185
400
205
401
134
400
231
401
221
42%
494
50%
61
29%
75
43%
41
43%
39
25%
42
18%
15
69%
22
51%
43
33%
65
58%
25
55%
66
12%
223
15%
30
19%
30
10%
17
10%
24
11%
23
4%
4
8%
12
11%
12
16%
22
6%
10
16%
39
5%
132
7%
15
8%
19
4%
9
6%
15
6%
20
1%
5
4%
4
3%
13
5%
7
3%
7
10%
18
3%
71
4%
8
5%
13
2%
2
4%
5
5%
11
1%
1
1%
4
3%
12
2%
8
2%
3
4%
4
11+ hours per week
2%
141
2%
18
3%
32
1%
6
1%
21
3%
28
*%
1
1%
2
3%
6
2%
9
1%
4
1%
14
3%
1400
4%
67
8%
115
2%
152
5%
126
7%
175
*%
303
1%
38
2%
109
2%
156
1%
120
3%
39
33%
17%
29%
38%
31%
44%
76%
14%
27%
39%
30%
10%
Does not use
Italy
Key result - 67% of kids across all countries use SMS, with British (83%) kids being the
most active
Q1.2 Social media via
their mobile phones:
How many hours a
week would you say
your kids spend on?
Country
Australi
New Canad
Japan
a Zealand
a
Czech Germa
France Spain
Republic
ny
Total
UK
USA
Total
4272
1183
401
132
400
117
400
136
401
127
400
91
401
40
267
93
400
83
401
87
400
145
401
132
28%
299
33%
41
29%
40
34%
26
32%
27
23%
31
10%
8
35%
14
21%
30
22%
32
36%
19
33%
31
7%
162
10%
17
10%
22
7%
15
7%
15
8%
13
2%
6
5%
11
8%
14
8%
10
5%
15
8%
24
4%
110
4%
14
6%
18
4%
8
4%
9
3%
19
1%
0
4%
5
4%
11
2%
5
4%
7
6%
14
3%
61
3%
6
5%
13
2%
4
2%
3
5%
13
0%
0
2%
1
3%
5
1%
5
2%
6
3%
5
11+ hours per week
1%
80
1%
12
3%
13
1%
5
1%
6
3%
11
0%
2
*%
1
1%
4
1%
5
2%
8
1%
13
2%
2377
3%
179
3%
177
1%
206
1%
214
3%
222
*%
345
*%
142
1%
253
1%
257
2%
200
3%
182
56%
45%
44%
52%
53%
56%
86%
53%
63%
64%
50%
45%
Does not use
Italy
Key result: 50% of 10-13 year olds in the English speaking countries and 44% of 10-13 year
olds overall now use social media on their mobile phones. This varies from 56% of
American kids to 14% of Japanese kids
Q1.3 Social media via

PCs: How many hours a
week would you say
your kids spend on?
Country
Total
Total
UK
USA
Australi
a
2002
401
400
400
New
Canada Japan
Zealand
401
400
Czech German
France
Republic
y
0
Spain
Italy
585
122
102
134
114
113
29%
30%
26%
34%
28%
28%
0%
0%
0%
0%
0%
0%
375
75
75
66
76
83
19%
19%
19%
17%
19%
21%
0%
0%
0%
0%
0%
0%
223
44
55
44
41
39
11%
11%
14%
11%
10%
10%
0%
0%
0%
0%
0%
0%
148
34
31
23
34
26
7%
8%
8%
6%
8%
7%
0%
0%
0%
0%
0%
0%
88
16
19
15
20
18
4%
4%
5%
4%
5%
5%
0%
0%
0%
0%
0%
0%
11+ hours per week
123
22
27
17
23
34
6%
5%
7%
4%
6%
9%
0%
0%
0%
0%
0%
0%
Does not use
460
88
91
101
93
87
23%
22%
23%
25%
23%
22%
0%
0%
0%
0%
0%
0%
Key result - Around three-quarters (77%) of 10-13 year olds in each country now uses
social media on their PCs. In the US, 20% even spend more than an hour a day on social
networks
Q1.4 Games consoles:
How many hours a week
would you say your kids
spend on?
Country
Total
11+ hours per week
Does not use
Total
UK
USA
Australi
a
New
Canada
Zealand
2002
401
400
400
401
400
480
84
76
102
138
80
24%
21%
19%
26%
34%
20%
0%
0%
0%
Japan
Czech German
France
Republic
y
Spain
Italy
0%
0%
0%
405
75
73
101
71
85
20%
19%
18%
25%
18%
21%
0%
0%
0%
0%
0%
0%
335
63
82
59
51
80
17%
16%
21%
15%
13%
20%
0%
0%
0%
0%
0%
0%
206
46
46
33
32
49
10%
11%
12%
8%
8%
12%
0%
0%
0%
0%
0%
0%
162
51
37
30
19
25
8%
13%
9%
8%
5%
6%
0%
0%
0%
0%
0%
0%
239
59
53
46
34
47
12%
15%
13%
12%
8%
12%
0%
0%
0%
0%
0%
0%
175
23
33
29
56
34
9%
6%
8%
7%
14%
9%
0%
0%
0%
0%
0%
0%
Key result - Having a games console, and spending a large amount of time using it, is now
the norm for 10-13 year olds
Q2 Does your child

have?
Country
Total
UK
USA
Australi
a
Total
4272
401
400
400
401
400
401
267
400
Their own computer
2439
228
253
232
162
211
75
192
278
57%
57%
63%
58%
40%
53%
19%
72%
A smartphone
1092
146
110
97
59
100
13
98
26%
36%
28%
24%
15%
25%
3%
A games console
3430
360
338
327
285
319
343
80%
90%
85%
82%
71%
80%
454
53
71
51
37
45
11%
13%
18%
13%
9%
318
16
25
19
70
7%
4%
6%
5%
17%
A tablet such as an iPad

None of these
New
Canada Japan
Zealand
Czech German
France
Republic
y
Spain
Italy
401
400
401
216
288
304
70%
54%
72%
76%
139
65
140
125
37%
35%
16%
35%
31%
81
343
340
364
330
86%
30%
86%
85%
91%
82%
22
15
31
28
47
54
11%
5%
6%
8%
7%
12%
13%
42
40
42
15
28
14
11%
10%
16%
4%
7%
2%
3%
Czech German
France
Republic
y
Spain
Italy
Q3 If they have their

own computer, what
room do they primarily
use it in?
Country
Total
UK
USA
Australi
a
Total
2439
228
253
232
162
211
75
192
278
216
288
304
Bedroom
1196
133
104
84
71
77
38
21
224
148
148
148
49%
58%
41%
36%
44%
36%
51%
11%
81%
69%
51%
49%
710
72
78
93
52
74
32
52
29
47
100
81
29%
32%
31%
40%
32%
35%
43%
27%
10%
22%
35%
27%
305
12
47
33
29
26
23
20
18
36
57
13%
5%
19%
14%
18%
12%
5%
12%
7%
8%
13%
19%
68
17
14
16
9
3%
Living room
Study
Kitchen
Other (Please specify):
New
Canada Japan
Zealand
3%
2%
7%
6%
3%
8%
0%
0%
1%
0%
*%
160
18
96
7%
3%
3%
3%
3%
9%
1%
50%
1%
1%
1%
3%
A majority of 10-13 year old kids in every country except New Zealand and (significantly)
Japan has their own PC.In the UK, most 10-13 year olds have the PC in the privacy of their
own bedroom. Australia is the one country where it is more likely to be in the living room
To the best of your

knowledge, do your
children ever access a
mainstream social
network like Twitter or
Facebook?
Country
Total
UK
USA
Australi
a
Total
4272
401
400
400
401
400
401
267
400
Yes
2467
249
249
228
250
256
36
233
209
58%
62%
62%
57%
62%
64%
9%
87%
No
1753
148
147
170
147
144
349
30
41%
37%
37%
43%
37%
36%
87%
52
16
1%
1%
1%
1%
1%
0%
4%
Don't Know
New
Canada Japan
Zealand
Czech German
France
Republic
y
Spain
Italy
401
400
401
232
257
268
52%
58%
64%
67%
184
167
140
127
11%
46%
42%
35%
32%
1%
2%
*%
1%
1%
58% of 10-13 year olds have accessed a mainstream social network. Italy (67%), Spain
(64%), Canada (64%), the UK (62%) and US (62%) all have significant numbers of 10-13
year olds on social sites such as Facebook and Twitter. By comparison, only 9% of
Japanese pre-teens and early teens can be found on these sites. By 11 most kids have
graduated onto these sites.
fQ11 Do you suspect
that your child has ever
been a victim of cyberbullying?
Country
Total
UK
USA
Australi
a
Total
4272
401
400
400
401
400
401
267
400
Yes
265
24
36
36
29
34
28
12
19
6%
6%
9%
9%
7%
9%
7%
4%
5%
3%
4%
4%
No
3833
369
346
345
362
350
369
239
369
351
370
363
90%
92%
87%
86%
90%
88%
92%
90%
92%
88%
93%
91%
174
18
19
10
16
16
12
36
14
21
4%
2%
5%
5%
2%
4%
1%
6%
3%
9%
4%
5%
Don't Know
New
Canada Japan
Zealand
Czech German
France
Republic
y
Spain
Italy
401
400
401
14
16
17
Only one in twenty (6%) 10-13 year olds have been victims of cyber-bullying according to
their parents. The % range from a high of 9% in Australia to 3% in France
fQ8 Do you know

your kids' social
media and computer
passwords?
Country
Austral
New Canad
Czech Germa
Japan
France Spain
ia Zealand
a
Republic
ny
Total
UK
USA
Total
4272
401
400
Yes
2768
258
310
250
237
278
101
146
272
288
65%
64%
78%
63%
59%
70%
25%
55%
68%
72%
1355
128
82
135
149
109
270
109
116
100
32%
32%
21%
34%
37%
27%
67%
41%
29%
149
15
15
15
13
30
12
12
3%
4%
2%
4%
4%
3%
7%
4%
3%
No
Don't Know
400
401
400
401
267
400
Italy
Dad
Mum
401
2119
2153
319
309
1288
1480
80%
77%
61%
69%
75
82
749
606
25%
19%
20%
35%
28%
13
10
82
67
3%
2%
2%
4%
3%
401
400
Two-thirds of parents say they know their kids passwords. In the US, that rises to 78%.
Mothers (69%) are more likely to know the password than Fathers (61%).
fQ9 Have you ever
gone on your kids' /
your computer while
they weren't around
to see what they are
doing online?
Country
Austral
New Canad
Czech Germa
Japan
France Spain
ia Zealand
a
Republic
ny
Total
UK
USA
Total
4272
401
400
400
401
400
401
267
400
401
Yes
2457
233
289
217
245
267
150
139
174
228
58%
58%
72%
54%
61%
67%
37%
52%
44%
57%
No
Don't Know
Italy
Dad
Mum
400
401
2119
2153
258
257
1174
1283
65%
64%
55%
60%
1785
165
108
180
151
132
249
126
224
167
139
144
930
855
42%
41%
27%
45%
38%
33%
62%
47%
56%
42%
35%
36%
44%
40%
30
15
15
1%
1%
1%
1%
1%
*%
*%
1%
1%
1%
1%
0%
1%
1%
Six in ten parents have accessed their kids PCs to see what they are up to online. US
(72%) and Canadian (67%) parents are most likely to have done so.
fQ10 Have you ever

accessed / logged
onto your child's
social network
profile?
Country
Austral
New Canad
Czech Germa
Japan
France Spain
ia Zealand
a
Republic
ny
Total
UK
USA
Total
4272
401
400
400
401
400
401
267
400
401
Yes
1900
184
243
173
191
212
37
132
204
180
44%
46%
61%
43%
48%
53%
9%
49%
51%
No
2320
215
151
224
201
179
356
134
194
54%
54%
38%
56%
50%
45%
89%
50%
52
1%
*%
2%
1%
2%
2%
2%
*%
Don't Know
Italy
Dad
Mum
400
401
2119
2153
134
210
855
1045
45%
34%
52%
40%
49%
214
265
187
1241
1079
49%
53%
66%
47%
59%
50%
23
29
1%
2%
*%
1%
1%
1%
Half (50%) of parents in the English speaking countries and 44% of parents overall have
logged into their kids social media profile. In the US, 61% have done so, compared to
only 9% in Japan. Mothers (49%) are more likely to go into their kids social media
profiles than Fathers (40%)
Q12 Who in your
household knows the
most about the
Internet?
Country
Austral
New Canad
Czech Germa
Japan
France Spain
ia Zealand
a
Republic
ny
Total
UK
USA
Total
4272
401
400
You
3081
272
311
262
283
282
287
187
308
305
72%
68%
78%
66%
71%
71%
72%
70%
77%
76%
830
81
63
71
78
75
101
44
76
71
19%
361
20%
48
16%
26
18%
67
19%
40
19%
43
25%
13
16%
36
19%
16
8%
12%
7%
17%
10%
11%
3%
13%
4%
Your spouse
Your child / children
400
401
400
401
267
400
401
400
Italy
Father Mothe
s
rs
401
2119
2153
293
291
1839
1242
73%
73%
87%
58%
84
86
179
651
18%
25
21%
23
21%
24
8%
101
30%
260
6%
6%
6%
5%
12%
Less than one in ten (8%) parents thinks their 10-13 year old knows the most about the
Internet in their households. American (78%) and German (77%) parents are most likely
to believe they are the most knowledgeable, compared to 17% of Australian parents who
credit their kids with knowing the most. Dads (87%) are significantly more likely to
consider themselves Internet experts than Moms / Mums (58%).

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avgdigitaldiaries.

AVG Digital Diaries Four - 10 to 13 year olds

Q1.1 Texting their

3 - 4 hours per week

5 - 6 hours per week

7 - 8 hours per week

9 - 10 hours per week

11+ hours per week

Does not use

3 - 4 hours per week

5 - 6 hours per week

7 - 8 hours per week

9 - 10 hours per week

11+ hours per week

Does not use

Q1.3 Social media via

11+ hours per week

Does not use

Q2 Does your child

Their own computer

A tablet such as an iPad

Q3 If they have their

To the best of your

fQ8 Do you know

fQ10 Have you ever

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