How can Scouting and Guiding benefit from CSR?

The case of the 22nd World Scout Jamboree in Sweden

22nd World Scout Jamboree 2011

Rinkaby, Sweden 27 July - 7 August Theme: Simply Scouting Number of participants: 40.000 Number of visitors: 40.000

An early start

Even 2 years before the Jamboree, a structured plan for raising funds and finding commercial partners has been already developed

A big investment

A professional is hired as the overall responsible for this project

Time commitment Expert skills

Volunteer based Procurement and Sponsorship groups support the process

OUR network

The Scout and Guide network is mobilised in allocating the right people from the market

Lets talk about business

After initial contact with interested companies, meetings are held with key managers Companies are presented with their opportunities

Broschure PPT presentation Video

Companies can select among various different sponsorship packages

Leaflet

World Scout Jamboree 2011

Connecting young people around the world

Join us in hosting the 22nd World Scout Jamboree!

An international event held every 4 years, the Jamboree is the olympics of scouting. Sweden has the honor of hosting the 22nd World Scout Jamboree in the summer of 2011. Click here to view a 2-minute video introduction or copy and paste the below url into your browser.

http://www.worldscoutjamboree.se/index.php/sv/sverige/in spiration/video.html

One of the worlds largest events!

We build an entire city with activity centers, restaurants, shops, hospitals, large arenas, and more.
We are expecting more than 70,000 participants and visitors from more than 150 countries. The Jamboree will last 12 days. The event budget is more than 20.5 million EUR. More than 8,000 volunteers will contribute their time and talents. It will take more than 1.5 million hours of planning.

Why Company X? - its a perfect match!

We have a shared vision of XXX

Young people from 150 countries will meet across geographical, cultural and religious borders.
In more than 100 years of scouting, 2011 is only the third Jamboree held in Scandinavia (1924 in Denmark, 1975 in Norway).

Sponsorship benefits for Company X

Benefits extend across all stakeholder groups: Consumers Employees Investors Developers

Partners

Sponsorship benefits for Company X

Reach new consumers through Jamboree promotional materials and event media coverage. Extensive marketing in printed material, on the web, and within the camp itself. World Scout Jamboree 2007 appeared in more than 1,000 newspaper articles in England alone.

Sponsorship benefits for Company X

Support a cause that means something to your employees. Worldwide, 500 million men, women and youth have been scouts or are currently involved with scouts. Currently, 38 million people in more than 165 countries are scouts.

Sponsorship benefits for Company X

Despite the recent economic slump, Company X has continued to do well financially, particularly in emerging markets such as the Middle East, Africa, and Asia Pacific. Through Operation One World, Company X can sponsor scouts from countries in these regions as well as others, gaining goodwill along the way.

Looking ahead!
Fast Forward to August 8th, 2011. 40,000 exhilarated, inspired and exhausted Jamboree participants will return to their families, friends, schools, and communities. They will bring with them an experience that will last their entire lifetimes. Will Company X be part of that experience?

The Jamboree was the world that we should be living in. Scouts from all over the world were there. They forgot their differences and made foreign friends without considering their religion, faith or color. That was the best thing about the Jamboree. Can you imagine? People dont judge each other. Utku Palamutcu, from Turkey, participant in the 21st World Scout Jamboree 2007

Contact
Cecilia Elving Director Corporate Relations World Scout Jamboree 2011 cecilia.elving@scout.se

Sponsorship categories

Main partner Jamboree partner Site partner Diamond sponsor Gold sponsor Silver sponsor Bronze sponsor Iron sponsor

Main messages to companies

This is money spent wisely; on a good cause! You will get exposure to 80 000 people! You and your employees can participate at an amazing event (opening ceremony reception, special guest tickets etc)! A high profile network of people are participating and lots of media will be there!

Negotiations

Negotiations were at times difficult (they wanted more... and more...!!!)

Companies appreciated the fact that on certain occasions the Scouts and Guides of Sweden said no; it was a sign of professionalism! They felt secure that they would also be protected and that any promises given to them would be respected!

Competitive firms would never work together (it was either the one, or the other) Negotiations resulted in legally binding contracts

One has to be strict!

Some companies received a negative answer from the Scouts and Guides of Sweden Can we work with any company?

Alcohol companies were excluded Tobacco companies were excluded Arm companies were excluded Companies producing un-healthy products were excluded Oil companies were excluded

It is a decision based on OUR values

Companies products or services cannot come in contradiction with Scout and Guide values A companys corporate reputation is to be taken into account very seriously

Danger!

Sometimes we are not professional enough

Unprepared Not sure about what we want to get out of a partnership Inconsistent Uninformed

We sell ourselves too cheaply We underestimate our own product Companies should feel privileged about working with us (and not vice versa!)

Impressive results

57 companies agreed to sponsor the Jamboree High success rate; a third of the companies initially contacted Most of these companies offered products and services, some of them offered money

Sponsorship breakdown
Sponsorship type
Main Partner Number of Sponsorship level companies 1 MSEK 7

Jamboree Partner
Site partner Diamond sponsor Gold sponsor Silver sponsor Bronze sponsor Iron sponsor

from 500 000 SEK

1 MSEK 100 000 SEK 50 000 SEK 25 000 SEK 10 000 SEK 5 000 SEK

8
2 14 9 7 7 3

A success story!

30.000.000 Swedish crowns were raised (including the calculated prices of all products and services offered and the money) Around 10% on the Jamboree budget

Media coverage

The Scouts and Guides of Sweden run a thank you advertisement at a local newspaper Companies were free to use a logo of Main Partner of, Jamboree Partner of and so forth in their own marketing materials.

Some companies ran We support ads in print media Some companies used a Jamboree-partner logo on their corporate website

The Jamboree received massive positive media coverage

Forming partnerships

Looking into the future; sustainable relationships with the commercial market 2 of the Main Partners have already signed an agreement to support the Scouts and Guides of Sweden on a long term basis, E.ON and ICA.

Thank you Cecilia!

Cecilia Elving, Director Corporate Relations - World Scout Jamboree 2011