Teams of 3-6 students post graduate students or undergraduate students must include at least one MBA candidate.

e. Engineering/Science/Technology and MBA students are to to work together as a team. A team may consist of participants from 2 institutions, not more. Each team must officially represent their institution and be mentored by a professor. Each institution may submit a maximum of 4 proposals in the first round of the competition. Each institution may send a maximum of 2 teams to the final competition at IIT Madras. The business plans must represent an actual prospective business. This is not simply an academic exercise. Business plans must be submitted in the following format, double-spaced, in Arial 12-point font: a) Executive summary (1-2 pages) b) Detailed Business Plan (12-18 pages) c) Financial summaries - cash flow, profit/loss, balance sheets, funding request/ROI/exit (3-5 pages) d) Sustainability benefits quantified, with discussion of metrics (3-5pages) e) Supplemental data to explain an unusual market or technology (0-3 pages)

Detailed Business Plan

What is the business?

A brief description of the business idea and why it should be a success History of the enterprise and its ownership Information about the entrepreneurs qualifications, experience and financial status Location

1. AIM AND OBJECTIVE

Statement of aims and objectives (where do we want to go?) A statement of what the business should achieve over a five year period Aims should be expressed in terms of hierarchy of objectives becoming progressively more detailed and specific Vision - what the organisation will be like in the future Mission statement - a statement of the overall purpose and aims SMART Objectives - quantitative goals. Functional objectives - objectives for the functional areas

2.

COMPANY DESCRIPTION

Brief background on the problem(2-3 lines) followed by introduction of the company and its business (what is does, industry it will cater to, What is the business selling or producing? ,What stage are you up to?, What do you hope to achieve?)

3. PRODUCT DESCRIPTION
The Need
Emphasis on the point of reduction of carbon emissions, also our solution would help in the optimal utilization of the resources. Need to give figures to support your statement. Our Product

A description of the product and what it does(how will it cater to the above mentioned problem) An explanation of ways in which the product is distinctive and unique Analysis of the competition How the product will be developed and what other industries it can cater to. Intangible assets & protection (e.g. copyright, trade mark) Present Status Need to focus on the Green Technology part

4. MARKET ANALYSIS

Size and expected growth of the market(First give data of market potential in North America and Western Europe, then focus on NYC taxicab industry for the below specific points) Analysis of market by segments (NYC Data) Identification of target segments Competitors - who they are, ownership, size, market share, likely response to the challenge Customers (existing & potential) - who they are, how they buy, why they buy) Distribution channels(How would you Delivering Your Service, also some of terms and conditions would come here)

5. FINANCIAL PLAN
Forecasts in the business plan

Sales forecast Forecast profit and loss account (income statement) Cash flow forecast (cash budget) In each case this should be a month by month forecast for a minimum of two years Forecast balance sheet for each of the first two years The assumptions behind the forecast should also be included

Financial data

Investment appraisal - payback and discounted cash flow Break even analysis Evaluation criteria for performance review Ratio analysis: net profit margin, Gross profit margin, return on capital employed, liquidity and solvency analysis

Financing required

Details of capital required and uses The plan must include details of the external finance required This will be equal to the finance required less finance raise internally from existing owners and from operations The plan will outline how it is proposed to raise the finance Sources of finance: Short, medium and long term; Debt v equity

All these data would depend on two things : quantitative data of the industry and pricing of our product 6. Strategy,tactics and Operations plan
Strategy and tactics

How are we to get there? Strategy is the broad approach to the achievement of objectives Summarises how to fulfil the objectives Tactics refer to the details of the strategy e.g. the promotional mix The detail will be contained in programmes and budgets

Operations plan

Physical location The process Day to day operations Scale & location of operations Engineering and design support+ Logistics required Sources of supply of key resources Quality control plans Staffing requirements

7. Team Description
Management and organisation Organisational chart Details of senior management Corporate governance Staffing requirements Key personnel Recruitment and selection Training Rewards (financial & non-financial) Labour relations Employment and related costs

Appendix, Notes and References

d) Sustainability benefits quantified, with discussion of metrics (35pages) Data on carbon emissions caused by car and the effect on carbon emissions on the environment(quantitative terms,seach as many as you can get,greemhouse effect, etc for examples) e) Supplemental data to explain an unusual market or technology (0-3 pages)(can get from the above mentioned data)