Академический Документы
Профессиональный Документы
Культура Документы
aims of module To allow the student to explore the roles played by graphic communication within
the context of social, political and ethical issues.
Aspects of culture, economics and social interaction in society will form the basis
of the students’ area of focus in developing design solutions
learning outcomes Upon successful completion of the module, students will be able to:
- Research, analyse, identify and produce sensitive creative design solutions that
consider any cultural, economic and social context.
outline syllabus A largely theoretical programme, which informs a creative graphic response to an
issues-based topic.
- Propoganda
- Information Design
- Awareness-raising campaigns
- Hidden persuaders: advertising
- Decoding advertising: Semiotics and structuralism
- Postmodernism and deconstruction in graphic communication
- Psychology, perception and organisational principles of typography
assessment strategy Assessment requires a design rationale for final design solution (no more than 500
words) for each semester supported with design concepts related to topics as
suggested in outline syllabus.
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Total: 8 hrs per week 96 hrs per semester
You will be required to keep an A3-sized sketchbook / workbook for each of your
gg projects. Bring it with you to every class!
Take notes in there, brainstorm, make drawings, cut and paste your photos and
worksheets, your research...be creative! Bring it with you everywhere to jot your
ideas whenever and wherever they come up.
What you put in your sketchbook documents brainstorming and the project
process + development, and is the only way we can see these aspects visually.
Remember that this is what counts for most of your final marks.
Hand-in requirements:
Independent work:
Please follow up all classes with your own research in the library, in book stores,
galleries, the internet and by discussing the classes with your fellow students.
Self-driven learning will help you progress, help you develop your own ideas and
thinking, and achieve high marks.