Acknowledgement

I am over helmed in all humbleness and gratefulness to acknowledge our depth to all those who have helped me to put these ideas, well above the level of simplicity and into something concrete. I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my heartily thanks to Industry guide who guided me to complete the project and correcting me on every step. She was always there to show us the right track when I needed her help. With the help of her valuable suggestions, guidance and encouragement, I was able to perform this project work. I would also like to thank her colleagues, who often helped and gave us support at critical junctures during the making to this project.

Table of Contents

1. Introduction1-8 1.1 Introduction to Telecom industry 1.2 Indian Telecommunication Industry 1.2.1 1.2.2 Overview Growth

1.3 Introduction to Airtel 1.3.1 1.3.2 Business Description History

1.4 Introduction to Marketing Communication 2. Objectives of the Project9-9 3. Background Study.10-13 3.1.1 3.1.2 3.1.3 3.1.4 3.1.5 3.1.6 Airtel Brand changeover Meaning of Brand changeover Objectives of Brand Changeover Challenges of Brand Changeover Types of Brand Changeover Extend of Brand Changeover

4. Related Work.14-22 4.1 About Project 4.1.1 4.1.2 Geographical Area Steps involved in Project

4.2 3G Launch 4.3 Airtel and iPhone-3 Co branding 5. Observation and Finding23-23 6. Conclusion...24-24 References

Executive Summary Brand Changeover and Audit of Airtel is a project in which old logo of Airtel was supposed to be replaced by new Airtel logo. As Airtel changed its logo in November 2010, some old logos were removed but still there were some places where old logos were visible and new logos were not present with required frequency. Because of this image of old logo was still present in the minds of people and people were not much aware of the new logo of Airtel. But the company wanted to remove the old logo completely from the minds of people so that people can be aware of new brand image. I was given the Chandigarh Zone for ensuring new logos of Airtel with the help of an Advertisement agency. First of all data of the locations were collected where old logos were present, where new logos were present but the boards were damaged, where the new boards were not placed properly or were not visible properly. After knowing this, new fabrication or flanges were ordered accordingly and were installed on specified locations or outlets. For audit purpose, photographs were received from the advertisement agency according to the data and contacts with ZBMs were kept. Besides changing the flanges, boards etc on the different outlets, branding for 3G and iPhone4 launch was also done. Branding of ARCs was also done with 3G and iPhone.

CHAPTER 1: INTRODUCTION

1.1 Introduction to Telecommunication Telecommunication is the transmission of information over significant distances to communicate. In earlier times, telecommunications involved the use of visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs, or audio messages via coded drumbeats, lung-blown horns, or sent by loud whistles, for example. In the modern age of electricity and electronics, telecommunications now also includes the use of electrical devices such as telegraphs, telephones, and teletypes, the use of radio and microwave communications, as well as fiber optics and their associated electronics, plus the use of the orbiting satellites and the Internet. Telecommunications play an important role in the world economy and the worldwide telecommunication industry's revenue was estimated to be $3.85 trillion in 2008. The service revenue of the global telecommunications industry was estimated to be $1.7 trillion in 2008, and is expected to touch $2.7 trillion by 2013. A communications network is a collection of transmitters, receivers, and communications channels that send messages to one another. Some digital communications networks contain one or more routers that work together to transmit information to the correct user. An analog communications network consists of one or more switches that establish a connection between two or more users. For both types of network, repeaters may be necessary to amplify or recreate the signal when it is being transmitted over long distances. This is to combat attenuation that can render the signal indistinguishable from the noise.

1.2 Indian Telecommunication Industry

1.2.1 Overview The Indian telecommunication industry is the world's fastest growing industry with 826.93 million mobile phone subscribers as of April 2011. It is also the second largest telecommunication network in the world in terms of number of wireless connections after China. A large population, low telephony penetration levels, and a rise in consumer spending power has helped make India the fastest-growing telecom market in the world. The market's first operator was the state-owned Bharat Sanchar Nigam Limited (BSNL), created by corporatization of the Indian Telecommunication Service, a government unit formerly responsible for provision of telephony services. Subsequently, after the telecommunication policies were revised to allow private operators, companies such as Bharti Airtel, Reliance Communications, Tata Teleservices, Idea Cellular, Aircel and Loop Mobile have entered the market (Bharti Airtel currently being the largest telecom company in India). In the fiscal year 2008-09, rural India outpaced urban India in mobile growth rate. The total number of telephones in the country stands at 861.48 million, while the overall teledensity has increased to 72.08% as of April 30th, 2011.Mobile telephony experiences growths at rates such as 15.34 million subscribers a month, which were added in April 2011. 1.2.2 Growth This rapid growth has been possible due to various proactive and positive decisions of the Government and contribution of both by the public and the private sector. The rapid strides in the telecom sector have been facilitated by liberal policies of the Government that provide easy market access for telecom equipment and a fair regulatory framework for offering telecom services to the Indian consumers at affordable prices.

1.3 Introduction to Airtel

Bharti Airtel Ltd is commonly known as Airtel. It has distinct brand image in the telecom sector. It is the fifth largest telecom provider in the world with millions of subscribers in around 19 countries. Also it is the largest cellular provider in India. It also offers services like fixed line and broadband services. Bharti Airtel is the first Indian telecom service provider to achieve this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking competency, service, support and customer satisfaction set forth by Cisco. The company also provides land-line telephone services and broadband Internet access in over 96 cities in India. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. It is known for being the first mobile phone company in the world to outsource everything except marketing and sales and finance. Its network (base stations, microwave links, etc.) are maintained by Ericsson, Nokia Siemens Network and Huawei, business support by IBM and transmission towers by another company (Bharti Infratel Ltd. in India). 1.3.1 Business Description: Bharti Airtel Limited is a telecommunication service provider in India. The Company is engaged in mobile services, telemedia services, enterprise services and infrastructure services. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, Internet protocol television (IPTV) and telephone services in 89 Indian cities. The digital television business provides direct-to-home television services across India. The enterprise business provides telecom solutions to corporate customers and national and international long distance services to telcos. The Company's subsidiaries include Bharti Cellular Limited, Bharti Infotel Limited, Bharti Airtel Services Limited, Bharti Aquanet Limited, Bharti Hexacom Limited, Satcom Broadband Equipment Limited, Bharti Broadband Limited, Bharti Infratel Limited, Bharti Infratel Ventures Limited and Bharti Airtel (USA) Limited.

1.3.2 History

Sunil Bharti Mittal founded the Bharti Group. In 1983, Sunil Mittal was into an agreement with Germany's Siemens to manufacture the company's push-button telephone models for the Indian market. In 1986, Sunil Bharti Mittal incorporated Bharti Telecom Limited (BTL) and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. This first-mover advantage allowed Sunil Mittal to expand his manufacturing capacity elsewhere in the telecommunications market. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1992, Sunil Mittal won a bid to build a cellular phone network in Delhi. In 1995, Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel began operating in Bangladesh and 16 African countries. Today, Airtel is the largest cellular service provider in India and fifth largest in the world. And it has launched its 3G internet recently. Worldwide Presence (Coverage map of Bharti Airtel across 19 countries)

Airtel operates in the following countries:

Country Bangladesh

Site bd.airtel.com

Remarks Airtel Bangladesh had about 3.2 million customers at the end of 2010. Airtel Burkina Faso is the dominant player with 1,433,000 customers representing 50% market share. Airtel Chad is the no. 1 operator with 69% market share.

Burkina Faso

africa.airtel.com/burkina

Chad

africa.airtel.com/chad

Democratic Republic africa.airtel.com/drc of the Congo Gabon Ghana africa.airtel.com/gabon africa.airtel.com/ghana Airtel Gabon has 829,000 customers and its market share stood at 61%. Airtel Ghana had about 1.76 million customers at the end of 2010. Airtel is the market leader with almost 152.5 million customers at the end of 2010. Airtel Kenya is the second largest operator and has 4 million customers. Airtel holds second place in the mobile telecom market in Madagascar, has a 39% market share and over 1.4 million customers. Airtel Malawi is the market leader with a market share of 72%.

India

airtel.in

Kenya

africa.airtel.com/kenya

Madagascar

africa.airtel.com/madagascar

Malawi

africa.airtel.com/malawi

Niger Nigeria Republic Congo of the

africa.airtel.com/niger ng.airtel.com africa.airtel.com/congob

Airtel Niger is the market leader with a 68% market share.

Airtel Congo is the market leader with a 55% market share.

Seychelles

africa.airtel.com/seychelles

Airtel is the leading comprehensive telecommunications services providers with over 55% market share of mobile market in Seychelles.

Sierra Leone

africa.airtel.com/sierra Airtel Lanka commenced operations on 12 January 2009. It had about 1.8 million mobile customers at the end of 2010. Airtel Tanzania is the market leader with a 38% market share. Airtel Uganda stands as the no. 2 operator with a market share of 38%.

Sri Lanka

airtel.lk

Tanzania Uganda Zambia

africa.airtel.com/tanzania africa.airtel.com/uganda africa.airtel.com/zambia

Jerseyand Guernsey

airtel-vodafone.je

Airtel operates in the Channel Islands under the brand name AirtelVodafone through an agreement with Vodafone.

1.4 Introduction to Marketing Communication Marketing Communications (or MarCom or Integrated Marketing Communications) are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "Marketing Mix" or the "four Ps": price, place, promotion, and product. Advertising, branding, brand language, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly, marcom managers. The communication process

Sender

Encoding

Transmission device

Decoding

Receiver

which is part of any advertising or marketing program. Encoding the message is the second step in communication process, which takes a creative idea and transforms it into attention-getting advertisements designed for various media (television, radio, magazines, and others). Messages travel to audiences through various transmission devices. The third stage of the marketing communication process occurs when a channel or medium delivers the message. Decoding occurs when the message reaches one or more of the receiver's senses. Consumers both hear and see television ads. One obstacle that prevents marketing messages from being efficient and effective is called barrier. Barrier is anything that distorts or disrupts a message. It can occur at any stage in the communication process. The most common form of noise affecting marketing communication is clutter. Traditionally, marketing communications practitioners focused on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization - a consistent "look & feel". In branding, every opportunity to impress the organization's (or the individual's) brand upon the customer is called a brand touch point (or brand contact point.) Examples include everything from TV and other media advertisements, event sponsorships, webinars, and personal selling to even product packaging. Thus, every experiential opportunity that an organization creates for its stakeholders or customers is a brand touch point. Hence, it is vitally important for brand strategists and managers to survey all of their organization's brand touch points and control for the stakeholder's or customer's experience. Marketing communications, as a vehicle of an organization's brand management, is concerned with the promotion of an organization's brand, product(s) and/or service(s) to stakeholders and prospective customers through these touch points. Marketing communications is focused on the product/service as opposed to corporate communications where the focus of communications work is the company/enterprise itself. Marketing communications is primarily concerned with demand generation and product/service positioning while corporate communications deal with issue management, mergers and acquisitions, litigation, etc.

Five B2B Marketing Strategy

1. 2.

Understand Your Target Audience Determine Your Campaign Objectives Before You Start Writing

3. Integrate Online and Offline Tactics 4. 5. Build Your Website Around What Buyers/Prospects Want Focus on Your Customer, Not on Your Company

CHAPTER 2: Objectives of the Project

Objectives: To ensure visibility of new Airtel logo To remove the old image of Airtel from the mind of people by removing it from the boards etc. To understand how the branding is done for new product launches

To understand how the marketing communication takes place To understand the Brand Changeover Concept

Reason: This is mainly because of its business expansion strategy. The company went Global and it has acquired different telecom services across the globe like Zain telecom of Africa and Warid telecom of Bangladesh. It is an overnight execution so this falls under sudden eradication strategy.

CHAPTER 3: BACKGROUND 3.1 Airtel Brand Changeover On 18 November 2010, Airtel rebranded itself in India in the first phase of a global Brand Changeover strategy. The company unveiled a new logo with 'airtel' written in lower case. Designed by London-based brand agency, Brand Union, the new logo is the letter 'a' in lowercase, with 'airtel' written in lowercase under the logo. On November 23, 2010, Airtel's Africa operations were rebranded to 'airtel'. Sri Lanka followed on November 28, 2010 and on December 20, 2010, Warid Telecom rebranded to 'airtel' in Bangladesh.

On 18 November 2010, Airtel rebranded itself. The company unveiled a new logo as it has crossed the significant milestone of 2000 crore customers, which strengthen its global presence and leadership.

The new Airtel logo was designed by London-based brand agency, Brand Union. J Walter Thompson (JWT) agency conceptualizes mega makeover campaign. The new Logo features more curves and lighting effects compared to the old sharp-edge Airtel logo. The new logo is suppose to give the company identity a new youthful and dynamic look, signifying the companys innovative advancement in the telecom industry, not only in India, but across the Globe. The logo type is modern, vibrant and friendly and signals the resolution to be accessible to the customers and stakeholders. And the lowercase is the recognition for humility. The red color, which is an integral part of the brand, continues to represent heritage, energy and passion. The new curved and the gentle highlight almost gives the impression of a living object; at the same time, it represents a dynamic force of unparalleled energy, brings it closer to consumers and is a symbol which will help ensure instant recognition across diverse international markets. It has a new positioning statement -- Dil jo chahe pass laye and it even has a new jingle which is made by tweaking the old one and making it more techno. Airtel the company is trying to gain an international image -- a new, modern, more friendly and accessible image in the minds of all the users in various countries.

J Walter Thompson is the man behind this re-branding work. This new look has been particularly designed for operations within the country and also overseas for the perfect synergy of operations for various business ventures. There has also been the criticism that the new logo is a combination of Videocon and Vodafone logos. The logo will still have the red color which has been dominant. During the beginning of the year 2010, the communication company had acquired Zain Group of Kuwaits operation centers of Africa across 15 nations with a high priced cost of $10.7 billion for the enterprise. The declaration of launch was already made by Bharti Airtel saying that the launch will take place in the month of October or November, 2010. The base of Airtel already spreads across some 130 million but it only grew with the acquisition to include Africa in the consumer ship further adding 40 million people to its network who are active phone users. The wireless network of Airtel spreads across nations like India, Sri Lanka, Bangladesh, Africa and many others too which sum up to 19 in total. The logo will have swoosh and the name Airtel. 3.2 Meaning of Brand Changeover Brand Changeover can be defined as the creation of new name, term, symbol, design or combination of them intended to develop a new differentiated position in the mind of the customer. Brand Changeover is the process by which a service or product that was developed in one brand, or company is marketed in a different brand name or identity. This involves essential changes in the brands name, logo, and image, advertising, and marketing strategies. It is one of the most common ways of delaying the ageing process, which sometimes leads to overhauling the entire brand philosophy.

3.3 Objectives of Brand Changeover To create a sound strategy supported by facts related to sales and profit. To increase consumer loyalty To refresh consumers To enter new market trend and new product direction To increase share holder value To refresh design elements or slight naming alteration To attain competitive differentiations To re energize a company

3.4 Challenges of Brand Changeover To successfully build a brand is to communicate your key value proposition to the key customer segment in an integrated and consistent way." The three most common catalysts for misguided Brand Changeover are: new executives trying to make their mark, the need for instant gratification Trumping long term commitment, or Organizational malaise/boredom.

3.5 Types of Brand Changeover Brand Changeover can be divided into two types: Evolutionary Brand Changeover: Evolutionary Brand Changeover is where the changes are minimal and less visible to the outside observer .In the evolutionary process, Brand Changeover takes place in a gradual manner such as change in the color or design of the logo, a change in the slogan or some such minor variation

Revolutionary Brand Changeover: Unlike evolutionary Brand Changeover, revolutionary Brand Changeover is highly visible and often results in a new brand name. In revolutionary Brand Changeover, a total revamping of the

brand takes place which is a very costly and risky proposition. So, corporations resort to a total Brand Changeover only in rare cases (in case of mergers and acquisitions, almost all visible features of the brand have to be changed to herald a new combined image and hence a revolutionary type of Brand Changeover results). Of course, the image value and brand equity of the individual brands, before the mergers and acquisition, are lost in such cases. This type of brand change is not a simple action. It has far reaching implications since it can make or mar the brands image and put the company in jeopardy unless exercised with utmost care.

3.6 Extent of Brand Changeover

Partial Rebrand In situations when a brand has been firmly established yet is simply outdated or needs to be refreshed due to the addition of new products or services, tweaking is required, rather than a full blown rebrand.

Total Rebrand Corporate mergers will often result in complete rebrands. When organizations have failed to establish a brand, or have been through any kind of scandal, total Brand Changeover may also be in order. In these cases, the intent is to erase any previous brand identity and replace it with completely new imagery and messaging.

CHAPTER 4: REATED WORK

4.1 About Project

Brand changeover and audit is the project I m involved in. Airtel changed its logo in November 2010. But image if old logo is still visible in minds of people. Or there are some places where no logo is visible. Old logo of Airtel New logo of Airtel

Brand changeover: Brand Changeover can be defined as the creation of new name, term, symbol, design or combination of them intended to develop a new differentiated position in the mind of the customer. Audit is an evaluation of a person, organization, system, process, enterprise, project or product.

4.1.1 Geographical Area The zones in which the Brand Changeover was being carried out were Jalandhar, Amritsar, Ludhiana, Bathinda and Chandigarh where there were numerous old logos found. These logos were present in every marketing product of airtel. From these Zones, I was assigned with the Jalandhar and Amritsar Zone. Sample Size: Jalandhar: 330 outlets Amritsar: 910 outlets

4.1.2Steps involved in the project:

Initializing: First of all a list of outlets where either old logos are present or new logo is present or new logos are not in good condition, is collected.

Then this list is given to the vendors (Advertisement agencies) for raccee so that proper data can be found. The data needed from this raccee process is: o Number of old logos present o Number of old logos where only flanges are needed to be changed. o Number of old logos where new fabrication is needed to be installed. o Number of new boards that are needed to be changed either the fabrication or flange. o Number of outlets where no board is present. All the vendors are asked to give this data after raccee.

Raccee Vendors first carry out a raccee to find out the outlets, hoardings, signages, glow sign boards, kiosks, vinyls, sun boards, cold storage go downs & Dhabas who have old logo present in them. The list is prepared separately for Distributors outlets, cold storage go downs and Dhabas where the old logo is present. This data serves as a base for the installation work. Sizes for different boards and kiosks or any marketing product are also being taken by the vendors so that orders for flanges, boards can be given.

Order for material required After the raccee when data is received, order for flanges and different types of boards of different sizes is placed and that material is provided to the vendors for installation. Type of Material used: Flanges Non-lit Boards Back-lit Boards Sun Board Glow Board

Pictures: Flanges

Backlit and Nonlit Board:

Installation The next step is to carry out the installation process. The outlets where no board or old board is found are targeted. The flex changeover is carried out where old logo exists and a new board is as a whole installed where no board is found. Prior to this the sizes are being mentioned. Wall paintings are also done in the areas of visibility like National Highways etc. Since the Dhabas and cold storages are mainly located nearby of the highways, its just because of the connectivity should remain. Thus Airtel also targets these as they have maximum visibility out there in the Highways. For Dhabas buntings, banners, non-lit and back-lit boards are being provided and for cold storages, painting is done as a whole.

4.2 3G Launch

Airtel launched its 3G service in Srinagar on 8-June-2011. Airtel 3G services was launched in Srinagar by Shashi Arora, Chief Executive Officer, Upper North, (Mobile Service) Bharti airtel in the city. Aimed at empowering customers in Srinagar with the ability to get a High Speed Mobile Internet access, Mobile TV, Video calls with the experience of the exciting capabilities that 3G services can deliver. I was involved in branding of 3G launch. Lots of advertisement material was provided for this event. Material used for 3G Launch Street Banner:

Musical Van:

Dangler:

Standees:

Leaflet:

4.3 Airtel & Apple iPhone-4 Co branding Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy. As described in Co-Branding: The Science of Alliance:

The term 'co-branding' is relatively new to the business vocabulary and is used to encompass a wide range of marketing activity involving the use of two (and sometimes more) brands. Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product Airtel is delighted to launch the much awaited iPhone 4 in India. Starting 27th May 2011, Airtel mobile customers in Chandigarh, Ludhiana, Jalandhar in Punjab, Shimla in HP and Jammu and Srinagar in J&K will be able to buy iPhone 4 and choose from a range of offers that are tailored specifically for iPhone 4 customers. Very shortly thereafter, the iPhone 4 would be available at all the 60 Airtel Relationship Centers across Punjab. With data penetration of 50% of Airtel customers in Punjab, they look forward for encouraging response for the newly launched iPhone 4.

The launch was carried out in Airtel Office, IT Park Chandigarh. The whole setup and Brand Changeover was done of the main ARC in the office. The process was carried out with the help of vendors. The work was being carried out in guidance and vigilance of my respected mentor. For the launch of this co branding marketing strategy, a famous and renowned singer, Satinder Sartaj was invited to inaugurate the product and services offered.

iPhone Brochure

iPhone Poster:

Observation & Findings Auditing:

The general definition of an audit is an evaluation of a person, organization, system, process, enterprise, project or product. The term most commonly refers to audits in accounting, but similar concepts also exist in project management, quality management, and energy conservation. A project audit provides an opportunity to uncover the issues, concerns and challenges encountered in the execution of a project. It affords the project manager, project sponsor and project team an interim view of what has gone well and what needs to be improved with the project to successfully complete it. If done at the close of a project, a project audit can be used to develop success criteria for future projects by providing a forensic review. This review will provide an opportunity to learn what elements of the project were successfully managed and which ones presented some challenges. This will help the organization identify what it needs to do so that mistakes are not repeated on future projects. The three main goals while an audit is been done are: To identify existing problems on the project To identify areas where problems may occur if changes are not made

To support the resolution of problems by recommending where changes should be made. The problems in this project were analyzed first and then were further put on to action to carry out the rectifications. Rectifications were done by Brand Changeover whole the target market. Obviously the changes which are to be made are in consideration first and then action is taken. The audit was being carried out by taking the photographs of each and every outlet with the new logo installed. Apart from this, even ARCs photographs were also analyzed. The data of outlets and ARCs were matched with the photographs to ensure the validity of the information provided by the vendors. This is done directly by visiting the market where exactly the work has been done. If for an instance any unscrupulous information is provided, its again sent for verification and further rectification is carried out.

5. Conclusion

In the end, we each must find a model which works for us - a system which enables us to face, evaluate and make the hard choices now and down the road. Ideally, practicing on situations which mimic life will provide a level of comfort. The Purpose of my Project report at Bharti Airtel Limited was to help me attain Knowledge about the working pattern in any Organization. Apart from that I learned how basically a project is being carried out. With the immense guidance of my mentor the basics of how a project is being carried out as follows were understood by me. Project initiation stage Project planning and design stage Project execution and construction stage Project monitoring and controlling systems Project completion

Applying theoretical knowledge into practice helped me in gaining additional knowledge. I learnt the skill of planning, organizing and completing the project within the stipulated time. Helps me to attain the practical knowledge.

References www.airtel.com http://en.wikipedia.org/wiki/Communications_in_India http://www.cci.in/pdf/surveys_reports/indias_telecom_sector.pdf http://en.wikipedia.org/wiki/Bharti_Airtel http://www.corporateinformation.com/Company-Snapshot.aspx?cusip=C356CP940 http://economictimes.indiatimes.com/bharti-airtel-ltd/infocompanyhistory/companyid-2718.cms http://www.themarketers.in/airtel-Brand Changeover-why-on-earth/