Balint Szabo

Marketing & User User Acquisition leader at Musketeer games

Specialties
Competitive analysis, sales, marketing, social media, social games, online marketing, search engine optimization,

Experience
Marketing & User User Acquisition leader at Musketeer games March 2011 - Present (8 months) My Responsibilities: Establish overall marketing strategy, performance measurement and budget Optimize campaign performance across various marketing mediums including display, SEM, email and partnerships Continually test campaign management as well as creative strategies Collaborate with designers to generate compelling creative that drives user engagement Plan, evaluate and manage analytics and funnel optimization programs to increase conversion, repeat visits, new users, viral distribution and life-time value Apply expertise in online and social marketing to devise innovative and efficient marketing campaigns Meet aggressive user acquisition targets while staying within CPA budget, showing measured improvement in unique visitors and reduced acquisition costs Develop, execute, test and monitor effective marketing campaigns, promotions and channels to grow and diversify sources of traffic Marketing & User Acquisition Leader at Starskymatic Inc. November 2010 - Present (1 year) We are launching ShapeMatic, the first social application for dieting and healthy lifestyle on Facebook. My responsibilities: Establish overall marketing strategy, performance measurement and budget Optimize campaign performance across various marketing mediums including display, SEM, email and partnerships Continually test campaign management as well as creative strategies Collaborate with designers to generate compelling creative that drives user engagement Plan, evaluate and manage analytics and funnel optimization programs to increase conversion, repeat visits, new users, viral distribution and life-time value Apply expertise in online, social, and game marketing to devise innovative and efficient marketing campaigns Meet aggressive user acquisition targets while staying within CPA budget, showing measured
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improvement in unique visitors and reduced acquisition costs Develop, execute, test and monitor effective marketing campaigns, promotions and channels to grow and diversify sources of traffic Social marketing & SEO expert at SEOnline Kft. January 2009 - Present (2 years 10 months) Planning and executing SEO and social media campaigns. My responsabilities: - Monitor, track, and report on paid search metrics, including trend analysis. - Provide support for search engine optimization recommendations. - Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing. - Provide ad-hoc support for the Search Engine Marketing team including: - set up of new campaigns - QA creative - Assist in Keyword discovery and expansion - Top keywords raking by category - ROI by Campaign, Site, and Category - Research and analyze competitor advertising links - Back link strategy and implementation - Directory submissions and revisions - Internal link optimization - SEO technical analysis and evaluation - Website remediation - Key phrase research - META optimization CEO at Editora Gonzo January 2007 - January 2009 (2 years 1 month) As the CEO of this start-up company, my job is to set up the company infrastructure, recruitment and training of the employees, defining workflows and responsabilities, execute the business plan properly, maintain contact with the investors and important clienst, negotiating supplier contracts, financial planning etc. 1 recommendation available upon request Head of international department at Ely's Tour Turismo January 2003 - January 2007 (4 years 1 month) My job was to organize tours for international corporate groups. Keeping contact with clients, preparing tenders, proposal development, negotiation with partners, financial planning and execution. Full service for groups of 20-120 people. Marketing manager at Formula/400 Ltd. January 2001 - April 2003 (2 years 4 months)
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I was working with the marketing and sales of the IBM corporate servers and different softwares used on them. My responsibility was to keep contact with local and international clients, negotiating with suppliers etc. Stockbroker at MB Co. Subsidiary of the Hungarian Development Bank (MFB) September 1997 - June 2001 (3 years 10 months) As a stock broker my job was to trade with securities on behalf of my clients. Ive been a key-account manager and later became responsible for the companys own day-trading activities, working close with financial analysts.

Skills
Project Planning International Project Management Project Implementation Project Finance Sales Process Sales Operations Online Marketing Online Advertising Online Research Online Communications User Management Internet Internet Research Marketing Strategy Social Media Marketing Search Engine Positioning Marketing Management (Advanced, 8 years experience) (Advanced, 5 years experience) (Advanced, 5 years experience) (Advanced, 5 years experience) (Advanced, 10 years experience) (Advanced, 10 years experience) (Advanced, 3 years experience) (Advanced, 3 years experience) (Advanced, 5 years experience) (Advanced, 5 years experience) (Intermediate, 2 years experience) (Advanced, 10 years experience) (Advanced, 8 years experience) (Expert, 10 years experience) (Advanced, 3 years experience) (Advanced, 3 years experience) (Advanced, 10 years experience)

Languages
English Portuguese Hungarian (Full professional proficiency) (Full professional proficiency) (Native or bilingual proficiency)

Education
Kodolnyi Jnos University Comminications, marketing & PR, 1999 - 2003 1 recommendation available upon request

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International Training Center For Bankers financial analyst, stock broker, 1997 - 1999

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Balint Szabo
Marketing & User User Acquisition leader at Musketeer games

2 people have recommended Balint

"Balint has an open personality with a human touch, he is a great business partner he is a real collaborator and one of the best creative I ever met." Csaba Moldovan, co-founder, International Media Centre, was with another company when working with Balint at Editora Gonzo "Great Classmate. Thank you that period it was really-really good time." Csaba Moldovan, Student, Kodolnyi Jnos F#iskola, studied with Balint at Kodolnyi Jnos University

Contact Balint on LinkedIn

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