h

Private Client Group

This specialized division was set up to cater to the high net worth individuals and institutional
clients keeping in mind that they require a diIIerent kind oI Iinancial planning and management
that will augment not just existing Iinances but their liIe-style as well. Here we Iollow a hard-
nosed business approach with the soIt touch oI dedicated customer care and personalized
attention.
For this purpose we oIIer a comprehensive and personalized service that encompasses planning
and protection oI Iinances, planning oI business needs and retirement needs and a host oI other
services, all provided on a one-to-one basis.
Our research reports have been widely appreciated by this segment. The delivery and support
modules have been Iine tuned by giving our clients access to online portIolio inIormation,
constant updates on their portIolios as well as value-added advise on portIolio churning, sector
switches etc. The investment recommendations given by our research team in the cash market
has enjoyed a high success rate.

About KARVY Insurance Broking Ltd. (KIBL):
Introduction
At KIBL we provide both liIe and non-liIe insurance products to retail individuals, high net-
worth clients and corporates. With the opening up oI the insurance sector, we are in a position to
provide holistic and tailor made policies Ior diIIerent segments oI customers. With Indian
markets seeing a sea change, both in terms oI investment pattern and attitude oI investors,
insurance is no more seen as only a tax saving product but also as a product which provides a
Iinancial solution Ior the customer. Our wide national network, spanning the length and breadth
oI India, Iurther supports these initiatives. Our strengths include personalized service provided
by a dedicated team committed in giving hassle-Iree service to the clients.


KARVY as Mutual Fund investment advisor

Investment is the stepping stone to achieving one's Iinancial dreams. Mutual Iunds oIIer an
opportune way to long-term wealth creation. However, with more and more Iunds Ilooding the
market, the task oI selecting the most suitable scheme gets even more complicated. Mutual Fund
Advisory Service at Karvy guides you through this maze and ensures that your investments are
backed by our quality research. We, at Karvy help you to reach your goals by oIIering:
O !roducts oI 33 AMCs
O #esearch reports (existing Iunds & NFOs; strategy reports etc.)
O Customized mutual Iund portIolios
O !ortIolio revision (depending on changing market outlook and evolving trends)
O Access to online consolidated portIolio statement

About KARVY Financial Planning



O Introduction In its ambition to emerge as a complete Iinancial advisor, KA#' has
recently launched its personal Iinancial planning wing, KA#' Financial !lanning. It
proposes to cater all advice to its customer pertaining to personal Iinance. With India
emerging as a strong market, the investments avenues have also increased, to advice our
customers the right avenue according to their suitability. Our vision is "To cater to the
unique needs and requirements oI the mass aIIluent by providing complete Iinancial
solutions and thereby enabling them to transIorm their dreams into reality."
O




















KARVY
STOCK BROKNG LMTED

INTRODUCTION
ln 1982 a ground of pracLlclng charLered accounLanLs wlLh meager resources [olned
hands Lo promoLe karvy consulLanLs lLd Lo offer corporaLe advlsory servlces uslng
lnformaLlon Lechnology as a value added Lool Lo enhance servlce

8y 1983 Lhese corporaLe grew And Lo help servlce Lhelr needs ln caplLal markeL relaLed
Areas karvy assumed Lhe role of reglsLers and share Lransfer agenLs wlLh Lhe bellef LhaL
rofesslonallsm and a servlce eLhlc would creaLe a markeL nlche ln Lhe flercely
compeLlLlve fleld of flnanclal servlces

A decade of commlLmenL professlonal lnLegrlLy Loll and foreslghL fallowed and karvy
Achleved a leadershlp poslLlon ln Lhelr new chosen fleld by vlrLue of handllng 104 pub
Llc lssues ln from1994 Lo 93 Lhe largesL number ever handled by a reglsLer ln Lhe
hlsLory
Cf Lhe lndlan sLock markeL ln a year Lhelr afLer karvy sysLemaLlcally made lnroads ln Lo
a
PosL of caplLal markeL relaLed servlces corporaLe flnanclal servlces and reLall flnanclal
Servlces all of whlch have conLrlbuLed Lo evoluLlon of a rare buL vlLal buslness synergy

1oday karvy had access Lo mllllons of lndlan shareholders ln addlLlon Lo companles and
8anks and flnanclal lnsLlLuLlons ln Lhe process lL has also bullL up a poslLlve repuLaLlon
WlLh regulaLory auLhorlLles and oLher governmenL agencles dlsplay ln unwlrlng comml
1menL and generaLlng confldence over each LransacLlon karvy has proved lLs meLLle ev
8y Llme





32 kANGL CI SLkVICLS

ISSUL SLkVICING

8eglsLered as a caLegory l a reglsLrar wlLh securlLles and exchange board of
lndla(SL8l) karvy reacLed poslLlvely Lo Lhe Lremendous growLh ln Lhe caplLal
markeL as reglsLrars Lo lssues SLarLlng wlLh 4 lCs ln Lhe flrsL year of operaLlon
Lhe company has so far hand Led nearly 330 publlc lssues 1he growLh has earned
lL has coveLed poslLlon of Lhe no1 8eglsLrars ln lndla

CCkCkA1L SnAkL nCLDLk SLkVICING
karvy offers a vasL specLrum of servlces lLs corporaLe cllenLs whlch are dlrecLed
Lowords lulfllllng Lhe share holder servlclng needs from processlng lnqulrles Lo
effecLlve Lransfers AcLlng on way of over 173 corporaLe cllenLs krvys shareholder
servlclng dlvlslon manag Ls relaLlons wlLh over 78 lakhs lnvesLors

MU1UAL IUND INVLS1Ck SLkVICING
As a parL of lLs servlce range karvy provldes muLual fund lnvesLor servlces Lo
abouL 40 Cf Lhe asseL managemenL companles ln lndla and as a resulL ls now
sLraLeglcally placed Lo make rapld sLrldes ln Lhls area of buslness karvy provldes
purchase redempLlon and Cash managemenL supporL Lhrough lLs wlde neLwork
vlrLually across Lhe counLer Lhelr 8y lnvesLors a hlgh degree of llquldlLy on Lhelr
lnvesLmenLs

kAkV DLCSI1LkS SLkVICLS

A separaLe and sLrong dlsLrlbuLlon arm has been sLrucLured for reLalllng flxed ln
come producLs Lo lnvesLors seeklng flxed reLurns MarkeLlng flxed deposlLs
programs of over 230 companles Lhls dlvlslon has mo blllzed funds from Lhe dlfferenL
parLs of Lhe counLry karvys own flxed deposlLed scheme has been raLed MAA by lC8A
INVLS1Ck SLkVICLS

karvys role as a ploneer ln provldlng quallLy lnvesLor servlces ls evldenL from lLs wlde neL
work of 62 lnvesLor servlce cenLers esLabllshed across Lhe counLry Manned by compe
1enL professlonals Lhese cenLers provlde comprehenslve servlces under one roof
faclllLaLlng easy LransacLlons for lndlvldual lnvesLors A unlque concepL of moblle
lnvesLor servlce cenLer as also been successfully LesLed ln 8angalore and Lhe same wlll
8e exLended Lo oLher clLles

33 kAkV SLCUkI1ILS LIMI1LD

WlLh ln a shorL span of Llme karvy securlLles lLd has become one of Lhe Lop fund
moblllzes ln Lhe counLry for Lhe equlLy markeL A member of Lhe Pyderabad
sLockLxchange kSL ls also engaged ln Lradlng on Lhe secondary markeL

34 kAkV S1CC 8kCkING LIMI1LD

karvy sLock broklng llmlLed has been lncorporaLed Lo exchange servlce Lo caLer Lo Lhelr
1radlng requlremenLs on Lhe naLlonal sLock exchange of lndla llmlLed
OBJECTIVE
1 CreaLe a slngle lnLegraLed naLlonallevel soluLlon wlLh access Lo mulLlple markeLs by
provldlng hlgh cosLeffecLlve servlce Lo lnvesLors across Lhe counLry
2 CreaLe a llquld and vlbranL naLlonallevel markeL for all llsLed companles ln general and
small caplLal companles ln parLlcular
3 CpLlmally uLlllzlng Lhe exlsLlng lnfrasLrucLure and oLher resources of arLlclpaLlng SLock
Lxchanges whlch are underuLlllzed now
4 rovlde a level playlng fleld Lo small 1radlng Members by offerlng opporLunlLy Lo
parLlclpaLe ln a naLlonal markeL for lnvesLmenLorlenLed buslness
3 rovlde clearlng and seLLlemenL faclllLles Lo Lhe 1radlng Members across Lhe counLry aL
Lhelr doorsLep ln a decenLrallzed mode
6 Spread demaL Lradlng across Lhe counLry

BOARD OF DIRECTORS
1 Shr| S kav| ubllc lnLeresL ulrecLor
2 Shr| k ka[endran Na|r ubllc lnLeresL ulrecLor
3 Shr| I Mathew Managlng ulrecLor
4 Shr| M k Ananda kumar Shareholder ulrecLor 8angalore SLock Lxchange
3 Shr| k D Gupta Shareholder ulrecLor uLLar radesh SLock Lxchange
6 Shr| 1 N 1 Nayar Shareholder ulrecLor Cochln SLock Lxchange
7 Shr| S|vakumar Shareholder ulrecLor Madras SLock Lxchange
8 Shr| San[eev ur| Shareholder ulrecLor
9 Shr| Man|nder S|ngh Grewa| Shareholder ulrecLor
10 Shr| Iambu kumar Ia|n 1radlng Member ulrecLor CauhaLl SLock Lxchange
11 Shr| ka[|v Vohra 1radlng Member ulrecLor


















The Karvy group was Iormed in 1983 at Hyderabad, India. Karvy ranks among the top player in
almost all the Iields it operates. Karvy Computershare Limited is India`s largest #egistrar and
TransIer Agent with a client base oI nearly 500 blue chip corporates, managing over 2 crore
accounts. Karvy Stock Brokers Limited, member oI National Stock Exchange oI India and the
Bombay Stock Exchange, ranks among the top 5 stock brokers in India. With over 6,00,000
active accounts, it ranks among the top 5 Depositary !articipant in India, registered with NSDL
and CDSL. Karvy Comrades, Member oI NCDEX and MCX ranks among the top 3 commodity
brokers in the country. Karvy Insurance Brokers is registered as a Broker with I#DA and ranks
among the top 5 insurance agent in the country. #egistered with AMFI as a corporate Agent,
Karvy is also among the top Mutual Fund mobilize with over #s. 5,000 crores under
management. Karvy #ealty Services, which started in 2006, has quickly established itselI as a
broker who adds value, in the realty sector. Karvy Global oIIers niche oII shoring services to
clients in the US.

Karvy has 575 oIIices over 375 locations across India and overseas at Dubai and New ork.
Over 9,000 highly qualiIied people staII Karvy.

Karvy was started by a group oI Iive chartered accountants in 1979. The partners decided to
oIIer, other than the audit services, value added services like corporate advisory services to their
clients. The Iirst Iirm in the group, Karvy Consultants Limited was incorporated on 23rd July,
1983. In a very short period, it became the largest #egistrar and TransIer Agent in India. This
business was spun oII to Iorm a separate joint venture with Computershare oI Australia, in 2005.
Karvy`s Ioray into stock broking began with marketing I!Os, in 1993. Within a Iew years, Karvy
began topping the I!O procurement league tables and it has consistently maintained its position
among the top 5. Karvy was among the Iirst Iew members oI National Stock Exchange, in 1994
and became a member oI The Stock Exchange, Mumbai in 2001. Dematerialization oI shares
gathered pace in mid-90s and Karvy was in the IoreIront educating investors on the advantages
oI dematerializing their shares. Today Karvy is among the top 5 Depositary !articipant in India.

While the registry business is a 50:50 Joint 'enture with Computershare oI Australia, we have
equity participation by ICICI 'entures Limited and Barings Asia Limited, in Karvy Stock
Broking Limited.



Member - National Stock Exchange (NSE) and The Bombay Stock Exchange (BSE).
Karvy Stock Broking Limited, one oI the cornerstones oI the Karvy ediIice, Ilows Ireely towards
attaining diverse goals oI the customer through varied services. Creating a plethora oI
opportunities Ior the customer by opening up investment vistas backed by research-based
advisory services. Here, growth knows no limits and success recognizes no boundaries. Helping
the customer create waves in his portIolio and empowering the investor completely is the
ultimate goal.


$tock Broking $ervices

It is an undisputed Iact that the stock market is unpredictable and yet enjoys a high success rate
as a wealth management and wealth accumulation option. The diIIerence between
unpredictability and a saIety anchor in the market is provided by in-depth knowledge oI market
Iunctioning and changing trends, planning with Ioresight and choosing one's options with care.
This is what we provide in our Stock Broking services.
We oIIer services that are beyond just a medium Ior buying and selling stocks and shares.
Instead we provide services which are multi dimensional and multi-Iocused in their scope. There
are several advantages in utilizing our Stock Broking services, which are the reasons why it is
one oI the best in the country.
We oIIer trading on a vast platIorm National Stock Exchange and Bombay Stock Exchange.
More importantly, we make trading saIe to the maximum possible extent, by accounting Ior
several risk Iactors and planning accordingly. We are assisted in this task by our in-depth
research, constant Ieedback and sound advisory Iacilities. Our highly skilled research team,
comprising oI technical analysts as well as Iundamental specialists, secure result-oriented
inIormation on market trends, market analysis and market predictions. This crucial inIormation is
given as a constant Ieedback to our customers, through daily reports delivered thrice daily ; The
!re-session #eport, where market scenario Ior the day is predicted, The Mid-session #eport,
timed to arrive during lunch break , where the market Iorecast Ior the rest oI the day is given and
The !ost-session #eport, the Iinal report Ior the day, where the market and the report itselI is
reviewed. To add to this repository oI inIormation, we publish a monthly magazine "Karvy The
Finapolis", which analyzes the latest stock market trends and takes a close look at the various
investment options, and products available in the market, while a weekly report, called "Karvy
Bazaar Baatein", keeps you more inIormed on the immediate trends in the stock market. In
addition, our speciIic industry reports give comprehensive inIormation on various industries.
Besides this, we also oIIer special portIolio analysis packages that provide daily technical advice
on scrips Ior successIul portIolio management and provide customized advisory services to help
you make the right Iinancial moves that are speciIically suited to your portIolio.
Our Stock Broking services are widely networked across India, with the number oI our trading
terminals providing retail stock broking Iacilities. Our services have increasingly oIIered
customer oriented convenience, which we provide to a spectrum oI investors, high-networth or
otherwise, with equal dedication and competence.
But true to our spirit, this success is not our Iinal destination, but just a platIorm to launch Iurther
enhanced quality services to provide you the latest in convenient, customer-Iriendly stock
management.
Over the years we have ensured that the trust oI our customers is our biggest returns. Factors
such as our success in the Electronic custody business has helped build on our tradition oI trust
even more. Consequentially our retail client base expanded very Iast.
To empower the investor Iurther we have made serious eIIorts to ensure that our research calls
are disseminated systematically to all our stock broking clients through various delivery channels
like email, chat, SMS, phone calls etc.
Our Ioray into commodities broking has been path breaking and we are in the process oI
converting existing traders in commodities into the more organized mainstream oI trading in
commodity Iutures, both as a trading and risk hedging mechanism.

In the Iuture, our Iocus will be on the emerging businesses and to meet this objective, we have
enhanced our manpower and revitalized our knowledge base with enhances Iocus on Futures and
Options as well as the commodities business.

epository Participants

The onset oI the technology revolution in Iinancial services Industry saw the emergence oI
Karvy as an electronic custodian registered with National $ecurities epository Ltd (N$L)
and Central $ecurities epository Ltd (C$L) in 1998. Karvy set standards enabling Iurther
comIort to the investor by promoting paperless trading across the country and emerged as the top
3 epository Participants in the country in terms oI customer serviced.
OIIering a wide trading platIorm with a dual membership at both NSDL and CDSL, we are a
powerIul medium Ior trading and settlement oI dematerialized shares. We have established live
D!Ms, Internet access to accounts and an easier transaction process in order to oIIer more
convenience to individual and corporate investors. A team oI proIessional and the latest
technological expertise allocated exclusively to our demat division including technological
enhancements like S!EED-e, make our response time quick and our delivery impeccable. A
wide national network makes our eIIiciencies accessible to all.










The iron hand in the velvet glove

Karvy Private Client Group
Financial Services Ior the !rivileged


Karvy Private Client Group

Financial Ser vices Ior the !rivileged

Hold hands with...

a service that has an unshakable hold on Iinancial matters
with a reassuring grip oI personalized attention.

A company which has a hard head Ior business and a soIt touch with
customers.

The Karvy Group has grown over the past 20 years to establish itselI as a premier integrated
Iinancial services provider. We have the hard-nosed business sense to excel in several Iinancial services and to.
make money Ior our customers. We have quality experience in a wide spectrum oI Iinancial services and our
competence is present in every link in the Iinancial services chain, right Irom Mutual Fund services to Stock
Broking services and many more. This has elevated us to a position oI competent judgment where we are able to
evaluate the right investment needs Ior diIIerent individuals and customize our services accordingly. This
unshakable business sense comes Irom the soIt touch oI diligent customer care as we practice a policy oI customer
oriented and customized service where the customer is the nucleus oI our existence. We practice a policy oI constant
innovation, expansion and improvisation oI our services, because oI which, you'll always Iind yet another value-
added service emerging Irom the Karvy Iold. The Karvy !rivate Client Group is one such service, created especially
Ior high net worth individuals like you, who have a lot at stake and need a
judicious and powerIul Finance !artner.

Our steps to serve you.

At Karvy !rivate Client Group, you will get complete personalized attention Irom the. Finance
Partner allotted to service you. This well qualiIied proIessional is rained to gauge your short
term and long term goals, anticipate and manage
corresponding market conditions and execute your Iinancial needs. He will also provide sound
advice and deliver liIe-style requirements which will be as all
encompassing as your needs are and will include every aspect oI your liIe such as leisure
planning etc. He will partner you towards Iurther success.

Your own Finance Partner

Karvy !rivate Client Group. Here we cater to the exclusive. To the premier. To the privileged.
To you. Because you are diIIerent Irom the rest, you require a diIIerent kind oI Iinancial
planning and management which will value-add to not just your existing Iinances but also to
your liIe-style.

Karvy !rivate Client Group - Financial Services Ior the !rivileged.

Judging the options. !rioritizing needs. !lanning your investments. According to your aspirations
and liIestyle. Our job is to make sure your Iinances go a long way. all the way. And we also
make sure it stays that way by saIeguarding and sustaining your Iortunes amidst unpredictability
through appropriate investments and management.

Planning and protecting your finances
Planning your business needs

Even the Iinances oI people oI untold wealth might have a telling eIIect during the retirement
phase. To make sure you and your Iamily continue to enjoy the liIe-style you are used to and to
ensure adequate Iinancial security aIter retirement requires planning now. We oIIer that to you
by chalking out realistic plans based on your expectations and
expert market predictions Ior the Iuture.

Planning your retirement needs
We have specialists and Finance !artners who are well attuned to market Iunctioning in every
Iield oI business and who can navigate your Iinances according to the unique requirements oI
your business.

Leverage our business-sense.

We have achieved one milestone aIter another in terms oI delivering competent and customer-
oriented services on the strength oI our business sense. our several advantages.Expertise in
all Iields oI Iinancial servicing gained through years oI quality experience. ou can leverage the
advantage oI expert service based on sound technical knowledge. Our service covers a range oI
investment options and advisory services, so that you receive comprehensive, all-compassing
service. We oIIer the services oI qualiIied and specialized proIessionals who are experts in
inancial planning and management. Our Finance !artners, who will personally interact with you,
have excellent technical knowledge and interpersonal skills along with rich experience in varied
Iinancial institutions oI repute. Our service - Iinancial planning and portIolio advisory services -
has a sound research orientation. Each trend,market condi t ion, outcome, investment, olicies.
is observed and analyzed, which Iinds its way into in-depth reports, used to plan each client's
portIolio and Iinancial goals. our Iinancial needs are unique. Hence our service to you is also
unique. ou will receive service tailor-made to suit your portIolio and Iinancial aspirations.

Our Experience
Our Comprehensive $ervice
Our Quality Personnel
Our Research
Our Customised $ervice