RISHI CHHABRA

Contact No.: +91 9820309151 ~ E-Mail: rishi.j.chhabra@gmail.com

To facilitate with my knowledge and experience in Sales & Distribution functions, higher standards for an organization which believes in delivering high quality ethical work culture as well as an exciting and challenging environment to explore new dimensions of my knowledge base as well as opportunities for growth
A Brief Synopsis

MBA - Finance from MIT, Pune University with nearly 8 years of rich industry experience in sales & strategic planning functions with the Insurance industry. Strong business acumen with an ability to execute a wide range of sales strategies to establish market presence and increase revenues and profitability for differentiated services & products, key focus on top line & bottom line profitability. Direct Marketing Strategy and Business Planning

and Sales & Distribution Management successfully initiating sales activities

targets through various channels.

Track record of identifying new streams for revenue growth across the entire appointed regions as well as achieving the set

High integrity & energetic leader known for ability to envision People Management motivate & guide sales teams for creating successful outcomes and enhancing their professional and soft skills.

Process Management

Domain expertise in call centre operations

Career Scan Since June03 ICICI Prudential Life Insurance Company Ltd.

Growth Path Jun03Mar04 Apr04-Mar05 Apr05-Mar06 Apr06-Mar07 Apr07-Mar08 Apr08-Mar09 Apr09-Mar10 Since Apr10 Frontline Sales Bancassurance, Pune Team Leader-Bancassurance, Pune Sales Manager/Area Manager - Direct Marketing, Mumbai Manager B&A - Direct Marketing, Mumbai Associate Regional Manager Direct Marketing, Mumbai & Maharashtra Regional Manager (West Zone) Direct Marketing, Mumbai, Maharashtra, AP, Gujarat Corporate centre for Direct Marketing channel Zonal Manager- Corporate centre for Tied Agency Channel

As Corporate Centre - Tied Agency Key Deliverables Strategic Planning:

Spearheading responsibility for managing the gamut of operations pertaining to development and execution of strategies for the designated agency channel.

Ensuring multi dimension growth in business partner channel. Overseeing sales promotion activities for field force engagement. Driving efforts targeting at key profitability metrics. Advisor mindshare, positioning ICICI Prudential as the partner of choice.

Highlights

Distinction of being sent to Prudential Indonesia for understanding their business model as well as undertaking the study of future growth engines. Evolving:

Alternative avenues aimed towards improving efficiency & de-risk current model for sustainability. Call centre strategies & executing the same.

Leading a 7 member team of experienced senior managers reporting directly to the Country Head-Agency

As Corporate Centre - Direct Marketing Key Deliverables

Strategic Planning:

Responsible for strategy and execution of the DM channel comprising of 1500 field force and 150 Managers. Aligning the Channel Goals around productivity, costing, key strategic initiatives,top line as well as bottom line.

Functioning as the Head for ICICI Bank cards cross-selling insurance. Handling the gamut of activities pertaining to:

End to end sales promotion control, right from design and execution to budgeting. Call centre for multiple campaigns.

Blending products having higher profitability as opposed to the traditional ease of sale approach. Leading a diverse team of Sales Managers, Senior Managers and Area Managers.

Highlights Distinction of receiving the Excellence Award in the Annual Sales Congress. Nominated for International Convention to Macau in 2010. Accomplished successful development of an inbound call centre & Internet medium as the profit centre for DM. Instrumental in getting the paradigm shift in the performance management system.

As Regional Manager (West Zone) Direct Marketing Key Deliverables

Ensuring:

Top line and bottom line across Mumbai, ROM, Gujarat & Andhra Pradesh. Business share of 45% of direct marketing.

Managing a large base, encompassing frontline and managerial cadre including 1000 FSCs, 60 Sales Managers & 5 State Heads. Analysing business potential, conceptualising & executing strategies to drive sales and achieve desired Regional sales targets.

Highlights

Played a pivotal role in enhancing level of AP at the top position from in comparison to second last at the
previous year.

Mumbai state was exited as the No.2 state in the country. Distinction of attaining the highest productivity per frontline in FY09. Effectively managed the business equation of the channel.
As Associate Regional Manager Direct Marketing Key Deliverables

Responsible for top line across Mumbai and Maharashtra for delivering targets on an employee base of 400
FSCs, 20 Sales Manager and 3 State Heads. As Manager B&A Highlights

Designated as the State Head for Mumbai comprising of an employee base of: - 200 FSCs, 10 Sales Managers. - 3 Cluster Managers for delivering on the sales KPIs.
As Sales Manager/ Area Manager Highlights

 Handled the entire territory of Mumbai comprising of an employee base of 100 FSCs and 10 Sales Managers.
As Team Leader Bancassurance, Pune Key Deliverables

Managing all the PSU and cooperative tie ups of ICICI Prudential encompassing Bank of India, SVCB, Federal
Bank, South Indian Bank, Lord Krishna Bank with an FOS of 30 employees placed across these branches.

Maintaining effective relationships across branches. Managing the activities for activation of branch CAFOS. Making forays into the key segments (e.g. Cash credit, NRI, Demat, Loan).
Highlights

Steered efforts towards aligning the Beat Plan of the Frontline to multiple branches.
As Front Line Sales / Team Leader Bancassurance, Pune Key Deliverables

Providing consultancy in respect of financial services for the banking channel of ICICI. Maintaining effective relationships with Bank CAFOS.
Managing the FSC activities. Professional Enhancements (Trainings Undertaken) Six Sigma Green Belt. Managerial effectiveness programme. Leadership effectiveness programme.

Notable Attainments

Talent Pool rating A consecutive for last 4 years 4-5 rater throughout the career at ICICI Prudential Adjudged as Top Performer in multiple business matrix across levels. Regularly qualified for national and international conventions at the Pan India level

IT Skills Well versed with Windows, MS Office & Internet Applications.

Scholastics 2003 2000 1997 1995 Masters in Business Administration in Finance from MIT (Pune University) Secured 1st Class B.Com from Allahabad University. Secured 1st Class. I.S.C board from Boys High School, Allahabad, Secured Distinction. I.C.S.E board. From Boys High School, Allahabad Secured Distinction.

Personal Dossier Date of Birth Present Address : : 25th Sept 1979 502, Mercury B Wing, Vasant Galaxy, Goregoan (West), Mumbai 400090. English, Hindi and Punjabi.

Linguistics Abilities :