FERNANDO TREJO

Los Angeles, CA 90046 c 310/623-2045 FernTrejo23@gmail.com

MERCER MANAGEMENT CONSULTING IBM Strategic Consultant HARVARD

Proven executive strategic management consultant with over 15 years experience successfully working with Fortune 500 clients on business strategy, execution, cost management, and organizational alignment. Acquired all the necessary general management consulting skills to develop and deliver the highest quality business strategies. Highly skilled in strategic planning, assessing industry dynamics, customer analysis, competitive intelligence, and developing new product and health care strategies.

Skills and Accomplishments

Successfully developed, managed, and facilitated numerous strategic planning engagements in health care and a wide variety of industries to enhance growth, productivity, and client profitability Skilled extensively in client and project management, executive training, team building, and oral and written communication having successfully conducted numerous management consulting projects Co-developed Mercers Interactive Strategy Models (ISMs), computer models used to help companies develop optimal business strategies; launch new products and services; revitalize existing markets; rationalize marketing, operation, and other costs; and maximize shareholder value Executed, refined, and documented Mercers Intellectual Capital efforts in the areas of Developing Growth Strategies, Sustainable Competitive Advantages, Change Management and Organizational Alignment, Strategic Planning, and Leadership Training

Professional Experience BIG TASK WEEKEND (BTW) - FOUNDATION Director of Strategy Los Angeles, CA 2010 to 2011

Directed the overall strategy of the BTW Foundation, an impactful organization that brings together a diverse group of visionary leaders from top organizations to facilitate partnerships to solve the worlds biggest challenges. Surpassed all strategic and financial goals leading to numerous successful Big Tasks. Developed and managed through an unprecedented level of collaborative action with over 200 leaders and 100 organizations all the BTW strategic initiatives in the areas of Health & Wellness, Financial Literacy, Corporate Learning, Sustainable Agriculture, and the Future of Education Led and facilitated the largest BTW team sessions and initiatives under the Health & Wellness Cause resulting in successful partnerships and initiatives around reshaping the health of Americas youth

PHOENIX STRATEGIC CONSULTING Executive Strategic Consultant

Los Angeles, CA 2002 to 2010

Strategic Management Consulting practice focused on providing clients with the most effective business growth strategies by aligning clients mission to key strategic operational levers, identifying high-value opportunities, producing superior economic results, and developing the most effective health care and change management plans. Worked with clients to improve market share, productivity, and financial results in health and wellness, retail, advertising, leadership training, sales, travel, hospitality, and sports industries Assessed the health and nutrition industry to develop and execute the strategic business plan to drive the successful launch of a new health supplement company based on creative product, demographic, channel, and geographic strategies

Professional Experience (continued)

FERNANDO TREJO Page 2

Created targeted marketing strategies for various demographic groups for Starwood Hotels & Resorts by leveraging new Customer Relationship Management (CRM) capabilities leading to significant improvements in their Loyalty Program membership, retention, and customer satisfaction levels Developed the new mission, strategic plan, and organizational structure for the Global Leaders of Tomorrow, a World Economic Forum leadership group focused on improving the state of the world Facilitated the successful development and execution of the strategic and financial business plan for a new early cancer detection foundation built upon new breakthrough cancer detection techniques

IBM CORPORATION Senior Consultant

White Plains, NY 2001 to 2002

Member of IBMs Strategy and Change Practice, an internal consulting unit charged with developing IBMs corporate and divisional strategic business, marketing, operational, and alignment plans. Conducted strategic and market planning engagements for IBMs World-Wide Web group, Wireless division, and Software Group to significantly improve their business operations and financials Managed a global competitive benchmarking study involving Fortune 200 CIOs and CFOs to identify key industry performance drivers and best practices to develop IBMs e-business strategies

APPLES NUTRITION CENTER Partner

New York, NY 1997 to 2001

Successfully launched a nutrition store chain using a new business model in inner-city locations focused on low income Women, Infants, and Children (WIC). Also provided non-profit products and services. This new business model provided superior customer service, greater ease of use, higher nutritional usage rates, stronger financials, and greater loyalty than traditional retail methods aimed at this group Analyzed demographic, economic, and regulatory information in over 30 states resulting in the successful launch and profitable operation of 12 new nutritional WIC stores in four states

MERCER MANAGEMENT CONSULTING (now OLIVER WYMAN) Senior Associate - Strategic Planning Group

Boston, MA 1987 to 1997

Managed numerous Fortune 500 consulting engagements and successfully acquired all the critical strategic management consulting skills resulting in four Mercer promotions. Developed expertise in the strategic planning process, marketing, economic modeling, and new product and competitive strategies. Strategic Planning and Functional Experience Developed and led a number of Fortune 500 growth strategies designing and managing their strategic planning efforts to properly align their strategic, marketing, financial, and organizational plans Led the client management, development, and facilitation of the Growth Strategy and Organizational Alignment Plan for William M. Mercer, the worlds largest employee benefits consulting firm, to drive profitable growth, increase market share, and properly align the organization Managed the process reengineering efforts for CIGNA and other companies significantly improving their marketing, cost structures, and utilization review processes Industry Experience Executed and managed communication projects evaluating customer preferences, competitor product offerings, brand alternatives, and product profitability to develop strategic and market entry plans across traditional and emerging business segments for AT&T and several major communication firms Developed Customer Relationship Marketing (CRM) plans for Wells Fargo and other financial firms leveraging market segmentation profitability analysis for complete portfolio of banking products

Education HARVARD UNIVERSITY

Bachelor of Arts Government

Cambridge, MA 1988