SLUCIA CAI1AL

Sequola CaplLal ls a prlvaLe equlLy and venLure caplLal flrm

speclallzlng ln lncubaLlon seed sLage sLarLup sLage early
sLage and growLh sLage lnvesLmenLs ln prlvaLe companles
1he Wall SLreeL !ournal has called Sequola CaplLal one of Lhe hlghesLcallber venLure flrms" and
noLed LhaL lL ls one of Slllcon valley's mosL lnfluenLlal venLurecaplLal flrms" 1he flrm ls known for
Lhe companles lL has funded and lL esLlmaLes LhaL 19 of Lhe nASuAC's value ls made up of flrms
Sequola has funded
1he flrm seeks Lo lnvesL ln all secLors wlLh a focus on servlces lncludlng flnanclal servlces healLhcare
lnLerneL ouLsourclng reLall moblle Lechnology eLc Sequola has funded an unprecedenLed number
of enormously successful companles lncludlng Apple Aruba neLworks Coogle ?ou1ube ayal
Clsco SysLems Cracle LlecLronlc ArLs ?ahoo! nvlulA Llnkedln eLc
lL lnvesLs beLween $100000 and $1 mllllon ln seed sLage beLween $1 mllllon and $10 mllllon ln early
sLage and beLween $10 mllllon and $100 mllllon ln growLh sLage
What does Sequo|a |ook for before fund|ng the ventures ?
Sequola CaplLal's LlemenLs of SusLalnable Companles
1hese are Lhe prlnclples LhaL have drlven Sequola's lnvesLmenL sLraLegles for decades 1hese
prlnclples are noL for every new buslness buL Lhey are cerLalnly Lhe key drlvers of success for any
sLarLup looklng for venLure caplLal Lo drlve growLh 8elng able Lo puL a check mark nexL Lo each lLem
below cerLalnly doesn'L ensure success 8uL lgnorlng Lhem ls a sure way Lo fall SLarLups wlLh Lhese
characLerlsLlcs ofLen foreLells Lhe success of a buslness and Lhe llkellhood of lL becomlng a
susLalnable endurlng company
clotlty of lotpose Summarlze Lhe company's buslness on Lhe back of a buslness card
lotqe MarkeLs Address exlsLlng markeLs polsed for rapld growLh or change A markeL on Lhe paLh Lo
a $18 poLenLlal allows for error and Llme for real marglns Lo develop
locos CusLomers wlll only buy a slmple producL wlLh a slngular value proposlLlon
lolo klllets lck Lhe one Lhlng LhaL ls of burnlng lmporLance Lo Lhe cusLomer Lhen dellghL Lhem wlLh
a compelllng soluLlon
1blok ulffeteotly ConsLanLly challenge convenLlonal wlsdom 1ake Lhe conLrarlan rouLe CreaLe
novel soluLlons CuLwlL Lhe compeLlLlon
1eom uNA A company's unA ls seL ln Lhe flrsL 90 days All Leam members are Lhe smarLesL or Lhe
mosL clever ln Lhelr domaln A" level founders aLLracL an A" level Leam
Aqlllty SLealLh and speed wlll usually help beaLouL large companles
ltoqollty locus spendlng on whaL's crlLlcal Spend only on Lhe prlorlLles and maxlmlze proflLablllLy
lofetoo SLarL wlLh only a llLLle money lL forces dlsclpllne and focus A huge markeL wlLh cusLomers
yearnlng for a producL developed by greaL englneers requlres very llLLle flrepower