Project Report on

~Comparative analysis on saving accounts

of Kotak Mahindra Bank with
other Banks.
Undertaken at

M-57, LA1PAT NAGAR,NEW DELHI
Submitted to

in partial fulfillment of the requirement for the award of
degree of
MASTER
OF
FINANCE & CONTROL
Department of Commerce
(2010-2012)

Prepared By:
(SUMIT TUTE1A)
(Student Roll No. 13 )
ACKNOWLEDGEMENT
It is indeed oI great moment to pleasure to express
our senses oI proIound gratitude & indebtedness to
all the people who have been instrumental in
making it a rich experience. We Iound it to be a
challenging project that gave us a real practical
exposure to the corporate world and it is almost
impossible to do the same without the guidance oI
peoples around us. It gives us immense pleasure to
acknowledge about the dealers oI Kotak Mahindra,
who have been nice enough to give us a chance to
do our project and providing us wonderIul support
throughout our project.
I am highly indebted to Mr. Ashok Agrawal Ior
their guidance and constant supervision as well as
Ior providing necessary inIormation regarding the
project & also Ior their support in completing the
project.
I would like to express my gratitude towards my
parents & member oI Kotak Mahindra Bank Ior
their kind co-operation and encouragement which
help me in completion oI this project.

DECLARATION

I Sumit Tuteja, Son oI Mr. Subhash Tuteja here
by declared that the project entitled which has to
be submitted in IulIilment oI the requirements Ior
the awards oI degree oI MFC Irom the Indian
Institute OI Learning Management CMS is an own
record carried out by me under supervision oI Mr.
Ashok Agrawal, Project Head and Branch Head
(Kotak Mahindra Bank). The matter in this project
will be kept strictly conIidential and will not be
used otherwise. The matter embodied in this
project has not been submitted so Iar Ior the award
oI any degree or diploma.

Executive summary

The service industry is one oI the Iastest growing
sectors in India today. The sectors which are
growing in India are Telecom, Banking and
Insurance: where government is thinking oI giving
new licenses Ior banking and IT. These sectors
really have a lot oI responsibility towards the
economy. Main Iocus oI this report is based on oI
the COMPARITIVE ANALYSIS OF KOTAK
MAHINDRA BANK SAVING ACCOUNT
WITH ITS COMPETITORS. Kotak Mahindra
Bank is one oI India`s leading Iinancial
institutions, oIIering complete Iinancial solutions
that encompass every sphere oI liIe. From
commercial banking, to stock broking, to mutual
Iunds, to liIe insurance, to investment banking, the
group caters to the Iinancial needs oI individuals
and corporate. The project report gives an insight
about the saving account Kotak Mahindra Bank
and throws the lights oI the potters model oI the
bank along with SWOT analysis.

Table of content
Topics Page No.
Company proIile -----------------------------06
Company identity ---------------------------07
Segments in which Kotak deals ----------07-09
Milestone ---------------------------------------10-11
BrieI history -----------------------------------12
Banking sector porter`s model -----------13-17
SWOT analysis --------------------------------18-20
Banking system in India ---------------------21
Types oI banks ---------------------------------22-28
Kotak Mahindra bank`s saving a/c---------29-32
Comparative analysis on saving a/c ----- -38-45
Research Methodology ----------------------4647
Questionnaire ------------------------------------48-50
Analysis and interpretation ----------------- 51-56

Limitations ---------------------------------------57
Findings ------------------------------------------58-59
Suggestions -------------------------------------59-60
COMPANY PROFILE
The Kotak Mahindra Group:
The Kotak Mahindra Group was born in 1985 as
Kotak Capital Management Finance Limited. This
company was promoted by Uday Kotak, Sidney A.
A. Pinto and Kotak & Company. The customer
base oI this group is more than 14 lakh.
Industrialists Harish Mahindra and Anand
Mahindra took a stake in 1986, and that's when the
company changed its name to Kotak Mahindra
Finance Limited.
Kotak Mahindra is one oI India's leading Iinancial
organizations, oIIering a wide range oI Iinancial
services that encompass every sphere oI liIe. From
commercial banking, to stock broking, to mutual
Iunds, to liIe insurance, to investment banking, the
group caters to the diverse Iinancial needs oI
individuals and corporate. The group has a net
worth oI over Rs. 6,799 crore and has a
distribution network oI branches, Iranchisees,

representative oIIices and satellite oIIices across

cities and towns in India and oIIices in New York,
London, San Francisco, Dubai, Mauritius and
Singapore. The Group services around 6.4 million
customer accounts.
Corporate Identity

'Slogan or Punch line-- Think investment, Think
Kotak

SEGMENTS IN WHICH KOTAK MAHINDRA
DEALS
Banking Services
Kotak Mahindra Bank.
The Kotak Mahindra Groups Ilagship company, Kotak
Mahindra Finance Ltd which was established in 1985,
was converted into a bank Kotak Mahindra Bank Ltd
in March 2003 becoming the Iirst Indian company to
convert into a Bank. Its banking operations oIIers a
central platIorm Ior customer relationships across the

groups various businesses. The bank has a presence in

the Commercial Vehicles, Retail Finance, Corporate
Banking, Treasury and Housing Finance.
Kotak Mahindra Capital Company:
Kotak Mahindra Capital Company Limited (KMCC) is
India's premier Investment Bank. KMCC's core
business areas include Equity Issuances, Mergers &
Acquisitions, Structured Finance and Advisory
Services.
Kotak Securities:
Kotak Securities Ltd., is one oI India's largest brokerage
and securities distribution house in India. Over the
years Kotak Securities has been one oI the leading
investment broking houses catering to the needs oI both
institutional and non-institutional Investor categories
with presence all over the country through Iranchisees
and co-coordinators. Kotak Securities Ltd. oIIers online
and oIIline services based on well-researched expertise
and Iinancial products to the non-institutional investors.
Kotak Mahindra Prime:
Kotak Mahindra Prime Limited (KMP) (Iormerly
known as Kotak Mahindra Primus Limited) has been
Iormed with the objective oI Iinancing the retail and
wholesale trade oI passenger and multi utility vehicles
in India. KMP oIIers customers retail Iinance Ior both
new as well as used cars and wholesale Iinance to

dealers in the automobile trade. KMP continues to be

among the leading car Iinance companies in India.


Kotak Mahindra Asset Management Company:
Kotak Mahindra Asset Management Company
(KMAMC), a subsidiary oI Kotak Mahindra Bank, is
the asset manager Ior Kotak Mahindra Mutual Fund
(KMMF). KMMF manages Iunds in excess oI Rs
25,628 crore and oIIers schemes catering to investors
with varying risk-return proIiles. It was the Iirst Iund
house in the country to launch a dedicated gilt scheme
investing only in government securities.
Kotak Mahindra Old Mutual Life Insurance Limited:
Kotak Mahindra Old Mutual LiIe Insurance Limited, is
a joint venture between Kotak Mahindra Bank Ltd. and
Old Mutual plc. Kotak LiIe Insurance helps customers
to take important Iinancial decisions at every stage in
liIe by oIIering them a wide range oI innovative liIe
insurance products, to make them Iinancially
independent.
Kotaks International Business:
With a presence outside India since 1994, the
international subsidiaries oI Kotak Mahindra Bank Ltd.
operating through oIIices in London, New York, Dubai,
San Francisco, Singapore and Mauritius specialize in

providing asset management services to specialist

overseas investors seeking to invest into India. The
oIIerings are diIIerentiated India investment solutions
that span all major asset classes including listed equity,
private equity and real estate. The subsidiaries also lead
manage and underwrite international issuances oI
securities. With its commendable track record, large
presence on the ground and a team oI dedicated staII in
India, Kotak`s international arm is suitably positioned
Ior managing assets in the Indian Capital markets.

Year Milestone
1986 Kotak Mahindra Finance Limited starts the activity oI Bill
Discounting
1987 Kotak Mahindra Finance Limited enters the Lease and Hire Purchase
market
1990 The Auto Finance division is started
1991 The Investment Banking Division is started. Takes over FICOM, one
oI India's largest Iinancial retail marketing networks
1992 Enters the Funds Syndication sector
1995 Brokerage and Distribution businesses incorporated into a separate
company - Securities. Investment Banking division incorporated into
a separate company - Kotak Mahindra Capital Company
1996 The Auto Finance Business is hived oII into a separate company -
Kotak Mahindra Prime Limited (Iormerly known as Kotak Mahindra
Primus Limited). Kotak Mahindra takes a signiIicant stake in Ford
Credit Kotak Mahindra Limited, Ior Iinancing Ford vehicles. The
launch oI Matrix InIormation Services Limited marks the Group's
entry into inIormation distribution.
1998 Enters the mutual Iund market with the launch oI Kotak Mahindra
Asset Management Company.

2000 Kotak Mahindra ties up with Old Mutual plc. Ior the LiIe Insurance
business.
2000 Kotak Securities launches its on-line broking site (now
www.kotaksecurities.com). Commencement oI private equity activity
through setting up oI Kotak Mahindra Venture Capital Fund.
2001 Matrix sold to Friday Corporation
2001 Launches Insurance Services
2003 Kotak Mahindra Finance Ltd. converts to a commercial bank - the
Iirst Indian company to do so.
2004 Launches India Growth Fund, a private equity Iund.
2005 Kotak Group realigns joint venture in Ford Credit; Buys Kotak
Mahindra Prime (Iormerly known as Kotak Mahindra Primus
Limited) and sells Ford credit Mahindra.
2006 Launches a real estate Iund
2007 Bought the 25 stake held by Goldman Sachs in Kotak Mahindra
Capital Company and Securities
2009

Launched a Pension Fund under the New Pension System.

2010 Kotak Mahindra Bank Ltd. opened a representative oIIice in Dubai
Entered Ahmedabad Commodity Exchange as anchor investor.

2011 Ahmedabad Derivatives and Commodities Exchange, a Kotak
anchored enterprise, became operational as a national commodity
exchange.

Brief History
The Kotak Mahindra Group was born in 1985 as
Kotak Capital Management Finance Limited. This
company was promoted by Uday Kotak, Sidney A.
A. Pinto and Kotak & Company. Industrialists
Harish Mahindra and Anand Mahindra took a
stake in 1986, and that's when the company
changed its name to Kotak Mahindra Finance
Limited.

Indian Banking Sector
Porters Five forces Model
Threat oI entry:
Existing Iirms have strong presence and
recognition. The majority stake in Public sector
banks is being held by the government oI India.
This reduces the credit risk Ior lenders and
depositors to a considerable extent. Due to
collapse oI a Iew private sector banks (and even

co-operative banks Ior that matter), creates a

virtual barrier to entry Ior the private and Ioreign
players.
The industry is capital intensive, which acts as a
barrier to entry.
India is a Iast growing nation and many Ioreign
banks are coming here to reap beneIit out oI it,
which is a big threat to existing banks. Further
liberalization oI banking sector Ior Ioreign
participants is expected post 2009. A slew oI
banks are in the Ioray which include global biggies
like Royal Bank oI Scotland, Switzerland's UBS,
US-based GE Capital and Credit Suisse Group.
Access to distribution channels and economies oI
scales oI established players in the market also
increases barrier to entry. As we will see ahead
that banking business model is a volume game.
ReIorms and policies oI government are the
major determinant Ior deciding the level oI entry
barrier in the Indian banking industry.
Overall, entry barrier is moderate in this industry.
Bargaining power in this industry Ior corporates
would largely depend on its credit ratings. Big
corporate and companies who have big
transactions between them as well as various

services may have enormous bargaining power iI

their credit rating is high.
Individual buyers (retailers) have good
bargaining power due to immense competition
among Iinancial sector entities.
Agricultural credit Iorms a reasonable part oI a
bank`s credit and due to government support (part
oI priority sector advances), customers oI these
segment have good bargaining power more so
during good monsoons.
Bargaining power oI suppliers:
High during periods oI tight liquidity. Trade
unions in public sector banks can be anti reIorms.
Depositors may invest elsewhere iI interest rates
Iall.
Main supplier oI money in the banking industry
is retailers and corporate. Bargaining power
depends on the interest rate which is determines by
the demand and supply oI money in the market.
Inter-bank market (money market) is also
considered to be the supplier. In times when
demand oI money is high, costs oI Iunds are high
and vice versa.

Bargaining power oI the suppliers also depends

on risk-return characteristics oI the alternate
investment products. A recent study conducted by
CRISIL, explained that banks are Iacing tough
competition Irom alternate investment sources like
Mutual Funds, Equity, IPO`s, Gold and Real
Estate investments.
Threat oI substitutes:
Substitutes Ior banks are local moneylenders and
hundiwalas, Iinancial companies and NBFC`s.
Local moneylenders and hundiwalas come under
unorganized sector. Finance companies and
NBFC`s come under organized sector.
Unorganized sector in India has vast coverage in
small villages and towns but due to increasing
network oI banks and their reliability, the
unorganized sector is decreasing its business. The
cost oI Iunds Ior banks is cheaper and thereIore,
can price its loans cheaper. Thus, overall power oI
substitute is less than moderate.
Competitive Rivalry
Banking industry has two things to capitalize on.
One is economies oI scale and other spread
margin. For achieving economies oI scale, a large
market share is needed and due to number oI

players there is intense competition. Presence oI

many Indian and Ioreign banks and their strive Ior
higher market share will increase the competitive
rivalry among existing players. Due to a large
number oI players, the industry is seeing and can
Ioresee a lot oI mergers and takeovers. Also, PSU
banks are banking on their volumes and vast
branch network make more money Irom lending
activities. Private sector banks are oIIering various
innovative products and variety oI quick services
lead to an inevitable marketing war between the
banks.



SWOT ANALYSIS
S-STRENGTH
Innovators in the Industry: First to provide
Margin Financing to the customers. First to
enable investment in IPO`s and Mutual Funds on
the phone. Providing SMS alerts beIore
execution oI depository transactions. Launching
oI Mobile application to track portIolio. Auto
Invest - A systematic investing plan in Equities
and Mutual Iund. Provision oI margin against

securities automatically, against shares in

your Demat account.
#eliability.
Their accolades are a testimony to their services
and high standards. They have been awarded as:
1. Best PerIorming Equity Broker in India
CNBC Financial Advisor Award 2008.
2. Avaya Customer Responsiveness Awards
(2007) in Financial Services Sector .
3. Best Brokerage Firm in India" by Asia money in
2007
4. The Leading Equity House in India' in Thomson
Extel Surveys Awards Ior the year 2007.
5. Euro money Award (2006 & 2007) - Best
Provider oI PortIolio Management .
6. Equities Large Presence :Present in 321 cities
with 877 oIIices all over the country. Their
employee strength extends beyond 5100.

Exceptional Research:

Unlike most other competitors they have their

own in house research team. KEAT SoItware It is
the soItware which enables you which enable you
to have a touch with the direct to the market. It
shows the live ticker rates, which will help the
investor to track market movement. Orders can be
placed along with that the order status can be
checked .It easily provide several other
inIormation which can serve you the best i.e.
Superior Customer Service.





W-WEAKNESS-

1. High account opening charges
2. Low Market Penetration.

O OPPORTUNITY

1. Opportunity to Tap the Trading in growing

Capital Market Segment.
2. To be best in Providing DiversiIied Financial
Services.


T-THREATS

1. From it`s leading competitors.
2. New growing Brokerage houses create a threat
to maintain its position.


Banking System In India:
There are various types oI banks which operate in our
country to meet the Iinancial requirements
oI diIIerent categories oI people engaged in agriculture,
business, proIession, etc. On the basis oI
Iunctions, the banking institutions in India may be
divided into the Iollowing types:

Types of banks

Now let us learn about each oI these banks in detail.

a) Central Bank
A bank which is entrusted with the Iunctions oI guiding
and regulating the banking system oI a country is
known as its Central bank. Such a bank does not deal
with the general public. It acts essentially as
Government`s banker; maintain deposit accounts oI all

other banks and advances money to other banks, when

needed. The Central Bank provides guidance to other
banks whenever they Iace any problem. It is thereIore
known as the banker`s bank. The Reserve Bank oI
India is the central bank oI our country. The Central
Bank maintains record oI Government revenue and
expenditure under various heads. It also advises the
Government on monetary and credit policies and
decides on the interest rates Ior bank deposits and bank
loans. In addition, Ioreign exchange rates are also
determined by the central bank.
Another important Iunction oI the Central Bank is the
issuance oI currency notes, regulating their circulation
in the country by diIIerent methods. No other bank than
the Central Bank can issue currency.


b) Commercial Banks
Commercial Banks are banking institutions that accept
deposits and grant short-term loans and advances to
their customers. In addition to giving short-term loans,
commercial banks also give medium-term and long-
term loan to business enterprises. Now-a-days some oI
the commercial banks are also providing housing loan
on a long-term basis to individuals. There are also
many other Iunctions oI commercial banks, which are
discussed later in this lesson.

Types of Commercial banks:
Commercial banks are oI three types i.e., Public sector
banks, Private sector banks and Foreign banks.

(i) Public Sector Banks:
These are banks where majority stake is held by the
Government oI India or Reserve Bank oI India.
Examples oI public sector banks are: State Bank oI
India,Corporation Bank, Bank oI Baroda and Dena
Bank, etc.

(ii) Private Sectors Banks:
In case oI private sector banks majority oI share capital
oI the bank is held by private individuals. These banks
are registered as companies with limited liability. For
example: The Jammu and Kashmir Bank Ltd., Bank oI
Rajasthan Ltd.,Development Credit Bank Ltd, Lord
Krishna Bank Ltd., Bharat Overseas Bank Ltd.,Global
Trust Bank, Vysya Bank, etc.

(iii) Foreign Banks:
These banks are registered and have their headquarters
in a Ioreign country but operate their branches in our
country. Some oI the Ioreign banks operating in our
country are Hong Kong and Shanghai Banking
Corporation (HSBC), Citibank, American Express

Bank, Standard & Chartered Bank, Grindlay`s Bank,

etc. The number oI Ioreign banks operating in our
country has increased since the Iinancial sector reIorms
oI 1991.

c) Development Banks
Business oIten requires medium and long-term capital
Ior purchase oI machinery and equipment, Ior using
latest technology, or Ior expansion and modernization.
Such Iinancial assistance is provided by Development
Banks. They also undertake other development
measures like Public Sector Banks comprise 19
nationalised banks and State Bank oI India and its 7
associate banks. Industrial Finance Corporation oI India
(IFCI) and State Financial Corporation`s (SFCs) are
examples oI development banks in India.

d) Co-operative Banks
People who come together to jointly serve their
common interest oIten Iorm a co-operative society
under the Co-operative Societies Act. When a co-
operative society engages itselI in banking business it is
called a Co-operative Bank. The society has to obtain a
license Irom the Reserve Bank oI India beIore starting
banking business. Any co-operative bank as a society is
to Iunction under the overall supervision oI the
Registrar, Co-operative Societies oI the State. As

regards banking business, the society must Iollow the

guidelines set and issued by the Reserve Bank oI India.

Types of Co-operative Banks
There are three types oI co-operative banks operating in
our country. They are primary credit societies, central
co-operative banks and state co-operative banks. These
banks are organized
at three levels, village or town level, district level and
state level.


(i) Primary Credit Societies:
These are Iormed at the village or town level with
borrower and non-borrower members residing in one
locality. The operations oI each society are restricted to
a small area so that the members know each other and
are able to watch over the activities oI all members to
prevent Irauds.

(ii) Central Co-operative Banks:
These banks operate at the district level having some
oI the primary credit societies belonging to the same
district as their members. These banks provide loans to
their members (i.e., primary credit societies) and
Iunction as a link between the primary credit societies
and state co-operative banks.

(iii) State Co-operative Banks:
These are the apex (highest level) co-operative banks
in all the states oI the country. They mobilize Iunds and
help in its proper channelization among various sectors.
The money reaches the individual borrowers Irom the
state co-operative banks through the central co-
operative banks and the primary credit societies.



e) Specialized Banks
There are some banks, which cater to the requirements
and provide overall support Ior setting up business in
speciIic areas oI activity. EXIM Bank, SIDBI and
NABARD are examples oI such banks. They engage
themselves in some speciIic area or activity and thus,
are called specialized banks. Let us know about them.


i) Export Import Bank of India (EXIM Bank): II
you want to set up a business Ior exporting products
abroad or importing products Irom Ioreign countries Ior
sale in our country, EXIM bank can provide you the
required support and assistance. The bank grants loans
to exporters and importers and also provides
inIormation about the international market. It gives

guidance about the opportunities Ior export or import,

the risks involved in it and the
competition to be Iaced, etc.


ii) Small Industries Development Bank of India
(SIDBI): II you want to establish a small-scale
business unit or industry, loan on easy terms can be
available through SIDBI. It also Iinances
modernization oI small-scale industrial units, use oI
new technology and market activities. The aim and
Iocus oI SIDBI is to promote, Iinance and develop
small-scale industries.



iii) National Bank for Agricultural and Rural
Development (NABARD): It is a central or apex
institution Ior Iinancing agricultural and rural sectors. II
a person is engaged in agriculture or other activities like
handloom weaving, Iishing, etc. NABARD can
provide credit, both short-term and long-term, through
regional rural banks. It provides Iinancial assistance,
especially, to co- operative credit, in the Iield oI
agriculture, small-scale industries,
cottage and village industries handicraIts and allied
economic activities in rural areas.

KOTAK MAHINDRA BANK
KOTAK`S SAVING ACCOUNTS-are as
follows:
KOATK Ace saving account-
Customer enjoy a wide range oI Iree services and
greater Iinancial Ilexibility. Kotak ace saving
account with maximum Iree banking services.
This top end saving variant is suited Ior those who
would like to avail maximum banking and
investment related beneIits, over and above the

numerous Iree services provided by the Kotak pro

saving account.
Some oI the extra beneIits oI the Kotak ace saving
account include:
Free access to all domestic and international
visa ATMs.
Free gold debit card.
Free add-on and supplementary gold debit
card.
Three NMC waived edge saving accounts Ior
Iamily members.
Free demand draIts (unlimited at Kotak
location)
Free RTGS
Extended debit card withdrawal limit oI
Rs.1.75 lac per day through ATM/POS.
15 DISCOUNT ON LOCKER RENT.

2 DISCOUNT ON GOLD ETERNITY
COINS & BARS.

Waiver on Iirst demand annual maintenance
charge.

Free outstation cheque collection.

Note- customer has to maintain an average

quarterly balance oI Rs 50000 only.













Kotak pro saving account with additional free
banking services-
This account is ideally suited Ior those who are
interested in availing banking related beniIts, as
well as taking advantage oI numerious Iree
services provided by the kotak pro savings
account.

Key advantages are:
Free access to all domestic VISA ATMs.
Free gold debit card Ior one yr.

Free classic debit card.

One NMC waived edge saving account Ior
your Iamily member.
Free cash pick up/delivery (one call per day)
Free instrument pick up/delivery (one call per
day)
Free NEFT
FREE cash withdrawal Irom any Kotak branch
across India.
50 discount on yr Demat AMC.

NOTE: CUSTOMER HAS TO MAINTAIN AN
AVERAGE QUARTELY BALANCE OF
Rs 20000 ONLY.

KOTAK EDGE SAVING ACCOUNT WITH
PEACE OF MIND
This account is ideally suited Ior those who are
interested in availing oI the banking related
beneIits, without the additional Iree services
provided by the Kotak pro saving account.
Key advantages are:

Free access to all domestic VISA ATMs.
Free classic debit card Ior 1
st
yr.
Free at-par cheque (upto 25 leaves per qtr,).

Free phone banking , net banking, mobile

banking and sms banking.
Free NEFT.

NOTE:Customer has to maintain an average
quarterly balance Rs 10000.









BARCLAYS BANK

Barclays Corporate India is led by Karan Bhagat,
Country Head and Managing Director and services
the needs oI over 400,000 clients and customers
across the country. Barclays opened its doors to
commercial customers in November 2006 and
today has a roster oI over 2000 clients. Barclays
Corporate, India is Iocussed on servicing the needs
oI large Indian corporates, the corporates in the
SME sector, and Indian companies looking to

grow overseas. Barclays oIIers its clients a broad

spectrum oI services including loans, deposits,
payments & cash management services, trade
Iinance and treasury solutions.

The consumer banking division, launched in May
2007, oIIers primarily mass aIIluent customers a
growing suite oI products and services. These
include arguably the best Premier services oIIering
in the country, with products ranging Irom secured
and unsecured lending to cash management
investment products and insurance. Barclays
Corporate also oIIers Hello Money`, a
revolutionary mobile banking service that
combines technology and convenience.
Barclays Corporate currently has a network oI
over 50 distribution points through its network oI
branches and Barclays Finance outlets across the
country. Barclays Finance was launched in March
2008, as a non banking Iinance company, to
bolster the Barclays Corporate Iootprint in the
country. Investing in the community is an
important part oI Barclays sustainability strategy.
Globally, Barclays has Iocused eIIorts on Iinancial
inclusion, entrepreneurship, education, enterprise
and helping people into employment.

IDBI

IDBI Bank Ltd. is a Universal Bank with its
operations driven by a cutting edge core Banking
IT platIorm. The Bank oIIers personalized banking
and Iinancial solutions to its clients in the retail
and corporate banking arena through its large
network oI Branches and ATMs, spread across
length and breadth oI India. We have also set up
an overseas branch at Dubai and have plans to
open representative oIIices in various other parts

oI the Globe, Ior encashing emerging global

opportunities.
As on March 31, 2011, the Bank had a network oI
816 Branches and 1372 ATMs. The Bank's total
business, during FY 2010-11, reached Rs.3,37,584
Crore, Balance sheet reached Rs.2,53,377 Crore
while it earned a net proIit oI Rs.1650 Crore (up
by 60 ).
Our vision Ior the Bank is Ior it to be the trusted
partner in progress, by leveraging quality human
capital and setting global standards oI excellence,
to build the most valued Iinancial conglomerate.
Our experience oI Iinancial markets helps us to
eIIectively cope with challenges and capitalize on
the emerging opportunities by participating
eIIectively in our country`s growth process.
HDFC BANK

The Housing Development Finance Corporation
Limited (HDFC) was amongst the Iirst to receive
an 'in principle' approval Irom the Reserve Bank oI
India (RBI) to set up a bank in the private sector,
as part oI the RBI's liberalisation oI the Indian
Banking Industry in 1994. The bank was
incorporated in August 1994 in the name oI
'HDFC Bank Limited', with its registered oIIice in
Mumbai, India. HDFC Bank commenced

operations as a Scheduled Commercial Bank in

January 1995.

HDFC Bank's mission is to be a World-Class
Indian Bank. HDFC Bank's business philosophy is
based on Iour core values - Operational
Excellence, Customer Focus, Product Leadership
and People.










~Comparative analysis on saving
account benefits and charges
incurred by various banks.

BASIS

Kotak
Mahindra
bank
Barclays bank

Idbi bank

HDFC BANK



Types oI
account


*PRO
*ACE
*EDGE


*ADVANTAGE
PLUS.
*NO FRILL
ACOUNT.


*super
saving a/c
Power kidz
saving a/c
Super
Shakti
saving a/c
Jubilee
plus saving
a/c
Pension a/c
Sabka
saving a/c


*REGULAR
*PLUS
*MAX


Charges Ior
Non-
Maintence.


Pro1000
Edge750
Ace-- 1200


Advantage
plusRs750 per
quarter
No Irill
account
Rs100 per
quarter


Regular750
Plus750
Max1000

Statements
oI account


*Pro
weekly
Rs 30 per
quarter.
*Edge
Iree
quarterly
*Ace
daily
Rs1500 per
quarter.


Advantage
plusmonthly
/quarterly
statement Iree.
No Irill
account
monthly
/quarterly
statement Iree.
Super
saving
a/cIree
Powerkidz
saving
a/cIree
Super
Shakti
saving a/c-
Iree
Jubilee
plus saving
a/c-Iree
Pension
a/c-Iree
Sabka
saving a/c-
Iree


*RegularIree
quarterly.
*PlusIree
monthly.
*MaxIree
weekly.


ATM
usage--


Edge-aIter 5
Rs18.73 per
tran.
ProIree
Ace--
international
Rs 110.


Advantage plus
a/cIree
No Irill a/c
Iree.
Super
saving
a/cIree
Power kidz
saving
a/cIree
Supershakti
saving a/c-
Iree
Jubilee
plus saving
a/c Iree


Regular5
Ireetransaction
per month.
PlusaIter 5
Rs.20/transaction.
MaxRs
110/transaction.

Pension
a/c-Iree
Sabka
saving a/c-
Iree



Closure oI
account


Edge-beIore
6 months Rs
600.
ProbeIore
6 months
Rs600.
Ace- beIore
6 months Rs
1200


Advantage plus
a/cwithin 6
months oI
openings Rs
500.
No Irill a/c
within 6 months
oI openings
Rs 500.


Super
saving
a/cIree
Powerkidz
saving a/c-
Iree
Supershakti
saving a/c-
Iree
Jubilee
plus saving
a/c-Iree
Pension
a/c-Iree
Sabka
saving a/c-
Iree


RegularbeIore
6 months Rs 100.
PlusbeIore 6
months Rs 100.

Stop
payment oI
cheque.






Edge -100
Pro 100
Ace-100


Advantage plus
a/cRs 50 per
cheque.
No Irill a/cRs
50 per cheque.

Regular
particular cheque
Rs 50/
Plusrange oI
cheque Rs 100.
Maxbill pay Rs
25 per quarter.



RTGS


Edge-Iree
Pro- Iree
Ace-Iree


Advantage plus
a/cinward &
outward Iree.
No Irill a/c
inward Iree,
outward Iree
upto 2 lakhs;
above 2lakh
Rs 25 per
transactions.

Super
saving
a/cIree.
Powerkidz
saving a/c-
Iree
Super
Shakti
saving
a/cIree
Jubilee
plus saving
a/cIree
Pension
a/c-Iree
Sabka
saving a/c-
Iree


Regular-- Rs1 to
5lakh (Rs25)
PlusRs 5 lakh
and above (Rs
50)
Maxinward
Iree.

NEFT


Edge-Iree
Pro-Iree
Ace-Iree.


Advantage plus
a/cinward &
outward Iree.
No Irll a/c
inward &
outward Iree.


Super
saving
a/cIree
Powerkidz
saving
a/cIree
Super
Shakti
saving
a/cIree
Jubilee
plus saving
a/cIree
Pension
a/c-Iree
Sabka
saving a/c-
Iree


Regular
outward Iree.
Maxinward
Iree.

Balance
inIormation


EdgeIree
ProIree
AceIree


Advantage plus
a/cIree
No Irill a/c
Iree


Super
saving
a/cIree
Powerkidz
saving a/c-
Iree
Super
Shakti
saving
a/cIree
Jubilee
plus saving
a/cIree
Pension
a/c-Iree
Sabka
saving a/c-
Iree


RegularIree
PlusIree
MaxIree

Signature
veriIication


Edge-Iree
Pro-Iree
Ace-Iree


Advantage plus
a/cIree
No Irill a/c
100 per
veriIication.


Super
saving
a/cIree
Powerkidz
saving
a/cIree
Super
Shakti
saving a/c-
Iree
Jubilee
plus saving
a/cIree
Pension
a/c-Iree
Sabka
saving a/c-
Iree.


Regular-Rs50
Plus-Rs50
Max-50

RESEARCH METHODOLOGY

Process adopted:

1. Gaining knowledge about product
2. Steps in the development oI survey instrument
are ;
a. Customer Survey
b. ReIerred to brochures and websites oI
competitors.

Research Design:

A two stage Research was conducted:

1.Secondary Research:
Data was collected Irom websites and
catalogues to understand the product and the
charges oI the diIIerent banks.


2.Primary Research:
A Primary Research was conducted. The
questionnaire was prepared Ior the companies
and Iollowing areas covered:

Competing Banks

Features oIIered by diIIerent banks

Consumer proIile

Reason Ior the selection oI speciIic Bank

Desirable Ieatures oI the product

SAMPLE SIZE 50

"UESTIONNAIRE

Name......
Ph no......
CategoryCustomers

1. Do you hold a saving account?
a. Yes
b. No

2. II yes in which
banks..................
.....................
..............

3.Out oI the above accounts which one do you
use most Irequently?
....................
......

4. Apart Irom saving in a bank account where do
you invest your money?
a. Land/Property
b. Capital markets
c. Jewellery
d. Others

5. Do you get an ATM/debit card Iacility Irom

your bank?
A .Yes
b. No

6. Do you agree with the view that your money
would be saIer in a Nationalized bank rather than a
Ioreign bank?
a. Strongly Agree
b. Agree
c. Disagree
d. Strongly Disagree

7. Are you inIluenced by advertisements in your
choice oI bank?
a. Yes
b. No

8. Do additional schemes/beneIits oIIered by
banks have a bearing on your decision when you
open a saving bank account?
a. Yes
b. No


9. Which Bank you consider the best Bank in
Creating Customers Awareness.

A) Kotak Mahindra Bank

B) Barclays Bank
C) IDBI Bank
D) HDFC Bank

10. Which bank satisIies you Irom RTGS & NEFT
Iacilities the most?
a) Kotak Mahindra bank
b) Barclays bank
c) HDFC bank
d) IDBI bank.


Thank you Ior your cooperation
Date: .....

Sign: ......

ANALYSIS AND INTERPRETATIONS

1.BANK HAVING NO. OF CUSTOMERS?



Interpretation

Kotak is an emerging bank, in the existing
compititive market.

2.Customer holding saving accounts in banks?




Interpretations
35 respondents out oI 50 respondents agrees to
have an saving account in banks.

2. Apart Irom saving money in saving account

where do customer invest their money?




INTE#P#ETATIONS

Customer`s style oI investing money is changing
according to time hence people are investing more
in jewellery, land/property, capital market, others.

4.Do you think your money will be saIer in
nationalized bank rather than Ioreign bank?

No oI respondent--50


Interpretation-
Due to globalization now people increasingly with
the time have also started believing over Ioreign
banks.

5. Are you inIluenced by advertisements in your
choice oI bank?





INET#P#ETATION

Majority oI the customers are inIluenced by the
advertising oI the Bank. Advertising oI the Bank,
as it helps in creating awareness. Hence, Kotak`s
advertising is quite average in market.

6. Do additional schemes/beneIits oIIered by

banks have a bearing on your decision when you
open a saving bank account?




INTE#P#ETATION
Banks must draIt their Schemes/BeneIits by
considering what other Banks are oIIering in the
market, because majority oI the customers open
their saving account considering the schemes/
beneIits oIIered by the Bank.

6. Which Bank you consider the best Bank in

Creating Customers Awareness?




INTE#P#ETATION

Majority oI the customers agrees that HDFC plays
major role in creating awareness to customers.

LIMITATION

Everyone has its own limitations. Limitations are
extent to which the process should not exceed. The
Iollowing limitations Ior the project are:

1.Duration oI the project was not enough to
make our conclusion on such a vast.

2.Time constraints had also became a major
limitations.

3.Investors ignorance was Iaced during
discussions with respondents.

4.Answers given by the customers and bank
personnel might be biased , which my project
may have.

5.Bias and inhibition oI individuals in order to
Iill the questioner.

6.Since the sample size is small thus we could
not come to an exact conclusions.

FINDINGS

1. Customers are satisIied with the service oI
banking they get in terms oI AQB charged and
services promised.

2.The promotional activity oI KMBL is quite
average due to which people generally do not
know about KMBL.

3.As per analysis oI data it was Iound, that
majority oI customers want to grow their
money through mutual Iunds and insurance.

4.Kotak must Iocus those customer also, who
have very low earnings or no earnings.

5.Retention oI old and premier customers.

6.Charges Ior non maintence on PRO and
ACE, is HIGH comparatively to other
compared banks.

7. It is Iound that every bank have diIIerent
AQB which motivate customer to choose bank
Ior deposits and transactions.

8. Number oI branches and atm`s machines

also inIluence people Ior choosing a particular
bank.

9. Kotak Mahindra bank is a late comer in
banking sector but it is developing itselI in
both geographical level as well as providing
services.

10. Now people are transIorming Irom
traditional to practical way.

11. In Kotak Mahindra bank people generally
preIer investment banking rather than personal
banking.

SUGGESTIONS

1.KMBL should advise their customers
regularly about there various investments
schemes.

2.KMBL should open more ATMs as it has to
increase the Ilow oI money more.

3.KMBL should promote their bank through
advertisements or through others channels,
so that everybody should become aware oI
this bank.

4.KMBL must emphasize more to make more
and more customers contact.

5.Time to time KMBL should take their
customers Ieedback, so that they can assess
themselves.

6.KMBL should launch the Iollowing products
soon i.e. home loans, credit cards, and
educations loans, because many persons are
their who have asked about these products.

7.Mobile banking provided KMBL is not

working properly, so KMBL should take this
into consideration and try to eradicate such
problems.

8.According to the analysis the charges Ior
non maintaince on pro and ace, must be
reduce to 750 and 1000 only.

9.New joining oI senior corporatists in various
multinational companies should be tracked
regularly through personal contacts/reIerrals
as well as through proIessional surveys.

10. KOTAK must also try to come up with an
account which requires zero balance, or very
minimum balance. Hence this would help
KOTAK to target the customer who are not
able to earn much, and also to those
customers like childrens.

Bibliography

www.idbi.com

www.hdfcbank.com

www.barclays.in

www.kotak.com