Importance of Market|ng

MarkeLlng ls a very lmporLanL aspecL ln buslness slnce lL conLrlbuLes greaLly Lo Lhe success of Lhe
organlzaLlon roducLlon and dlsLrlbuLlon depend largely on markeLlng
MarkeLlng covers adverLlslng promoLlons publlc relaLlons and sales lL ls Lhe process of lnLroduclng and
promoLlng Lhe producL or servlce lnLo Lhe markeL and encourages sales from Lhe buylng publlc
Slnce Lhe goal of markeLlng ls Lo make Lhe producL or servlce wldely known and recognlzed Lo Lhe
markeL markeLers musL be creaLlve ln Lhelr markeLlng acLlvlLles ln Lhls compeLlLlve naLure of many
buslnesses geLLlng Lhe producL noLlced ls noL LhaL easy
8ole
1 Market|ng romotes roduct Awareness to the ub||c
No business possibly ever thought oI just letting the people Iind out about the business
themselves, unless you have already established a reputation in the industry. But iI you are a
start-out company, the only means to be made known is to advertise and promote. Your business
may be spending on the advertising and promotional programs but the important thing is that
product and company inIormation is disseminated to the buying public.
company musL lnvesL ln markeLlng so as noL Lo mlss Lhe opporLunlLy of belng dlscovered lf expense ls
Lo be consldered Lhere are cosLeffecLlve markeLlng Lechnlques a company can embark on such as pay
percllck ads and blogglng
2 Market|ng ne|ps 8oost roduct Sa|es

part Irom public awareness about a company`s products and services, marketing helps boost
sales and revenue growth. Whatever your business is selling, it will generate sales once the
public learns about your product through TV advertisements, radio commercials, newspaper ads,
online ads, and other Iorms oI marketing. The more people hear and see more oI your
advertisements, the more they will be interested to buy.
II your company aims to increase the sales percentage and double the production, the marketing
department must be able to come up with eIIective and strategic marketing plans.
Market|ng 8u||ds Company keputat|on
In order to conquer the general market, marketers aim to create a brand name recognition or
product recall. This is a technique Ior the consumers to easily associate the brand name with the
images, logo, or caption that they hear and see in the advertisements.



For example, McDonalds is known Ior its arch design which attracts people and identiIies the
image as McDonalds. For some companies, building a reputation to the public may take time but
there are those who easily attract the people. With an established name in the industry, a business
continues to grow and expand because more and more customers will purchase the products or
take advantage oI the services Irom a reputable company.