Success Stories: Ideas for Potential Players

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ICT / Software company in Japan. We are determined to achieve success in the Japanese market. Celoxica Japan was set up in November of 2000, fully funded by Celoxica Ltd. of the UK, which was founded by the technology licensing organisation of Oxford University. The company is located within the British Industry Centre (BIC), which was a driving force behind the UK Department of Trade and Industrys Japan-oriented export and investment promotion campaign Action Japan. The BIC is a collaboration between the British Chamber of Commerce, the city of Yokohama and Nomura Securities, among others; it aims to reduce the start-up costs for British companies expanding into Japan, and to help them enter the market as smoothly as possible. The
Celoxicas double-digit growth rate has created great interest among exhibition visitors.

Sales / Services

Celoxica Japan K.K.

TLO venture business in the UK makes rapid progress by utilising government support in Japan

BIC is located in the Yokohama Business Park. The British Chamber of Commerce in Japan provided a

For our sector of the electronic design automation business, Japan is a huge market equal to the USA, enthuses Colin Mason, president of Celoxica Japan Id estimate that the US market takes about 35% of our potential market; Japan 35%, Europe 20%, with the remaining 10% taken by the rest of the world.

wide variety of support to Celoxica Japan, while JETRO provided temporary office and support services so that the company was able to start full-fledged business activities in January of 2001 a mere two months after the company was officially set up. Yokohama is strategically located, says Mason.

Many of Japans major electronics manufacturers, which are big globally, have begun to shift production to China in recent years. But their design bases remain in Japan, and that was what propelled us to set up a

Theres the Sony headquarters in Shinagawa, a mere twenty minutes to the east by train; the Yokosuka Research Park to the west, accommodating NTT and Fujitsu; and in between are NEC, Toshiba, Fujitsu,

1996 Head office in the UK is established as ESL by the Oxford University technology transfer group. 2000 Name changed to Celoxica Ltd. 2001 Launches mainstay product DK1 Design Suite 2001 Celoxica Japan opened in Yokohama

It all comes down to developing the next hit product, says President Colin Mason.

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Mitsubishi Electric, Hitachi, Canon and Ricoh also companies like Oki and JVC along the Yokohama Line to the north. Indeed, it is estimated that perhaps 60% of the design engineers in Japan are concentrated within the area, with Yokohama in the centre. worldwide, easily the top performer for that year.

ICT / Software Sales / Services

since its inception. In 2003, Celoxica Japan accounted for a whopping 45% of the sales of the entire Celoxica group

There are those who say Japans economy is in bad shape and that there are few business opportunities, says Mason, but I think theyre wrong. Were experiencing smooth and steady growth. Mason, who appears rightfully proud of what Celoxica Japan has achieved, believes that the efforts invested in setting up the company initially are upholding its stellar performance now. That was the busiest Ive ever been in my life, he recalls. Mason had earlier lived in Japan for approximately five years when he worked at a previous job, and when he was offered the position of taking charge of Celoxicas Asian operations, he had little doubt that not only was Japans market the biggest in Asia, it would also lead other Asian markets in terms of future potential. Mason came to Japan alone and began immediately to prepare

Software-Compiled System Design Celoxicas revolutionary design flow

setting up the local arm of Celoxica. Having acquired information regarding markets and

This area is wonderfully served by public transport as well: if I ever need to go to the Kansai area, I can just take the Shinkansen. Haneda airport is a mere 20 or 30 minutes away, too.

clients under a programme for industry groups, Mason utilised space inside JETRO offices in Tokyo and, later, Yokohama, while living in a hotel for several months. He concludes: I am very grateful to the British

The name Celoxica is derived from the Latin word for 'rapid' (celox) and 'silica' to suggest rapid to silicon, and as the name suggests, the company aims to provide technology that helps reduce design time and optimise resources. The Handel-C language, which is one of Celoxicas basic technologies, was developed at Oxford University around 1991. A decade later, a design support software product called DK11 Design Suite, which was based on the aforementioned Handel-C, was released simultaneously in Japan, the US and Europe in 2001. Now, following the launch of successive versions of the DK Design Suite along with other successful products such as the Agility Compiler and the PixelStreams application, Celoxica Japan has enjoyed a double-digit growth rate in the Japanese market

government, JETRO and Yokohama from giving me all sorts of valuable information and advice.

Japanese Operation Established : Capital : Employees : Business : November 2000 10 million 10 Sale of and technical support for electronic system level design tools; design services; IP development and sales. 11th floor, Yokohama Business Park West Tower 134 Godo-cho, Hodogaya-ku, Yokohama-shi, Kanagawa http://www.celoxica.co.jp

Location : URL :

Parent company : Celoxica Ltd. (UK; 45 employees)