Inteinational Bimension of Business

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Programme: BA (HONS) Business Management
Module Title:
International Dimension of Business
Assignment Title: The Sands
Module Leader: Mr. Chia Chee Seng
Student Name:
Yong Kai 1iun QB111009019B
Ng Zi Yi QB111009031C
Kong Ivon QB111009047C
Submission Date:
Word Count:

Inteinational Bimension of Business

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Table oI Content

No.

Title
Page
Number
1.0 Purpose oI Study 3
2.0 Executive Overview 3-4
3.0 Company History 5
4.0 Financial Background 6
5.0 Recent Business News
6.0 Market Analysis

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1.0 Purpose Of Study
The main motive oI this study was to examine in detail oI a multinational
company the Las Vegas Sands Corporation. This study aims to enable and
provide knowledge about why an international dimension oI business is an
important element Ior a multinational company.
This study is also conducted to investigate and analyze successIully
business tactics used by the company. In order to indentiIy the competition and
the threat contained in the corporation thus SWOT analysis and PEST analysis are
being use by the sands corporation. From that, we can know the aIIect toward the
internal environment and also the aIIect oI the external environment oI the
corporation.
Furthermore, we can identiIy the business theories that being applied to
the Las Vegas Sands Corporation. Indirectly, we can learn how to applied
diIIerent theories at diIIerent condition Ior a multinational corporation in order to
making long term proIit.
In addition, this study enabled us to get closer to the real business world
and also to help us to be better prepared to Iace a more challenging job in the
Iuture.
.0 Executive Overview
Las Vegas Sands Corp. is headquartered in Las Vegas, but the company's
base is squarely in Asia, such as, Macau and Singapore. Las Vegas Sands Corp. is
the leading global developer oI destination properties (integrated resorts) that
Ieature premium accommodations, world-class gaming and entertainment,
convention and exhibition Iacilities, celebrity cheI restaurants, and many other
amenities. In Singapore, the iconic MARINA BAY SANDS

is the most recent

addition to the company`s portIolio.

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3.0 Company History
Sheldon G. Adelson is chairman oI the board and chieI executive oIIicer
oI Las Vegas Sands Corp.
In 1989, Mr. Adelson purchased the Sands Hotel & Casino in Las Vegas
and subsequently constructed the Sands Expo and Convention Center, the only
privately owned and operated convention center in the United States.
In 1999, Mr. Adelson opened the doors to The Venetian Resort Hotel
Casino and Iurther changed the perception oI Las Vegas by oIIering visitors an
amazing collection oI amenities and experiences.
In May 2004, Las Vegas Sands Corp. opened the Sands Macao. The Sands
Macao was the Iirst U.S. operated casino in the region.
Under Mr. Adelson`s leadership, in year 2010, the company recently
opened the Marina Bay Sands in Singapore. This iconic integrated resort Iacility
Ieatures the type oI business and leisure Iacilities that have become the hallmarks
oI Las Vegas Sands-developed properties and the landmark oI Singapore.

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4.0 Financial Background

In Million oI USD 2010 2009 2008 2007 2006
Total Revenue $6.85B

$4.56B

$4.39B $2.95B

$2.24B
Gross ProIit 2,978.0M

1,686.23M

1,621.19M

1,204.72M

1,072.75M

Income aIter Tax 855.91M

37.63M

.03M

138.28M

504.25M

Net Income 500.27M

354.4M

163.56M

116.69M

442.0M

Table 1: Annual Financials Ior Las Vegas Sands Corporation oI 2006-2010
Source: Annual Financials Ior Las Vegas Sands Corporation (USA) 2006-2010


Figure 1: Graph oI Iinancials Statement Figure : Graph oI Iinancials Statement
oI Las Vegas Sands Corporation oI Las Vegas Sands Corporation

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5.0 Recent Business News
Las Vegas Sands
O Las Vegas Sands Corp. Declares Final Quarterly Dividend on Preferred
Stock
Las Vegas Sands Corp. (NYSE: LVS) announced its board oI directors has
declared a Iinal quarterly dividend payment oI $2.50 per share on its outstanding
10 Series A Cumulative Perpetual PreIerred Stock (PreIerred A Shares) to
stockholders oI record at the close oI business.

O Las Vegas Sands Corp. Reports Third Quarter 2011 ResuIts
In the Third Quarter oI 2011 Compared to the Third Quarter oI 2010:
I. Net Revenue Increases 26.2 to Record $2.41 Billion
II. Consolidated Adjusted Property EBITDA Increases 43.2 to
Record $924.1 Million
III. Consolidated Adjusted Property EBITDA Margin Increases 460
Basis Points to 38.4
IV. Marina Bay Sands Adjusted Property EBITDA Increases 71.3 to
$413.9 Million
V. Macau Property Operations Adjusted Property EBITDA Increases
16.1 to $388.3 Million
VI. Adjusted Earnings per Diluted Share Increases 61.8 to $0.55


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Macau Sands
O Macau Sands profit up 4 percent
According to Las Vegas Sands, net revenues Ior Sands China Ltd.
increased 11.1 percent to US$1.20 billion while adjusted property earnings beIore
interest, tax, depreciation and amortization (EBITDA) went up 18.9 percent to
US$390.6 million.
Overall, Las Vegas Sands Corps net income more than doubled, to
US$353.6 million.

O Las Vegas Sands faces US probes into Macau payments
Las Vegas Sands, one oI Asia's biggest casino operators, is being investigated by
regulators aIter an ex-employee accused it oI making improper payments. The company
said it was being probed by the Securities and Exchange Commission, and the US
Department oI Justice.
Former Sands China chieI executive Steve Jacobs accused the Iirm oI using
improper leverage against government oIIicials. Shares in the company, which operates
three casinos in Macau, dropped more than 6 on the news in US trading.
Bethlehem Sands
O Talbots, Guess, Nine West coming to Sands
Now that Sands casino oIIicials have people spending millions oI dollars a
week on slot machines, table games and Iood, they're hoping patrons still have some
money leIt over Ior handbags, jeans and shoes.
Talbots, Guess and Nine West are among several Iactory outlet stores due to
open Nov. 1 at the casino in south Bethlehem, with two dozen more due to open in
February. Sands oIIicials have remained tight-lipped about which stores will be in the
new mall, but Talbots Outlet Store, Guess Factory Store and Nine West Outlet all
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have applied Ior building permits Irom the city's Planning Department in recent
weeks.

O Bethlehem woman tries to sell drugs at Sands Casino
A Bethlehem woman was arrested Wednesday aIternoon Ior allegedly trying to
sell prescription painkillers at the Sands Casino Resort Bethlehem, police said. Barbara
Druker, 41, was taken into custody at 3:10 p.m. aIter she approached another casino
patron and asked iI she wanted to buy Percocet or Vicodin, state police said.
Druker had several Oxycodone pills on her when she was arrested, police said.
She was charged with possession with intent to distribute controlled substances and
committed to Northampton County Prison under $35,000 bail, police said.
Marina Bay Sands
O The opening oI SkyPark.
Marina Bay Sands SkyPark is one oI the major attractions oI the building. From
this privileged observation deck, hundreds oI visitors at a time can Ieast their eyes on the
unIorgettable panorama view oI Singapore
O The opening oI art museum.
The lotus-inspired ArtScience Museum at Marina Bay Sands is the premier
museum destination in Singapore Ior major international traveling exhibitions Irom the
most renowned collections in the world.

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6.0 Market analysis
Singapore is widely acknowledged as having one oI the best business
environments in the world one oI the world's most competitive (Institute Ior
Management Development World Competitiveness Yearbook), most proIitable (Business
Environment Risk Intelligence Report), most transparent (Transparency International
Survey), with world-class intellectual property protection and enIorcement (World
Economic Forum Global Competitiveness Report).
O Political factor
Las Vegas Sands will choose Singapore to invest such a big amount is
because Singapore is an enterprise Iriendly country. The government has set up
several organizations in helping the business in a very systematic way. This is
very helpIul to a Ioreign company when they Iirst come to invest, such as:
Ministry of Trade and Industry (MTI) has its vision to make Singapore
leading global city oI talent, enterprise and innovation. Its mission is to promote
economic growth and create jobs, so as to achieve higher standards oI living Ior
all.
Singapore government is very careIul in allowing the casino operates in
Singapore. They only give out two license oI casino. Singapore government had
announced a new law and regulations when Las Vegas Sands and Genting Casino
go in to Singapore. All Singaporean have to pay S$100 levy iI they want to go in
casino. This is wanted to protect the people in Singapore.
Moreover, Singapore is a country where the enIorcement units are very
eIIicient and with very low corruption rate. Another example is the taxis services
where the drivers collect Iares by using the meter and do not cheat the passengers.
This gives the passengers especially tourist peace oI mind in using taxi service.
Any bad taxi service may hamper the tourism industries. To Las Vegas Sands
Corp., tourism industry is their major consideration iI the company wants to
invest in the country. ThereIore, this is also is become an attractive point to let
Sands invest in Singapore.
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O Economic factors
The Singapore economy is an example oI a vibrant Iree-market economy
that is developing at a rapid pace. The per-capita income oI the country is the
highest in ASEAN. In recent years, the Singapore government has invested
heavily in diversiIying the economy. This has led to growth in the tourism
industry, Iinancial services, education, retail and leisure and so on. This will help
the development oI the Las Vegas Sands.
Besides that, currency exchange rate is about US$1.00 to S$1.27 range
lately. The exchange rates do not have too big diIIerence between Singapore and
USA, so the company may easier to estimate the budget and doing the calculation.
To consumers, they will not Ieel that the service and Iacilities charges are too
expensive to them. The customers in Singapore can enjoy the services and
Iacilities in USA with almost the same price. They will Ieel worth Ior it.

O Social factor
Languages in Singapore are not a problem to Las Vegas Corp. Most oI the
Singaporean can speak English. This had removed the communication barriers between
the two countries. Singapore is a high education level, high standard oI living, and high
spending power country. The people require high quality liIe.
To Las Vegas Sands, this three high had become their business opportunities.
High education level will help the company reduce the problems during recruitment. The
high standard oI living and spending power oI Singaporeans are suitable to Las Vegas
Sands because the company provides high quality services and high-end entertainment.
O Technology Factor
The comprehensive IT inIrastructure has encouraged MNC to setup their
regional operation in Singapore. To operate a high-end casino system required a
completed internet service. Singapore has comprehensive inIrastructure setup. It has
become a Iundamental attractiveness Ior Ioreign investment, such as Las Vegas Sands.
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The comprehensive it inIrastructure make the operation system easier and powerIul.
The database connected between Singapore and USA.
Furthermore, the Singapore government is moving Iorward to an electronic
government era. This will reduce the application system oI the government and
enhances the eIIiciency. It is good news to a Ioreign investment company just like
Las Vegas Sands.