Textile Effects

Taking it to the limitand beyond

NOVACRON Sfor ultimate deep shades

Effect Competence

Where color depths have no limits

NOVACRON Sthe next level in color space NOVACRON Sdynamic and powerful colors

This dynamic range that has constantly been reinventing itself, has now moved to yet another level with the next generation NOVACRON S. By enabling new color depths, this singular innovation class offers incomparable opportunities of economically matching ultimate deep shades which are typical for fall/winter harmonies as well as the full spectrum of blacks.

Deep Orange

Deep Cherry

Deep Night

Dynamic and powerful colors

For previously unreachable depths NOVACRON Ssimply deeper NOVACRON Deep Orange S-4R
A sunburst of raw power and energy, this enhancement to the NOVACRON S range is deeper and darker than any previous yellow or orange elements. With Deep Orange S-4R, achieving medium to the deepest combination shades is childs play; ideal for chocolate, brown, even the full spectrum of blacks.

NOVACRON Deep Cherry S-D

Exuding pure passion and sensuality, Deep Cherrys exquisite intensity is a rich addition to the NOVACRON S range. Taking colors to uncharted depths where no trichromatical red has ever been, this new entity reveals deep reds, bordeaux, maroon and here too all variations on black harmonies.

NOVACRON Deep Night S-R

The vibrant member of this new family, Deep Nights star shines brightly in the darkness of space. This element is the key to unlocking the deepest navy, bottle green and combination shades, and truly performs at its best as the main component in the black arena.

Strong and deep

NOVACRON Sultimate depth
The NOVACRON S range has since its first launch set new standards in color depth. With the market constantly demanding fresh colors which provoke new emotions and effects, the latest additions to the NOVACRON S range provide precisely what no one has yet achievedeconomical dark shades with unprecedented depths. With the three singular NOVACRONS elements: Deep Orange S-4R, Deep single or combined, dyers now possess the perfect tools to create unmatched harmonies for brands and retailers.
Color strength (RD)
3.5 3.0 2.5 2.0 1.5 1.0 0.5 0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0

An increase of the color intensity is a door opener for new market opportunities

NOVACRON Deep Orange S-4R NOVACRON Orange W-3R R YE 176

Cherry S-D and Deep Night S-R

NOVACRON Deep Cherry S-D NOVACRON Deep Red S-B R RE 239

4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0 0 1 2 3 4 5 6 7 8 9 10

NOVACRON Deep Night S-R NOVACRON Navy S-G R BL 222

Concentration (%)

Compatible and colorful

NOVACRON S a new dimension in color space
When Huntsman launched the new range of reactive dyes well established as NOVACRON S (1), this original range aimed at producing deep shades at an attractive cost with good fastness levels and excellent washing off properties. These shades were then enhanced with brilliant and intense shades (2) named NOVACRON Lemon S-3G, Ocean S-R and Ruby S-3B. The color space has just got a boost with three new and exciting innovative shades (3) which promise brilliant opportunities for economically achieving ultimate deep winter/fall harmonies and the full spectrum of black: Novacron Deep Orange S-4R, Deep Cherry S-D and Deep Night S-R. -40

NOVACRON Sdeep and deeper

Deep Night S-R Deep Cherry S-D Deep Orange S-4R

6.0

Navy S-G Deep Red S-B Yellow S-3R

5.1
1

Ocean S-R Ruby S-3B Lemon S-3G 2

3.3

2.4

-20 0 a* 20 40 60 -50 -20 10 b*

Pastel colors Pale colors Medium colors Deep colors Very deep colors

1.5 70 100

40

< 0.1 RD 0.1 0.4 RD 0.4 1.2 RD 1.2 2.0 RD > 2.0 RD

Ultimate deep colors >3.5 RD

Color strength (RD)

4.2

Economical and sustainable

NOVACRON Sa step forward in economy and sustainability
NOVACRON S dyes are not just about achieving the right colors, they are also designed to be economical and sustainable. This innovative range responds to the needs of todays requirements by offering competitive solutions for economically achieving ultimate deep shades with low recipe costs. The NOVACRON S range fulfils our stringent sustainability standards by adding value through economical use of resources. These highly concentrated dyes excel through their top reproducibility, easy washing-off properties and good overall fastness levels.

NOVACRON Sbeyond the limits, ultimate depth achieved with only 6% of new NOVACRON S dyes! Unbeatable as it cant be reached with dyes actually on the market.
RD 6.0

6%

5.0

4.0

6%

4%

3.0

NOVACRON Sour answer to todays market needs for economical and sustainable dyes. Highly concentrated dyes Top reproducibility Easy wash off Good over all fastness level Less inventory cost savings cost savings / sustainable cost savings / sustainable cost savings / sustainable cost savings

10%

3%

2.0

Commodities

Ultra concentrated dyes

NOVACRON S dyes

Fashion your black

NOVACRON San unparalleled trichromy for the design of any colorful blacks
Dyers traditionally have different methods of arriving at black shades: Using a pre- mix black dye Combining two black dyes one with greenish and one with reddish flare Using a navy component as the basis together with some yellow, orange, red or blue components The yellows, oranges, reds and navies available in the market today are too weak to produce ultimate deep black shades. They are mostly incompatible leading to considerable shade variations from batch to batch. With NOVACRON Deep Orange S-4R, Deep Cherry S-D and Deep Night S-R those issues are history. With their color strength and compatibility, these new dyes are the right partners for the matching of any economical deep black shade with no shade variations.

Dye the season to match the fashion

NOVACRON Syour partner of choice for fall/winter collection shades
The new NOVACRON S range gives you the total freedom to dye any deep fall/winter colors to match the mood and fashion of the season. No more time, cost, energy or suitable dyestuff constraints as NOVACRON S has the flexibility and power with just 3 shades to meet all needs; no matter how dark your desire, this range is your economical solution of choice.

Region Europe Huntsman Textile Effects (Germany) GmbH Rehlinger Strae 1 86462 Langweid a. Lech, Germany Telephone +49 8230 41-0 Fax +49 8230 41-370 pr@huntsman.com Region Americas Huntsman International LLC Textile Effects 4050 Premier Drive High Point, NC 27265, USA Telephone +1 800 822 1736 Fax +1 336 819 7440 pr@huntsman.com Region Asia Huntsman Textile Effects (China) Co. Ltd. Flying Geese Mountain Industrial Park Shilou Town, Panyu District, Guangzhou 511447, PR China Telephone +86 20 3937 7000 Fax +86 20 8484 5222 pr@huntsman.com
Edition 2009 Copyright 2009 Huntsman. All rights reserved. All trademarks mentioned are registered trademarks of Huntsman Corporation or an affiliate thereof in one or more, but not all countries. IMPORTANT: The following supersedes Buyers documents. Sales of the product described herein (Product) are subject to the general terms and conditions of sale of either Huntsman Advanced Materials LLC, or its appropriate affiliate. Huntsman warrants that at the time and place of delivery all Products sold to Buyer shall conform to the specifications provided to Buyer by Huntsman. While the information and recommendations included in this publication are, to the best of Huntsmans knowledge, accurate as of the date of publication, NOTHING CONTAINED HEREIN (EXCEPT AS SET FORTH ABOVE REGARDING CONFORMANCE WITH SPECIFICATIONS PROVIDED TO BUYER BY HUNTSMAN) IS TO BE CONSTRUED AS A REPRESENTATION OR WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, NONINFRINGEMENT OF ANY INTELLECTUAL PROPERTY RIGHTS, OR WARRANTIES AS TO QUALITY OR CORRESPONDENCE WITH PRIOR DESCRIPTION OR SAMPLE, AND THE BUYER ASSUMES ALL RISK AND LIABILITY WHATSOEVER RESULTING FROM THE USE OF SUCH PRODUCT, WHETHER USED SINGLY OR IN COMBINATION WITH OTHER SUBSTANCES. No statements or recommendations made herein are to be construed as a representation about the suitability of any Product for the particular application of Buyer or user or as an inducement to infringe any patent or other intellectual property right. Buyer is responsible to determine the applicability of such information and recommendations and the suitability of any Product for its own particular purpose, and to ensure that its intended use of the Product does not infringe any intellectual property rights. The Product may be or become hazardous. The Buyer should obtain Material Safety Data Sheets and Technical Data Sheets from Huntsman containing detailed information on Product hazards and toxicity, together with proper shipping, handling and storage procedures for the Product, and should comply with all applicable governmental laws, regulations and standards relating to the handling, use, storage, distribution and disposal of, and exposure to the Product. Buyer shall also take all steps necessary to adequately inform, warn and familiarize its employees, agents, direct and indirect customers and contractors who may handle or be exposed to the Product of all hazards pertaining to and proper procedures for safe handling, use, storage, transportation and disposal of and exposure to the Product, and the containers or equipment in which the Product may be handled, shipped or stored. Please note that products may differ from country to country. If you have any queries, kindly contact your local Huntsman representative. Huntsman is a member of: (Ecological and Toxicological Association of Dyes and Organic Pigments Manufacturers) 173002eMay 2009, Printed in China.

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