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November 8, 2011

Dare to Care, a New Book That Will Change Our Financial Attitude and Future For the Better
While the financial markets are experiencing a roller coaster ride, the Euro zone is under pressure, unemployment is up and dissatisfaction among the worlds citizenry is on the rise from Occupy Wall Street in New York to demonstrations in the streets of Athens and Cairo, a new book, Dare to Care: A Love-Based Foundation for Money and Finance, has just been released that shows not only what is wrong with our relationship with money and our financial systems but more importantly shows a pathway to an economic system that serves the well-being of the people and the Earth. It's not personal, it's business. Many businessmen and women claim to live by this mantra. Business is not about following your heart, but about listening to your head. That's why the business world is often considered onedimensional and focused on money-first. However, it's hard not to look at the state of our economies today and wonder if following that old mantra is really worth it. With the economy down and unemployment up, there is no better time than now for people to look for a new way to manage their financial lives and businesses. Louis Bhtlingk, a visionary, counselor and creator of the Meeting the Mystery of Money workshop offers a different vision on how to run our financial lives and businesses with his book Dare to Care. Bhtlingk has developed a collection of ideas and initiatives to change finance from a money-first to a care-first attitude. He showcases fascinating examples, such as the story of an American kindergarten kid Ryan Hreljac, who raised money for a drinking well for children in Uganda and the business of Guayaki Yerba Mate that works with yerba mate farmers in South America creating living wage jobs and restoring the South American rainforest. He describes the success of European ethical banking pioneer, Triodos Bank and shows the impressive trends in socially responsible investing which now surpasses $3 trillion out of $25 trillion totally invested in the U.S. In all those and many more examples, Bhtlingk shows that by replacing fear by care and love as the main driver behind our approach to money, this can maximize our well-being and the common good, and change our economic system. Dare to Care encourages readers to approach money and finance from this new care-first perspective, and shows steps everyone can start making on their own, together with existing communities or in conjunction with Bhtlingks initiatives. Many financial experts and others who have read the book and implemented Bhtlingk's visonary method have offered wide praise: Leading our lives based on quality of life indicators and respecting our planetary home and biosphere for the benefit of our future is what Dare to Care is all about. Hazel Henderson, Founder and President of Ethical Markets Media (USA and Brazil) and Author of Ethical Markets: Growing the Green Economy. In my 25 years as an entrepreneur, there has been a rule to keep ones heart out of business decisions. Dare to Care boldly disrupts this rule with a vision of finance and economics that integrates heart and mind, left and right brain, . It highlights thriving businesses, banks, and nonprofits which employ Care-First vs. Money-First as a long overdue pathway to true sustainability for all people of the world. Leslie Danziger, Co-founder and former Chairman of Solaria Corporation, USA The poetry of Dare to Care is a personal policy that should become the basis of a newly defined economic policy for all. Michaela Walsh, President/Founder of Womens World Banking, USA ABOUT THE AUTHOR LOUIS BHTLINGK is a visionary who has worked as a counselor for more than 30 years. With his wife Sandra, he has created multiple platforms addressing the money issues that individuals and companies experience. Bhtlingk is also the creator of the Meeting the Mystery of Money workshop, which has been held throughout the U.S., the U.K., and the Netherlands and helps individuals to reorganize their finances and lives with a care-first approach. You can learn more about their work on their website, www.carefirstworld.com

DARE TO CARE, a Love-Based Foundation for Money and Finance Foreword by Hazel Henderson Cosimo Books, November 2011 Business & Economics/Personal Finance/Personal Development ISBN: 978-1-61640-550-2 Paperback, 228 pages, $15.99/ 12.49/13.49/A$20.99 ABOUT COSIMO BOOKS Cosimo Books, based in New York, is an imprint of Cosimo, Inc., a specialty publisher of books and publications that inspire, inform and engage readers. Cosimos mission is to create a smart and sustainable society by connecting people with valuable ideas.

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