A

PROJECT REPORT ON A STUDY ABOUT CUSTOMER SATISFACTION PARLE BISCUIT PVT. LTD. AT ALWAR
SUBMITTED IN THE PARTIAL REQUIREMENT FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (MBA) 2007-09

MBA
SUPERVISED BY:NAME:- Mr. SURJEET BISHNOI LECTURER, SCMIT, SIKAR

SUBMITTED BY:NAME:- NARESH SONI E./No.:- 07061505067

SPECIALIZATION: M.M.

SHEKHAWATI COLLEGE MANAGEMENT & INFORMATION TECHNOLOGY (SIKAR)

SUBMITTED TO:DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE AND TECHNOLOGY HISAR (HARYANA)-125001

SYNOPSIS ON A DESCRIPTIVE STUDY ABOUT CUSTOMER SATISFACTION PARLE BISCUIT PVT. LTD. AT ALWAR
SUBMITTED IN THE PARTIAL REQUIREMENT FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (MBA) 2008-09

MBA
SUPERVISED BY:NAME:- Mr. SURJEET BISHNOI LECTURER, SCMIT, SIKAR

SUBMITTED BY:NAME:- NARESH SONI E./No.:- 07061505067

SPECIALIZATION: M.M.

REMARKS OF EVALUATOR
APPROVED/DISAPPROVED (1ST EVALUATION) APPROVED/DISAPPROVED ( 2ND EVALUATION)

SUBMITTED TO:DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE AND TECHNOLOGY HISAR (HARYANA)-125001

SHEKHAWATI COLLEGE OF MANAGEMENT AND INFORMATION TECHNOLOGY, SIKAR

(Approved by Guru Jambheshwar University of Science and Technology. Hisar Haryana)

SYNOPSIS OF PROJECT AT MBA LEVEL

NAME OF STUDENT REGISTRATION No. :- NARESH SONI :- 07061505067
EDUCATION, GURU JAMBHESHWAR UNIVERSITY OF SCIENCE AND TECHNOLOGYHISAR (HARYANA)

NAME OF DEPARTMENT :- DIRECTORATE OF DISTANCE

SUBJECT

:- CP-402 (RESEARCH PROJECT)

NAME OF THE SUPERVISOR:- Mr. SURJEET BISHNOI

I am willing to supervise Mr. NARESH SONI Enrollment No. 07061505067 On the topic :- ( A DESCRIPTIVE STUDY ABOUT CUSTOMER
SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR.)

Signature of the supervisor

. Signature of student

DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE AND TECHNOLOGY HISAR (HARYANA)-125001
RESUME OF SUPERVISOR NAME DESIGNATION QUALIFICATION AREA OF SPECIALIZATION EXPERIENCE OFFICIAL ADDRESS TELEPHONE No. E-MAIL :- Mr. SURJEET BISHNOI :-LECTURER :-M.B.A. :-MARKETING :-FIVE YRS :-SCMIT, SIKAR (RAJARTHAN) :-OFFICE-01572-259024,270662 :-Bishnoi_surjeet@yahoo.co.in

I am willing to supervise Mr. NARESH SONI Enrollment No. 07061505067 On the topic
A DESCRIPTIVE STUDY ABOUT CUSTOMER SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR Date :-. .. (Signature with seal)

Counter signed by the employer with seal.

Counter signed by the Director of study centre with seal

SHEKHAWATI COLLEGE OF MANAGEMENT AND INFORMATION TECHNOLOGY, SIKAR

(Approved by Guru Jambheshwar University of Science and Technology. Hisar Haryana)

Certificate
This is to certified that Mr. Naresh Soni , E/No. 07061505067 has processed under my supervision, his research project report on A DESCRIPTIVE STUDY ABOUT CUSTOMER SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR in the specialization area is marketing. The work embodied in this report is original and the standard is expected of an MBA student and has not been submitted in the part or full to this or any other university for the world of any degree of diploma. He has completed all requirements of guidelines for research project report & the work is fit for evaluation.

.. Signature of Supervisor (with seal) Qualification Specialization Institute

MR. SURJEET BISHNOI M.B.A. Lecturer M/M SCMIT, Sikar .. Forwarded by Head / Director of study centre. (With Signature, Name and Seal)

GUIDE CERTIFICATE
CERTIFIED THAT WORK DONE BY Mr. NARESH SONI S/O SH. SURENDER KUMAR SONI, E/No. 07061505067 IS IN ORIGINAL & IS OF THE STANDARD EXPECTED TO BE A MBA STUDENT.

.. GUIDE SIGNATURE.

.. DIRECTOR SIGNATURE

DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE AND TECHNOLOGY HISAR (HARYANA)-125001 (2008-2009)

CANDIDATE DECLARATION
This is certified that my self NARESH SONI I have been complete my project title of the project A DESCRIPTIVE STUDY ABOUT CUSTOMER
SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR. This project is

completed by me and with the help of supervision Mr. SURJEET BISHNOI. I certified that this project report has not submitted to any other universities MBA programs. Above information is true to the best of any knowledge and if I found other wise, stand liable to be rejected by discretion of University Authority.

Place:. Date:. NARESH SONI MBA (M.M.) En. No. 07061505067 Session 2007-09

ACKNOWLEDGEMENT
I feel great pleasure in presenting this project report of A DESCRIPTIVE
STUDY ABOUT CUSTOMER SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR.

I wish to express sincere thanks to Mr. RANJEET SINGH Director of SCMIT Sikar. I would like to thank Mr. Surjeet Bishnoi (H.O.D. of Management) for his wonderful and guiding me to prove myself. Knowledgement are also due to my family members & friend whose continuous faith and inspiration have helped me to complete this project. Last but not least I wish to express my thanks to all those who directly and indirectly helped me to produce this report.

Place: Sikar Date NARESH SONI (M.B.A.)

A DESCRIPTIVE STUDY ABOUT CUSTOMER SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR
S.N O.
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CONTENTS
INTRODUCTION PROBLEM FORMULATION OBJECTIVE HYPOTHESIS RESEARCH METHODOLOGY COLLECTION OF DATA SCOPE OF THE STUDY ORGANIZATION OF THE STUDY BIBILIOGRAPHY

3 4

6 7

8 9

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INTRODUCTION
A long time ago, when the British ruled India, ruled India, a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely, despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time. A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception.

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Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India , Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance. Parle biscuits are linked with factors of power and wisdom providing nutrition and strength. Parle biscuits are indeed much more than a teatime snack, they are considered by many to be an important part of their daily food. Parle can treat you with a basket of biscuits which are not only satisfying but are also of good and reliable quality. Parle biscuits cater to all tastes from kids to senior citizens. They have found their way into the Indian hearts and homes.

HISTORY OF THE PARLE

In 1929 a small company by the name of Parle products emerged in British dominated India. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldnt be an easy task, but they decided to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to
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manufacture biscuits as well. Since then, the Parle name has grown in all directions, won international fame and has been sweetening people's lives all over India and abroad.

Apart from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract.

PARLE QUALITY CONTROL POLICY

Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering the final products to the supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad. Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. The factories at Bahadurgarh in Haryana and Neemrana in Rajasthan are the largest biscuit and confectionery plants in the country. The factory in Mumbai

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was the first to be set up, followed soon by the one in Bangalore, Karnataka. Parle Products also has 14 manufacturing units for biscuits and 5 manufacturing units for confectioneries, on contract.

Parle Core Values

An in-depth understanding of the Indian consumer psyche has helped Parle evolve a marketing philosophy that reflects the needs of the Indian masses. With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and fun loving kids. The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest.

PARLE AWARDS
Parle products have been shining with the golds and silvers consistently at the Monde Selection ever since they were first entered in 1971. Monde Selection is an international institute for assessing the quality of foods and is currently the oldest and most representative organization in the field of selecting quality foods worldwide. HOW PARLE FOUGHT TO MAKE BISCUITS

AFFORDABE TO ALL

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Biscuits were very much a luxury food in India, when Parle began production in 1939. Apart from Glucose and Monaco biscuits, Parle did offer a wide variety of brands. However, during the Second World War, all domestic biscuits production was diverted to assist the Indian soldiers in India and the Far East. Apart from this, the shortage of wheat in those days, made Parle decide to concentrate on the more popular brands, so that people could enjoy the price benefits. Thankfully today, theres no dearth of ingredients and the demand for more premium brands is on the rise. Thats why; we now have a wide range of biscuits and mouthwatering confectionaries to offer.

THE STRENGTH OF THE PARLE BRAND

Over the years, Parle has grown to become a multi-million US Dollar company. Many of the Parle products- biscuits or confectionaries are market leaders in their category and have won acclaim at the Monde Selection, since 1971. Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monace and Krackjack and confectionery brands, such as, Melody, Poppins, Mangobite and Kismi, enjoy a strong imagery and appeal amongst consumers. Be it a big city or a remote village of India, the Parle name symbolizes quality, health and great taste! And yet, we know that constantly innovating and catering to new tastes have built this reputation. This can be seen by the success of new brands, such as, Hide & Seek, or the single twist wrapping of Mango bite.

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In this way, by concentrating on consumer tastes and preferences and emphasizing Research & Development, the Parle brand grows from strength to strength.

THE QUALITY COMMITMENT

Parle Products has one factory at Mumbai that manufactures biscuits & confectioneries while another factory at Bahadurgarh, in Haryana manufactures biscuits. Apart from this, Parle has manufacturing facilities at Neemrana, in Rajasthan and at Bangalore in Karnataka. The factories at Bahadurgarh and Neemrana are the largest such manufacturing in India. Parle Products also has 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries, on contract. All these factories are located at strategic locations, so as to ensure a constant output & easy distribution. Each factory has state-of-the-art machinery with automatic printing & packaging. All Parle products are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials; packaging materials & rigid quality standards are ensured at every stage of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff, using the most modern equipment.

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THE MARKETING STRENGTH

The extensive distribution network, built over the year, is a major strength for Parle Products. Parle biscuits & sweets are available to consumers, even in the most remote places and in the smallest of villages with a population of just 5k00. Parle has nearly 1,500 wholesalers, catering to 4, 25,000 retail outlets directly or indirectly. A two hundred strong dedicated field force services these wholesalers & retailers. Additionally, there are 31 depots and C&F agents supplying goods to the wide distribution. The Parle marketing philosophy emphasizes catering to the masses. We constantly Endeavour at designing products that provide nutrition & fun to the common man. Most Parle offerings are in the low & mid-range price segments. This is based on our cultivated understanding of the Indian consumer psyche. The value-for-money positioning helps generate large sales volumes for the products. However, Parle Products also manufactures a variety of premium products for the up-market, urban consumers. And in this way, caters a range of products to a variety of consumers.

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PARLE BRANDS

BISCUITS Parle - G Hide and Seek Krackjack Hide & Seek Milano Magix Digestive Marie Monaco Parle Marie Kreams Milk Shakti Parle 20-20 Cookies Golden Arcs Nimkin Kreams Gold

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 Chox Monaco Jeera Hide & Seek Bourbon

SWEETS
Melody Kismi Gold Mango Bite Orange Candy Kaccha Mango Bite Xhale Poppins 2 in 1 Eclair Kismi Toffee Golgappa Kisme Toffee Bar Melody Softee Mazelo Parle Lites

SNACKS
Musst Bites
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 Jeffs Cheeslings Musst Stix & Musst Chips Sixer Sixer Zeera
Monaco Smart Chips

PARLE PRODUCTS IN BRIFLY

PARLE G
Every nation dreams of a better tomorrow. And every nations tomorrow lies in the hands of its children; children who make the nation proud in every aspect; the young geniuses who shape the future of the nation. So its important to nourish these young minds, for after all its a question of the nations future. Filled with the goodness of milk and wheat, Parle G is a source of strength for both body and mind. Treat yourself to a packet of Parle-G to experience what has nurtured and strengthened the minds of millions of genius Indians for over 65 years. Its more than just a biscuit. A meal substitute for some, a tasty and healthy snack for many others. Consumed by some for the value it offers,

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and many others for its taste. Little wonder that its the Largest selling Biscuit Brand in the world. Ingredients : Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup*, Leavening Agents [ 503 ( ii ), 500 ( ii ) ], Salt, Milk Solids, Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners [ 223 ]. Contains Added Flavours (Artificial).* (d - Glucose, Levulose) Pack Sizes available: 16.5G, 38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G PARLE G The largest selling biscuit in India. Consumed for taste, nourishment and energy by people of all age groups. For over 50 years now, it has stood virtually unrivalled for its quality and value for money. Identified with the baby on the pack. She is affectionately called the Parle-G baby. Available in different grammages from 25g to 500g catering to consumers across all age and income groups. Winner of 8 Gold and 11 Silver 'Monde Selection' awards. Ingredients: Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk Powder, Salt, Leavening Agents, Permitted Emulsifier, Flavour and Dough Conditioners. PARLE MARRIE Parle Marie Choice has been recently launched in very selective markets in India .It is a round shaped biscut which has been found to be crisper, lighter and more nutritious than other Marie biscuits available in India. Ingredients: Wheat Flour, Sugar, Vegetable Oils ( Partially Hydrogenated Palm & Soyabean Oil), Invert Syrup, Ammonium BI Carbonate (503), Skimmed

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Milk Powder, Salt, Sodium Bi Carbonate (500), Soya Lecithin ( E 322), Artificial Milk Flavour, Sodium Meta Bu Sulhphite ( E 223). MILK POER Milk power biscuits are power packed with good quality protein, calicum, riboflavin & various other nutrients. They are also fortified with Iron, Vitamins and Minerals which are not present in Milk. Milk not only provides most of the nutrition in these biscuits but also lends them a great wholesome taste. Ingredients: Wheat Flour, Sugar, Partially Hydrogenated Vegetable Oil (Palm and Soyabean Oil), Invert Syrup, Skimmed Milk Powder, Salt, Ammonium Bi Carbonate (503), Sodium Bi Carbonate (500), Soya Lecithin (E322), Artificial Flavours, Calcium and Iron Salts, Vitamin Premix and Sodium Meta Bi Sulphite (E223) HIDE & SEEK : Biscuits with Real Chocolate Chips. A unique concept where chocolate and biscuit with real chocolate chips.Hide & Seek Biscuits have 27% chocolate chips, i.e., more than of the biscuit is made of chocolate chips. Regular cookie biscuits are round in shape. Hide & Seek biscuits are square shaped. This makes them unique and different from their competitors. A very attractive foil wrapper packaging show chocolate chips sprinkled for a premium look. Ingredients: Wheat flour, Sugar, Edible Vegetable Oils, Cocoa Solids, Salt, Leavening Agents (503 & 500), Permitted Emulsifier (E 322), Dough Conditioners (E 223), Contains Added Flavours. MONACCO :-The perfect salted biscuits | 75g. The largest selling packaged salted biscuits in India.A round biscuit that is marketed in two

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pack forms 75g fin-sealed roll pack for the mass market and 150g attractive carton pack promoted as a gift. Considered the finest salted biscuit in India and rateed superior to competitive brands on parameters such as lightness, crispiness, freshness and taste. Has been successfully marketed as the biscuit that can be enjoyed both plain and with a variety of toppings like pieces of cheese, rings of tomato, etc. Winner of 2 'Trophy of the International High Quality, 1 Gold with Palm Leaves', 2 Grand Gold and 27 Gold Monde Selection' Awards. Ingredients: Wheat Flour, Edible Vegetable Oils, Sugar, Salt, Invert Syrup, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough Conditioners. KREAMS: - Truly the creme-de-la-creme in terms of cream content. Available in orange, pineapple, elaichi (cardamom), lemon and chocolate flavours. This delicious creamy delight is available in attractive BOPP wrappers. Ingredients: Wheat Flour, Edible Vegetable Oils, Sugar, Salt, Invert Syrup, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough Conditioners. KRACKJACK:-The World's First Sweet & Salty Biscuits. It is one of the most popular biscuits in India Being sweet and salty, it occupies a very unique position in the Indian market. Today it is promoted as a biscuit that can be enjoyed with a host of beverages like tea, coffee, milkshakes, etc. A square shaped biscuit that comes in an attractive 50g, 75g, 100g & 150g BOPP wrapped gold foil pack. Winner of 11 Gold, 3 Silver and 1 Bronze Monde Selection' awards. Ingredients:
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Wheat Flour, Edible Vegetable Oils, Sugar, Invert Syrup, Salt, Skimmed Milk Powder, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough Conditioners

HIDE & SEEK

The ingredients that go into making this prized cookie are a well-guarded secret. What is, is the effect it has on those who eat it. A cookie with a reputation for romance. Indulge in the sinful taste of Milano and everything that follows it. Pack Sizes available: 25 G, 62 G, 100 G, 200 G

KRACKJACK

Krackjack - The original sweet and salty biscuit is one of the most loved biscuits in the country.
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Its not just a biscuit, its the taste of relationships captured in a biscuit. A little sweet and a little salty crafted in such a delicate and delicious balance, you can never get enough of it. Have it anytime you like with anything you like. Ingredient list: Wheat Flour, Sugar, Edible Vegetable Oil, Partially Hydrogenated Edible Vegetable Oils, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 ( i ) ], Invert Syrup, Salt, Yeast, Emulsifiers [ 322 or 471 & E 481 ( i ) ], Acid Regulators [ 270, 296 ], Milk Solids, Dough Conditioners [ 223 ] and Improver [ Amylases & other Enzymes]. Contains Added Flavours (Artificial). Pack Sizes available: 75G, 120G, 240G

HIDE & SEEK MILINO

The ingredients that go into making this prized cookie are a well-guarded secret. What is, is the effect it has on those who eat it. A cookie with a reputation for romance. Indulge in the sinful taste of Milano and everything that follows it.Deliciously Rich Chocolate Chip Cookies Ingredient list: Wheat flour, chocolate chips ( 19 % ) [ sugar, cocoa mass, cocoa Butter, dextrose ( 322 ), vanillin ], sugar, partially hydrogenated edible vegetable Oils, cashew bits ( 7.0 % ), butter ( 5 % ), cocoa solids ( 2.8% ), invert

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syrup ( sugar, 296 ), Milk Solids, Leavening Agents[ 503 ( ii ), 500 ( ii ) ], Salt and Emulsifiers [ 322 OR 471 & 481 ( i ) ] Pack Sizes available: 65 G, 135 G

Rich Butter & Nut Cookies

Ingredient list: Wheat Flour, partially hydrogenated edible vegetable oils, sugar, cashew bits, butter, invert syrup, leavening agents [503(ii), 500(ii)], Milk Solids, salt, emulsifiers [322 or 471 & 481 (i)] and antioxidant (319). Contains added flavours (artificial). Pack Sizes available: 65 G, 135 G

Delicious Butterscotch Cookies

Ingredient list: Wheat Flour, Butterscotch pieces (sugar, cashew & hydrogenated vegetable oil), partially hydrogenated edible vegetable oils, sugar, butter, invert syrup, leavening agents [503(ii), 500(ii)], Milk Solids, salt, emulsifiers [322 or 471 & 481 (i)] and antioxidant (319). Contains added flavours (artificial). Pack Sizes available: 65 G, 135 G

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Exotic Chocolate & Nut Cookies

Ingredient list: Wheat Flour, Chocolate Chips (19%) [Sugar, Cocoa Mass, Cocoa Butter, Dextrose (322), Vanillin], Sugar, Partially Hydrogenated Edible Vegetable Oils, Cashew Bits (7.0%), Butter (5%), Cocoa Solids (2.8%), Invert Syrup (Sugar, 296), Milk Solids, Leavening Agents [503 (ii), 500 (ii)], Salt and Emulsifiers [322 or 471 & 481 (i)] Pack Sizes available: 65 G, 135 G

MAGIX

Imagine a biscuit with the goodness of a health biscuit and fun of rich cocoa and crunchy cashews. Magix is an eclectic mix of taste and health. Brimming with 7 vital vitamins and 2 minerals, theres no way that moms can refuse to let you have something that is crunchy, healthy and tasty. Ingredient list: Wheat flour, Sugar, Edible vegetable oil, Cashew Bits (5.4%), Milk Solids, Invert Syrup, Salt, Leavening Agents [ 503 (ii), 500 (ii) ], Emulsifiers [ 322 or 471 & 481 (i) ], Calcium & Ferrous salts & vitamins
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(0.06%), Dough Conditioner [ 223 ] and Antioxidant [ 319 ]. Contains added flavours (artificial). Pack Sizes available: 75 G, 137.5 G

Ingredient list: Wheat flour, Sugar (26.3%), Edible vegetable oil, Cocoa solids (2.3%), Milk solids, Invert syrup, Leavening Agents [ 503 (ii), 500 (ii) ], Salt, Emulsifiers [ 322 or 471 & 481 (i) ], Calcium & Ferrous salts and vitamins (0.06%), Dough Conditioner [ 223 ] and Antioxidant [ 319 ]. contains permitted natural colour [ 150b ] and added flavours (artificial). Pack Sizes available: 75 G, 137.5 G

Digestive Marie
Digestive Marie will change your daily dipping and sipping routine; making it more enjoyable and much healthier. With five times more fibre than the regular Marie, you can actually see the differences in Digestive Marie. With lower fat and calories than other digestive biscuits, Digestive Marie helps you stay Active-Lite all day.

Yahi Marie, Sahi Marie!

Ingredient list:
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Wheat Flour, Cocoa Solids, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup, Leavening Agents [ 503 ( Ii ), 500 ( Ii ) ], Salt, Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners [ 223]. Contains Permitted Natural Colour [ 150 b ] and Added Flavour ( Artificial ). Pack Sizes available: 77G, 170G, 330G

Monaco sprinkled with salt

Share the company of great taste anytime, anywhere with Monaco. A light crispy biscuit sprinkled with salt, Monaco adds a namkeen twist to lifes ordinary moments. Ingredient list: Wheat Flour, Edible Vegetable Oil, Partially Hydrogenated Edible Vegetable Oils, Sugar, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 ( i ) ], Invert Syrup, Salt, Yeast, Acid Regulators [ 270, 296 ], Emulsifiers [ 322 or 471 & 481( i ) ], Dough Conditioners [ 223 ] and Improver [ Amylases & other Enzymes ]. Contains Added flavour (artificial). Pack Sizes available: 75 G, 120 G, 240 G

Parle Marie
Your favourite Marie biscuit, Parle Marie is now even more exciting. Its lighter. Its crispier. And its tastier. Making it even more appealing than before. So the next time youre hanging out with your buddies, just tear open a pack of Parle Marie. And immerse yourself in an engaging conversation and an even more engaging taste.
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Ingredient list: Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup, Milk Solids, Leavening Agents [ 503 ( Ii ), 500 ( Ii ), 341 ( I ) ], Salt, Emulsifiers [ 322 or 471 & 481 ( i ) ], Dough Conditioners [ 223 ] and Improver [ 1101 ( ii ) ]. Contains Added Flavours (Artificial). Pack Sizes available: 77G, 170G, 226G, 330G, 372G, 392G

PARLE CREAM

Orange: Tickle your senses with Parle Orange Kream The tangy orange cream between two scrumptious biscuits makes for a real treat. Age no bar! Ingredient list: Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup, Milk Solids, Salt, Leavening Agents [ 503 ( Ii ), 500 ( Ii ) ], Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners [ 223 ]. Contains Permitted Synthetic Food Colour [ 110 ] and Added Flavours ( artificial ). Pack Sizes available: 80 G, 160 G

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Bourbon: Chocolate

Bourbon: Chocolate connoisseurs will find their fetish become more rewarding. Deliciously sugar coated these Bourbons come with a chocolate cream centre, making them an irresistible temptation for all times. Ingredient list: "Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Cocoa Solids, Invert Syrup, Leavening Agents [ 503 ( ii ), 500 ( ii ) ], Salt, Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners ( 223 ). Contains permitted synthetic [ 110, 122 ] and Natural ( 150 B ) Food Colours and Added Flavours ( artificial )." Pack Sizes available: 100 G, 200 G

Chocolate

Chocolate: Wholesome chocolatey goodness now enveloped in crispy biscuits with Parle Chocolate Cream Treat. Ingredient list:
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Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup, Cocoa Solids, Milk Solids, Salt, Leavening Agents [ 503 ( ii ), 500 ( ii ) ], Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners [ 223 ]. Contains Added Flavours [Artificial]. Pack Sizes available: 25 G, 65 G

Elaichi:

Elaichi: Enriched with the goodness of elachi, this cream biscuit will indulge your taste buds. The natural tasting cream will ensure you a treat you won't forget. Ingredient list: "Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup, Milk Solids, Salt, Leavening Agents [ 503 ( ii ), 500 ( ii ) ], Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners ( 223 ). Contains Permitted Synthetic Food Colour ( 102 ) and Added Flavours ( Artificial )." Pack Sizes available: 80 G, 160 G

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Parle Pineapple

Pineapple: Parle Pineapple Kream makes the perfect tropical treat for all those who appreciate the mouth watering, sweet and sour flavour of pineapple. Ingredient list: Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup, Milk Solids, Salt, Leavening Agents [ 503 ( ii ), 500 ( ii ) ], Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners ( 223 ). Contains Permitted Synthetic Food Colour ( 102 ) and Added Flavours ( Artificial ). Pack Sizes available: 80 G, 160 G

Parle Mango

Mango: Now you dont have to wait for summer to enjoy delectable mangoes. Parle Mango Kream biscuits bring the magical flavour of mango to you. Treat yourself all year around!

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Ingredient list: Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup, Milk Solids, Salt, Starch, Leavening Agents [ 503 ( Ii ), 500 ( Ii ) ], Emulsifiers [ 322 or 471 & 481 ( i ) ], Dough Conditioners [ 223 ] and Acid Regulators [ 296 ]. Contains Permitted Synthetic Food Colours [ 102 ,110 ] and Added Flavours [ Artificial ]. Pack Sizes available: 80 G, 160 G MILK SHAKTI From boy-next-door to Super Boy, no thats not the plot for the next Hollywood blockbuster its the effect of Milk Shakti. The Shakti of milk fortified with the goodness of honey, a zabardast combo that even ace batsman Dhoni swears by. So get that cape out and head straight to for a pack of Milk Shakti today. Ingredients : Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup, Milk Solids, Salt, Leavening Agents [ 503 ( Ii ), 500 ( Ii ) ], Honey, Emulsifiers [ 322 or 471 & 481( i ) ] and Dough Conditioners [ 223 ]. Contains Added Flavours ( Artificial ). Pack Sizes available: 75 G, 150 G

Rich butter
Rich butter and tempting cashews. An irresistible combination. Parle Twenty-20 cookies. Baked to perfection to deliver the perfect experience of taste and aroma, they melt in your mouth to give you a cookie eating experience unlike one you have ever had before. So what are you waiting
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for? Go ahead and pick one up and enjoy a feast of crunchy, crispy scrumptious cookies Ingredients : Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup, Butter, Milk Solids, Leavening Agents [503 (ii), 500 (ii)], Salt, Emulsifiers [472e] and Antioxidant [319]. Contains Added Flavours (Artificial). Pack Sizes available: 65 G, 117 G, 215 G

Golden Arcs (Pineapple Flavor)

Mums can't say no to this juicy treat filled with the natural goodness of real fruit enveloped in a soft biscuit roll. There's no way you can avoid it either Grab a pack of Golden Arcs and enjoy the mazza of real fruit. Available in 2 juicy flavors Pineapple and Orange. Bliss at first bite. Ingredient list: Pineapple Flavor: Wheat Flour, fruit Products, Sugar, Hydrogenated Vegetable Oil, Invert Syrup, Starch, Malto Dextrin, Soya lecithin (322), Salt, Sodium Bicarbonate (500) and Citric Acid (330) Contains permitted synthetic food color (102) and added flavor (artificial) Best before 9 months from the packaging. Pack Sizes available: 65 G, 130 G

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Golden Arcs (orange Flavor)

Ingredient list: Wheat Flour, fruit Products, Sugar, Hydrogenated Vegetable Oil, Invert Syrup, Starch, Malto Dextrin, Soya lecithin (322), Salt, Sodium Bicarbonate (500) and Citric Acid (330) Contains permitted synthetic food color (112) and added flavor (artificial) Best before 9 months from the packaging Pack Sizes available: 65 G, 130 G

NIMKIN
A crispy cracker that adds a namkeen zing to the usual biscuit. Goes well with a cup of tea, an evening snack or an occasional namkeen thought. Just bite in and let the rich golden texture melt in your mouth. Ingredient list: Wheat Flour, Edible Vegetable Oil, Partially Hydrogenated Edible Vegetable Oils, Sugar, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 (i) ], Salt, Invert Syrup, Yeast, Acid Regulators [ 270, 296 ], Emulsifiers [322 Or 471 & 481(i) ], Dough Conditioners [ 223 ] and Improver [Amylases and other Enzymes] Pack Sizes available: 75 G, 120 G

KREAMGOLD
Delight in a sweet indulgence with Parle Kreams Gold. Rich cream in four yummy flavours- Orange, Chocolate, Pineapple, and Elaichi that just melt in your mouth. Enjoy the creamy, crunchy sensation as you relish the dollop of cream enclosed within crispy biscuits. So go

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ahead, enjoy yourself with Parle Kreams Gold and youll be left asking for more. Pack Sizes available: 80 G, 160 G

Elaichi
Treat your senses to the intense flavour of Elaichi enclosed within crunchy biscuits. Its nothing less than royal with the queen of spices. Ingredient list: Wheat Flour, Sugar, Edible Vegetable Oil, Invert Syrup, Milk Solids, Leavening Agents [ 503 (ii), 500 (ii) ], Salt, Emulsifiers [ 322 or 471 & 481 (i) ], Dough Conditioner [ 223 ] and Antioxidant [ 319 ]. Contains Added Flavours (artificial). Pack Sizes available: 80 G, 160 G

Orange
Enjoy the tangy taste of orange in the luscious orangey cream filling, sandwiched between crunchy biscuits. Ingredient list: Wheat Flour, Sugar, Edible Vegetable Oil, Invert Syrup, Milk Solids, Leavening Agents [ 503 (ii), 500 (ii)], Salt, Emulsifiers [ 322 Or 471 & 481 (i) ], Dough Conditioner [ 223 ] and Antioxidant [ 319 ]. Contains Permitted Synthetic Food Colour [ 110 ] and Added Flavours (artificial). Pack Sizes available: 80 G, 160 G

Pineapple
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Savour the juicy flavour of pineapple in crunchy mouth-watering biscuits. Sink your teeth into one and succumb to this tropical temptation. Ingredient list: Wheat Flour, Sugar, Edible Vegetable Oil, Invert Syrup, Milk Solids, Leavening Agents [ 503 (ii), 500 (ii) ], Salt, Emulsifiers [ 322 or 471 & 481 (i) ], Dough Conditioner [ 223 ] and Antioxidant [ 319 ]. Contains Permitted Synthetic Food Colour [ 102 ] and Added Flavours (artificial). Pack Sizes available: 80 G, 160 G

CHOX
Its time to get messy. Chocolate on your fingers. Chocolate on your chin. Oops, you even got got a little chocolate on your clothes. And not just any chocolate. But the rich, ultra-chocolatey Chox bar. Go on, grab a bite. Just be sure to clean up afterwards. Ingredient list: Sugar, Liquid Glucose, Partially Hydrogenated Edible Vegetable Oils, Cocoa Solids, Milk Solids, Emulsifier (E322), Starch. Contains permitted natural colours (E1506) and added flavours (artificial).

MONACCO JEERA
To add some spice to life, have the exciting variant of Monaco - The Zabardast Jeera Flavour. The same light salted biscuits that lift your spirits now comes delicately seasoned with Jeera. Relish this unique taste at all times of the day. Ingredient list:

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Wheat Flour, Edible Vegetable Oil, Partially Hydrogenated Edible Vegetable Oils, Sugar, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 ( i ) ], Invert Syrup, Salt, Jeera, Yeast, Acid Regulators [ 270, 296 ], Emulsifiers [ 322 Or 471 & 481 ( I ) ], Dough Conditioners [ 223 ] and Improver [Amylases & other enzymes ]. Contains Added flavour (artificial). Pack Sizes available: 75 G, 120 G HNS BOURBON The thrill of chocolate cushioned between two loving biscuits Its love at every bite.Introducing Parle Hide & Seek Bourbon. You know it only if you taste it! SKU LIST: CHOCLATE MELODY Caramel meets chocolate to yield an outcome nothing less than delectable. Parle Melody comes with an irresistible layer of caramel on the outside and a delightful chocolate filling within. Pop it in your mouth and relish the unique experience. It wont be too long before you find yourself asking the age old question Melody itni chocolaty kyon hai?' Ingredients: Sugar, Liquid Glucose, Cocoa Solids, Partially Hydrogenated Edible Vegetable Oils, Milk Solids, Starch, Salt And Emulsifier ( 322 ).Contains Added Flavours ( Artificial ). KISMI GOLD With a perfect blend of Caramel & Elaichi, the new Parle Kismi Gold is bound to take romance to an entirely different level and make it more irresistible than ever before. Have one to experience romance at its best.

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Ingredients : Sugar, Liquid Glucose, Partially Hydrogenated Edible Vegetable Oils, Milk Solids, Starch, Salt and Emulsifier ( 322 ), Contains added flavour ( artificial). MANGO BITE Need a quick escape from everything ordinary? Just pop a Mango Bite and dive into a tropical mango paradise. Sit back, roll it around and enjoy one wave after another of juicy mango treats that go on and on and on. Ingredients : Sugar, Liquid Glucose, Acidulant, Mango Solids, Edible Vegetable Oils, Edible Starch, Permitted Flavours and Colours. ORANGE CANDY Feel like eating an orange but dont want to be bothered with peeling one? How about just unwrapping one then? Parle Orange Candy. This little candy is a mouthful when it comes to the tangy, juicy taste of real oranges. A bite-sized orange in a wrapper. KACHHA MANGO BITE The glider got copied and became a jet plane. Western hits got copied and became Anu Malik songs. The typewriter got copied and became a keyboard. Similarly, we have managed to copy the tangy flavour of raw mangoes in a candy which is a little sour, a little sweet and certainly a little mischievous. We call it Kaccha Mango Bite. It truly is a kacche aam ka copy. The perfect antidote to the sultry weather is just a gulp away from you. Parle presents Xhale, a super-cool mint thatll give you the pleasures of the Antarctic right here.
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POPINS

Give the orange to a friend and the mango to a stranger. Or try the lemon for a neighbour and the strawberry for a teacher. Give the black currant to the school bus driver and the pineapple to anyone else you please. With so many flavours in each pack of Poppins, you will have only one thing to say to everyone you meet; "Doon Kya". 2 IN 1 ECLAIRS Twos always better than one. Discover the delicious cream filling hidden with a creamy caramel shell. Tickle your taste buds with the burst of rich creamy taste. Eclairs 2 in 1, its double the pleasure. KISMMI TOFFEE Its everything that the Kismi Toffee Bar is, only smaller. Wrapped in the distinct flavour of elaichi (cardamom) this toffee is sure to send your sweet tooth on a joyride. GOLGAPPA :- UPCOMING EVENTS

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Mention Golgappa to lovers of roadside snacks and watch them get excited. Just the very memory of the sweet tangy taste of Golgappa is enough to make the taste buds tingle, the mouth water and the senses to party. Now imagine if you can have the Golgappa whenever and wherever you want it, even as you are reading this, for example. It is possible with Parle Golgappa. It captures the same magic of the popular street side Golgappa in a Goli or a hard boiled candy, if you prefer. So pop in a Golgappa and treat your senses to a fun filled trip, whenever and wherever. Sugar Boiled Confectionery Ingredients : Sugar, Liquid Glucose, Seasoning, Acidulant (296), Salt and Edible Starch Contains permitted Synthetic Food Colors (102, 133) Best Before 12 Months from Packaging KISSMI TOFFEE BAR Aka the 'Maha' Tasty Bar. And true to its character, its big on size and on taste. Its distinct elaichi (cardamom) flavour has won itself the No.1 spot as the largest selling toffee bar in India. Why argue with a billion people, just bite into one yourself and you too will agree. Its everything that the Kismi Toffee Bar is, only smaller. Wrapped in the distinct flavour of elaichi (cardamom) this toffee is sure to send your sweet tooth on a joyride. MELODY SOFTY When caramel and chocolate blend its magic. Parle Melody Softy, a blanket of caramel wrapped around a generous filling of chocolate that melts softly in your mouth.

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MAZELO Fruits are more fun with Mazelo. As the name suggests, Mazelo is filled with exciting fruit flavor, which comes out with every roll of your tongue. So you can enjoy it as slowly or as fast as you want. Fruits have never been this naughty or this entertaining. Have one after one. Have fun. Available in all your favorite fruit flavors like black currant, orange, watermelon and green apple. Ab jaise bhi lo, Mazelo. Watermelon: Contains permitted synthetic food color (122) and added flavor (Artificial) Green Apple: Contains permitted synthetic food color (102, 133) and added flavor (Artificial) Orange: Contains permitted synthetic food color (110) and added flavor (Artificial) PARLE LITES Roses without thorns. Summer without the heat. Candies without calories? Finally Parle brings you the mouth-watering taste of candies without the worry of calories. Pop in a Parle Lite candy, available in flavours of Coffee, Kachha Mango, Digestive and minty Xhale. Kaccha Mango Bite Isomalt, Acidulant (296), Acesulfame-K, Contains permitted synthetic food colours (133,102) and added flavours (artificial). Xhale

Isomalt, Acesulfame-K, Contains permitted synthetic food colours (133) and added flavours (artificial).

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Digestive Isomalt, Seasoning, Acidulant (296), Salt, Acesulfame-K, Contains permitted synthetic food colours (133,102) and added flavours (artificial). Coffee Isomalt, Salt, Acesulfame-K, Contains added flavours (artificial).

PARLE EXPORT POLICY

Parle Products Pvt. Ltd. Is a US $ 450 million conglomerate started in India in 1929. We are in the business of manufacturing and marketing biscuits and confectionaries. We have State-of-the-art machinery with automatic printing and packaging facilities. Our biscuit baking oven is the largest of its type in Asia. Over the decades the efforts of our Research & Development wing have made the repertoire of our products grow manifold. In biscuits we have Glucose, Milk, sweet and salted cream, wafer crme, cumin seed and cheese categories. In confectionery, we have a range of toffees and hard-boiled candies available in chocolate, mint, cola, and tropical fruit flavors. Some of these are double layered toffees and center filled candies packed in rolls or pillow packs, or have single or double twist wrapping. Almost all of our products are market leaders in their category and as recognition of their quality, have won Gold, Silver and Bronze Monde Selection medals since 1971. Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India.

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Import-Export
The immense popularity of Parle products in India was always a challenge to our production capacity. Now, using more modern techniques for capacity expansion, we have begun spreading our wings and are going global. Parle biscuits and confectionaries are fast gaining acceptance in international markets, such as, Middle East, Africa, South East Asia and the more sophisticated economies like U.S.A., UK, Canada, Australia and New Zealand now relish Parle products. As part of the efforts towards a larger share of the global market, Parle has initiated the process of getting ISO 9000 certification. The Parle name symbolizes quality, health and great taste. And yet, we know that constantly innovating and catering to new tastes have built this reputation. This can be seen from the success of its new brands such as Hide & Seek, Mangobite etc. Today, the Parle brands have found their way into the hearts and homes of people all over India & abroad. The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie Choice, Hide & Seek and confectionery brands, such as, Melody, Poppins, Rolacola, Mangobite enjoy a strong imagery and appeal amongst consumers across the world. Which has resulted into Parle-G being the worlds largest selling biscuit".

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Parle Products with its wide platter of offering of biscuits and sweets like Parle-G, Krackjack, Monaco, Melody, Mango bite and many others since 1929 is also actively engaged to change & uplift the social face of India. As a part of Corporate Social Responsibility Policy Parle is keenly involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over. Parle Centre of Excellence as an institution is dedicated to enrich the lives of people through conducting various cultural programs across all region to facilitate the all round development of the children. Every year, Parle organises Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting schools from all across the state to participate. The event is one of much fanfare and celebration, keeping alive the culture and traditions of ages. Our involvement in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held during Navratri. Its gives a platform to all the members of a household to showcase their creativity and being judged by immanent personalities. Thousands of families participate and celebrate the occasion on a grand scale. These events give us a chance to interact with children on a one-to-one basis, and promote our belief of fun and health for the whole family. Parle The world of Happiness.

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Dedicated to enriching the lives of people across India, the Parle Centre of Excellence has been keenly involved with promoting programmes to facilitate the all-round development of children. Parle Saraswati Vandana, one of its initiatives, is an inter-school contest based on the Saraswati Puja celebrations. It gives the children an opportunity to exhibit their creative skills and makes the celebrations even more special in the process. Started in the year 2002 in Kolkatta, it has seen a tremendous increase in the number of schools participating each year, with entries coming from schools of West Bengal. Every year a grand programme is organized by Parle in Kolkotta to felicitate the winners. Here eminent personalities from the field of literature, education, art, films, media and politics grace the occasion. Performances by popular artistes make it a night to remember for every invitee present there. The awards and adulation makes it unforgettable for the winners. GOLU GALATA

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Parle Products is in the business of manufacturing and marketing biscuits and confectioneries since 1929. Over these years Parle has been active across regions conducting various social activities as part of our Corporate Social Responsibility policy. In Tamil Nadu, traditionally, women decorate various dolls made of clay during Navaratri celebrations by setting up 7-9 steps. This display is well decorated and friends and relatives are invited to witness the same. Through a detailed research, Parle found that due to time pressures, this tradition is slowly dying and is getting restricted to a select few households. Thus, to revive the fading event, Parle introduced this novel promotion called Parle Golu Galata contest. Golu means Doll & Galata means Dhammal. CAREER WORK CULTURE Parle has a very open work culture. Our work atmosphere is comfortable and relaxed that helps increase productivity and efficiency. Group lunches and outstation team-building exercises that augment interpersonal relations and mutual understanding are part of our work culture. We organise discussion forums and training programs on stress management and employee well being. Yoga trainings, health check-up camps and workshops on healthy lifestyle are regular events in Parle. At Parle , we are constantly looking for enthusiastic, well motivated and above all friendly people to join our various departments. By employing people from different backgrounds and communities, we are better equipped to understand the needs of our customers and to provide a quality service. If you make the commitment to join our team, we will provide career opportunities that are second to none.

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PROBLEM FORMULATION

Limited Options:- The recruitment of only internal candidates

restricts the choice of management.

Lack of Originality:- The present employees may not be able

e to bring new ideas.

Expensive :- The process of recruitment from outside is very

expensive.

Lack of co-operation:- The old staff may not co-operate with

the new employees because they feel that their right has been snatched away by them.

Problem of adjustment:- There may be a possibility that the

new entrants have not been able to adjust in the new environment.

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OBEJECTIVES OF THE STUDY

Research study has the following objective:

To find out the problems are facing by the company towards

recruitment of employees. To find out the policy that company use to recruit candidate for the

organization. To analysis the result the recruited candidates. To selection the most suitable person who would match the

requirements of the job and the organization best. To find out the selected person are satisfied with his work. To know how to recruitment the best employees in the

organization

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