15p

LETTERHEAD GENERAL
5p 11p 2p

4p

GROUP BUSINESS
4p6

MetLife India Insurance Co. Pvt. Ltd. Brigade Seshamahal, 5 Vani Vilas Road, Basavanagudi, Bangalore 560 004 Tel : +91-80-2643 8638 Fax : +91-80-2652 1970 www.metlife.co.in

Business name: 10pt Frutiger 65 Bold Pantone 285 Legal name: 8pt Frutiger 65 Bold Address: 8pt Frutiger Roman

This page features the standard group business letterhead. The business name is in MetLife Blue followed by our legal name, address, telephone and fax numbers and website in black. The MetLife logo is placed with adequate spacing so that our stationery communicates a clear, unified and consistent image.

Standard size: A4 Example shown at scaled size (p = 1 pica)

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15p

LETTERHEAD PERSONAL
5p 11p 2p

4p

GROUP BUSINESS
4p6

MetLife India Insurance Co. Pvt. Ltd. Brigade Seshamahal, 5 Vani Vilas Road, Basavanagudi, Bangalore 560 004 Tel : +91-80-2643 8638 Extn: 310 Fax : +91-80-2652 1970 gsuri@metlife.com www.metlife.co.in

Business name: 10pt Frutiger 65 Bold Pantone 285 Legal name: 8pt Frutiger 65 Bold Address: 8pt Frutiger Roman

This page features the personalised group business letterhead. It demonstrates how our trade name has been used along with the employee name and job title. The specifications are consistent with the group business standard letterhead.

Gaurav Suri

Director - Marketing

Employee name: 10pt Frutiger 65 Bold Pantone 285

Standard size: A4 Example shown at scaled size (p = 1 pica)

59

ENVELOPE
3p9 2p3 2p 2p6
GROUP BUSINESS

Business name: 10pt Frutiger 65 Bold

MetLife India Insurance Co. Pvt. Ltd. Brigade Seshamahal, 5 Vani Vilas Road, Basavanagudi, Bangalore 560 004 Tel: +91-80-2643 8638 www.metlife.co.in

The group business envelope is consistent with what the rest of our stationery communicates. The same format has been maintained as in case of the letterheads. The logo is emphasised followed by the business name, our legal name and detailed address. The transparent window shows the receiver's address mentioned in the letter enclosed. The envelopes can also be used to communicate vital information about products, like premium notices, acknowledgement receipt etc.

3p9

3p9 2p3 2p 2p6

Legal name: 7pt Frutiger 65 Bold Address: 7pt Frutiger Roman

GROUP BUSINESS
MetLife India Insurance Co. Pvt. Ltd. Brigade Seshamahal, 5 Vani Vilas Road, Basavanagudi,Bangalore 560 004 Tel: +91-80-2643 8638 www.metlife.co.in

3p9

Standard size: 4.5" x 10.5" Example shown at scaled size (p= 1pica)

60

GROUP BUSINESS
Folder Shown here is an example of an Group Business folder. A strip in white holds the headline and the business name. Below the information area is the identity band. A visual has been chosen to complement the information area with some element of white in it. The back cover has the company logo, legal name, address and contact number, the signature line, toll free number and the website. The required mandatories are also mentioned

Legal name: Frutiger 65 Bold Address: 8pt Frutiger Roman Mandatories: 7pt Frutiger Roman Refer to the Appendix 1 section for details. Refer to the Appendix 3 section for details on material specifications.

61

Descriptor: 12pt Frutiger 65 Bold Headline: 16pt Frutiger 65 Bold

Product/Service name: 12pt Frutiger 65 Bold

PRODUCT BROCHURE
Group Business This page features an example of the product sales brochure. The information area holds the short and crisp headline and to the upper right the business, product or service name. The identity band is in solid MetLife Blue with the logo and Snoopy placed appropriately. The lower portion of the brochure is reserved for the visual. The subhead is placed on the background of the visual, making it more prominent. The back cover has the company logo, legal name, brand icon Snoopy, the toll-free number, and the website. This format is uniform through all the products.

Group Business

MET GRATUITY
Flexible Fund Management

3x

Headline
Headline: Frutiger 65 Bold

2x

Legal name: Frutiger 65 Bold Address: 8pt Frutiger Roman Mandatories: 7pt Frutiger Roman

Standard size: 8.5" x 14" Example shown at scaled size (x= Height of 'M' in MetLife)

Refer to the Appendix 1 section for details. Refer to the Appendix 3 section for details on material specifications.

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GROUP BUSINESS BANNER

Shown here is an example of a Group Business banner. The visual occupies the left portion of the banner. On the right is a crisp headline, followed by the signature line, logo, Snoopy, and mandatories. All reversed in white on a MetLife blue background. A thin white strip at the bottom holds our legal name, toll-free number and the website in MetLife Blue.

Headline: Frutiger 65 Bold

5.5x

Example shown at scaled size (x= Height of 'M' in MetLife)

63

DOG HOUSE
The dog house is a package in which policies are delivered to corporate houses. It will carry policy documents and other elements. Two dominant colours are used. The roof being red, and the rest MetLife Blue. Illustrated are the exact positons where the MetLife logo, legal name, toll-free number and email must appear.

Example shown at scaled size

Mandatories: Minimum size 3pt Font: Frutiger Roman

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GROUP BUSINESS
Calendar This page features an example of the screen calendar, which is used as a corporate giveaway.
Headline: Frutiger 65 Bold

Legal name: Frutiger 65 Bold Address: 8pt Frutiger Roman Mandatories: 7pt Frutiger Roman Refer to the Appendix 3 section for details on material specifications.

65