Company Profile

2010 STARBUCKS COFFEE COMPANY. ALL RIGHTS RESERVED. www.starbucks.com

The Starbucks Story

Our story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattles Pike Place Market. Today, we are privileged to welcome millions of customers through our doors every day, in more than 16,000 locations in over 50 countries.

Folklore
Starbucks is named after the first mate in Herman Melvilles Moby Dick. Our logo is also inspired by the sea featuring a twin-tailed siren from Greek mythology.

Starbucks Mission

Our mission is to inspire and nurture the human spirit one person, one cup, and one neighborhood at a time.

Our Coffee
Weve always believed in serving the best coffee possible. Its our goal for all of our coffee to be grown under the highest standards of quality, using ethical trading and responsible growing practices. Our coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select the highest quality arabica beans. Once these quality beans arrive at our roasting plants, Starbucks experts bring out the balance and rich flavor of the beans through the signature Starbucks Roast.

Our Stores

Our stores are a welcoming third place for meeting friends and family, enjoying a quiet moment alone with a book or simply finding a familiar place in a new city. Total stores 16,706 (as of Dec. 27, 2009) 8,850 Company-operated stores. 7,856 Licensed stores.

Operating in more than 50 countries

Argentina, Aruba , Australia, Austria, Bahamas, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Cyprus, Czech Republic, Denmark, Egypt, France, Germany, Greece, Hong Kong, Indonesia, Ireland, Japan, Jordan, Korea, Kuwait, Lebanon, Malaysia, Mexico, New Zealand, Netherlands, Northern Ireland, Oman, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Scotland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United States and Wales.

Company Profile
Our Partners

2010 STARBUCKS COFFEE COMPANY. ALL RIGHTS RESERVED. www.starbucks.com

We offer the finest coffees in the world, grown, prepared and served by the finest people. Our employees, who we call partners, are at the heart of the Starbucks Experience. Our store partners are committed to coffee knowledge, product expertise and customer service. We believe in treating our partners with respect and dignity. We are proud to offer two landmark programs for our partners: comprehensive health coverage for eligible full- and part-time partners and equity in the company in the form of stock options.

Our Products
Coffee
More than 30 blends and single-origin premium arabica coffees.

Handcrafted Beverages
Fresh-brewed coffee, hot and iced espresso beverages, coffee and non-coffee blended beverages, Vivanno smoothies and Tazo teas.

Merchandise

Home espresso machines, coffee brewers and grinders, coffee mugs and accessories, packaged goods, music, books and gift items.

Fresh Food
Baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups.

Consumer Products

VIA Ready Brew coffee, bottled Starbucks Frappuccino beverages, Starbucks Discoveries chilled cup coffee (in Japan, Taiwan and Korea), Starbucks DoubleShot espresso drinks, Starbucks Iced Coffee, whole bean coffee and Tazo teas at grocery and a line of super-premium ice creams.

Brand Portfolio

Tazo tea, Ethos water, Seattles Best Coffee and Torrefazione Italia Coffee.

Company Profile
2010 STARBUCKS COFFEE COMPANY. ALL RIGHTS RESERVED. www.starbucks.com

Investor Information

Starbucks went public on June 26, 1992 at a price of $17 per share (or $0.53 per share, adjusted for subsequent stock splits) and closed trading that first day at $21.50 per share. Starbucks was incorporated under the laws of the State of Washington, in Olympia, Washington, on November 4, 1985. Starbucks Corporations common stock is listed on NASDAQ, under the trading symbol SBUX.

Being A Responsible Company

We are committed to doing business responsibly and conducting ourselves in ways that earn the trust and respect of our customers, partners and neighbors. We call this Starbucks Shared Planet our commitment to doing business responsibly. Within this, we have identified three areas of focus: ethical sourcing, environmental stewardship and community involvement.

Ethical Sourcing
Weve developed strong, long-term relationships with farmers all over the world that help ensure we are able to buy the high-quality coffee our customers expect from us. Its our goal that by 2015, all of our coffee will be grown using ethical trading and responsible growing practices.

Environmental Stewardship

We share our customers commitment to the environment. And we believe in the importance of caring for our planet and encouraging others to do the same. It is our goal that by 2015, 100% of our cups will be reusable or recyclable. We will also work to significantly reduce our environmental footprint through energy and water conservation, recycling and green construction.

Community Involvement
From the neighborhoods where our stores are located to the ones where our coffee is grown we believe in being involved in the communities were a part of. Bringing people together, inspiring change and making a difference in peoples lives its all part of being a good neighbor. By 2015, we plan to contribute one million volunteer hours each year to our communities.

Produk Terbaru Starbuck Coffee

Starbucks secara resmi meluncurkan produk terbarunya yaitu Starbucks VIA Ready Brew di seluruh gerai Starbucks di Indonesia, Sebagai salah satu perusahaan yang terdepan dan ahli dalam dunia kopi. Starbucks VIA terbuat dari 100% natural roasted kopi arabica yang dijadikan serbuk micro-ground sehingga membuat rasanya tetap kaya dan full bodied seperti secangkir kopi yang fresh-brewed di gerai Starbucks. Kami percaya bahwa Starbucks VIA akan merubah cara orang meminum kopi dan di mana biasanya mereka menikmati kopi. Membutuhkan waktu 20 tahun untuk menciptakan sebuah kopi yang bisa mewakili kualitas kopi Starbucks dalam bentuk seperti ini, Dan kami sangat senang bisa membawanya ke Indonesia, ujar Anthony Cottan Director of Starbucks Indonesia. Pelanggan Starbucks di beberapa negara lain sudah lebih dahulu mencoba dan mengadopsi kebiasaan minum Starbucks VIA Ready Brew dalam kegiatan mereka sehari-sehari, dan kami dengan senang hati ingin memperkenalkan kepada seluruh pelanggan di Indonesia untuk mencoba kehebatan rasa dari Starbucks VIA.

Terbuat dari biji kopi berkualitas paling tinggi yang diambil dari 3% nya kopi paling top di dunia, Starbucks VIA bisa disajikan langsung dengan menambahkan air panas (atau dingin) lalu diaduk.

Starbucks VIA Ready Brew dikemas dalam sachet untuk sekali penyajian dan tersedia dalam kemasan box berisi 3 dan 12 sachets. Kedua kemasan ini untuk awal peluncuran mulai tanggal 13 September 2011 tersedia dalam Starbucks Italian Roast danStarbucks Colombia. Starbucks VIA Ready Brew telah diakui sebagai Most Innovative New Product of the Year di U.K. olehAllegra Strategies dan mendapatkan Best New Consumer Product oleh Majalah Progressive Grocer di U.S. Kedua penghargaan ini semakin menyakinkan bahwa Starbucks VIA Ready Brew menjadi leader untuk pasar jenis minuman kopi yang ready to brew. Dan juga pada tanggal 19-23 September 2011, para pelanggan diundang untuk datang ke gerai-gerai Starbucks yang sudah kami pilih untuk merasakan langsung Starbucks VIA Ready Brew Taste Experience. Untuk detailnya, akan kami umumkan melalui Facebook Starbucks Indonesia.

Produk Lain Starbucks Coffee

Coffee and Espresso Classics

Available in hot or iced

At your local Starbucks, we serve an incredible variety of handcrafted coffee & espresso beverages. Some use time-honored recipes. Some are new creations straight from our kitchens. All are delicious. This page is just a taste of whats in store for you.

Espresso This is the very essence of coffee, in its most concentrated form. Starbucks espresso is rich and wonderfully caramel-like. Caff Americano Despite the name, this is actually a European way to enjoy coffee: espresso with hot water. Caff Latte The traditional classic steamed milk and espresso, lightly topped with foam. Try it with a syrup of your choice (like vanilla, caramel or hazelnut) for a special treat. Cappuccino Honoring a tradition that goes back generations, our skilled baristas carefully pour hand-

foamed milk over espresso. *Served hot only

Caff Mocha Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream. No cold or sad day can resist its power. . Caramel Macchiato A Starbucks original. Foamed milk marked with espresso and vanilla, then topped with a distinctive caramel pattern. Sweet, buttery and intense. Brewed Coffee Every day, we serve one of our exquisite whole bean selections as fresh, hot coffee. Signature blends, exotic country varieties, and decaf too.

Cold Comforts
When the day is hot, Starbucks is cool. At your local Starbucks, you can quench that thirst and find sweet relief in one of our chillingly delicious beverages. Heres some of what were keeping cold for you.

Caramel Frappuccino blended beverage Its the much-loved original Starbucks blended beverage: caramelly sweet, creamy coffee blended with ice and milk. Mocha Frappuccino blended beverage A blissful blended beverage, created with espresso, chocolate, ice and milk by our expert

baristas. Frappuccino blended juice drinks For a delicious non-coffee treat, consider this concoction of raspberry, mango, pomegranate peach, other fruit juices and Tazo tea selection, blended with ice.

Double chocolate cream chips Frappuccino blended beverage Its an intensely delicious chocolate cream chips, cold coffee experience you wont soon forget. Try it if you dare! Enjoy in three flavors: coffee, caramel and vanilla. Iced Caramel Macchiato To create this Starbucks original, we combine espresso, milk, vanilla and ice, then top it with real, rich caramel sauce. Iced Caff Mocha Made with rich, delicious cocoa sauce, milk and espresso served over ice, this drink is chocolaty and chillingly delicious. Java Chips Frappuccino blended beverage A blissful and wonderful chocolate chips blended beverage, created with chocolate chips, ice and coffee or cream based by our expert baristas. Green Tea Frappuccino blended beverage Delicious green tea beverage with cream, blended with iced and topped with whip cream. It is the most delicious and joyful cold addiction

Iced Green Tea Latte Its the refined way to drink latte on a hot day. Premium Green tea powder, mixed with premium milk, creating this wonderful premium beverage. It's green tea done premium!