PRO1ECT REPORT

ON





~IMPACT OF ORGANIZED RETAILING ON THE UNORGANISED
SECTOR

Submitted To:

DR. S R DASH
PROF. SANJAY MANGLA
Faculty Member
IMS GHAZIABAD


Submitted By:

SHANKHO BATTACHARYA (BM010139)
SAKSHAM MATHUR (BM010130)
SURYA KANT JAISWAL (BM010173)
PRITI BAGHEL (BM010174)
VIKRAM KUMAR SINGH (BM010292)






INSTIT0TE 0F NANAuENENT ST0BIES
C-238, Buladshahr Road, Lal Quan, Ghaziabad-201009,
Website: www.ims-ghaziabad.ac.in



INSTITUTE OF MANAGEMENT STUDIES,
GHAZIABAD

CERTIFICATE

This is to certiIy that this report contains bonaIide work oI our GROUP,
group members are shankho battacharya ,shaksham mathur ,surya kant
jaiswal ,priti baghel & Vikram kumar singh during Term 3rd, session 2010-
2012 Ior the subject RESEARCH MATHEDOLOGY FOR BUSINESS.



DATE: Signature oI Faculty

(i)


DECLARATION


I hereby declare that the project work entitled IMPACT OF
ORGANIZED RETAILING ON THE UNORGANISED SECTOR
submitted to the IMS,GHAZIABAD, is the record oI the original
work done by me under the guidance oI DR. S. R. DASH , Iaculty
member, IMS Ghaziabad, and this project work has not perIormed
the basis Ior the award oI any Degree or diploma/associate
ship/Iellowship and similar project iI any.









SHANKHO BATTACHARYA (BM010139)
SAKSHAM MATHUR (BM010130)
SURYA KANT JAISWAL (BM010173)
PRITI BAGHEL (BM010174)
VIKRAM KUMAR SINGH (BM010292)











(ii)


ACKNOWLEDGEMENT

It is undeniably my proud privileged to express my deepest sense oI
gratitude to Dr. S. R. Dash and ProI. Sanjay Kumar Mangle, IMS Ior their
conscientious guidance, immense patience and constant encouragement,
enthusiasm, luminous concept, intellectual capability and dedication that
have been the driving Iorce oI this work.

I would Iurther take this opportunity to thank the people oI Respondents.
Who have provided their help and support Ior during the research.

Finally, the blessing oI the Iamily and my near dear ones who have given me
the strength to take up this work and complete it to the best oI my ability.
This endeavor would not have been a success without enduring support and
encouragement oI my Iriends. I would like to thank my entire Iriends who
are directly or indirectly, associated with the successIul completion oI this
work.












(iii)


ABSTRACT


The modern marketing is satisIying the customer and this is what the
objective oI the ensuing study is that is impact on customer, Impact on
unorganized sector, Impact on ManuIacturer, Impact on Iarmers. India is
going with the higher rate oI Growth, Development, and Investment.

The study comprises the largest ever survey oI all segments oI the economy
that could be aIIected by the entry oI large corporates in the retail business.
The Iindings are based on a survey oI unorganized small retailers (The Data
has been taken Irom secondary source) across 12 major citie; 25 consumers
shopping at both organized and unorganized retail outlets; intermediarie
(The Data has been taken Irom secondary source); and Iarmers (The Data
has been taken Irom secondary source). In addition, a 'control sample
survey was done oI unorganized retailers who are not in the vicinity oI
organized retail outlets in Iourmetro cities. Detailed interviews were also
carried out Ior large manuIacturers, some small manuIacturers and some
established modern retailers.The study contains an extensive review oI
international retail experience, particularlyIrom the major emerging market
economies.

Herein we need to do a project report oI 'RESEARCH MATHODOLOGY
IN BUSINESS, which is basically to know the ~STUDY OF IMPACT OF
ORGANIZED RETAIL ON THE UNORGANIZED SECTOR


(iv)


OB1ECTIVE:


1. mpact on Unorganized Retailers?
2. mpact on consumer?
3. mpact on Manufacturer?
4. mpact on Farmers?






























(v)


LIST OF TABLES


TABLE PAGE NO

TAB 1 4
TAB 2 4
TAB 3 5
TAB 4 6
TAB 5 7
TAB 6 8
TAB 7 9
TAB 8 20
TAB 9 20
TAB 10 21
TAB 11 22
TAB 12 23
TAB 13 24
TAB 14 25
TAB 15 27
TAB 16 28
TAB 17 39
TAB 18 41
TAB 19 42
TAB 20 46
TAB 21 47
TAB 22 48
TAB 23 51
TAB 24 52
TAB 25 53
TAB 26 54
TAB 27 55
TAB 28 56
TAB 29 57
TAB 30 58
TAB 31 59


(vi)



LIST OF FIGURES


FIGURE PAGE NO

FIG 1 2
FIG 2 3
FIG 3 20
FIG 4 21
FIG 5 22
FIG 6 23
FIG 7 24
FIG 8 25
FIG 8 26
FIG 9 28
FIG 10 29
FIG 11 30
FIG 12 30
FIG 13 31
FIG 14 31
FIG 15 38
FIG 16 43
FIG 17 49
FIG 18 50












(vii)



TABLE OF CONTENTS


O CertiIicate (i)

O Acknowledgement (ii)

O PreIace (iii)

O Abstract and summary (iv)

O Objectives (v)

O List oI Table (vi)

O List oI Figure (vii)

Introduction 1

Literature review 14

Research Methodology 16

Data Presentation 20

Questionnaire 38

Conclusion 60

Recommendation 62

Limitation 65

Bibliography 66

Annexure 68