M8A SLMLS1Lk III

M800S0 kesearch Methodo|ogy 4 Cred|ts

(8ook ID81206)
Ass|gnment Set 1 (60 Marks)
Note Lach quest|on carr|es 10 Marks Answer a|| the quest|ons
1 a D|fferent|ate between nom|na| ord|na| |nterva| and rat|o sca|es w|th an examp|e
of each
CuallLaLlve and quanLlLaLlve daLa are collecLed obLalned uslng one of four scales of
measuremenL 1hese are deLalled below
Nom|na| Sca|e uaLa are sald Lo be expressed ln Lhe nomlnal scale when numbers or
leLLers are used as daLa labels Lo ldenLlfy each aLLrlbuLe of Lhe characLerlsLlc Labels
are used for convenlence of reference lor example dlfferenL brands of a producL
can be labeled as 1 2 3 or a b c eLc 1he nomlnal scale clearly ls used for quallLaLlve
characLerlsLlcs 1he aLLrlbuLes ln Lhe nomlnal scale cannoL be rank ordered
rd|na| Sca|e ln Lhe ordlnal scale of measuremenL daLa elemenLs can be rank
ordered on some performance crlLerlon and numbers or leLLers are asslgned ln Lhe
order of hlerarchy 1he ordlnal scale Loo ls used for quallLaLlve daLa lor example ln
a cusLomer saLlsfacLlon survey Lhe responses Lo querles on each aspecL of
saLlsfacLlon could be collecLed caLegorlzed as Plghly ulssaLlsfled 8aLher ulssaLlsfled
CulLe SaLlsfled and Plghly SaLlsfled 1he four responses are clearly rank ordered and
may be asslgned values 1 2 3 and 4 lL ls however lmporLanL Lo noLe LhaL noLhlng
can be sLaLed ln respecL of Lhe magnlLude of dlfference beLween any Lwo caLegorles
Interva| Sca|e varlable daLa are sald Lo be expressed ln Lhe lnLerval scale of
measuremenL when a zero value ls arblLrarlly flxed and Lhe lnLerval beLween
observaLlons ls expressed ln Lerms of a unlL of measure lor example daLa on
LemperaLure consLlLuLe an lnLerval scale 1he zero value ls obvlously arblLrary and
varled for dlfferenL unlLs of measure Such daLa however are noL amenable for use
of raLlos lor example raLlo of Lwo values of LemperaLure dlffers when Lhe
cenLlgrade and lahrenhelL scales are used 1hus raLlos could be mlsleadlng
kat|o Sca|e varlable daLa are sald Lo be expressed ln Lhe raLlo scale when Lhe zero ln
Lhe scale lndlcaLes noLhlng exlsLs for Lhe varlable ln Lhe sLudy and Lhe lnLerval
beLween observaLlons are based on a unlL of measure 1he raLlo of any Lwo values
(denomlnaLor obvlously non zero) ls meanlngful uaLa on welghLs helghLs and
duraLlon are examples of raLlo scale

b What are the purposes of measurement |n soc|a| sc|ence research?
S marks
2 a What are the sources from wh|ch one may be ab|e to |dent|fy research prob|ems?
S marks
b Why ||terature survey |s |mportant |n research? S marks
3 a What are the character|st|cs of a good research des|gn? Smarks
b What are the components of a research des|gn? S marks
4 a D|st|ngu|sh between Doub|es samp||ng and mu|t|phase samp||ng
S marks
b What |s rep||cated or |nterpenetrat|ng samp||ng? S marks
S a now |s secondary data usefu| to researcher? S marks
b What are the cr|ter|a used for eva|uat|on of secondary data? S marks

What are the d|fferences between observat|on and |nterv|ew|ng as methods of
data co||ect|on? G|ve two spec|f|c examp|es of s|tuat|ons where e|ther observat|on or
|nterv|ew|ng wou|d be more appropr|ate 10 marks












M8A SLMLS1Lk III
M800S0 kesearch Methodo|ogy 4 Cred|ts
(8ook ID 81206)
Ass|gnment Set 1 (60 Marks)
Note Lach quest|on carr|es 10 Marks Answer a|| the quest|ons

1 a Lxplaln Lhe Ceneral characLerlsLlcs of observaLlon 3 marks
b WhaL ls Lhe uLlllLy of CbservaLlon ln 8uslness 8esearch? 3 marks
2 a 8rlefly explaln lnLervlewlng Lechnlques ln 8uslness 8esearch?
3marks
b WhaL are Lhe problems encounLered ln lnLervlew? 3 marks
3 a WhaL are Lhe varlous sLeps ln processlng of daLa? 3 marks
b Pow ls daLa edlLlng ls done aL Lhe 1lme of 8ecordlng of uaLa?

3 marks
4 a WhaL are Lhe fundamenLal of frequency ulsLrlbuLlon? 3 marks
b WhaL are Lhe Lypes and general rules for graphlcal represenLaLlon of daLa?
3 marks
3 SLrlcLly speaklng would case sLudles be consldered as sclenLlflc research? Why or why
noL? 10 marks
a Analyse Lhe case sLudy and descrlpLlve approach Lo research 3 marks
b ulsLlngulsh beLween research meLhods research MeLhodology
3 Marks